Colonial mentality refers to thinking that foreign products and talents are superior, while local ones are of poor quality. It stems from preferring imported goods over local goods, and can be influenced by culture, media, and lack of appreciation for Philippine culture. Colonial mentality acts as a barrier to Philippine economic progress by influencing preferences for foreign lifestyles over local ones and contributing to emigration. Decolonization, nationalism, examining Filipino pride and dignity, and upholding the Philippine constitution can help eradicate colonial mentality.
The document discusses cultural differences and adjusting to a new culture. It outlines the influences of expectations and personality traits on cultural adaptation. It also describes the stages of culture shock and provides strategies like describing objectively, interpreting, and evaluating to help cope with unfamiliar cultural situations.
Socio Cultural Environment in Global Marketingvip1233
The document discusses various aspects of culture including definitions, features, and how culture influences business functions and global marketing. It provides examples of cultural differences between Eastern and Western societies and how they impact behaviors and decision making. The document also summarizes how McDonald's localized their menu and operations to be successful in India by removing beef and pork and developing culturally appropriate menu items. Language, values, customs, religion, and other elements that make up culture are also outlined.
This document discusses cross-cultural communication and differences in cultural norms. It provides examples of communication styles, body language norms, gift giving etiquques, and topics of discussion that vary across cultures like the US, Arab countries, South Asian countries, Japan, China and Saudi Arabia. It also lists topics to avoid in conversations when interacting with people from different cultures like Germany, Saudi Arabia, South Korea to prevent offense. Improving cross-cultural understanding requires awareness of ethnocentrism, stereotypes and cultural biases.
This document discusses cultural differences and adjusting to a new culture. It outlines some of the influences and challenges of cultural adjustment, including unrealistic expectations, personality traits, and culture shock. The document recommends using the D-I-E model (Describe, Interpret, Evaluate) to adapt by objectively observing new cultural situations before interpreting or evaluating them. Suggested activities for learning about American culture include asking questions, taking field trips, talking to experienced foreigners, and keeping a journal.
Chapter 2 Cultural Dynamics in Assessing Global MarketsDr. John V. Padua
This document provides an overview of a textbook on international marketing. It discusses key topics covered in the textbook including the importance of culture in international marketing, definitions and origins of culture, elements of culture like values and symbols, cultural change and borrowing, and strategies for planned and unplanned cultural change. The objectives are for students to understand these cultural concepts and their impact on international marketing.
The document describes the Iceberg Model of Culture which proposes that culture has different layers from surface to deep. The surface culture is the most visible and includes elements like food, dress, music and language. Below this is the deep culture of unspoken rules around behaviors and norms. Deepest is the unconscious culture of underlying values and assumptions. An example is provided for each layer around Thanksgiving traditions, grocery shopping etiquette, and attitudes towards nudity. The model suggests that deeper levels involve higher emotional investment and less visible aspects of culture.
Tourism can have both positive and negative cultural impacts on a society. Positively, it can help traditional arts, crafts, and customs survive through interest from tourists. However, over-commercialization from mass-producing cheap souvenirs and experiences for tourists can threaten local artistic standards and disrupt cultural ways of life. Elements of culture like handicrafts, cuisine, architecture, and religion can attract tourists but also suffer when exploited for commercial gain.
Colonial mentality refers to thinking that foreign products and talents are superior, while local ones are of poor quality. It stems from preferring imported goods over local goods, and can be influenced by culture, media, and lack of appreciation for Philippine culture. Colonial mentality acts as a barrier to Philippine economic progress by influencing preferences for foreign lifestyles over local ones and contributing to emigration. Decolonization, nationalism, examining Filipino pride and dignity, and upholding the Philippine constitution can help eradicate colonial mentality.
The document discusses cultural differences and adjusting to a new culture. It outlines the influences of expectations and personality traits on cultural adaptation. It also describes the stages of culture shock and provides strategies like describing objectively, interpreting, and evaluating to help cope with unfamiliar cultural situations.
Socio Cultural Environment in Global Marketingvip1233
The document discusses various aspects of culture including definitions, features, and how culture influences business functions and global marketing. It provides examples of cultural differences between Eastern and Western societies and how they impact behaviors and decision making. The document also summarizes how McDonald's localized their menu and operations to be successful in India by removing beef and pork and developing culturally appropriate menu items. Language, values, customs, religion, and other elements that make up culture are also outlined.
This document discusses cross-cultural communication and differences in cultural norms. It provides examples of communication styles, body language norms, gift giving etiquques, and topics of discussion that vary across cultures like the US, Arab countries, South Asian countries, Japan, China and Saudi Arabia. It also lists topics to avoid in conversations when interacting with people from different cultures like Germany, Saudi Arabia, South Korea to prevent offense. Improving cross-cultural understanding requires awareness of ethnocentrism, stereotypes and cultural biases.
