Benori Knowledge has recently come out with a survey-led report that gauges consumers' shopping behaviours and spending habits this upcoming festive season
Preparing for the 2020 holiday season 10 tips and trends to help you plan a...threepipe
This document provides 10 tips and trends for retailers to prepare for the 2020 holiday season during the COVID-19 pandemic. It finds that online sales and ecommerce investments are expected to increase significantly. Gen X and baby boomers now dominate online and mobile shopping growth. Retailers need to focus on seamless online experiences and responding to customer reviews. Returns are also expected to be higher as customers cannot try items on in stores. Health and safety of customers and employees will be a top priority, with expectations of safety measures and lower contact options. Retailers need flexibility in spending to maximize effectiveness during this uncertain time.
1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
This document compares consumer awareness between China and Singapore across payment methods, marketing mix strategies, and consumer decision making styles. For payments, mobile payments have seen swift adoption in China compared to Singapore's banking-led digital payments. In marketing, Chinese consumers focus more on price and online shopping while Singaporeans emphasize quality and brands. Culturally, Chinese society has higher power distance while Singapore is more individualistic. This influences decision making processes, with Chinese consumers being more quality-focused and Singaporeans prioritizing brands and innovation.
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
The research conducted by redseer suggests that despite the inflamation and discretionary spends that consumer is still willing to buy with delight in the upcoming festive season. Their sentiment regarding the fashion industry in particular is very positive an the industry might see significant growth this festive season.
This document provides a summary of a research report by Borderless Access on evaluating Ramadan shopping behavior in KSA, UAE, and Indonesia. The research objectives were to identify key purchase triggers and changes in shopping behavior during Ramadan, understand which categories are purchased more, and analyze patterns of media consumption. Some key findings include discounts being a major purchase trigger, packaged foods and apparel seeing higher purchase rates, and differences in online vs offline shopping preferences across the markets. Media usage on smartphones also varied, with social media and chatting apps being most popular in KSA and UAE, while e-commerce and music apps were preferred in Indonesia.
During the upcoming Ramadan period, the MENA and SEA regions, with their large Muslim populations, are expected to generate around $150 billion in retail sales. While enthusiasm feels the pinch of inflation; each sector is experiencing different trends. Moreover, consumer behaviour is expected to undergo significant shifts, with discovery being disrupted, online search declining and an increase in popularity of community channels, brand apps and print media.
Preparing for the 2020 holiday season 10 tips and trends to help you plan a...threepipe
This document provides 10 tips and trends for retailers to prepare for the 2020 holiday season during the COVID-19 pandemic. It finds that online sales and ecommerce investments are expected to increase significantly. Gen X and baby boomers now dominate online and mobile shopping growth. Retailers need to focus on seamless online experiences and responding to customer reviews. Returns are also expected to be higher as customers cannot try items on in stores. Health and safety of customers and employees will be a top priority, with expectations of safety measures and lower contact options. Retailers need flexibility in spending to maximize effectiveness during this uncertain time.
1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
This document compares consumer awareness between China and Singapore across payment methods, marketing mix strategies, and consumer decision making styles. For payments, mobile payments have seen swift adoption in China compared to Singapore's banking-led digital payments. In marketing, Chinese consumers focus more on price and online shopping while Singaporeans emphasize quality and brands. Culturally, Chinese society has higher power distance while Singapore is more individualistic. This influences decision making processes, with Chinese consumers being more quality-focused and Singaporeans prioritizing brands and innovation.
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
The research conducted by redseer suggests that despite the inflamation and discretionary spends that consumer is still willing to buy with delight in the upcoming festive season. Their sentiment regarding the fashion industry in particular is very positive an the industry might see significant growth this festive season.
This document provides a summary of a research report by Borderless Access on evaluating Ramadan shopping behavior in KSA, UAE, and Indonesia. The research objectives were to identify key purchase triggers and changes in shopping behavior during Ramadan, understand which categories are purchased more, and analyze patterns of media consumption. Some key findings include discounts being a major purchase trigger, packaged foods and apparel seeing higher purchase rates, and differences in online vs offline shopping preferences across the markets. Media usage on smartphones also varied, with social media and chatting apps being most popular in KSA and UAE, while e-commerce and music apps were preferred in Indonesia.
