Buying behaviour[1]
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This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors include culture and subculture, while social factors include reference groups, family roles, and status. Key personal factors are age, values, life cycle stage, occupation, personality, and self-concept. Consumer behavior is determined by an individual's motivation, how they perceive and learn about products, and the multi-step buying process.
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The document discusses social class and status in British society. It defines the working class as those in lower tier, lower skilled jobs often paid hourly wages. The middle class falls between the working and upper classes socioeconomically. The upper class refers to those at the top of the social hierarchy with power over resources and policy. Social status can be ascribed based on inherited position, or achieved through one's own accomplishments.
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Social class can be defined as relatively permanent divisions in society where people share similar values, behaviors, and interests. Social class is determined by factors such as occupation, income, education, possessions, and associations. Social class represents a way to segment markets and may reflect consumer aspirations. Differences in beliefs and attitudes exist across class boundaries, and social class can be a better predictor of consumer behavior than income alone.
Social class and its characteristics
Social class refers to the division of society into hierarchical groups based on factors like wealth, income, and occupation. There are typically considered to be three main social classes: upper, middle, and lower. The upper class includes the wealthy and business owners, the middle class consists of white-collar professionals, and the lower class is made up of blue-collar workers. Social class influences consumer behaviors related to clothing, leisure activities, spending habits, and more. However, social class can be difficult to define and measure, as income and dual incomes have blurred traditional class distinctions.
Social Classes
1. Social class is a social hierarchy based on factors like wealth, power, and prestige that influences consumer behavior.
2. Higher social classes seek to demonstrate their status through conspicuous consumption of luxury goods and experiences.
3. Marketers use knowledge of social class differences in spending patterns, media consumption, and values to segment markets and tailor marketing strategies.
Stereotypes of class and status
This document defines stereotypes, class, and status. It identifies the upper, middle, and working classes and provides stereotypes associated with each. The upper class is defined as wealthy with political power, and stereotypes include being rich, well-dressed, and intellectual. The middle class includes professionals and managers, and stereotypes involve having a nice home, car, and being well-educated. The working class holds subordinate jobs, and stereotypes feature being blue-collar and having manual work.
Social class
Studying consumer behavior and social class is important for marketers. Social class is a factor that influences consumer behavior and can be measured objectively using single or composite variable indexes. Social class categories in India include upper-upper, lower-upper, upper-middle, lower-middle, upper-lower, and lower-lower, which are determined by factors like income, occupation, education, and asset ownership. Understanding social class segmentation allows marketers to better target consumers.
Consumer Behaviour -Family, social class & life cycle
Family is defined as two or more related individuals living together. There are two types of households - family households consisting of related individuals, and institutional households like hostels. Families provide economic support, emotional support, social relationships, morals/values, and more. There are traditional family types like nuclear families and extended families, as well as new types like blended families and single parent families. A family's purchasing decisions are influenced by its stage in the family life cycle, which includes stages like newly married, parenthood, and post-parenthood. Roles in family decision making include influencers, deciders, buyers, and users. Decisions are made through processes like bargaining, authority, or reasoning.
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This document discusses the key factors that influence consumer behavior. There are four main types of influencing factors: cultural, social, personal, and psychological. Cultural factors include culture/society, sub-cultures, social classes, and cultural trends. Social factors are reference groups, family, and social roles/status. Personal factors comprise age/life stage, income, lifestyle, and personality. Psychological factors involve motivation, perception, learning, and beliefs/attitudes. Consumer behavior is defined as how individuals select, purchase, use, and dispose of goods/services.
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Class & social status for slide share
The document discusses social class and status in British society. It defines the working class as those in lower tier, lower skilled jobs often paid hourly wages. The middle class falls between the working and upper classes socioeconomically. The upper class refers to those at the top of the social hierarchy with power over resources and policy. Social status can be ascribed based on inherited position, or achieved through one's own accomplishments.
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Social class can be defined as relatively permanent divisions in society where people share similar values, behaviors, and interests. Social class is determined by factors such as occupation, income, education, possessions, and associations. Social class represents a way to segment markets and may reflect consumer aspirations. Differences in beliefs and attitudes exist across class boundaries, and social class can be a better predictor of consumer behavior than income alone.
