Jonathan Mack increased his GCI by $100k and tripled his leads after only one year of video marketing on Facebook. "If I can do it, you can too, and I will show you how. I am in one of the toughest markets in the US, so I had to think of something that would separate me from the 80,000+ licensed agents in my market." Facebook algorithms favor businesses that employ video. Video keeps you top of mind in your local area and builds familiarity and trust. In this webinar you'll learn how to: get started with video create engaging content and share it effectively target leads with Facebook-specific tools use boosted posts to build a digital 'farm' route leads to your site

1. Jonathan Mack
(631) 992-3221 Access code: 663-573-536
Jonathanemack@gmail.com
Generate Massive Leads
and Trust in a
Tough Market

2. ● Has been in Real Estate past 7 years
● CEO of Mack Real Estate in San Diego
● Implemented Video Marketing with social media
into his business and increased his GCI by $100,000
& tripled his client base
● Has been recognized for his creative marketing,
praised for his real estate teaching and loves
negotiating win-win deals
● Is the author of the soon to be released book “The
Ultimate Guide to San Diego Real Estate”
● Was born and raised in San Diego & lives with his
beautiful wife Theresa and two sweet daughters
Jonathan Mack
(631) 992-3221 Access code: 663-573-536

3. A Little Background
• In one of the toughest markets
• "High” commissions
• 80k+ Licensed Agents (per CA DRE)
• Typical ‘Farming Methods’ Less than
Ideal
• Low turnover
• Lots of marketing competition
• Changing consumer

4. Understanding the
Target Market
Salesperson vs. Consultant
Old Media vs. New Media

5. The Challenge for Real
Estate Agents
Trust
Memorable
• Break through the ________
• Adequately convey _________
• Build ________
• Be _____________
Value
Noise

6. The Challenges of Leveraged
‘Old Media’
• Mailers: ___________________
• Door Hangers: _____________
• Email : _______________
• All: _________________
Amount of mail
Perception
Deliverability
Not Personal

7. The Gold Mine Of Advertising
• High Deliverability (+ low cost)
• Unique & Entertaining
• Personal & Authoritative
• Trackable

8. The Gold Mine Of Advertising
Video
• Unique / Entertaining / Personal /
Authority
Facebook / Social Media
• High Deliverability / Trackable

9. Why Video?
▪ _____% of people view online videos everyday.
▪ One minute of video is worth _____________ words.
▪ ______% of people pay close attention when
consuming videos – more than any other content.
▪ Viewers Retain ____% of a message when they watch it
in video, compared to ____% in text.
55
1.8 million
55
95
10

10. Why Facebook?
_____% of Americans use Facebook.
_____% of people have increased their online video
viewing – and this is expected to rise.
Facebook ads are ____________ & _________________
68
71
targeted measurable

11. Getting Started with Video -
Equipment
• Determine budget
• Professional / Amateur
• Basic Necessity: ______________
• Extra Credit: ____________ & ___________
Cell phone
GimbalLavalier

12. Getting Started with Video - You
• Determine a ______
• Come up with an ______
• Most Importantly: ___________
• Don’t: __________________________
Time
Idea
Just do it
Worry About Perfection

13. Basic Rules of Video
• Be: ____________
• Be: ____________
• Be: ______________
• Don’t: ______________
Authentic
Different
Informative
‘Be Salesy’

14. ‘Advanced Rules’ for Video
Engaging
Entertaining
Add color
Add movement
Keep it short*

15. Types
of
Video

16. Types of Video
• Evergreen
• Examples:
• Situational
• Examples:
Educational / Information
Advertisement
Open House
Listing Tour
Market Update

17. Facebook Ad position options

18. Advertising on Facebook
Use Facebook Ads Manager
• Targeted Audience / Targeted Message

19. Advertising on Facebook
Biggest mistakes
1.
2.
Too Broad / Branding
Lack of Consistency

20. Advertising on Facebook
Facebook Ad Pixel
1. Create Custom Action Based Audiences

21. Advertising on Facebook
Facebook Ad Pixel
2. Track Conversion

22. Advertising on Facebook
Biggest key:
• Retargeting

23. • Create a Compelling Post with link
to a webpage / landing page.
• Add Pixel (code provided by
Facebook) to Webpage.
How to Build A Digital Farm

24. How to Build A Digital Farm
• Create a Compelling
Landing Page
• Require Information
for “goods”
• Pixel will ‘tag’
everyone regardless

25. How to Build A Digital Farm
• Retarget ‘Pixel’ Audience
with content:
• Authority Marketing
• Proof Marketing
• Evergreen Content
• Stay Consistent with New
Content

26. Questions or Comments?
And… Please fill out the survey when you exit. Thank you!
Enter Questions here!