During the upcoming Ramadan period, the MENA and SEA regions, with their large Muslim populations, are expected to generate around $150 billion in retail sales. While enthusiasm feels the pinch of inflation; each sector is experiencing different trends. Moreover, consumer behaviour is expected to undergo significant shifts, with discovery being disrupted, online search declining and an increase in popularity of community channels, brand apps and print media.
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
This is a strategy compilation on how you can use digital to get more members on a fine dining program. The example here is for the Taj epicure program which is owned by Taj hotels and resorts.
1) Vietnam's FMCG market experienced 5% value growth but flat volume growth in 2022 due to high inflation. Online shopping maintained double-digit growth while mini stores and wet markets saw recovery.
2) The global economy will continue slowing in 2023 before rebounding in 2024, posing challenges for Vietnam like high inflation and rising costs. Consumers are tightening spending due to job and income concerns.
3) Online shopping, especially via social commerce, continues growing driven by higher spend and frequency. Categories like beverages are gaining online share. TikTok Shop has become a top online channel.
4) Health and wellness is an ongoing lifestyle trend, with growing demand for functional beverages and
The document summarizes a study on the buying decision process of consumers purchasing electronic products from stores in Nagpur, India. It found that price, quality, and brand image were the most influential factors. Most respondents were between 21-30 years old, employed or homemakers, and preferred well-known brands. Television advertising was most effective. The study recommends that the company focus on loyal customers, improve the login process, provide employee training and education programs, and do more marketing in rural areas to find new customers.
Shopping in the new normal the commerce & conversation playbookFAS
The document discusses trends in online shopping and commerce during the COVID-19 pandemic. It notes that 86% of Twitter users in Southeast Asia have purchased a product online in the past month, and online shoppers on Twitter are discussing purchases and sharing information. The pandemic has accelerated shifts to online shopping and the use of technologies like livestreaming and artificial intelligence in commerce.
Survey results: Consumer discretionary spending in IndiaHeather Hanselman
This document summarizes survey results from McKinsey & Company regarding consumer sentiment in India during the COVID-19 pandemic. It finds that about 70% of respondents are optimistic about recovering lost income by Diwali in November. Lower-income respondents are less optimistic about economic recovery in 2020. For mobile phones, 91% of those with previous purchase intent either bought a phone recently or plan to later in the year, though 22% of future buyers expect to spend less. Uncertainty around income loss is the top reason for spending less on discretionary items.
The document summarizes the state of India's e-commerce market. It finds that online shopping in India will grow from $2 billion in 2013 to an estimated $8.5 billion by 2016, and the number of online shoppers will more than double over that period. Mobile shopping and women customers will be major drivers of growth. However, e-commerce still accounts for a very small portion of India's overall retail market.
CONSUMER PREFERENCE ANALYSIS OF ONLINE AND TRADITIONAL SHOPPING WITH SPECIAL ...Amangoel62323
This document analyzes consumer preferences between online and traditional shopping in Delhi NCR, India. It finds that while online shopping is popular among students and young professionals due to convenience, traditional shopping remains influential due to the advice of salespeople and ability to see products physically. The document surveys 120 consumers in Delhi NCR and finds Amazon is the most popular online retailer. It also finds that price and quality are important factors for both online and offline shoppers, and that older generations still prefer traditional shopping due to perceptions of online shopping risks. The study provides insights for businesses on consumer preferences in the Delhi market.
This document discusses trends in consumer behavior and e-commerce in India. Some key points:
- Internet and social media usage in India is growing rapidly, surpassing television in some areas, with over 150 million internet users expected by 2015.
- Online platforms like Facebook and Twitter are becoming important for marketers to influence consumers as recommendations from friends and strangers impact purchasing decisions.
- While e-commerce is growing, with over half of travel and classifieds moving online, Indian consumers still prefer to see products in person first before purchasing online. Local retailers also remain important.
- To be successful, e-commerce in India needs a business model that fits local tastes and culture, not just replicating models
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
1. Consumer’s Knowledge and Willingness to Attend in the Metaverse
2. Survey on Consumer Perceptions of Rising Prices
3. Tracking Survey to Consuming Behaviors
-Utilization survey to new consumer behaviors
-Rankings of hot topic types among consumers
-Rankings of mindshare of YouTubers
The document provides an executive summary of the Indian fashion industry and a company's plans to enter the sustainable fashion market in India. Key points include:
- The Indian fashion market is expected to reach $190 billion by 2026, with sustainable fashion currently targeting premium customers due to higher costs.