Social class and its characteristics
Social class refers to the division of society into hierarchical groups based on factors like wealth, income, and occupation. There are typically considered to be three main social classes: upper, middle, and lower. The upper class includes the wealthy and business owners, the middle class consists of white-collar professionals, and the lower class is made up of blue-collar workers. Social class influences consumer behaviors related to clothing, leisure activities, spending habits, and more. However, social class can be difficult to define and measure, as income and dual incomes have blurred traditional class distinctions.
Social Classes
1. Social class is a social hierarchy based on factors like wealth, power, and prestige that influences consumer behavior.
2. Higher social classes seek to demonstrate their status through conspicuous consumption of luxury goods and experiences.
3. Marketers use knowledge of social class differences in spending patterns, media consumption, and values to segment markets and tailor marketing strategies.
Stereotypes of class and status
This document defines stereotypes, class, and status. It identifies the upper, middle, and working classes and provides stereotypes associated with each. The upper class is defined as wealthy with political power, and stereotypes include being rich, well-dressed, and intellectual. The middle class includes professionals and managers, and stereotypes involve having a nice home, car, and being well-educated. The working class holds subordinate jobs, and stereotypes feature being blue-collar and having manual work.
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Consumer Behaviour -Family, social class & life cycle
Family is defined as two or more related individuals living together. There are two types of households - family households consisting of related individuals, and institutional households like hostels. Families provide economic support, emotional support, social relationships, morals/values, and more. There are traditional family types like nuclear families and extended families, as well as new types like blended families and single parent families. A family's purchasing decisions are influenced by its stage in the family life cycle, which includes stages like newly married, parenthood, and post-parenthood. Roles in family decision making include influencers, deciders, buyers, and users. Decisions are made through processes like bargaining, authority, or reasoning.
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This document discusses the key factors that influence consumer behavior. There are four main types of influencing factors: cultural, social, personal, and psychological. Cultural factors include culture/society, sub-cultures, social classes, and cultural trends. Social factors are reference groups, family, and social roles/status. Personal factors comprise age/life stage, income, lifestyle, and personality. Psychological factors involve motivation, perception, learning, and beliefs/attitudes. Consumer behavior is defined as how individuals select, purchase, use, and dispose of goods/services.
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Consumer behavior
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Social division refers to the arrangement of society into hierarchies based on unequal power, property, social evaluation, and gratification. Society can be divided into classes, categories, or ranks. This leads to social inequality as resources and rewards are distributed unequally. Division of labor separates tasks between industries, firms, and worker occupations. Social status can be ascribed, such as one's family background, or achieved through one's own efforts and merits. A social class shares an economic position based on wealth and income. Mobility within or between classes can change one's status and position in society. Race is a social construct where meaning has been attached to physical and social characteristics used to categorize and group people. Ethnicity refers to belonging
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Study unit 8.1
• Explain the concept social stratification
• Explain the concept social class
• Describe the six (6) basic social classes in a society
• Discuss wealth, power and prestige (as classified by Max Weber as categories of importance in social stratification)
Audience research
This document discusses different ways to classify audiences. It first describes classifying audiences by socioeconomic class, with categories ranging from upper/middle class to the lowest level of income. It then discusses psychographics, which looks at behavior and personality to classify audiences. The document concludes by explaining Young & Rubican's 4C's Marketing Model, which sorts audiences into 10 categories called "Tribes" based on their values, attitudes, beliefs and demographics. The target audience for whatever is being discussed is identified as "Explorers", who are described as younger, seeking discovery and experience.
Consumer behavior and factors influencing consumer behavior
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
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The document presents a study that develops a conceptual framework to explain the relationships between constraints, motivators, and sport event attendance. It aims to 1) identify unique constraints and their influence on attendance, 2) develop a measurement scale for constraints, 3) propose a framework defining constraints and motivators, and 4) empirically test the model. The study surveyed WNBA spectators, finding that constraints negatively impacted attendance while motivators like identifying with the coach, league, and sport positively influenced it. The framework provides a way to investigate how constraints and motivators affect spectators. It can help sports better serve and attract fans. Future research could analyze additional teams and incorporate more variables.
The factors which affect on consumer buying behavior
life and time are two great teachers
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The document discusses various factors that influence consumer behavior, including personal, psychological, social, and cultural factors. It examines personal factors like age and life stage, as well as psychological factors such as motivation, perception, learning, beliefs, and attitudes. It also discusses functional and social factors, social classes in America, group and family influences on buying behavior, and the consumer adoption process.
