SlideShare a Scribd company logo
1 • Demographic
2
• Situational
3 • Psychological
4
• Socal
5
•Cultural
 Affect the particular time or the place.
 There is little time for slecting & purchasing
the product.
For example:
A person wants to purchace a car but
suddenly he loss his job.
 Culture is the part of the socity.
 Buying Behavior of culture varies from
country to country.
For example:
Pakistani culture is different from Indian and
American .
 Marketer desigen the product and progran
which is based on religious.
Such as Musalim, Sikh, etc.
 Its also based on geophric location.
Such as Sindhi, Panjabi, etc.
The factors which affect on consumer buying behavior

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The factors which affect on consumer buying behavior

  • 1.
  • 2. 1 • Demographic 2 • Situational 3 • Psychological 4 • Socal 5 •Cultural
  • 3.
  • 4.  Affect the particular time or the place.  There is little time for slecting & purchasing the product. For example: A person wants to purchace a car but suddenly he loss his job.
  • 5.
  • 6.
  • 7.  Culture is the part of the socity.  Buying Behavior of culture varies from country to country. For example: Pakistani culture is different from Indian and American .
  • 8.  Marketer desigen the product and progran which is based on religious. Such as Musalim, Sikh, etc.  Its also based on geophric location. Such as Sindhi, Panjabi, etc.