This document discusses cultural differences and adjusting to a new culture. It outlines some of the influences and challenges of cultural adjustment, including unrealistic expectations, personality traits, and culture shock. The document recommends using the D-I-E model (Describe, Interpret, Evaluate) to adapt by objectively observing new cultural situations before interpreting or evaluating them. Suggested activities for learning about American culture include asking questions, taking field trips, talking to experienced foreigners, and keeping a journal.
Chapter 2 Cultural Dynamics in Assessing Global MarketsDr. John V. Padua
This document provides an overview of a textbook on international marketing. It discusses key topics covered in the textbook including the importance of culture in international marketing, definitions and origins of culture, elements of culture like values and symbols, cultural change and borrowing, and strategies for planned and unplanned cultural change. The objectives are for students to understand these cultural concepts and their impact on international marketing.
The document describes the Iceberg Model of Culture which proposes that culture has different layers from surface to deep. The surface culture is the most visible and includes elements like food, dress, music and language. Below this is the deep culture of unspoken rules around behaviors and norms. Deepest is the unconscious culture of underlying values and assumptions. An example is provided for each layer around Thanksgiving traditions, grocery shopping etiquette, and attitudes towards nudity. The model suggests that deeper levels involve higher emotional investment and less visible aspects of culture.
Tourism can have both positive and negative cultural impacts on a society. Positively, it can help traditional arts, crafts, and customs survive through interest from tourists. However, over-commercialization from mass-producing cheap souvenirs and experiences for tourists can threaten local artistic standards and disrupt cultural ways of life. Elements of culture like handicrafts, cuisine, architecture, and religion can attract tourists but also suffer when exploited for commercial gain.
(洪千巧)Constraints and motivators a new model to explain sport consumer behav...tsulin
The document presents a study that develops a conceptual framework to explain the relationships between constraints, motivators, and sport event attendance. It aims to 1) identify unique constraints and their influence on attendance, 2) develop a measurement scale for constraints, 3) propose a framework defining constraints and motivators, and 4) empirically test the model. The study surveyed WNBA spectators, finding that constraints negatively impacted attendance while motivators like identifying with the coach, league, and sport positively influenced it. The framework provides a way to investigate how constraints and motivators affect spectators. It can help sports better serve and attract fans. Future research could analyze additional teams and incorporate more variables.
This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors include culture and subculture, while social factors include reference groups, family roles, and status. Key personal factors are age, values, life cycle stage, occupation, personality, and self-concept. Consumer behavior is determined by an individual's motivation, how they perceive and learn about products, and the multi-step buying process.
Nestle juices (demand for nestle juices) by shakeel ahmedSHAKEEL AHMED K
Nestle is a multinational food and beverage company founded in Switzerland in the 1860s. The document discusses Nestle's juice business in Pakistan, including an introduction to the company, flavors offered, competitors like Polly, and a SWOT analysis. It also covers Nestle's demand analysis, managerial techniques, and recommendations to reduce costs while maintaining quality and introducing new flavors.
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
This document provides information about a case study on the demand for Nestle juice in Pakistan. It discusses how Nestle introduced its Fruit Vitals juice which was less demanded initially than Shezan juice, but over time increased its demand through improved quality, flavors, and marketing slogans. It notes how Nestle increased its price which led Shezan to also increase its price, but Shezan's new packaging design and price increase resulted in decreased demand for its product. The document concludes that Nestle's demand increased and it further raised its price, making it the most demanded juice product in Pakistan over its competitors.
The document discusses Maslow's hierarchy of needs which ranks human needs in order of importance. It separates needs into physiological needs like food and water, safety needs like security and shelter, love and belonging needs like friendship, esteem needs like confidence and achievement, and self-actualization needs like personal growth. The hierarchy suggests that lower level needs must be satisfied before higher level needs can be pursued. The document also distinguishes between needs which are essential for survival and wants which are desires but not required for basic living.
Presentation explaining Brand Loyalty and how to maintain it. Also explains the benefits of loyal customers to an organisation and the recent problems they have been facing.
Factors that affect reference group influenceVikram Ram
Reference groups are individuals or groups that influence a person's values and behaviors. There are several types of reference groups including family, friends, social class, subcultures, and other cultures. Marketers appeal to various consumer-related reference groups such as friendship groups, shopping groups, work groups, virtual groups, brand communities, and celebrity endorsers. Successful reference group appeals utilize experts, average consumers, company executives, fictional spokescharacters, and other third-party groups.
This document discusses the concept of brand loyalty. It provides definitions of brand loyalty from various sources that describe it as the consistent repurchase of the same brand over time due to positive attitudes and commitment toward the brand. The document also discusses factors that influence loyalty like perceived value, satisfaction, trust and usage patterns. It notes that loyalty provides benefits for companies like lower sensitivity to price increases. The summary concludes that brand loyalty is a multidimensional concept involving emotional, cognitive and behavioral dimensions.