Factors influencing consumer behavior process
Consumer buying behavior refers to the behaviors that consumers display when searching for, purchasing, using, and disposing of products and services. It involves the mental, physical, and behavioral activities of individuals involved in obtaining and using products and services, including the decision-making process preceding and following the transactions. Consumer behavior is influenced by cultural, social, personal and psychological factors.
Consumer behavior notes
This document discusses several key factors that influence consumer behavior, including culture, social class, personal factors like age and lifestyle, and psychological factors like personality and perception. It also outlines the buyer decision process, from need recognition to post-purchase evaluation, and factors that influence the adoption of new products like perceived advantages and complexity. Marketers must understand these influences to effectively target consumer groups and appeal to motivations for purchase beyond superficial reasons.
ITFT- Consumer behavior
Consumer behavior, consumer buying process, problem recognition, information search, evaluation of alternatives, purchase
Consumer behavior
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment.
Utility And Behavioral Factor
Utility is define as the satisfaction derived from the consumption of a commodity which determines consumption and demand behavior. As such, it is the foundation of consumer’s behavior:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Cultural Factors
Cultural Factors exert the broadest and deepest influence on consumer behavior. Culture is one of the most fundamental determinant of person’s wants and behavior. While lower creatures are largely governed by instinct.
Social Factors
A consumer’s behavior is also influenced by social factors such as the consumer’s reference groups, family, and social roles and statuses.
Reference Groups are those groups that have a direct or indirect influence on the person’s attitudes or behavior.
Personal Factors
A buyer’s decision are also influence by personal outward characteristic such as: the buyer’s age and life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept.
Psychological Factor
A Person’s purchases are also influence by psychological factor: motivation, perception, learning, and beliefs and attitudes.
Perception can be defined as the process by which an individual selects, organizes, and interprets information to create meaningful picture of the world.
Hierarchy of Needs
Physical Needs – food clothing, shelter and sleep.
Safety needs – security, protection, stability, freedom from fear and anxiety, and need for structure and limits.
Social Needs – need for family and friends, relationships and part of the group.
Esteem Needs – refer to the reaction of the other towards, the individual, how one views him/herself, and the need for favorable judgment.
Self-actualization Needs – the tendency, in spite of the lower needs being satisfied, to feel restless unless we are doing what we think we are capable of doing.
Factors influencing consumer behavior for online bakeries
This document discusses targeting upper-middle class consumers aged 25-40 of both genders for a new product. It analyzes how consumers in this demographic pay attention to branding and visual cues when making purchasing decisions and recommends focusing marketing efforts on guiding attention and recognition through memory and branding. Charts show the effects of attention and memory on recommendation rates for this consumer group.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Buying behaviour ppt
There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
Introduction to Consumer Behaviour
introduction to Consumer Behavior for PGDAM and MBA students. The presentation highlights various aspects of Consumer Behavior, its impact, importance to understand the behavior of target market. Process of Marketing Segmentation for targeting different type of audiences.
The presentation also highlights darker side of consumer behaviour aspects and how companies use black hat techniques to attract more consumers.
Consumer Behaviour
The document provides an overview of chapters in a book on consumer behavior, including introductions to consumer behavior, the consumer research process, market segmentation and targeting, consumer motivation, personality and consumer behavior, consumer perception, consumer learning, attitude formation and change, communication processes, factors influencing consumer behavior, opinion leadership, and the consumer decision-making process. It lists the chapter titles and page numbers for each of the 11 chapters covered in the book. The document serves as a table of contents that outlines the topics and structure of the consumer behavior book.
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This document provides an overview of social stratification in the United States. It defines social stratification as a society's categorization of people into socioeconomic tiers based on factors like wealth, income, and race. The US has an open system with social mobility between classes, though one's class still influences outcomes. Classes are defined by income, wealth, education, and occupation. The upper class wields significant power and influence, while the lower class faces more difficulties maintaining a decent lifestyle. Global stratification also creates a rich/poor dynamic between industrialized and non-industrialized nations dating back to the Industrial Revolution. Theoretical perspectives on stratification like functionalism and conflict theory view it differently in terms of merit, power
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Consumer behavior is defined as how individuals and groups select, buy, use, and dispose of products and services to satisfy their needs and wants. Consumer behavior is influenced by cultural factors like subculture and social class, social factors such as reference groups and family, and personal factors including age, occupation, and lifestyle. Psychological factors that impact consumer behavior are motivation, perception, learning, beliefs, and attitudes.
