The document outlines the digitization of cable TV in India, focusing on the transition from analog to digital broadcasting through the implementation of Digital Addressable Systems (DAS). It details the extensive structure of the TV broadcasting sector, the deficiencies of analog distribution, and the phases of digitization mandated by regulatory frameworks. Case studies highlight the positive impacts on consumer choice, service quality, and government tax revenues post-digital transition.

1. Cable TV Digitisation (Phase III)

2. Agenda
 Overview of the TV broadcast sector
 Deficiencies of the Analog TV
 Switchover to the Digital
 Phases of DAS implementation
 Provisions of the Cable TV act
 Case studies of impact of DAS in Phase-I and II
 Details of Phase-III implementation
 Role of MSOs
 Role of the State Governments

3. TV channel distribution platforms

4. Overview of Broadcasting Sector
India - one of the largest TV Broadcasting
industries in the world:
 Over 830 approved SatelliteTelevision channels
 Around 60,000 Local Cable Operators (LCOs)
and 6,000 Multi System Operators (MSO)
 7 DirectTo Home, (DTH) operators
 2 Head end In The Sky, (HITS) operators
 Internet ProtocolTV, (IPTV) operators
 Doordarshan,Terrestrial transmission

5. Nature of delivery platform
(Total 168 MillionTV homes)
Source: FICCI- KPMG Report 2015
Cable
99M
(59%)
DTH
40M
(24%)
DD Free Dish
& IPTV
10M
(6%)
DDTerrestrial
19M
(11%)

6. Deficiencies in analogue Cable TV distribution
 Limited carrying capacity: 70 - 80 channels
 Quality of picture & sound: Poor
 Transparency in subscription database: Lacking
 Subscription revenue and taxes: Under
declaration/ concealment of revenue and
database.
 Challenges from other platforms: Intense
competition from DTH and IPTV services
providing high quality services

7. Digital Switchover – A Snap Shot
 TRAI Report 5.8.2010 - Implementation of Digital
Addressable Cable Systems (DAS)
 Cabinet approval on digital transition -
13.10.2011
 Cable Television Networks (Regulation) Act
1995 amended in 2011 - Provides enabling
framework for the digital switch-over
 Notification for phased implementation of
DAS issued – 11.11.2011
 Regulations on Reference Interconnect
agreements, standards of quality of service
and tariff order byTRAI issued – 30.04.2012

8. Rest of
India
31st Dec 2016
Phase IV
All other
urban areas
31st Dec 2015
Phase - III
Cities with a
population
more than
one million
31st Mar 2013
Phase II
Four Metros f
Delhi,
Mumbai,Kolkat
a & Chennai
31st Oct 2012
Phase I
Phases of DAS implementation

9. The CableTelevision Networks
(Regulation) Act, 1995
Major provisions

10. Cable television network not to be
operated except after registration
Section 3
A person must get himself registered as
cable operator for operating a cable
television network

11. Transmission of programmes through
digital addressable systems (DAS)
Section 4A
Central Government, by Gazette
notification, may make obligatory for every
cable operator to transmit or re-transmit
programmes of any channel in an encrypted
form through a DAS with effect from such
date as may be specified in the notification

12. Programme Code
Section 5
No person shall transmit or re-transmit
through a cable service any programme
unless such programme is in conformity
with prescribed programme code

13. Advertisement Code
Section 6
No person shall transmit or re-transmit
through a cable service any advertisement
unless such advertisement is in conformity
with prescribed advertisement code

14. Compulsory transmission of
certain TV channels
Section 8
Central Government may, by gazette
notification, specify names of Doordarshan
channels or channels operated by or on
behalf of the Parliament, to be
mandatorily carried by cable operators and
the manner of reception and re-transmission
of such channels

15. Compulsory transmission of channels – DAS areas
Notifications dated 6th Sept 2013 & 25th May 2015
SL Channels Genre SL Channels Genre
1 DD National
General
Entertainment
(Hindi)
7 DD Kashir
General Entertainment
(Regional)
2 DD News
News & Current
Affairs
8 DD Punjabi
General Entertainment
(Regional)
3 DD Bharati Infotainment 9 DD Girnar
General Entertainment
(Regional)
4 DD Urdu Infotainment 10 DD Sahyadri
General Entertainment
(Regional)
5 DD Sports Sports 11 DD Saptagiri
General Entertainment
(Regional)
6 DD India Infotainment 12 DD Malayalam
General Entertainment
(Regional)

16. Compulsory transmission of TV channels – DAS areas
Notifications dated 6th Sept 2013 & 25th May 2015
SL Channels Genre SL Channels Genre
13 DD Podhigai
General Entertainment
(Regional)
20
DD Madhya
Pradesh
General Entertainment
(Hindi)
14 DD Chandana
General Entertainment
(Regional)
21 DD Oriya
General Entertainment
(Regional)
15 DD Bangla
General Entertainment
(Regional)
22
Gyan Darshan
Channel
Infotainment
16
DD North
East
General Entertainment
(Regional)
23
Lok Sabha TV
channel
News & Current Affairs
17 DD Bihar
General Entertainment
(Hindi)
24
Rajya Sabha TV
channel
News & Current Affairs
18
DD Uttar
Pradesh
General Entertainment
(Hindi)
25 DD Kisan Infotainment (Hindi)
19 DD Rajasthan
General Entertainment
(Hindi)

