Factors influencing consumer behavior process
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Consumer buying behavior refers to the behaviors that consumers display when searching for, purchasing, using, and disposing of products and services. It involves the mental, physical, and behavioral activities of individuals involved in obtaining and using products and services, including the decision-making process preceding and following the transactions. Consumer behavior is influenced by cultural, social, personal and psychological factors.
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Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Consumer behavior
The document discusses major factors that influence buying behavior, including cultural, social, personal, psychological factors. It then describes the different buying roles individuals may take on in a purchase decision. The buying process is outlined as problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Personal influences like perception, learning, motivation, beliefs and attitudes are discussed. Social influences of culture and social groups are also mentioned.
Ii consumer buying behavior
The document discusses various factors that influence consumer behavior, including personal, psychological, social, and cultural factors. It examines personal factors like age and life stage, as well as psychological factors such as motivation, perception, learning, beliefs, and attitudes. It also discusses functional and social factors, social classes in America, group and family influences on buying behavior, and the consumer adoption process.
Consumer behavior notes
This document discusses several key factors that influence consumer behavior, including culture, social class, personal factors like age and lifestyle, and psychological factors like personality and perception. It also outlines the buyer decision process, from need recognition to post-purchase evaluation, and factors that influence the adoption of new products like perceived advantages and complexity. Marketers must understand these influences to effectively target consumer groups and appeal to motivations for purchase beyond superficial reasons.
Buying behaviour[1]
This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors include culture and subculture, while social factors include reference groups, family roles, and status. Key personal factors are age, values, life cycle stage, occupation, personality, and self-concept. Consumer behavior is determined by an individual's motivation, how they perceive and learn about products, and the multi-step buying process.
ITFT- Consumer behavior
Consumer behavior, consumer buying process, problem recognition, information search, evaluation of alternatives, purchase
Consumer behavior
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment.
Utility And Behavioral Factor
Utility is define as the satisfaction derived from the consumption of a commodity which determines consumption and demand behavior. As such, it is the foundation of consumer’s behavior:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Cultural Factors
Cultural Factors exert the broadest and deepest influence on consumer behavior. Culture is one of the most fundamental determinant of person’s wants and behavior. While lower creatures are largely governed by instinct.
Social Factors
A consumer’s behavior is also influenced by social factors such as the consumer’s reference groups, family, and social roles and statuses.
Reference Groups are those groups that have a direct or indirect influence on the person’s attitudes or behavior.
Personal Factors
A buyer’s decision are also influence by personal outward characteristic such as: the buyer’s age and life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept.
Psychological Factor
A Person’s purchases are also influence by psychological factor: motivation, perception, learning, and beliefs and attitudes.
Perception can be defined as the process by which an individual selects, organizes, and interprets information to create meaningful picture of the world.
Hierarchy of Needs
Physical Needs – food clothing, shelter and sleep.
Safety needs – security, protection, stability, freedom from fear and anxiety, and need for structure and limits.
Social Needs – need for family and friends, relationships and part of the group.
Esteem Needs – refer to the reaction of the other towards, the individual, how one views him/herself, and the need for favorable judgment.
Self-actualization Needs – the tendency, in spite of the lower needs being satisfied, to feel restless unless we are doing what we think we are capable of doing.
Factors influencing consumer behavior for online bakeries
This document discusses targeting upper-middle class consumers aged 25-40 of both genders for a new product. It analyzes how consumers in this demographic pay attention to branding and visual cues when making purchasing decisions and recommends focusing marketing efforts on guiding attention and recognition through memory and branding. Charts show the effects of attention and memory on recommendation rates for this consumer group.
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Consumer Buying Behavior
This document discusses consumer buying behavior and the factors that influence it. It outlines the consumer buying decision process which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also describes types of buying behavior like routine response, limited decision, and impulse buying. Key factors that influence consumer behavior are personal factors, psychological factors, social factors, cultural factors, and groups or family. The stages of the consumer buying process and examples of psychological versus functional motives are also summarized.
Consumer behavior
The document discusses major factors that influence buying behavior, including cultural, social, personal, psychological factors. It then describes the different buying roles individuals may take on in a purchase decision. The buying process is outlined as problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Personal influences like perception, learning, motivation, beliefs and attitudes are discussed. Social influences of culture and social groups are also mentioned.
Ii consumer buying behavior
The document discusses various factors that influence consumer behavior, including personal, psychological, social, and cultural factors. It examines personal factors like age and life stage, as well as psychological factors such as motivation, perception, learning, beliefs, and attitudes. It also discusses functional and social factors, social classes in America, group and family influences on buying behavior, and the consumer adoption process.
