This document analyzes Starbucks' social media presence and strategy. It discusses Starbucks' Facebook fan page, comparing its content and engagement to competitors like Costa and McCafe. It then provides a SWOT analysis of Starbucks' Facebook page and insights into similarities and differences between the companies. Recommendations include increasing interaction through activities and adding cultural context to new products and events. The document also contrasts the "front stage" public image Starbucks projects through social media versus behind-the-scenes efforts like environmental initiatives.
This is our degree presentation, about Critique & Analysis of Starbucks ( Social Media Marketing ). Thank you for your support, and we will done better. From students of KDU University College Penang.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
This is our degree presentation, about Critique & Analysis of Starbucks ( Social Media Marketing ). Thank you for your support, and we will done better. From students of KDU University College Penang.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Buyer personas are fictional representations of your ideal Starbuck customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
An in-depth presentation for Starbucks' s Social Media Strategy beginning in October 2016. Objectives include increasing engagement across all social media platforms.
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BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica...SocialMedia.org
In her BlogWell Boston presentation, Dunkin' Donuts' Public Relations and Social Media Manager, Jessica Gioglio, talks about how they keep their passionate fan base running on social media.
Jessica shares key takeaways from their social strategy that include putting fans in the spotlight, using surprise and delight, embracing visuals, tailoring content to target audiences, and more.
Buyer personas are fictional representations of your ideal Starbuck customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Social Media Strategy for the company of Starbucks. After analyzing different components of the company's online presence, some objectives were set out to be met during a particular period.
An in-depth presentation for Starbucks' s Social Media Strategy beginning in October 2016. Objectives include increasing engagement across all social media platforms.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica...SocialMedia.org
In her BlogWell Boston presentation, Dunkin' Donuts' Public Relations and Social Media Manager, Jessica Gioglio, talks about how they keep their passionate fan base running on social media.
Jessica shares key takeaways from their social strategy that include putting fans in the spotlight, using surprise and delight, embracing visuals, tailoring content to target audiences, and more.
For National Donut Day, Dunkin' Donuts gave away a donut with the purchase of a beverage. The day before, they had a live stream event teasing the promotion while also showing the viewers how donuts were made. The casual presentation, which featured Dunkin' Brands' Manager of Donut Excellence, did many things well. Check out the presentation for key Live elements that every company should adopt in their live stream marketing.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
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For their final project, second semester Northern Virginia Community College Composition students (ENG 112) work in groups to create presentations that introduce, analyze, and draw a conclusion about a significant American cultural artifact, (a trend, a celebrity, or anything that significantly impacts American culture). Students work together to build a persuasive argument using a combination of text, multimedia, and visual design. Students develop a claim about the negative or positive impact of the artifact on the demographic of American culture it affects. Alternatively, students may discuss what the artifact says about our culture.
These students are asked to explore a cultural artifact and determine its significance and/or role in our society. Students are encouraged to present their findings using any media they wish to implement.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
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UI automation Introduction,
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GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
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Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
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2. STARBUCKS
Social Media Analysis Agenda
INTRODUCING STARBUCKS COFFEE
STARBUCKS FACEBOOK FANPAGE
COMPETITORS OF STARBUCKS
SWOT ANALYSIS
INSIGHTS
RECOMMENDATIONS FOR STARBUCKS
BEHIND-THE-STARBUCKS-SCENE: FRONT STAGE vs. BACKSTAGE
2 / 18
3. STARBUCKS
“ To inspire and nurture the human spirit”
•Starbucks is a coffee chain of U.S.,
established in 1971. Now it is the world's
largest coffee chain, whose headquarters
is located in Seattle, Washington, USA.
• Starbucks was a small coffee retailer
until
the
current
chairman
Howard
Schultz purchased it in 1987, and Schultz
changed it to a dark green café. Since
then he led the company across several
milestones.
•In June 1992, Starbucks was listed on
the stock market as the first professional
coffee
company, which rapidly promote
business growth and brand development.
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4. STARBUCKS
“ To inspire and nurture the human spirit”
• In addition to coffee, Starbucks also provide
tea, cakes, pies and other goods. The
creative coffee cups of Starbucks are as
popular as coffee itself. There are nearly
12,000 Starbucks stores across the world,
throughout North America, South America, Europe, the Middle East and the
Pacific.
• To some extent, coffee consumption is a
cultural
consumption,
for
cultural
communication is needed in an environment
created by cafe culture which can infect
customers, allowing them to enjoy and to form
a good interactive experience. Through coffee,
Starbucks sends a special taste to customers.
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5. STARBUCKS
Facebook Fan Page
•Starbucks uses its Facebook Fanpage to interact with its customers, promote
their new products and raise some events . In addition to the official fanpage,
there are also a number of Starbucks fanpages that cater to different locations
and areas where Starbucks is open, like Starbucks UK, Starbucks Brasil,
Starbucks Mexico, Starbuckscoffee Myeongdong and so on. The following
contents are based on the official one.
•Starbucks has 35,330,159 Likes
. The Facebook page updates
frequently but irregularly, sometimes once a day, and sometimes once a week.
There are many likes and comments about the updated pictures.
•The content can be categorized by means of:
•Promotional - posts that advertise Starbucks goods and services such as
new products, important issues of Starbucks like “Sustainable Store
Design in Action” to attract fans.
• Interactive - posts that require consumer responses like the event
discussing how to make iced coffee better with experts , and funny creative
pictures that cause resonate.
