This document provides details about a new chocolate brand called "HAILS". It discusses the product description, ingredients, marketing strategies, risks, and economic benefits. The mission statement is "TASTE THAT STAYS" and the brand will offer a variety of chocolate truffles and specialty items at reasonable prices. The marketing strategy includes complementary cupcakes and discounts for early customers. Establishing the brand provides economic benefits like job creation and contributing to the multi-billion dollar chocolate industry.

1. HAILS
TASTE THAT STAYS

2. GOVT POST GRADUATE COLLEGE FOR WOMEN SAMANABAD LHR
SUBMITTED TO:
MS AYESHA CHEEMA
SUBMITTED BY:
ANEEB SAIF 1635
HAMNA RAFAQAT 1627
ARSHIA IMTIAZ 1603
AQSA SHAFIQUE 1630
IQRA TARIQ 1616
LAIBA RIAZ 1623
IQRA ISMAEEL 1602
ENTREPRENEURSHIP FINALTERM PROJECT

3. ACKNOWLEGEMENT:
We would like to thank all people who motivate and guide us in our venture and special thanks
to our instructor MS. AYESHA CHEEMA for their support morally and practically. We would
like to thank our class mates and team members for their support and valuable suggestions which
helps us to improve our report.

4. Executive Summary:
This report covers the detailed description of our new chocolate brand “HAIL’S “ in which we
provide detailed information about our product and also includes our aims, mission statement
and marketing strategies, we also discussed our opportunities and threats that we are going to
face in our venture. Generally customers are concerned with quality and taste of product. So
keeping this in mind we focused on customer needs and wants, we design our product to satisfy
our customers. To increase our sales we offer complementary cupcakes as well. The best part of
our product that we provide is high quality and customized products in reasonable price
Our mission statement “TASTE THAT STAYS” is the true representation of our product and its
purpose’s chocolates are considered the most favorite candy desert in all over the world.
Chocolates are becoming our tradition in Pakistan and people used to bring on different
occasions to spread happiness and sweetness around them.

5. MissionStatement:
Our mission statement is “TASTE THAT STAYS”
Core competency:
We create a future road map, which facilitate a very strong alignment with in company itself and
for soul searching, which further presents a clear idea and destination that we choose to achieve.
We as team very capable to uplift our company and to fulfill the promise “taste that stays”
Portfolio:
We have strategically planned to sharpen our capability of innovation and renovation. Innovation
in terms of product, process and system. Innovation signifies the introduction of new, path-
breaking products to the hail’s portfolio and renovation/revamping of already existing products.
The heart of the idea is to add up an element of excitement to the brand. Customer
communication, making the customer aware of all the new happenings at hails. We will establish
a two-way communication channel, so that customers feedback and product experience will be
used to develop the new and innovative product.
Product description:
Chocolate have rich background history and this is the most famous candy dessert in entire
world. People of all age love chocolate although in Pakistan chocolate actually, become a part of
our tradition. People bring chocolates for their love one on ‘Eid, birthdays and on weddings as
well. Chocolate is not just good in taste, but also good for your health, regular use of chocolate
help reduce chance of heart attack and it is also good for you skin.
We offer all-time favorite truffles of different flavor like
 Almond truffle
 White chocolate truffle
 Cherry truffle
 Dark and milk chocolate truffle
Our special products include:
 Peanut butter cups
 Customize chocolate
 Coffee truffles
 Green tea truffle

6. Ingredients:
 Dark chocolate
 Milk chocolate
 White chocolate
 Peanut butter
 Cherries
 Almonds
 Sugar
 Butter
 Cream
 Corn syrup
 Food color
 Chocolate syrup
 Walnuts
 Chocolate slabs
 Chocolate powder

7. Product Feasibility
Our product design is based on customers’ needs and wants. Customer’s needs and wants
include:
 High quality
 Reasonable price
 Varieties of taste
 Attractive packaging.