- The company plans to leverage growth drivers like increased internet penetration and local raw materials. Technology innovations around NFTs and virtual trial rooms are proposed to engage customers.
- Market research found low awareness of sustainable fashion in India. Customers will be motivated by trends, designs, prices, and communication of benefits.
- A multi-channel strategy including stores, online, influencers and loyalty programs is recommended to
Dining out these days is more casual than the earlier times where it was treated as a luxury or as a habit of the rich people. It’s very casual to eat outside more than once a month or most probably more than once a week.
eCommerce refers to the buying and selling of goods and services over electronic systems like the internet. The eCommerce industry in India is valued at $12.5 billion and is growing at 85% annually. By 2020, eCommerce is expected to contribute 4% to India's GDP and generate 1.5 million jobs. The main drivers of eCommerce in India are discounts, cashbacks and deals that attract young online shoppers aged 18-35 to purchase clothing, accessories and electronics. As mobile internet usage increases, mCommerce through smartphones is emerging as an important aspect of eCommerce in India.
1) Survey:Consumption Intention on 2023 NT$ 6,000 Tax Rebates
2) Tracking Survey to Consumer Behaviors
- Utilization survey to new consumer behaviors
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
This document proposes a customer segmentation approach for a Thai retailer using its customer relationship management (CRM) data from 2015 to 2021. It involves:
1. Exploratory data analysis of the CRM data to understand customer purchasing behaviors and identify trends like new customers having low retention rates.
2. Defining customer segments like new customers and regular customers and analyzing their behaviors.
3. Formulating strategies like cultivating new customers to improve retention and targeting high potential regular customers.
4. Calculating a "customer affinity score" to identify high value customers contributing over 60% of revenue who spend and visit more frequently.
Buying behaviour of working adults towards branded apparel in select indian c...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
Digital Knows - applying big data in real estate industry for ROI optimizationCarrie Law
Digital has drastically changed the way of Consumers connecting, communicating and committing to the brands and products today. How these big data could help us learn about our consumers better, understanding what they need and anticipating they're going to do next! This knowledge of consumer buying journey is different from offline media.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
This is a strategy compilation on how you can use digital to get more members on a fine dining program. The example here is for the Taj epicure program which is owned by Taj hotels and resorts.
1) Vietnam's FMCG market experienced 5% value growth but flat volume growth in 2022 due to high inflation. Online shopping maintained double-digit growth while mini stores and wet markets saw recovery.
2) The global economy will continue slowing in 2023 before rebounding in 2024, posing challenges for Vietnam like high inflation and rising costs. Consumers are tightening spending due to job and income concerns.
3) Online shopping, especially via social commerce, continues growing driven by higher spend and frequency. Categories like beverages are gaining online share. TikTok Shop has become a top online channel.
4) Health and wellness is an ongoing lifestyle trend, with growing demand for functional beverages and
The document summarizes a study on the buying decision process of consumers purchasing electronic products from stores in Nagpur, India. It found that price, quality, and brand image were the most influential factors. Most respondents were between 21-30 years old, employed or homemakers, and preferred well-known brands. Television advertising was most effective. The study recommends that the company focus on loyal customers, improve the login process, provide employee training and education programs, and do more marketing in rural areas to find new customers.
Shopping in the new normal the commerce & conversation playbookFAS
The document discusses trends in online shopping and commerce during the COVID-19 pandemic. It notes that 86% of Twitter users in Southeast Asia have purchased a product online in the past month, and online shoppers on Twitter are discussing purchases and sharing information. The pandemic has accelerated shifts to online shopping and the use of technologies like livestreaming and artificial intelligence in commerce.
Survey results: Consumer discretionary spending in IndiaHeather Hanselman
This document summarizes survey results from McKinsey & Company regarding consumer sentiment in India during the COVID-19 pandemic. It finds that about 70% of respondents are optimistic about recovering lost income by Diwali in November. Lower-income respondents are less optimistic about economic recovery in 2020. For mobile phones, 91% of those with previous purchase intent either bought a phone recently or plan to later in the year, though 22% of future buyers expect to spend less. Uncertainty around income loss is the top reason for spending less on discretionary items.