SociologyExchange.co.uk Shared Resource
This document provides an overview of social class and identity in sociology. It defines social class as a way to stratify and divide the population based on income, occupation, and life chances. Two traditional scales for measuring social class are discussed: the Registrar General's Scale and the National Statistics Socio-Economic Classification. The document also examines how social class shapes identity and life chances. It explores the traditional cultures of the upper, middle, and working classes in Britain and how class influences attitudes, values, and lifestyle.
Social Division
Social division refers to the arrangement of society into hierarchies based on unequal power, property, social evaluation, and gratification. Society can be divided into classes, categories, or ranks. This leads to social inequality as resources and rewards are distributed unequally. Division of labor separates tasks between industries, firms, and worker occupations. Social status can be ascribed, such as one's family background, or achieved through one's own efforts and merits. A social class shares an economic position based on wealth and income. Mobility within or between classes can change one's status and position in society. Race is a social construct where meaning has been attached to physical and social characteristics used to categorize and group people. Ethnicity refers to belonging
Demographics and Psychographics
This document discusses how demographics and psychographics are used in media marketing. Demographics classify audiences by factors like age, gender, location and income to target specific groups. Media companies adjust their products and advertising to hit demographic targets. Psychographics examines personality, values, attitudes and lifestyles to understand audiences' interests, spending habits and aspirations beyond basic demographic data. Both are analysis tools but psychographics allows for more varied audience groupings while demographics uses simpler distinct categories.
Determining social class
This document discusses social stratification and how it is determined by unequal access to resources and social rewards. It defines key aspects of social stratification including social class, social inequality, wealth, power, and prestige. It also summarizes methods for determining social class, including the reputational method using community rankings, subjective self-rankings, and the more objective approach where sociologists define class based on income, occupation, and education.
Study unit 8.1
• Explain the concept social stratification
• Explain the concept social class
• Describe the six (6) basic social classes in a society
• Discuss wealth, power and prestige (as classified by Max Weber as categories of importance in social stratification)
Audience research
This document discusses different ways to classify audiences. It first describes classifying audiences by socioeconomic class, with categories ranging from upper/middle class to the lowest level of income. It then discusses psychographics, which looks at behavior and personality to classify audiences. The document concludes by explaining Young & Rubican's 4C's Marketing Model, which sorts audiences into 10 categories called "Tribes" based on their values, attitudes, beliefs and demographics. The target audience for whatever is being discussed is identified as "Explorers", who are described as younger, seeking discovery and experience.
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The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
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The document presents a study that develops a conceptual framework to explain the relationships between constraints, motivators, and sport event attendance. It aims to 1) identify unique constraints and their influence on attendance, 2) develop a measurement scale for constraints, 3) propose a framework defining constraints and motivators, and 4) empirically test the model. The study surveyed WNBA spectators, finding that constraints negatively impacted attendance while motivators like identifying with the coach, league, and sport positively influenced it. The framework provides a way to investigate how constraints and motivators affect spectators. It can help sports better serve and attract fans. Future research could analyze additional teams and incorporate more variables.
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life and time are two great teachers
life teaches you the use of time
& time teaches you the value of life
Ii consumer buying behavior
The document discusses various factors that influence consumer behavior, including personal, psychological, social, and cultural factors. It examines personal factors like age and life stage, as well as psychological factors such as motivation, perception, learning, beliefs, and attitudes. It also discusses functional and social factors, social classes in America, group and family influences on buying behavior, and the consumer adoption process.
Factors influencing consumer behavior process
Consumer buying behavior refers to the behaviors that consumers display when searching for, purchasing, using, and disposing of products and services. It involves the mental, physical, and behavioral activities of individuals involved in obtaining and using products and services, including the decision-making process preceding and following the transactions. Consumer behavior is influenced by cultural, social, personal and psychological factors.
