The document discusses the most notable ranking factors impacting the e-commerce industry, emphasizing the evolution of e-commerce and the significance of both digital and traditional ranking factors. It highlights key statistics such as the growth of U.S. e-commerce sales and consumer behavior, including the dominance of mobile searches and the importance of platforms like Amazon. Additionally, it outlines various ranking factors that should not be overlooked, such as content relevance, site speed, and backlinks.

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eCommerce
Ranking Factors
The Most Notable Ranking Factors for the eCommerce Industry

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About Us
Searchmetrics is an SEO & Content Optimization
platform
We own all of our own data (Research Cloud)
A data and knowledge repository that contains over 250 billion
data elements that are continuously updated like keywords,
search topics, social and PPC data—reaching back to 2009.
We have two products, the Searchmetrics Content
Experience and the Searchmetrics SEO Suite that
services a variety of customers (F500, enterprise,
eCommerce)
Established in 2005

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AboutMe
Tyson Stockton is a Professional Services Manager at
Searchmetrics, working with some of the largest
clients specializing in e-commerce.
Prior to working at Searchmetrics, Tyson spent over 6
years working in-house at Tennis-Warehouse and its
sister brands (14 domains globally) overseeing the
SEM and SEO efforts. During this time, he also spent
more than a year in Germany working as Marketing
Manager for the European business.
Tyson Stockton
Professional Services Manager
t.stockton@searchmetrics.com
linkedin.com/in/tysonstockton
@tyson_stockton

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#1HoweCommerceisevolving.
#2 Most important eCommerce ranking factors.
#3 Don’t forget traditional ranking factors.

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Google now handles over 2trillion
searches a year!

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Screenshot: Provided by the speaker
OnlineGluttony
Only 10 results
get traffic!
3,130,000,000 Results

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Screenshot: Provided by the speaker
eCommerce Industry

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Theretail
industry&
eCommerce
The retail industry sales
for 2016 were estimated
at $4.846trillion for the
year, an increase of 2.9%
eCommerce sales for
2016 were estimated at
$394.9billion, an
increase of 15.1%
https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

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Stateof
eCommerce
U.S. eCommerce sales
grow by 15.1% in 2016
Butamajorityofthis
growthwentto
Amazon

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Screenshot: Provided by the speaker
Amazon a Search Engine

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Screenshot: Provided by the speaker
https://crealytics.com/blog/2014/07/02/amazon-vs-google-jeff-bezos-wont-buy-googles-product-listing-ads-pla/

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Major Trends
Universal Search integrations dominate
the majority of search queries
80% now include at least one form of
images, videos, news, or maps
What’s new?
Extended Search elements are
additional opportunities to drive
organic traffic
Extended
Search
Integrations are
new options for
traffic
Number of
Organic Search
results is 8.5
An Increasing
number of
boxes are in the
SERP
Significant
difference in
results shown
for Smartphone
& Desktop
Searchmetrics Universal & Extended Search Study

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Screenshot: Provided by the speaker
PaidAdsDistribution:
Amazon.com

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Mobile
Growth
Nearly 40%of people
search only on a
smartphone in an
average day

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Buyers
Journey
81%of buyers research a
products online before
purchase
with44%searchingon
Amazon
89%of consumers use
search engines for
purchase decisions

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SearchmetricsBigData
Longest running record of Google™ data
Largest
Data Set
Interpret Customer
Intent
Appl
e
Watc
h
Historical Data
Most inputs.
More that just SEO
Only platform with
transactional search data

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#1 How eCommerce is evolving.
#2MostimportanteCommercerankingfactors.
#3 Don’t forget traditional ranking factors.

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2016RankingFactorsDataSet
Searchmetrics
Research
Cloud
Top search terms
by search volume
Top Google
positions
Deep
Ranking
+
Relevance
Factors
Big Data!
More than just general Ranking Factors

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eCommerceRankingFactors

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MostNotableRankingFactors

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MostNotableRankingFactors

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BulletsinList

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InternalList

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ShoppingCart
AbovetheFold

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VideoIntegration

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WordCountLength

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Don’tForgettheBasics

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#1 How eCommerce is evolving.
#2 Most important eCommerce ranking factors.
#3Don’tforgettraditionalrankingfactors.

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Screenshot: Provided by the speaker
ContentRelevance

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SiteSpeed

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Backlinks

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Click-ThroughRate

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Mobile

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Takeaways

37. Thanksfordownloadingourcontent!
t.stockton@searchmetrics.com
linkedin.com/in/tysonstockton
@tyson_stockton
For a copy of the Searchmetrics eCommerce Ranking Factors Study,
please visit
http://www.searchmetrics.com/knowledge-base/ranking-factors-ecommerce/