BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

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In his BlogWell Boston presentation, Reebok's Global Content and Community Manager, Ben Cobb, talks about how they work with influencers, ambassadors, and brand partners to increase social buzz. Ben shares tips to finding and activating the most effective brand advocates based on their own lessons learned.

Business News & Politics

SocialMedia.org
Video Case Studies

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

socialmedia.org/blogwell
This presentation is from

BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell

Ben Cobb
Effectively Influencing

determine what and who are you trying to influence
find the right partners
activate them the right way

determine what and who are you trying to influence

determine what and who are you trying to influence. done.

ben.cobb@reebok.com
@reebokclassics
@beforetheybreak

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

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socialmedia.org/blogwell
This presentation is from

BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell

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