Consumer behavior notes
This document discusses several key factors that influence consumer behavior, including culture, social class, personal factors like age and lifestyle, and psychological factors like personality and perception. It also outlines the buyer decision process, from need recognition to post-purchase evaluation, and factors that influence the adoption of new products like perceived advantages and complexity. Marketers must understand these influences to effectively target consumer groups and appeal to motivations for purchase beyond superficial reasons.
ITFT- Consumer behavior
Consumer behavior, consumer buying process, problem recognition, information search, evaluation of alternatives, purchase
Consumer behavior
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment.
Utility And Behavioral Factor
Utility is define as the satisfaction derived from the consumption of a commodity which determines consumption and demand behavior. As such, it is the foundation of consumer’s behavior:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Cultural Factors
Cultural Factors exert the broadest and deepest influence on consumer behavior. Culture is one of the most fundamental determinant of person’s wants and behavior. While lower creatures are largely governed by instinct.
Social Factors
A consumer’s behavior is also influenced by social factors such as the consumer’s reference groups, family, and social roles and statuses.
Reference Groups are those groups that have a direct or indirect influence on the person’s attitudes or behavior.
Personal Factors
A buyer’s decision are also influence by personal outward characteristic such as: the buyer’s age and life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept.
Psychological Factor
A Person’s purchases are also influence by psychological factor: motivation, perception, learning, and beliefs and attitudes.
Perception can be defined as the process by which an individual selects, organizes, and interprets information to create meaningful picture of the world.
Hierarchy of Needs
Physical Needs – food clothing, shelter and sleep.
Safety needs – security, protection, stability, freedom from fear and anxiety, and need for structure and limits.
Social Needs – need for family and friends, relationships and part of the group.
Esteem Needs – refer to the reaction of the other towards, the individual, how one views him/herself, and the need for favorable judgment.
Self-actualization Needs – the tendency, in spite of the lower needs being satisfied, to feel restless unless we are doing what we think we are capable of doing.
Factors influencing consumer behavior for online bakeries
This document discusses targeting upper-middle class consumers aged 25-40 of both genders for a new product. It analyzes how consumers in this demographic pay attention to branding and visual cues when making purchasing decisions and recommends focusing marketing efforts on guiding attention and recognition through memory and branding. Charts show the effects of attention and memory on recommendation rates for this consumer group.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Buying behaviour ppt
There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
Introduction to Consumer Behaviour
introduction to Consumer Behavior for PGDAM and MBA students. The presentation highlights various aspects of Consumer Behavior, its impact, importance to understand the behavior of target market. Process of Marketing Segmentation for targeting different type of audiences.
The presentation also highlights darker side of consumer behaviour aspects and how companies use black hat techniques to attract more consumers.
Consumer Behaviour
The document provides an overview of chapters in a book on consumer behavior, including introductions to consumer behavior, the consumer research process, market segmentation and targeting, consumer motivation, personality and consumer behavior, consumer perception, consumer learning, attitude formation and change, communication processes, factors influencing consumer behavior, opinion leadership, and the consumer decision-making process. It lists the chapter titles and page numbers for each of the 11 chapters covered in the book. The document serves as a table of contents that outlines the topics and structure of the consumer behavior book.
consumer-behavior-ppt
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
Consumer Behavior
The document discusses key concepts in consumer behavior including why it is important to study, factors that influence purchasing decisions, and challenges in marketing to different cultures. It notes that failure rates of new products are high, that consumer motivation and behavior must be analyzed, and that standardizing marketing across cultures is difficult due to differences in tastes and habits. Examples of lost in translation marketing messages that had unintended meanings in other cultures are also provided.
Impact of Culture on Consumer Behaviour
Culture plays an important role in shaping consumer behavior. The elements of culture, such as beliefs, traditions, language and symbols, influence consumers' perceptions, preferences and purchase decisions. For marketers, it is essential to understand the cultural factors and their impact on behavior in both domestic and global markets. Failing to account for cultural differences can lead to ineffective marketing strategies. Learning about a culture allows marketers to develop communications and position products in a way that addresses local needs and is acceptable to target consumers.
Consumer buying behaviour
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
Consumer Behaviour
The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
Factors affecting consumer behavior
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.