The document summarizes the state of India's e-commerce market. It finds that online shopping in India will grow from $2 billion in 2013 to an estimated $8.5 billion by 2016, and the number of online shoppers will more than double over that period. Mobile shopping and women customers will be major drivers of growth. However, e-commerce still accounts for a very small portion of India's overall retail market.
CONSUMER PREFERENCE ANALYSIS OF ONLINE AND TRADITIONAL SHOPPING WITH SPECIAL ...Amangoel62323
This document analyzes consumer preferences between online and traditional shopping in Delhi NCR, India. It finds that while online shopping is popular among students and young professionals due to convenience, traditional shopping remains influential due to the advice of salespeople and ability to see products physically. The document surveys 120 consumers in Delhi NCR and finds Amazon is the most popular online retailer. It also finds that price and quality are important factors for both online and offline shoppers, and that older generations still prefer traditional shopping due to perceptions of online shopping risks. The study provides insights for businesses on consumer preferences in the Delhi market.
This document discusses trends in consumer behavior and e-commerce in India. Some key points:
- Internet and social media usage in India is growing rapidly, surpassing television in some areas, with over 150 million internet users expected by 2015.
- Online platforms like Facebook and Twitter are becoming important for marketers to influence consumers as recommendations from friends and strangers impact purchasing decisions.
- While e-commerce is growing, with over half of travel and classifieds moving online, Indian consumers still prefer to see products in person first before purchasing online. Local retailers also remain important.
- To be successful, e-commerce in India needs a business model that fits local tastes and culture, not just replicating models
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
1. Consumer’s Knowledge and Willingness to Attend in the Metaverse
2. Survey on Consumer Perceptions of Rising Prices
3. Tracking Survey to Consuming Behaviors
-Utilization survey to new consumer behaviors
-Rankings of hot topic types among consumers
-Rankings of mindshare of YouTubers
The document provides an executive summary of the Indian fashion industry and a company's plans to enter the sustainable fashion market in India. Key points include:
- The Indian fashion market is expected to reach $190 billion by 2026, with sustainable fashion currently targeting premium customers due to higher costs.
- The company plans to leverage growth drivers like increased internet penetration and local raw materials. Technology innovations around NFTs and virtual trial rooms are proposed to engage customers.
- Market research found low awareness of sustainable fashion in India. Customers will be motivated by trends, designs, prices, and communication of benefits.
- A multi-channel strategy including stores, online, influencers and loyalty programs is recommended to
Dining out these days is more casual than the earlier times where it was treated as a luxury or as a habit of the rich people. It’s very casual to eat outside more than once a month or most probably more than once a week.
eCommerce refers to the buying and selling of goods and services over electronic systems like the internet. The eCommerce industry in India is valued at $12.5 billion and is growing at 85% annually. By 2020, eCommerce is expected to contribute 4% to India's GDP and generate 1.5 million jobs. The main drivers of eCommerce in India are discounts, cashbacks and deals that attract young online shoppers aged 18-35 to purchase clothing, accessories and electronics. As mobile internet usage increases, mCommerce through smartphones is emerging as an important aspect of eCommerce in India.
1) Survey:Consumption Intention on 2023 NT$ 6,000 Tax Rebates
2) Tracking Survey to Consumer Behaviors
- Utilization survey to new consumer behaviors
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
This document proposes a customer segmentation approach for a Thai retailer using its customer relationship management (CRM) data from 2015 to 2021. It involves:
1. Exploratory data analysis of the CRM data to understand customer purchasing behaviors and identify trends like new customers having low retention rates.
2. Defining customer segments like new customers and regular customers and analyzing their behaviors.
3. Formulating strategies like cultivating new customers to improve retention and targeting high potential regular customers.
4. Calculating a "customer affinity score" to identify high value customers contributing over 60% of revenue who spend and visit more frequently.
Buying behaviour of working adults towards branded apparel in select indian c...Shubha Brota Raha
The Indian apparel market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth INR 207,400 crore (~USD 38 billion) as of 2012, is expected to grow at a compound average growth rate (CAGR) of 9% over the next decade. After food and grocery, it is the 2nd biggest category under organized as well as unorganized retail. Further, on 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India.