8. We provide value to our customers, and make their satisfaction level high by providing
more in less. Our basic motto of starting this venture is to spread happiness and sweetness
around people. The product quality and taste will help our venture to grow.
SWOT ANALYSIS:
 S= Strengths (internal analysis)
 W= Weakness (internal analysis)
 O= Opportunities (external analysis)
 T= Threats (external analysis)
It is an extremely useful technique for understanding and decision making for all sorts of
situations in business and organization.
STRENGTHS:
 To develop an entirely new brand with reasonable price
 Strong R&D team

9.  Consistent quality
 Concern to the needs of our customers
WEAKNESS:
 It’s a major hurdle for us to position our brand in market and encourages the customers to
indulge in brand switching
 Tight quality control procedures lead to higher costs and its time consuming
 Increasing need for healthy products
 Changing consumer preferences
OPPORTUNITIES:
 Experienced management in entrepreneurship
 Offer direct marketing customizations of each customer experience
 More profit earning because other brands offering truffle chocolates that are expensive
THREATS:
 Competition with other brands
 Changing consumer preferences
 Decrease in revenue
 Preference for people having other brand like LAL’S CHOCOLATE
Industry/Target MarketFeasibility Analysis:
Industry/target market includes:
Industry Attractiveness:
Industries vary in terms of their overall attractiveness. Our industry’s attractiveness assessment
tool is as given below:
Number of competitors:
 Lal’s chocolate
 Nestle chocolate
 Brounik chocolate

10. Age of industry:
 Middle aged
Growth rate of industry:
 Moderate growth rate
Stage of industry:
 Growing phase
TargetMarketAttractiveness:
Target market is a place within a large market segment that represents a narrower group of
customers with similar needs.
Market Timeliness:
Buying mood of customers:
 Customers are satisfied and willing to buy.
Momentum of the market:
 Stable
MarketSegmentations:
 Youngsters and Middle aged
 Aged 18-50
 Quality conscious
 Concerned with health and appearance
 Tends to favor quality over quantity
 Wants something with less price than market and tasty
 Complementary cupcakes which customers find as benefit
 Best quality attracts more customers
Customer’s needs:
 Wants something tasty with less price

11.  Attractive Packaging
BUDGET:
The total amount to establish the business is Rs.700, 000. Rs.250000 is reserved
fund which is the liability of the business. This will be returned.
Here we have prepared our forecasting of our business. First we have shown our
expenses and then we tried to show how our project revenue will generate.
Onetime expenses PRs
Building contract costfor five year cost 1000000
Business registration fee 15000

12. Production house equipment 35000
Other setup charges 50000
Furniture and decoration 20000
Total 2200000
Depreciationcostfor every year with in a five year period.
Years 1st
year 2nd
year 3rd
year 4th
year 5th
year
Depreciations 10500 9000 7500 6000 15500
12 months expenditure throughout the year:
Expense 1st
year 2nd
year 3rd
year 4th
year 5th
year
Rental 60000 60000 60000 60000 60000
Machinery 50000 60000 70000 80000 90000
Depreciation 10500 9000 7500 6000 15500
Others 200000 220000 240000 260000 280000
Total 320500 349000 377500 406000 434500
Investment and revenues:
Our investors Total contribution
Aneeb Saif 100000
Hamna Rafaqat 100000
Aqsa Shafiq 100000
Arshia Imtiaz 100000
Iqra Ismaeil 100000
Iqra tariq 100000
Laiba Riaz 100000
Total 700000

13. Revenue calculation:
1st
year 2nd
year 3rd
year 4th
year 5th
year
Projected
revenue
7000000 7000000 700000 710000 750000
Expenses 54500 349000 377500 406000 434500
Balance 159500 351000 322500 304000 315500
From above we can see that we will enjoy the most incoming in the forth year after launch and
this is the positive sign that we will have been reached at the breakeven point with in first year.