Consumer Buying Behavior 2
There are three main types of buying decisions:
- Extended problem solving involves high research and risk evaluation
- Limited problem solving uses some past experience to guide decisions
- Habitual decision making involves little effort and brand/store loyalty
Retailers can assist consumers by providing information, demonstrations, guarantees and easy returns for high involvement purchases. For low involvement purchases, positive experiences, large selections, rewards and convenience encourage repeat visits.
Social factors like family opinions, reference groups, and cultural values also influence purchases. Retailers target these influences by appealing to families and social advocates to encourage store visits.
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This presentation explains various topics under consumer behavior. How reference group and social class affect consumer behavior is described in this presentation
Social Class 15.10.09
Social class can be defined as relatively permanent divisions in society where people share similar values, behaviors, and interests. Social class is determined by factors like occupation, income, education, possessions, and associations. Social class represents a way to segment markets and may reflect consumer aspirations. Differences in beliefs and attitudes exist across class boundaries, and social class can be a better predictor of consumer behavior than income alone.
CB & AMP; external influences
This document discusses external influences on consumer behavior, including groups, culture, subculture, family, social class, and opinion leadership. It provides a simple model of consumer behavior and describes how internal and external factors are interconnected and influence the consumer decision making process. Groups like reference groups, membership groups, and aspirational groups are discussed. Culture and subculture pass values from generation to generation and influence consumer norms. Family is the most important reference group and its life cycle stages impact consumption. Social class determines consumer lifestyles and purchasing tendencies. Opinion leaders exert personal influence and are sought for advice.
Consumer Behavior
Consumer behavior is influenced by social, cultural, personal and psychological factors. Social factors include family, roles, status and reference groups. Cultural factors are divided into culture, subculture and social class. Personal factors that influence consumer behavior are age, life cycle stage, occupation, economic situation, lifestyle, personality and self-concept. Psychological factors that influence consumer behavior are motivation, perception, learning, and beliefs and attitudes.
Consumer Behavior
Consumer behavior,Consumer Buying Behavior, Factors affecting consumer buying behavior, Customer buying role, Customer buying decision process.
Group dynamics
The presentation is about the role of family influences on consumer behavior.
It cosists of the various stages of persons life which affect his buying behavior & social class affecting the individuals buying pattern
family social class life cycle-.pptx
This document defines key concepts related to families and social class. It discusses what constitutes a family and different family types, including traditional, new, and non-traditional structures. The document also examines the family life cycle and roles within family decision making. Additionally, it explores the concepts of social class, including how social class is hierarchical and can be measured objectively or subjectively. Composite measures like socioeconomic status scores are presented. The document also discusses concepts like consumer socialization, geodemographic clustering, and profiles of different social classes including the affluent, middle class, and techno class.
Social class
The document discusses social class and its relationship to consumer behavior. It defines social class as the hierarchical division of society based on status, and examines how social class is measured through subjective, reputational, and objective means. Some of the key social class categories discussed are the upper-upper class, lower-upper class, upper-middle class, lower-middle class, upper-lower class, lower-lower class, and the affluent consumer. The document also explores indexes used to measure social class composites like the Index of Status Characteristics and Socioeconomic Status Score.
influence offamily and social class on consumer behavior
The document discusses how social and cultural factors influence consumer behavior. It describes how reference groups, family, social roles and culture impact purchasing decisions. Family is a particularly strong influencer through socialization and shared experiences. Social class is also a determinant and can be measured objectively through variables like education and income or subjectively through self-reported assessments. Consumption patterns vary across social classes in areas like fashion, savings habits, and media exposure. Understanding these cultural and social influences provides insight into consumer decision-making.
Consumer Markets And Buyer Behavior (marketing presentation on chapter 5)
Consumer Markets And Buyer Behavior (marketing presentation on chapter 5)Dhaka International University
This document presents information about consumer markets and buyer behavior. It discusses factors that affect consumer behavior, including cultural, social, personal, and psychological characteristics. It outlines the buyer decision process and stages of adoption for new products. It also summarizes Maslow's hierarchy of needs and different types of buying decision behaviors such as complex, habitual, and variety-seeking behaviors. The document is a presentation about consumer behavior concepts for a marketing lecture.Race, class and social status1
The document discusses how socioeconomic factors like social class, race, and economic status impact children and families. It notes that Lincoln Child Center's client population faces high levels of poverty, low education, and health issues due to environmental factors limiting their access to opportunities. The inheritance of one's parents' education level and economic situation is a strong predictor of their future outcomes. The training aims to help staff examine their own socioeconomic backgrounds and values to understand how these are imposed on clients.