•Personal - posts that are made by starbucks, including photos, restaurant
pictures, and the like.
• Informative - posts that include recipes( not many).
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6. STARBUCKS
Facebook Fan Page
The good:
July is the hottest month in a year,
and when you’re tortured summer
with sweat, maybe the picture of
ice coffee will cool you and wake
up your demand for ice coffee.
The link is given and you can
obtain
a
lot
of
professional
knowledge of ice coffee from
experts. It’s good to interact with
consumers and to promote new
products friendly.
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7. STARBUCKS
Facebook Fan Page
The bad:
This picture is moving, and the text “Fathers teach us courage. Dads teach us
joy!” is also able to raise spiritual resonance. But neither of them have
relationship with Starbucks or coffee. Attention to the first comment showing in
the page, “coffee teaches us energy!” Maybe Starbucks can learn from him!
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8. STARBUCKS
Facebook Fan Page
The bad:
And among the comments, there are some negative words about
Starbucks. Although Starbucks gave quick response, the words also had some
bad influence.
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9. STARBUCKS
Competitors of STARBUCKS
•Costa was founded in London by brothers
named Bruno and Sergio in 1971. Based on
traditional Italian baking method, they add it slow
baking. Now you can find Costa stores all over
the world.
1,035,507 Likes
•McCafe is a coffee brand owned by
McDonald. It was born in Australia in 1993.
Now you can see Mccafe as an independent
coffee shop, and also it can stand in a
corner of McDonald.
21,024 Likes.
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10. COSTA
Facebook Fan Page
The good:
“We're reminiscing over our #CostaNutty photo competition this morning. How
nutty was this image??? Thanks for the image Hollie Elizabeth Morris!”
Organizing an interactive game to attract customers' participation, and posting
the photos on the page, all these sound interesting. The picture posted is funny
and gives a perfect advertisement.
10 / 18
11. COSTA
Facebook Fan Page
…
The bad:
This picture shows Costa’s new product for summer. It looks delicious and we
all want to have a taste, but it appears too many times on the page, 8 times
from June to August. It will cause aesthetic fatigue of visitors, and they may
think that the operator of the facebook fanpage is lazy and boring.
11 / 18
12. MCCAFE
Facebook Fan Page
The good:
The picture and text “who wants one” are attractive, which is good for
communication and interaction. Although these are only two cups of common
coffee, they convey the friendship and kindness of the brand. The comment “I
miss Oro Frappe!!”is a good proof.
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13. MCCAFE
Facebook Fan Page
The bad:
This picture is a failure. On one hand, it has nothing to do with the brand. On
the other hand, negative sentences are unfit to appear here, especially dirty
words. That will cause your visitors uncomfortable. The comment circled tells.
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14. STARBUCKS
SWOT Analysis
Strengths:
The contents on facebook are quite fruitful, including pictures, short stories,
events and so on. The advertisements for products are friendly, not hard.
Starbucks updates the fanpage fluently which can make a good relationship
with consumers.
Weaknesses:
Interactive contents are short, and there is some useless information on its
fanpage.
Opportunities:
On one hand, facebook is very popular among young people who account for a
significant part of Starbucks’ consumers. On the other hand, with the fast step
of the society, many people choose fast food and drinks like Starbucks. So
they may view the pictures on Starbucks’ facebook while drinking a cup of
Starbucks coffee.
Threats:
Starbucks’ competitors are making efforts to run their facebook fanpage, too.
So what Starbucks needs is not only to make coffee better but also to make its
fanpage better.
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15. STARBUCKS
INSIGHTS
Similarities:
All the three brands promote their products by pictures and text. They all
pay emphasis to promotion and interaction.
Differences:
The content of Starbucks’ page is more plenty than the others. It not only
promote new products, but also publish some activities to attract visitors.
To the products, there are kinds of coffee, and also you can see many
beautiful cups and sweet dessert on Starbucks’ page. Costa’s page pays more
emphasis on events and activities. Mccafe’s page is in a poor maintenance.
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16. STARBUCKS
Recommendations
Starbucks should pay more attention to interaction. For example, to
publish some activities by this platform, like a “drawing competition”.
Consumers may get a free empty cup when they buy Starbucks’ products, and
they can draw on the cup and then post the photo of the cup on the page.
Starbucks will choose some photos to post on its fanpage. The photo getting
the most “Likes” will be the winner.
Add cultural code to new products and activities, so that when clients
enjoy the delicacy, they will feel a sense of story and mood. The story can be
posted on the fanpage.
In some important days of Starbucks, editor of its fanpage can post the
stories or events happened on that day before. Visitors can know Starbucks
more and experience the growing of the brand.
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17. STARBUCKS
Front stage vs. Backstage
Front stage :
On March 26 of this year, if you buy a
pound of Tribute Blend (or Tribute Blend VIA),
you can get a free 12oz drink. (But in US and
Canada only)This event was posted on
Starbucks’ facebook fanpage.
We can see Starbucks’ saleswomen’s
dress through this picture and gain a
friendly impression of Starbucks stores.
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18. STARBUCKS
Front stage vs. Backstage
Backstage:
Starbucks is doing the environmental protection. In 2003(up to May 15), they
logged over 400,000 hours of service. That conveys their social responsibility
to consumers and make consumers know that they not only sale coffee or
cookies, but also do many other important p ublic things at the backstage.
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