William's SMART Goals

1. William Orr Smart Goals December 16, 2018
Goal 1: Reach 25 hours of volunteer work for the SMMBS MVP Club
Short-Term (By Portfolio 2):
S-Specific
Who: The SMMBS MVP Club and myself
What: I plan to reach half of the required “VIP” volunteer hours.
Where: Volunteer opportunities are posted via Full Sail Connect, the SMMBS MVP Club
Facebook page, and sent to me email. This is where I will determine which events I am able to
work.
Why: The SMMBS MVP club is a win-win because it one, looks good and adds a credential to my
resume post-graduation, but most importantly it allows hands on experience within the
industry and will provide a boost for myself finding a job post-graduation.
Constraints/Requirements:
. As long as the event is a sports related event, it will count towards volunteer hours. 25 hours
of volunteer are required to receive credit as a graduate, however 50 hours earns you VIP
honors.
. All volunteer work must include:
. An Off-Campus Verification Volunteer Form
. One blog post about the event and your experience
M-Measurable
Can you track the progress and measure the outcome?
Yes, as stated above, each event is track via an Off-Campus Verification Volunteer Form and
blog post.
How much, how many, how will I know when my goal is accomplished?
Since this is an hour-based goals, I will know I have reached it upon completing the desired
number of hours I am striving for; in this case, 25 hours.

2. William Orr Smart Goals December 16, 2018
A-Attainable/Achievable
Is this goal reasonable enough to be accomplished? How so?
I believe this goal is reasonable because I have an entire two months until the beginning of
Project and Portfolio 2. If for example I were to volunteer one of the upcoming college bowl
games, that could amount to several hours, so in reality it may only take four-five events to
reach my goal.
Make sure the goal is not out of reach or below standard performance.
This goal is in reach and is more of learning experience than a requirement. It will also be
enjoyable more so than feel like work.
R-Relevant
Is the goal worthwhile and will it meet your needs?
By completing these volunteer hours, I will add credentials relevant to my degree as well as the
working experience within the industry. From everything I have been told thus far, the industry
is typically seeking people with prior working experience in the industry when hiring.
Is each goal consistent with the other goals you have established and fits your immediate and
long-term plans?
I feel this is an excellent starting point as I will begin to get me accustomed to working within
the industry when the time comes.
T-Timely
Your objective should include a time limit. Ex: I will complete this step by M/D/Y.
I will complete this goal by February 3, 2019.
It will establish a sense of urgency and prompt you to have better time management. (tactics).
Tactic 1: The College Bowl games are coming to Orlando and volunteering for at least one of
them is how I plan to begin working towards this goal.
Tactic 2: Blog posts are required to complete the volunteer process, so I will begin practicing my
blog posting skills via my Digital Portfolio website.

3. William Orr Smart Goals December 16, 2018
Goal 2: Begin creating sports related pod casts
Medium-Term (6-12 months):
S-Specific
Who: Myself
What: Creating sports related pod casts
Where: Online via YouTube, Instagram, and Facebook
Why: My career goal is to create a sports content show/brand
Constraints/Requirements:
. Create a brand name, logo, color scheme
. Create accounts on respective social media platforms
. Purchase domain for the brand on all platforms
. Market via social media
M-Measurable
Can you track the progress and measure the outcome?
The process can be tracked by mapping out a business model and following the steps
accordingly.
How much, how many, how will I know when my goal is accomplished?
Several accounts will need to be created in order to reach the level of a brand I plan to. I will
know the goal is accomplished once I have an up and running pod cast that is being watched.
A-Attainable/Achievable
Is this goal reasonable enough to be accomplished? How so?
With the power of the internet and especially social media nowadays, this goal is absolutely
reasonable. We live in an era where you can go viral overnight, so with the right approach and
marketing around my pod cast, I believe becoming a familiar brand online is attainable. The
easiest part is beginning the pod cast and that is my ultimate goal with the 6-12-month
timeframe.