Family
This document defines families and households, discusses different types of families such as traditional, new, and blended families. It also covers the family life cycle in 5 stages from bachelorhood to post-parenthood. Additionally, it discusses social class measurement using objective measures like occupation, education and income. Geodemographic clustering is discussed where families of similar socioeconomic backgrounds reside together. The roles of influencers, decision makers, and users in family purchasing decisions are outlined. Consumer socialization is defined as how people acquire consumer skills and preferences.
Influence of consumer characteristics on buying behavior
Consumer behavior is influenced by numerous social, cultural and personal factors. Social factors include reference groups like family, who have direct influence, and aspirational groups who one looks to for indirect influence. Cultural factors are rooted in one's culture and subculture, such as religion, nationality or region. Personal factors range from demographics like age and life stage to economic circumstances, personality and lifestyle. Marketers develop targeted strategies by considering this wide array of influences on consumer selection, purchase, use and disposal of products.
familysocialclasslifecycle-111016170143-phpapp01.pptx
The document discusses social class and family structures. It defines family as a group of two or more people related by birth, marriage, or adoption living together. Households can include unrelated people living together. Families socialize children through norms and values. Family types include traditional nuclear families and new structures like blended families. The family lifecycle progresses through stages like bachelorhood, parenthood, and post-parenthood. Family decision making involves different roles and can cause conflicts resolved through bargaining or reasoning. Social class is measured objectively and involves hierarchies. Geodemographic clustering groups families by location and demographics. The affluent, middle, and working classes have different characteristics and are targeted differently by marketers.
Understanding the ConsumerIncome and Social Class1.docx
Understanding the Consumer
Income and Social Class
1
Income and Social Class
Every culture has social hierarchies some more rigid than others
Social Class is an important indicator of how money is spent.
Affects access to resources. Affects taste and lifestyles
“People who occupy different positions in society consume in different ways” (Solomon et al, 2006:428)
Relative value of social class versus income in predicting consumer behaviour:
Social class appears to be a better predictor of purchases that have symbolic aspects (logos)
Income is a better predictor of major expenditures that do not have status or symbolic aspects.
Social class and income data together are better predictors of purchases of expensive, symbolic products.
Income and Social Class
A consumer’s social class refers to his/her standing in society.
Virtually all groups make distinctions among members in terms of relative superiority, power, and access to valued resources.
Every individual senses that he/she is more at home with and more acceptable to some groups than to others
Consumers often use external symbols of status to indicate their position in society; e.g. clothing, store patronage, furniture.
Social Class
Social Class
How do we measure social class?
Income
Family Background
Education
Occupation
Taste - Culture
“[Ones] place in the social structure is not just a determinant of how much money is spent , it also influences how it is spent” (Solomon et al, 2006:433).
Social Class Trends
Social Mobility
Upward/ Downward/ Horizontal
General upward mobility over time
Reasons for upward mobility trend
Small and successful companies
Internationalisation of trade made goods more available and affordable
Global communications/media has increased exposure to and knowledge of goods
Increase in dual income families
Higher educational attainment
Upper/middle classes not reproducing as much as working classes
A basic assumption of economic psychology is that consumer demand for goods and services depends on their ability and willingness to buy.
Discretionary spending only occurs when people are able and willing to spend money on items above and beyond their basic needs.
Consumer confidence or the state of mind, consumers have about their own personal situation, as well as their feelings about their overall economic prospects helps to determine whether they will purchase goods, take on debt or save their money.
Factors Influencing Consumer Spending
Socio-Economic GroupingsAUpper Middle ClassHigh managerial/ professional
e.g.company director, doctor, solicitorBMiddle ClassIntermediate managerial/admin/professionalC1Lower Middle ClassSupervisory/clerical/junior managerialC2Skilled Working ClassSkilled manual workersDWorking ClassSemi-skilled or unskilled workersEPensioners ...
How do consumer characteristics influence buying behaviour
Consumer behavior is influenced by cultural, social, and personal factors. Cultural factors include culture, subculture, and social class. Social factors refer to reference groups like family, roles, and status that impact product selection. Personal factors are age, life stage, occupation, personality, lifestyle, and values. For example, families with young children buy different products than empty nesters. Occupation also influences what people buy based on their job. Personality, lifestyle preferences for convenience, and views on spending impact individual consumer choices.
