The document discusses a marketing presentation about launching a new chocolate syrup product by Cadbury in India. It provides background on Cadbury's operations in India, discusses market research conducted with 50 consumers and 35 retailers to understand factors influencing purchase decisions and preferences for the new product, and recommends that Cadbury launch the chocolate syrup in India as consumers and retailers expressed positive responses.

1. PRESENTER:- JITIN KUKREJA MBA 2A

21. 1 litre 600 ml 300 ml 275 ` 155 ` 115 `

42. People who are using chocolate syrup N=50

43. Various purpose of usage of chocolate syrup N=49

44. Acceptance level of customers with regards to chocolate syrup N=50

45. Factors influencing the purchase decision of chocolate syrup Consumers N=50 Retailers N=35

46. Consumers N=50 Retailers N=35

47. Consumers N=50 Retailers N=35

48. Consumers N=50 Retailers N=35

49. Consumers N=50 Retailers N=35

50. Consumers N=50 Retailers N=35

51. Consumers N=50 Retailers N=35

52. Consumers N=50 Retailers N=35

53. Consumers N=50 Retailers N=35

54. Consumers Retailers

55. Pack that people want of chocolate syrup to be in market by Cadbury N=50 Consumers

56. Promotional offers that attracts Consumers the most Promotional offer that will create market for chocolate syrup Consumers N=50 Retailers N=35

57. Mode of advertisement influence the good brand image of Chocolate syrup Consumers N=50 Retailers N=35

58. Bottle which the customers prefer Consumers N=50 Retailers N=35

59. Reasonable price of syrup according to customers Consumers N=50 Retailers N=35

60. Bottles of chocolate syrup of competitor sold in a week N=35

61. Type of packing bottle N=35