17. Compulsory transmission of TV channels –
Analogue areas
Notifications dated 6th Sept 2013 & 25th May 2015
SL Channels Placement SL Channels Placement
1 DD1 National channel Prime band 6 DD Sports channel Non prime band
2 DD (News channel) Prime band 7 Gyan Darshan
Channel
Non prime band
3 One Regional channel of
DD of the State
Prime band 8 DD Urdu channel Non prime band
4 Lok Sabha TV channel Prime band 9 DD Bharati Non prime band
5 Rajya Sabha TV channel Prime band 10 DD Kisan Prime band

18. Use of standard equipment in
cable television network
Section 9
Every cable operator shall be under
statutory obligation to use any equipment
conforming to BIS

19. Inspection of
cable TV network & services
Section 10A
(1) Central Government or its authorised officers
shall have right to inspect cable network and
services
(2) No prior permission or intimation shall be
required to carry out such inspection
(3) Inspection shall ordinarily be carried out after
giving reasonable notice except in circumstances
where giving such notice shall defeat the purpose of
the inspection

20. Inspection of
cable TV network & services
Section 10A contd…
(4) On being so directed, cable operator
shall provide necessary equipment, services
and facilities at designated place(s) for lawful
interception or continuous monitoring at its
own cost by or under supervision of Central
Govt or its officers

21. Authorised Officer
Means, within local limits of jurisdiction:
 A District Magistrate, or
 A Sub-divisional Magistrate, or
 A Commissioner of Police

22. Power to seize equipment
Section 11
Authorised officer has power to seize
equipment being used by cable TV operator if
following provisions are being contravened:
 Sec 3 (Registration)
 Sec 4A (DAS)
 Sec 5 (Program code)
 Sec 6 (Advertisement code)
 Sec 8 (compulsory channels)
 Sec 9 (standard of equipment) or
 Sec 10 (inspection)

23. Confiscation
Section 12
Equipment seized due to contravention of
Sec 4 is liable for confiscation

24. Seizure or Confiscation not to
interfere with other punishment
Section 13
Seizure or confiscation shall not prevent
infliction of any punishment

25. Punishment
Section 16
Whoever contravenes any provisions of
CableTV Act is punishable:
 1st offence – imprisonment, extendable to 2 years, or
with fine up to Rs 1000 or both;
 Subsequent offence – imprisonment, extendable to
5 years, and with fine up to Rs 5000
Contravention of sec 4A is cognizable offence

26. Right of way (RoW) for cable operator
& permission by public authority
Section 4B
 Cable operator can lay & establish cables
and erect posts under, over, along, across, in or
upon any immovable property of a public
authority
 Public authority may permit:
◦ To place & maintain underground cables or posts; &
◦ To enter property, from time-to-time, to place,
examine, repair, alter or remove such cables or posts

27. Right of way (RoW) for cable operator
& permission by public authority
Section 4B contd…
 RoW is subject to obligation of
reinstatement or restoration of
property or payment of charges
 Public authority can ask cable operator to
remove or shift cables or posts
 Public authority while giving permission may
impose reasonable conditions as considers fit

28. Impact
28
Available data indicates
very good positive impact
of digitisation for all the stakeholders

29. Customers
29
Wide
choice
• From just about 100 to over 300 channels
• Pay for what you want to watch
• Multi-lingual audio
• 25 DD/Lok Sabha/Rajya Sabha & Gyan vani channel
• HD channels
• Regional channels
Quality • Clear and enhanced video & audio
Better
Viewing
• Sophisticated user interface (EPG)
Stage set
for
• Broadband services
• Interactive gaming/ interactive content
• Better Grievance Redressal Mechanism

30. Government
30
Tax Revenue • Much higher
Transparency
• Regulatory Framework
• Tax collection
• Billing
• Services/channels being watched
Stage set for
• Economic Growth
• Employment Generation

31. Delhi - EntertainmentTax Collection
31
55.89
65.19
75.88
52.35
47.25
97.99
103.60
215.13
113.90
96.89
83.00
103.00
224.24
0
50
100
150
200
250
MonthlyETcollectioninRslakhs
Source:
Data from Commissioner Excise,
Entertainment & Luxury Tax
Post-DASPre-DAS

32. 0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
5,007,921
11,096,370
Kanpur – ET Collection (Rs)
Source:Emaildt20thMarch2014
fromETDeptt

33. Maharashtra – Cable Connections
33
6.47
1.80
0.56
0.47
1.02
0.75
0.55
0.89
0.43
8.02
2.36
1.78
1.00
1.02
0.76
0.56
4.35
0.91
0
1
2
3
4
5
6
7
8
9
Mumbai
Pune&
PimpriChinchwad
Nasik
Aurangabad
Thane
KalyanDombivali
NaviMumbai
Nagpur
Solapur
Cable connections (in Lakh) Pre-DAS
Cable connections (in Lakh) Post-DAS
Source:
Data from Commissioner
Excise

34. Pune – Cable Connections
Source:Emaildt13thMarch2014
fromETDeptt
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
225,713
479,259

35. Ahmedabad – Cable Connections
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
194,152 179,880
280,250
360,945
369,295
737,790
Source:Emaildt29thMarch2014
fromETDeptt

36. 0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
176500
251350
316849
Surat – Cable Connections
Source:Emaildt26thMarch2014
fromETDeptt

37. What does it mean to be digital ready
All television channels on cable networks will in digital
encrypted form
Readiness at the end of MSOs/ LCOs
1. Necessary infrastructure to be put in place
2. Adequate number of STBs for supply to
consumers/viewers
Readiness at the end of Consumers
1. Interaction with LCOs for timely installation of
STBs
2. No STBs will meanTV black-out

38. ThankYou