Consumer behavior notes
This document discusses several key factors that influence consumer behavior, including culture, social class, personal factors like age and lifestyle, and psychological factors like personality and perception. It also outlines the buyer decision process, from need recognition to post-purchase evaluation, and factors that influence the adoption of new products like perceived advantages and complexity. Marketers must understand these influences to effectively target consumer groups and appeal to motivations for purchase beyond superficial reasons.
Buying behaviour[1]
This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors include culture and subculture, while social factors include reference groups, family roles, and status. Key personal factors are age, values, life cycle stage, occupation, personality, and self-concept. Consumer behavior is determined by an individual's motivation, how they perceive and learn about products, and the multi-step buying process.
ITFT- Consumer behavior
Consumer behavior, consumer buying process, problem recognition, information search, evaluation of alternatives, purchase
Consumer behavior
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision making processes and ways in which they gather and analyze information from the environment.
Utility And Behavioral Factor
Utility is define as the satisfaction derived from the consumption of a commodity which determines consumption and demand behavior. As such, it is the foundation of consumer’s behavior:
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Cultural Factors
Cultural Factors exert the broadest and deepest influence on consumer behavior. Culture is one of the most fundamental determinant of person’s wants and behavior. While lower creatures are largely governed by instinct.
Social Factors
A consumer’s behavior is also influenced by social factors such as the consumer’s reference groups, family, and social roles and statuses.
Reference Groups are those groups that have a direct or indirect influence on the person’s attitudes or behavior.
Personal Factors
A buyer’s decision are also influence by personal outward characteristic such as: the buyer’s age and life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept.
Psychological Factor
A Person’s purchases are also influence by psychological factor: motivation, perception, learning, and beliefs and attitudes.
Perception can be defined as the process by which an individual selects, organizes, and interprets information to create meaningful picture of the world.
Hierarchy of Needs
Physical Needs – food clothing, shelter and sleep.
Safety needs – security, protection, stability, freedom from fear and anxiety, and need for structure and limits.
Social Needs – need for family and friends, relationships and part of the group.
Esteem Needs – refer to the reaction of the other towards, the individual, how one views him/herself, and the need for favorable judgment.
Self-actualization Needs – the tendency, in spite of the lower needs being satisfied, to feel restless unless we are doing what we think we are capable of doing.
Factors influencing consumer behavior for online bakeries
This document discusses targeting upper-middle class consumers aged 25-40 of both genders for a new product. It analyzes how consumers in this demographic pay attention to branding and visual cues when making purchasing decisions and recommends focusing marketing efforts on guiding attention and recognition through memory and branding. Charts show the effects of attention and memory on recommendation rates for this consumer group.
Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Buying behaviour ppt
There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
Introduction to Consumer Behaviour
introduction to Consumer Behavior for PGDAM and MBA students. The presentation highlights various aspects of Consumer Behavior, its impact, importance to understand the behavior of target market. Process of Marketing Segmentation for targeting different type of audiences.
The presentation also highlights darker side of consumer behaviour aspects and how companies use black hat techniques to attract more consumers.
Consumer Behaviour
The document provides an overview of chapters in a book on consumer behavior, including introductions to consumer behavior, the consumer research process, market segmentation and targeting, consumer motivation, personality and consumer behavior, consumer perception, consumer learning, attitude formation and change, communication processes, factors influencing consumer behavior, opinion leadership, and the consumer decision-making process. It lists the chapter titles and page numbers for each of the 11 chapters covered in the book. The document serves as a table of contents that outlines the topics and structure of the consumer behavior book.
consumer-behavior-ppt
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
Consumer Behavior
The document discusses key concepts in consumer behavior including why it is important to study, factors that influence purchasing decisions, and challenges in marketing to different cultures. It notes that failure rates of new products are high, that consumer motivation and behavior must be analyzed, and that standardizing marketing across cultures is difficult due to differences in tastes and habits. Examples of lost in translation marketing messages that had unintended meanings in other cultures are also provided.
Consumer buying behaviour
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
Consumer Behaviour
The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
Factors affecting consumer behavior
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.
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The document discusses the concepts of corporate social responsibility (CSR), social responsiveness, and social performance. It provides definitions and frameworks for understanding a company's responsibilities and obligations to society beyond profit and legal compliance. Carroll's four-part definition of CSR as encompassing economic, legal, ethical, and discretionary expectations is discussed.