Consumer behaviour external factors
Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
Introduction:
- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
- Communities form around shared interests, locations, activities etc on different social media
Body:
- Instagram is heavily influenced by fashion/lifestyle reference groups and opinion leaders
- "Influencers" with thousands of followers shape trends and buying decisions in their niche
- People aspire to the lifestyles portrayed and seek recommendations from influencers they follow
- Brands partner with
Socio-Cultural Influences on Purchase Decision Making
Join AIPMM Anthropologist Paula Gray as she concludes the in-depth webcast series focusing on Consumer Behavior. This 3 part series has been a tremendous success as Paula has taken the time to unpack the somewhat mysterious buyer decision process. Part 1 focused on the product purchasing process, part 2 focused on internal process that shape buying decisions. Now join us for the final installment where we will look at how cultural and societal rules, laws, conventions, customs and values also affect the consumer’s purchase decision.
Your customer does not make buying decisions in a vacuum, but rather under the societal and cultural pressures that exist anywhere. Who better to uncover the complexity of that socio-cultural framework than our own AIPMM Anthropologist, Paula Gray? Join us as we learn more about these external influences and how they shape the internal buying decision.
As with the rest of this series you can use this information to inform your marketing strategy, create more relevant messaging and improve your social media strategy. This information is relevant for both tangible goods and intangible services.
Key topics in Part 3 will include:
· Definition of culture and how the components affect your customer’s buying decisions
· Subcultures and their “languages”
· Family and household member influence
· Reference groups and their influence
About Paula Gray
Paula Gray is an anthropologist and the Director of Research and Knowledge Development at AIPMM. She has traveled the globe to work with companies throughout the US, Europe, Africa and Asia-Pacific to help them gain a deeper understanding of their customers. She is featured in Linda Gorchels' book The Product Manager's Handbook and has contributed to several books on product management including The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). She is also the author of numerous blog posts and papers including Business Anthropology and the Culture of Product Managers.
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5-(I) how do consumer characteristics influene buying behaviour
5-(I) how do consumer characteristics influene buying behaviour
influence offamily and social class on consumer behavior
influence offamily and social class on consumer behavior
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Consumer Markets And Buyer Behavior (marketing presentation on chapter 5)
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familysocialclasslifecycle-111016170143-phpapp01.pptx
familysocialclasslifecycle-111016170143-phpapp01.pptx
Understanding the ConsumerIncome and Social Class1.docx
Understanding the ConsumerIncome and Social Class1.docx
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
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Socio-Cultural Influences on Purchase Decision Making
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Buying behaviour[1]
- 2. What Influences Consumer Behavior? Cultural FactorsCultural Factors Social FactorsSocial Factors Personal FactorsPersonal Factors
- 3. Factors Influencing Consumer Behavior Cultural Culture Subculture Social Class Cultural Culture Subculture Social Class Social Reference Groups Family Roles & Status Social Reference Groups Family Roles & Status Personal Age & Life- Cycle Stage Occupation Economic Situation Lifestyle Personality & Self- Concept Personal Age & Life- Cycle Stage Occupation Economic Situation Lifestyle Personality & Self- Concept
- 4. Culture is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and other key institutions.
- 5. TATA Housing – “ Home Ganeshaya namah” New Beginnings at new Haven Sunsilk’s Lively Clean and Fresh Shampoo
- 6. Characteristics of Social Classes Within a class, people tend to behave alike Social class conveys perceptions of inferior or superior position Class may be indicated by a cluster of variables (occupation, income, wealth)
- 9. Personal Factors Age Values Life cycle stage Occupation Personality Self- concept Wealth Lifestyle
- 12. Model of Consumer Behavior
- 14. Motivation Freud’s Theory Behavior is guided by subconscious motivations Maslow’s Hierarchy of Needs Behavior is driven by the lowest, unmet need Herzberg’s Two-Factor Theory Behavior is guided by motivating and hygiene factors
- 15. Maslow’s Hierarchy of Needs
- 17. Perception Selective Attention Selective Retention Selective Distortion
- 18. Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Postpurchase Behavior
- 19. Successive Sets Involved in Consumer Decision Making