4. William Orr Smart Goals December 16, 2018
Make sure the goal is not out of reach or below standard performance.
The only thing that has stopped me thus far from filming podcast is lack of equipment. In the
upcoming months, Full Sail’s “Launch Box” will be providing me with the camera’s I need, which
is the only thing I am missing, as I have all of the other required equipment already.
R-Relevant
Is the goal worthwhile and will it meet your needs?
As an entertainer archetype, I truly believe provide entertaining content to the world is my
purpose. With that being said, working in entertainment is what led me to deciding to come to
Full Sail and has been a life-long goal all along. Wayne Gretzky’s famous quote states “you miss
100% of the shots that you don’t take,” I live by this and see the possibility of creating a much
larger brand than just the podcasts. I am studying sports media and marketing and learning
branding and business skills throughout my time at Full Sail therefore I believe everything aligns
perfectly.
Is each goal consistent with the other goals you have established and fits your immediate and
long-term plans?
This goal is more of an entrepreneurial approach, which in reality is my ultimate life goal,
however I understand there may be obstacles to reach this and that may be via taking a job
with a sports related organization. I still feel as though it fits my other goals because it is sports
related and still will be something providing me with hands-on work within the industry.
T-Timely
Your objective should include a time limit. Ex: I will complete this step by M/D/Y.
I will complete my goal of filming podcasts by August 1, 2019.
It will establish a sense of urgency and prompt you to have better time management (tactics).
Tactic 1: I will earn a certification on Photoshop in order to build a logo. From here I will create
the color scheme and brand name. Finally, I will obtain the domain to my brand on all of the
required social media platforms, as well as my own personal website.
Tactic 2: I will acquire the equipment needed to begin filming podcasts. I already have an
intensive knowledge of past, present, and future news, stats, rumors and more within the
sports industry and will continue to follow these trends moving forward to provide enjoyable,
yet credible content.

5. William Orr Smart Goals December 16, 2018
Goal 3: Land an internship with the Philadelphia 76ers organization
Long-Term (1-2 years):
S-Specific
Who: The Philadelphia 76ers and myself
What: An internship with the organization
Where: South Philadelphia
Why: Earn a better understanding of how the industry works, how information is attained and
reported. This will also provide connections for myself as I look to grow my personal brand and
begin my own company.
Constraints/Requirements:
. A degree within the field of sports
. Prior working experience
M-Measurable
Can you track the progress and measure the outcome?
Yes, this is trackable as steps will be followed along a hiring process.
How much, how many, how will I know when my goal is accomplished?
I do not have the answers to what the hiring process among the organization is, however once I
earn the job and begin for the organization I will know my goal has been accomplished.
A-Attainable/Achievable
Is this goal reasonable enough to be accomplished? How so?
I believe this goal is reasonable for the sole fact that this is what I am studying at Full Sail to
earn a degree in. I look at like with an “nothing is impossible” approach therefore I don’t see
why this isn’t reasonable. The time frame aligns perfectly with my estimated graduation and
baring any setbacks I see it reachable.
Make sure the goal is not out of reach or below standard performance.

6. William Orr Smart Goals December 16, 2018
I have already been put in contact with several people with in the NBA. Knowing these people
provides me a slight upper hand in earning a position with an organization.
R-Relevant
Is the goal worthwhile and will it meet your needs?
I think the goal is worthwhile because one, it is safe guaranteed income, whereas starting my
own business nothing is assured. I also see it benefiting myself and the company I wish to start
because landing a job with a professional sports organization will only allow opportunity to add
to my network within the industry.
Is each goal consistent with the other goals you have established and fits your immediate and
long-term plans?
I think in the sense that all three of my goals are sports related they all tie in with each other. I
do see the different directions among the three, however they all align with my success within
the sports industry.
T-Timely
Your objective should include a time limit. Ex: I will complete this step by M/D/Y.
I will complete this goal by October 1, 2020
It will establish a sense of urgency and prompt you to have better time management (tactics).
Target 1: I will meet with an advisor and structure a well-designed resume, including my
previous working experience and credentials, such as school awards, club honors, and
certifications.
Target 2: I will apply for suitable internships within my skillset for the 76ers organization and
will contact my connections within the industry and organization.