The face of Indian apparel market is changing very fast. A new class of customers with more money to spend, and a growing passion for fashion, has been generated by swift development and rising urbanization. In India’s high-growth, fast-changing retail clothing market, one can see significant new growth opportunities for foreign and domestic players. Much has been talked about all these issues viz. future of apparel retail in India, the impact of foreign players on the domestic apparel retailers etc. But we should not forget that customers are the end beneficiary of all the retail activities. As a democratic country with high growth rates, the consumer spending has risen sharply as the youth population (33 percent of India‘s population is below the age of 15) has seen a significant increase in its disposable income. The apparel fashion plays a paramount role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more diversified, as in the Western countries. Technology, ideas and lifestyles are moving concurrently and quickly. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Companies and brands that offered monotonous and mundane products for years, have now multiplied their product ranges and new appealing styles, shapes and forms are being launched each season by them. Hence, it becomes crucial to find out the perception of customers towards the various retail developments in apparel segment and the factors responsible for choosing a particular apparel store.
In the view of the above, an attempt was made not only to analyze the customers’ perception towards various retail developments in apparel segment but also to find out their buying behaviour with special reference to three select regions in India – Delhi & NCR, Mumbai and Bangalore.
Digital Knows - applying big data in real estate industry for ROI optimizationCarrie Law
Digital has drastically changed the way of Consumers connecting, communicating and committing to the brands and products today. How these big data could help us learn about our consumers better, understanding what they need and anticipating they're going to do next! This knowledge of consumer buying journey is different from offline media.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Natural Language Processing (NLP), RAG and its applications .pptxfkyes25
1. In the realm of Natural Language Processing (NLP), knowledge-intensive tasks such as question answering, fact verification, and open-domain dialogue generation require the integration of vast and up-to-date information. Traditional neural models, though powerful, struggle with encoding all necessary knowledge within their parameters, leading to limitations in generalization and scalability. The paper "Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks" introduces RAG (Retrieval-Augmented Generation), a novel framework that synergizes retrieval mechanisms with generative models, enhancing performance by dynamically incorporating external knowledge during inference.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
2. Introduction
Shopping behavior/pattern has changed a lot in the last two years. 2019 was the last “normal” festive season which was followed by
lockdown and affected consumer behavior indelibly. 2021 brings a host of economic concerns such as rising fuel prices, inflation, rising
GST, lack of supply, etc. The year 2022 brings new hope to consumers, who look forward to this festive season with renewed
enthusiasm.
Online festive sales in India is predicted to grow significantly this year, driven by competitive prices, ease of returns, increase in the
festive sales/deals/offers among the buyers, growing reach, targeted selection and expansion of products within the affordability
range of the buyers.
Summary
Benori Knowledge conducted an online survey, ‘Festive Buying Behavior Survey 2022', to understand buyers’ patterns, choices, and
spending in the upcoming festive season. Over 1,000 people participated in the survey, across 3 major cities of India (Delhi NCR,
Bangalore and Mumbai) covering 3 regions of India (North, South, and West).
The results found that 67% of Indian consumers are planning a purchase during the upcoming festival season with an increased
budget due to the following reasons:
• Return to normalcy/core certainty (after COVID) – 61%
• Increase in income – 42%
• Discount deals available are good during the festive season – 35%
➢ Demographics
Gender Mix
Age Mix
65% of buyers we surveyed are between the ages
of 26-45, followed by 29% of buyers aged 18-25.
The remaining 7% belong to the age group 46+.
Income Mix
All income level consumers are equally excited about festive shopping. The only difference is in their spending and need.
The annual income of the consumer surveyed by Benori Knowledge ranges from less than 10 lakhs to more than 30 lakhs.
Shift or change in purchase budget/preferences
Delhi/NCR Mumbai Bangalore
Income Group Bangalore Delhi/NCR Mumbai
Above INR 30 lakhs 30% 18% 24%
INR 10 - 20 lakhs 21% 28% 27%
INR 20 - 30 lakhs 36% 21% 26%
Less than INR 10 lakhs 13% 34% 24%
51% 49% 54% 46% 50% 50% 48% 50%
25% 39%
22%
17%
43%
42%
51%
15%
27%
7% 4% 9%
Bangalore Delhi-NCR Mumbai
46 and above 36 - 45 years 26 - 35 years 18 - 25 years
3. 44% of buyers estimated their budget above INR 25000.
