Viswarupachari Komerapudi is a senior management professional with over 13 years of experience in sales, marketing, business development, and operations in the agriculture and farm mechanization industries. He has a proven track record of delivering strong financial results, including sales growth, increased market share and profitability. Currently he is the Country Manager for ETC Agro Tractors and Implements Ltd in Rwanda, Uganda, and DRC, where he is responsible for business planning, performance management, and achieving revenue and profit targets. He has extensive experience developing new business, managing dealer and distribution networks, and product management.

1. VISWARUPACHARI KOMERAPUDI
realviswa@gmail.com / pavaniviswam@gmail.com
: +91 9959999261, +91 9100245757, /+250 731666389
SENIOR MANAGEMENT PROFESSIONAL
B2B Sales & Marketing | Business Development | Techno-commercial Operations
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative
marketing concepts & strategies
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Industry Preference: Agriculture (Fertilizers and Pestsides )& Farm Mechanization
Key Skills
Sales & Marketing
Business Development
Product Management
Commercial Proposals
Strategic Planning
Market Intelligence
Channel Management
Revenue Generation
New Business Alliances
Training & Development
PROFILE SUMMARY
 Resultorientedprofessional with 13+ years of expertise across institutional & product sales; currently
associated with ETC Agro Tractors and Implements Ltd. as Country Manger
 Efficientinsetting up new initiatives, creatingstrategic marketing plans & budgets, conducting market
research studies & organizing various product launches & events
 Successfully led key business initiatives & strategies to meet changing customer needs /
expectations, thereby resulting into high level of customer satisfaction and increase in market
share, sales volume & added bottom line
 Delivered sales & marketing excellence in accomplishing results:
USD 7.9 Milliongrowth for chemical or mineral fertilizers (NP, NK,PKandNPK)
o USD 8 Million Grout with 9 products and completing USD 3.8 Million project within 15
months; 2013-14
o Growth from 20-25 units to 130 unit; generated business worth USD 1.75 Million within initial
first year of the business
 Proven track record of implementing B2B sales & marketing activities that can create a positive
experience for clients; reaching out to new / unexplored segment to revitalize stagnant & declining
business
 Expertise lies in business development, strategic planning, dealer management, crisis management,
market expansion and managing tenders and government related projects including joint venture,
credit management, bank relationship & after-sales services
 Keen customer-centric approach with skills in addressing client priorities & resolving escalation
within TAT, thereby attaining high business & compliance score
 Effective leader with excellent motivational skills to sustain growth momentum while motivating
peak individual performances
NOTABLE ACCOMPLISHMENTS ACROSS THE CAREER
ETC Agro Tractors and Implements Ltd.
 Acquired large enterprise accounts such as Peral Africa Ltd., Angalic Constractors, NARO (Uganda) Ministry of Agriculture, Sgasa Tea
Industry Ltd. (UK Based), NEIB Projects, Karutur Agro – Ethiopia, NPD Construction’s, Real Contractors - Africa Ltd., Kakira Sugars
(Uganda) Ltd. and various mining company’s
Delivered 200% growth over the last fiscal year USD 12Mill ion of Target USD 6Million . ((N+P+K), Straight Fertilizers T (NH4)2SO4
Ammonium Sulphate (NH4)NO3 Ammonium Nitrate & Ca(NO3)2 Calcium Nitrate
 Delivered 209% growth over the last fiscal year, USD 3.9 Million of target for USD 1.8 Million, tripled annual sales from USD .8 Million
to USD 21 Million and augmented net profit by 22% by reducing & replacing inefficiency manpower, negotiating payments terms with
suppliers and streamlining payment process
 Enhanced profitability from USD 1.6 Million to USD 5.4 Million through execution of strategies like sales staff expansion, cross-selling,
after-sales services and product pricing enhancements
 Accomplished 100% of annual revenue target in FY 2012-‘13; directed 3 ERP implementations regarding in FY’13 - 14
 Enhanced revenue to cost ratio and per person productivity by 70%; augmented average deal size and number
of deals by 100% for period Jan’03 – Jun’04, Jun’04 – Jan’09 and Feb’09 - Feb-11
 Established business from scratch to achieved 56% market share; achieved turnover of INR 12-15 Crores
 Built new business channels, expanded distribution reach across more than 4 branches; created a 12 member sales force and scaled
up the business contribution of the channel from 65% in year to 85% share of the company’s total business in 2014
 Initiated channel development activity in 30 regions; developed a strong indirect channel network in these regions; the channel
network contributed to 100% of total sales in the region
Mahindra & Mahindra Ltd.
 Pivotal in set-up of business from scratch till accomplishment of 56% market share; achieved turnover of INR 12-15 Crores in FY 12 -
13
 Activated 8 inactive channels and appointed 5-6 channel partners that resulted in business growth worth INR 8 Crores