Consumer Buying Behavior 2
There are three main types of buying decisions:
- Extended problem solving involves high research and risk evaluation
- Limited problem solving uses some past experience to guide decisions
- Habitual decision making involves little effort and brand/store loyalty
Retailers can assist consumers by providing information, demonstrations, guarantees and easy returns for high involvement purchases. For low involvement purchases, positive experiences, large selections, rewards and convenience encourage repeat visits.
Social factors like family opinions, reference groups, and cultural values also influence purchases. Retailers target these influences by appealing to families and social advocates to encourage store visits.
Buyer behaviour
The document outlines learning objectives and describes different types of buyer behavior, including consumers and business buyers. It then discusses the consumer buying decision process in 3 stages: need recognition, information search, and evaluation of alternatives leading to a purchase decision. It also describes factors that influence consumer behavior such as cultural, social, personal, psychological factors and types of buying behavior.
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Consumer behavior and factors influencing consumer behavior
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
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Buyer Behaviour
Behavior can be defined as the acts of individuals in making decisions to spend resources on goods and services. Understanding consumer behavior and what motivates customer purchases is an important part of marketing. Businesses research questions like who buys products, how and where they buy, and why, in order to understand what influences customer decisions and better meet their needs. Consumer decisions are affected by social, cultural, personal and psychological factors.
Buying behaviour ppt
There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
Introduction to Consumer Behaviour
introduction to Consumer Behavior for PGDAM and MBA students. The presentation highlights various aspects of Consumer Behavior, its impact, importance to understand the behavior of target market. Process of Marketing Segmentation for targeting different type of audiences.
The presentation also highlights darker side of consumer behaviour aspects and how companies use black hat techniques to attract more consumers.
Consumer Behaviour
The document provides an overview of chapters in a book on consumer behavior, including introductions to consumer behavior, the consumer research process, market segmentation and targeting, consumer motivation, personality and consumer behavior, consumer perception, consumer learning, attitude formation and change, communication processes, factors influencing consumer behavior, opinion leadership, and the consumer decision-making process. It lists the chapter titles and page numbers for each of the 11 chapters covered in the book. The document serves as a table of contents that outlines the topics and structure of the consumer behavior book.
consumer-behavior-ppt
Consumer behavior is studied based on concepts from psychology, sociology, anthropology, marketing, and economics. It is important to study consumer behavior because customers can no longer be taken for granted. Failure rates of new products are high, with only 56% of new products remaining on the market after 5 years and only 8% of new concepts making it to market, with 83% of those failing to meet objectives. All managers must become skilled at analyzing consumer motivation and behavior in order to succeed.
Consumer Behavior
The document discusses key concepts in consumer behavior including why it is important to study, factors that influence purchasing decisions, and challenges in marketing to different cultures. It notes that failure rates of new products are high, that consumer motivation and behavior must be analyzed, and that standardizing marketing across cultures is difficult due to differences in tastes and habits. Examples of lost in translation marketing messages that had unintended meanings in other cultures are also provided.
Consumer buying behaviour
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
Consumer Behaviour
The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
Factors affecting consumer behavior
This document outlines the key factors that influence consumer behavior: social factors including reference groups, family, and social roles; cultural factors such as culture, subculture, and social values; economic factors like income, family size, savings, and credit availability; and personal factors such as age, life stage, occupation, personality, and self-concept. It also notes that psychological factors such as motivation, perception, learning, and attitudes play a role in shaping consumer decisions.
Corporate Social Responsibility ppt.
The document discusses the concepts of corporate social responsibility (CSR), social responsiveness, and social performance. It provides definitions and frameworks for understanding a company's responsibilities and obligations to society beyond profit and legal compliance. Carroll's four-part definition of CSR as encompassing economic, legal, ethical, and discretionary expectations is discussed.
Consumer Buying Behavior 2
There are three main types of buying decisions:
- Extended problem solving involves high research and risk evaluation
- Limited problem solving uses some past experience to guide decisions
- Habitual decision making involves little effort and brand/store loyalty
Retailers can assist consumers by providing information, demonstrations, guarantees and easy returns for high involvement purchases. For low involvement purchases, positive experiences, large selections, rewards and convenience encourage repeat visits.
Social factors like family opinions, reference groups, and cultural values also influence purchases. Retailers target these influences by appealing to families and social advocates to encourage store visits.
Buyer behaviour
The document outlines learning objectives and describes different types of buyer behavior, including consumers and business buyers. It then discusses the consumer buying decision process in 3 stages: need recognition, information search, and evaluation of alternatives leading to a purchase decision. It also describes factors that influence consumer behavior such as cultural, social, personal, psychological factors and types of buying behavior.
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
Consumer behavior and factors influencing consumer behavior
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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