BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica Gioglio
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In her BlogWell Boston presentation, Dunkin' Donuts' Public Relations and Social Media Manager, Jessica Gioglio, talks about how they keep their passionate fan base running on social media. Jessica shares key takeaways from their social strategy that include putting fans in the spotlight, using surprise and delight, embracing visuals, tailoring content to target audiences, and more.
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BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica Gioglio
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell Jessica Gioglio How Dunkinโ Donuts Keeps Its Passionate Fans Running on Social Media
- 2. How Dunkin' Donuts Keeps Its Passionate Fans Running on Social Media Jessica Gioglio @savvybostonian
- 3. Weโre A BranDD Built For Socialโฆ
- 4. โฆAnd Weโve Got Quite a Following โข 10 MM+ โขFacebook Fans โข 70,000+ Instagram followers โข 400,000+ Twitter Followers โข 33,000+ Google+ followers โข 3,000+ YouTube subscribers โข 1.2MM video views โข 4,400+ Pinterest followers โข 14,600+ Vine followers
- 5. A Cross-Functional Approach to Social Interactive Marketing Content, Promotions, Email, Loyalty, Mobile Public Relations & Customer Service Content, Messaging, Community Management Digital Media Digital Media, Advertising & Strategic Partnerships Legal Overall Program Counsel
- 6. How DDo You Create The Business Case? โข Cultivate a highly engaged, loyal online community of DD fans โข Celebrate Dunkinโ as an all-day, everyday destination โข Support โgo-localโ needs of business in U.S. and abroad โข Support brand growth & awareness in new markets
- 7. Lesson #1: Social Mantra Dunkinโ DonutsCelebrate Your Fans We donโt own our social media channels - our fans do
- 8. DDโs Facebook Fan Of The Week (FotW)
- 10. Lesson #2: Surprise & DDelight Fans
- 11. Lesson 3: Tell A Visual Story
- 12. UnexpecteDD & Entertaining: ESPN/Vine Integration
- 13. Lesson #4: Empower Local BranDD Ambassadors to Engage with Key Audiences
- 14. Lesson #5: Make Promos & Contests Fan Centric #DresseDD Halloween Twitter & Instagram Contest โข Inspired by fan behavior โข Highly creative, share-worthy user-generated content โข Fun and irreverent, yet puts the branDD front and center โข Supports brand shift into highly visual social media content
- 15. Key Takeaways โข โข โข โข โข Put your fans in the spotlight Small surprise & delight gestures spark loyalty & WOM Embrace visuals to tell your story Tailor content & messaging to targeted audiences Use community insights to structure contests & promotions
- 16. Thank You & Questions
- 17. SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 Learn more about past and upcoming BlogWells socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell socialmedia.org/blogwell