14. Business model:
Values:
 Respecting the competitors among industry
 Not to compromise with quality issue
 Highest customer value
Customer:
 Wants something different
 Wants something healthy
 Strong customer relationship
values
customers
partners
new
entrants
substitutes

15. Partners:
 Aneeb Saif
 Humna Rafaqat
 Arsiha Imtaiz
 Laiba Riaz
 Iqra Tariq
 Aqsa Shafiq
 Iqra Ismail
New Entrance:
 Economics of scale
 Capital requirements
 Government policies
Substitutes:
 Lal’s chocolate
 Nestle chocolate
 Brounik chocolate

16. Marketing Strategies:
 Our marketing strategy is to provide complementary cupcakes with two boxes of
chocolate.
 First 15 customers will get 15% discount on the very first day.
 We are providing online booking system for customers.
 We are providing customized products on the demand of customers.

17. Risks and ContingencyApproach:
 Customer switching
 Market instability

18. Socialand economic benefits:
Economic benefits:
 The chocolate industry is a multi-billion dollar industry. There are so many different
types of chocolate and so many reasons to offer someone a chocolate gift that it is an
industry that just keeps getting bigger every year.
 The global cocoa market is a focus of much attention at the moment. Global prices are
close to record highs and are likely to stay strong for some time to come.
 High prices are the result of surging market demand and limits to available supply.
Jürgen Steinmann, chief executive of Barry Callebaut, a chocolatier supplying many of
the world’s top foods groups, is reported as saying that: “At this moment, cocoa is a
scarce material: demand has been rising, supply has been stable, so prices have gone up.”
 Market demand for cocoa is coming from the developed world and emerging markets -
rising per capita incomes are fuelling higher demand for chocolate-based products.
Chocolate consumption in India, China and demand has been increasing by 15-20%
annually and this is expected to continue.
 Cocoa is of course a basic ingredient in the multitude of chocolate bars and cakes that
Britons consume on an enormous scale each day. According to a report in the
Independent, under EU rules, a milk chocolate bar must consist of at minimum 25 per
cent cocoa solids. Dark bars need at least 35 per cent.
 Millions of people particularly small-scale farmers in developing countries rely on cocoa
production as a direct source of income. And for countries such as the Ivory Coast, cocoa
is a hugely important source of export earnings. The largest producing countries are
Coast of ivory, Ghana and Indonesia.
Social Benefits Of Chocolate:
 Chocolate has forever been a grand gift to give someone.
 Many people have a favorite chocolate.
 Chocolate Truffles are a great present to give for just in relation to any occurrence or no
occasion at all.
 Individuals love to obtain chocolate gifts for birthdays, anniversaries, weddings, holidays
or just because. Special occasions or events are also great times to give the present of
chocolates.
 Baby showers, a raise at work, or just to tell a pal that you are thinking about them are
great reasons to give chocolate gifts.
 You can obtain chocolate gifts just about anywhere including grocery stores, gas stations,
malls or convenient stores. Stores that put on the market only chocolates have the biggest

19. variety to choose from and you might even find a specific store that carries the particular
type of chocolate truffle that you like or you identify your friend likes.
 Chocolate Truffles make grand gifts for any person at any time. The present of chocolates
is a gift that people love to obtain. For those of you who like chocolate truffles, there are
several different kinds to decide from.
 Buying a chocolate gift for someone is pleasurable and you can get really inventive with
the things that you select. You can get someone a box of milk chocolate truffles. You can
obtain someone a heart filled with assorted filled chocolates and you can still get
someone a good old plain chocolate bar.
 People love to get chocolate gifts for just in relation to any occasion or even if there isn't
an occasion.
 Chocolates are a great treat to show someone that you are thinking in relation to them.
Sustainable relationship with customers:
 Creating a sustainable relationship with our customers we provide:
 The best quality and quantity in our product
 The standard high quality taste in our chocolate
 Attractive packaging
 Complementary cupcakes
 Reasonable price