The document discusses digitization in television broadcasting in India. It summarizes that digitization provides clearer reception and synchronization of sound and video. It then outlines the phases of digitization in India, with the goal of full digitization by 2016. The key events were a 2010 report recommending digitization, a 2011 bill amending cable regulations to require an encrypted digital transmission system, and a four phase plan between 2012-2016 to roll out digitization in major cities and then all of India. Digitization is expected to provide benefits like improved picture and sound quality, on-demand content, and allowing viewers to pay only for desired channels.

1. Digitization Issues In
Television
Broadcasting
IFRATH RAEESA K P

2. Digitization
• In a digital signal, the receptivity is much clearer and all the
channels have the same reception quality. As both the
signals are received at the same time, there are no issues
with the synchronization of sound with video.

3. Channel distribution before digitization
• Broadcasters
• Multi system operators (MSO)
• Local cable operators (LCO)
• Consumers

4. 2010
• Report recommending for complete digitisation

5. December , 2011
• The parliament passed the bill to amend the CableTelevision
Networks (Regulation) Act in December, 2011.

6. The Cable Television Networks (Regulation)
Amendment Bill, 2011
• All cableTV operators will have to transmitTV signals in an encrypted
format through a Digital Addressable System (D A S).

7. • Consumers will now be able to enjoy better picture and sound quality,
enhanced services such as high definition and video on demand
content.
• Viewers will be able to choose and pay for
only those channels that they want rather
than having to pick from packages
with fixed prices.
•Subscription revenue will increase for the
broadcaster and make them less dependent
on advertising and drive higher value creation.

8. Digitization by 2014

9. Phases of Digitization
4 phases
1st phase
• 4 major cities
• Delhi, Kolkata, Mumbai & Chennai
• End of 2012

10. 2nd Phase
• 38 cities.
• Bangalore, Hyderabad, Ahmadabad, Pune, Lucknow, Patna, Bhopal,
Agra,Varanasi, Chandigarh, Coimbatore, Mysore……
• End of 2013

12. 3rd Phase
• All urban cities
• 30th September 2014
• Extended to December 31, 2015

13. 4th phase
• Rest of India
• December 31st, 2014
• By December 31st 2016