A feasibility study examines whether a business idea is viable and worth pursuing. It answers key questions like whether the idea will work and if the business should be started. The study provides details on business operations, products/services, the target market, competition, and financial requirements. It helps identify necessary resources, problems, and solutions. The feasibility study also forms the basis of a business plan and is important for securing funding.

1. FEASIBILITY
STUDY

2. Feasibility Study
addresses things
like where and how
the business will
operate.

3. It provides in-depth details
about the business to
determine if and how it
can succeed, and it serves
as a valuable tool for
developing a winning
business plan.

4. It attempts to answer
two main questions:
Will the idea work,
and should you
proceed with it?

5. You must identify how,
where, and to whom you
intend to sell a service
or product before you
begin writing your
business plan.

6. You should also assess
your competition and figure
out how much money will
be needed to start your
business and to keep it
running until it is well
established.

7. Why Are Feasibility
Studies so
Important?
The information you gather
and present in your
feasibility study will help
you:

8. • Identify all the things
you need to make the
business work
• Pinpoint logistical and
other business-related
problems and solutions

9. • Develop marketing strategies
to convince a bank or
investor that your business is
worth considering as an
investment
• Serve as a solid foundation
for developing your business
plan

10. Feasibility studies contain
comprehensive, detailed
information about your business
structure, your products and
services, the market, the
logistics of how you will deliver a
product or service, and the
resources you need to make the
business run efficiently.

11. Does Someone
Want To Buy
What You Are
Selling?

12. Accomplishment of a
successful business all boils
down to whether or not you
have someone who wants to
buy what you are selling or
service to offer. Is there a
market for your product or
service?

13. Another thing to consider as
you review your product
offering is whether your
product or service has
something that will
encourage a customer to
return.

14. There is an old marketing
adage that states, “it
costs 10 times more
money to get a new
customer than to retain
an existing one”.

15. Can You Make
Money?

16. The goal of any business
should be to make a profit.
When setting up a
business, consideration
should be made on how to
price the product according
to what the market will
bear.

17. Align our
product/services,
target market and
pricing to make a
more sustainable and
profitable business.

18. How Much
Competition
Will You
Have?

19. Often when there is too much
competition, businesses
begin to duke it out over
price. If you run into this
situation, it may be a bloody
battle you want to avoid.

20. Customers fall into
different categories.
Some buy strictly off price
and some are more
interested in quality or a
company’s experience.

21. The
Background of
the Study

22. The primary purpose of of
the background of the
study is to give the
readers an overview of
what the entire study is all
about.

23. It aims to introduce the
readers to the research
business topic and problem
that the study is trying to
address that will persuade
them that the study is
important and interesting.

24. Writing the introduction
section or chapter demands
careful attention since it is
found at the beginning of
the paper and usually the
first thing that a reader
encounters.

25. A well written introduction
catches the attention and
interest of the reader. As
well, it persuades them to
read the rest of the study.

26. It provide the reader with the
context and explain the
circumstances that led to the
study. It can discuss briefly
the specific problem, situation
or conflict of ideas that caught
your attention and compelled
you to select your research
business.

27. The researchers goes on to
describe the specific situation
surrounding the research business,
using facts from the literature to
support various arguments. In this
section also, the student researcher
tries to ascertain the suitability and
feasibility of the study, concluding
from the sufficient evidences drawn
from the previous literature.

28. In a nutshell, this is where the student
researcher initiates the subject of his
investigation using all obtainable
evidences and figures to establish its
groundwork. Note that even if there is
no standard number of pages that this
should take, the lengthier and well
focused the Background to the Study,
the better for a good and solid
groundwork for that research being
conducted.