Culture plays an important role in shaping consumer behavior. The elements of culture, such as beliefs, traditions, language and symbols, influence consumers' perceptions, preferences and purchase decisions. For marketers, it is essential to understand the cultural factors and their impact on behavior in both domestic and global markets. Failing to account for cultural differences can lead to ineffective marketing strategies. Learning about a culture allows marketers to develop communications and position products in a way that addresses local needs and is acceptable to target consumers.
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
(洪千巧)Constraints and motivators a new model to explain sport consumer behav...tsulin
The document presents a study that develops a conceptual framework to explain the relationships between constraints, motivators, and sport event attendance. It aims to 1) identify unique constraints and their influence on attendance, 2) develop a measurement scale for constraints, 3) propose a framework defining constraints and motivators, and 4) empirically test the model. The study surveyed WNBA spectators, finding that constraints negatively impacted attendance while motivators like identifying with the coach, league, and sport positively influenced it. The framework provides a way to investigate how constraints and motivators affect spectators. It can help sports better serve and attract fans. Future research could analyze additional teams and incorporate more variables.
This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors include culture and subculture, while social factors include reference groups, family roles, and status. Key personal factors are age, values, life cycle stage, occupation, personality, and self-concept. Consumer behavior is determined by an individual's motivation, how they perceive and learn about products, and the multi-step buying process.
Nestle juices (demand for nestle juices) by shakeel ahmedSHAKEEL AHMED K
Nestle is a multinational food and beverage company founded in Switzerland in the 1860s. The document discusses Nestle's juice business in Pakistan, including an introduction to the company, flavors offered, competitors like Polly, and a SWOT analysis. It also covers Nestle's demand analysis, managerial techniques, and recommendations to reduce costs while maintaining quality and introducing new flavors.
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
This document provides information about a case study on the demand for Nestle juice in Pakistan. It discusses how Nestle introduced its Fruit Vitals juice which was less demanded initially than Shezan juice, but over time increased its demand through improved quality, flavors, and marketing slogans. It notes how Nestle increased its price which led Shezan to also increase its price, but Shezan's new packaging design and price increase resulted in decreased demand for its product. The document concludes that Nestle's demand increased and it further raised its price, making it the most demanded juice product in Pakistan over its competitors.
The document discusses Maslow's hierarchy of needs which ranks human needs in order of importance. It separates needs into physiological needs like food and water, safety needs like security and shelter, love and belonging needs like friendship, esteem needs like confidence and achievement, and self-actualization needs like personal growth. The hierarchy suggests that lower level needs must be satisfied before higher level needs can be pursued. The document also distinguishes between needs which are essential for survival and wants which are desires but not required for basic living.
Presentation explaining Brand Loyalty and how to maintain it. Also explains the benefits of loyal customers to an organisation and the recent problems they have been facing.
Factors that affect reference group influenceVikram Ram
Reference groups are individuals or groups that influence a person's values and behaviors. There are several types of reference groups including family, friends, social class, subcultures, and other cultures. Marketers appeal to various consumer-related reference groups such as friendship groups, shopping groups, work groups, virtual groups, brand communities, and celebrity endorsers. Successful reference group appeals utilize experts, average consumers, company executives, fictional spokescharacters, and other third-party groups.
This document discusses the concept of brand loyalty. It provides definitions of brand loyalty from various sources that describe it as the consistent repurchase of the same brand over time due to positive attitudes and commitment toward the brand. The document also discusses factors that influence loyalty like perceived value, satisfaction, trust and usage patterns. It notes that loyalty provides benefits for companies like lower sensitivity to price increases. The summary concludes that brand loyalty is a multidimensional concept involving emotional, cognitive and behavioral dimensions.
Culture plays an important role in shaping consumer behavior. The elements of culture, such as beliefs, traditions, language and symbols, influence consumers' perceptions, preferences and purchase decisions. For marketers, it is essential to understand the cultural factors and their impact on behavior in both domestic and global markets. Failing to account for cultural differences can lead to ineffective marketing strategies. Learning about a culture allows marketers to develop communications and position products in a way that addresses local needs and is acceptable to target consumers.
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
The document discusses factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Cultural factors encompass elements like culture, subcultures, and social classes that shape consumer values and preferences. Social factors include reference groups, family influences, and social roles/status. Personal factors pertain to individual characteristics like age, lifestyle, and income that affect purchasing decisions. Psychological factors are motivations, perceptions, learning, and beliefs/attitudes that drive consumer behavior at a subconscious level. Understanding these various influences is important for analyzing consumer decision-making processes.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
4. Affect the particular time or the place.
There is little time for slecting & purchasing
the product.
For example:
A person wants to purchace a car but
suddenly he loss his job.
5.
6.
7. Culture is the part of the socity.
Buying Behavior of culture varies from
country to country.
For example:
Pakistani culture is different from Indian and
American .
8. Marketer desigen the product and progran
which is based on religious.
Such as Musalim, Sikh, etc.
Its also based on geophric location.
Such as Sindhi, Panjabi, etc.