2.  Bagged 12 Business Excellence Awards in 2012 for achieving 100% results
 Worked as Deputy Manager and achieved sales targets of INR 12 Crores / Lakhs through effective dealer network and channel
business
 Received 15% salary growth in Mahindra and Mahindra within record time of 6 months from joining; bagged Best Sales and
Marketing Man Award thrice in Year 2011 for delivering 100%results
 Developed Backhoe loader ,chooper & Harvesters product (100% in all segments) and delivered business worth INR 12-15 Crores
annually
 Augmented growth for Crawlers from 12 units to 40 units through execution various strategies; re-established market for 500 ZLX
TMCH Crawler, Laoders and Backhoe Loaders and 855 Tractor business in AP; pivotal in sales of Backhoes and Laoders with Swaraj
855 and 605 Tractors
 Supplied 20no units .15000lt/hr. RO Water plants to instructions in a year; received 9 no Bio Mass Power Plant Order for Water
treatment Planter to feed Boilers worth INR 1.20 Crores ( FY-2003-04) including Ruchisoya, Akkalmaroils, KCP Sugars, Matrix Bio
Mass Per Plant, Karuturi Hospitals, Samudhra Appolo Hospital, NRI Medical College, Amaravthi Textails, Arabindo Pharama, GMR
Sugarns, Anadhra Sugars Tanuku, Praya Foods, Sudha Agro’s, Hanuman Sugars ,Taj Group of Hotels –Viz, and so on
ORGANISATIONAL EXPERIENCE
Since May’13:ETC Agro Up to Mar 2016 Tractors and Implements Ltd., Rwanda, Uganda, DRCango(Goma) East Africa as Country
Manger
Products: Fertilizers and Agrichemical’s Tractors, 15HP to 350HP, Tractors Implements, Repairs, Choppers, Combined Harvesters,
Crowlers, Bachoe Loaders, Post Harvesting Machines, 3 Wheelers Auto Power Tillers, Crusher Equipment and its accessory’s Bulldozers, Rice
Planter Trailers, Tiers & Construction Equipment
Role:
 Performing ongoing R&D on geographical and demographic profiling to identify and capitalize on unmet market needs ahead of the
curve
 Creating the sales funnel from collecting leads to closing business in close coordination with the sales manager and taking assistance for
fixing leaky funnels
 Spearheading and driving frontline sales team to achieve sales targets and in turn business goals
 Formulating strategies for market penetration by launching new products and increasing share of the existing products
 Monitoring and enhancing performance of distributors through effective resolution of customer complaints
 Generating orders from sub-distributor and delivering excellent services to sustain business
 Conducting statistical analysis to determine potential growth; designing sales performance goals and monitoring performance on a
regular basis
 Directing business planning and performance management of channel partners, including development and execution of joint sales
plans, local area marketing, staff coaching and hosting constructive meetings
 Overcoming complex business challenges and formulating business development strategies and sharing an effective feedback about
market to customize company policies
 Leading the channel partner programme with a team of Dealers, Distributors and Value Added Resellers; ensuring accomplishment of
overall revenue profit targets in the assigned region
 Defining product/channel marketing strategy, including development of channel marketing activities in accordance with overall
business goals and objectives
PREVIOUS EXPERIENCE
Feb’11 – Feb’13: Mahindra & Mahindra Ltd., Andhra Pradesh & Orissa as Business Development Manager
Jul’04 – Jan’011: Bull Machines Pvt. Ltd., Andhra Pradesh and Odisha as Area Sales Manager
Sep02 – Jun 04 : ION EXCHANGE LTD (WATER TREATEMENT ZERO B DEVISION)., ANDHRAPRADESH as Sales Manager
ACADEMIC DETAILS
2002 MBA (Finance & Marketing) from Andhra University, Vishakhapatnam with 72%
1999 B.Tech. (Mechanical Engineering) from Kanpur University with 78%
Other Certifications:
 Certification in MS-Office, C, C++ & VB.6 from SSI Software
 Hardware & Networking from Ram InfoTech Ltd.
COURSE / WORKSHOP
 Advanced and DNS Teacher Training Courses for Personality Development at Art of Living, Bangalore, 2008
 Personality Development Class and Workshop on the Law or Attraction, Goa, 2011

3. IT SKILLS
 MS-Office, C & C++, VB, Oracle, Hardware & Networking and Internet Applications
PERSONAL DETAILS
Date of Birth: 10th July 1978
Address: Plot No. 72, 1st Floor, St. No.KK5, Gasbo sector, Kigali –Rwanda, East Africa Door No. 12-7-235, 236 Mettuguda,
Secunderabad 500017, Hyderabad
Languages: Kannada, French (A2 Certification), Telegu, English and Marathi
Nationality: Indian
Passport Details: J7175490
Visa Details: H1 (East Africa)
Driving License: India & International Valid Driving
Marital Status: Married
No. of Dependents: 3