Budget estimated by 39% of buyers for this year’s festive season shopping is INR 10,000 to 25,000 while for 25% buyers it is INR
25,000-40,000. For 17% it is less than 10,000, for 14% it is between 40,000-60,000 while for 6% the budget is more than 60,000.
• 52% Delhi shoppers kept their budget between INR 10,000-25,000 while for 21% it is below INR 10,000
• 38% Bangalore shoppers kept their budget between INR 25,000-40,000 and for 37% Bangalore shoppers the estimated
budget is INR 10,000-25,000
• 27% Mumbai shoppers estimated their budget between INR 10,000-25,000 and 22% Mumbai shoppers estimated their
budget as INR 40,000-60,000
67% of shoppers believe their budget will increase during the upcoming festive season while 26% believe their shopping budget will
remain unchanged from last year.
• 43% of Delhi/NCR consumers expect no change in budget for this year's festive season, while 82% of Mumbai consumers
and 71% of Bangalore consumers expect their budgets to increase
➢ Reason for increase in budget
Post pandemic, this will be the first normal festive season where people can celebrate and enjoy the festivities with their family and
friends without any restrictions.
Top three reasons for increase in budget
Out of the total respondents surveyed, 32% mentioned pent-up needs as one of the reasons for increased budget.
33% of Mumbai shoppers and 27% of Delhi/NCR shoppers cited pent-up needs as one of the reasons for increased festive budget.
Budget estimated for this year’s festive shopping Bangalore Delhi/NCR Mumbai
Above INR 25000 52% 27% 54%
Delhi/NCR
• Return to
normalcy – 48%
• Increase in income
– 45%
• Discounted deals
– 35%
Mumbai
• Return to
normalcy – 57%
• Increase in
income – 53%
• Discounted
deals – 52%
Bangalore
• Return to
normalcy – 77%
• Pent-up needs –
34%
• Increase in
income – 27%
• Among the buyers who estimated an
increase in budget, 55% have an annual
income of more than INR 20 lakhs, while
45% have < INR 20 lakh annual income
• 36% of buyers expecting an increase in
budget by INR 10,000-25,000 this year
followed by 27% buyers with an estimated
budget ranging from INR 25,000-40,000.
24% have a budget above 40,000 and 13%
have a budget below 10,000
61% Return to normalcy/core certainty (after COVID)
42% Increase in Income
35% Discounted deals/Schemes offered
1% 9% 12%
71% 48%
82%
28%
43%
6%
Bengaluru Delhi-NCR Mumbai
Estimated Budget
Decrease Increase No change
4. What will consumers buy during this festive season?
After two years of low-key celebrations, India is gearing up for the 2022 festive season, where sales of home appliances and durables
are expected to grow by up to 35%.1
➢ Top categories/products in the bucket list of buyers for this year
Fashion wear/fashion accessories and home appliances and electronics emerged as the top two categories in the shopping list of
buyers.
Where will the consumers buy these products?
Online sales in India during the festive season of 2022 is expected to increase by 28% from last year and it will reach $11.8 billion.
Surprisingly, the upcoming festival season and the retail opportunities it brings can be a huge opportunity for e-commerce and an
optimistic time for e-commerce sellers. Consumers intensively use online portals for shopping.2
1
Economictimes
2
News minute
Home appliances and
electronics
Home furnishing and
decor
Mobile and accessories
Fashion wear/Fashion
accessories
76% 59% 45% 43%
Bangalore
Mumbai
Delhi/NCR
86% 71% 56%
Fashion wear/Fashion
accessories
Home appliances and
electronics
Home furnishing and
decor
73% 49% 47%
Fashion wear/Fashion
accessories
Home appliances and
electronics
Mobile and accessories
69% 58% 49%
Fashion wear/Fashion
accessories
Home appliances and
electronics
Home furnishing and
decor
Gold and Silver
39%
5. ➢ Preferred mode for shopping
81% consumers prefer major e-commerce platforms as their mode of
shopping for all the three regions, while 37% of the consumers still
prefer to purchase products from dedicated brand stores.
• For all the three regions, e-commerce platform is coming out to be
the most preferred more for this year’s festive shopping
o Bangalore – 89%, Delhi/NCR - 81%, Mumbai – 73%
• Category specific platform is the second most preferred mode of
purchase
o Bangalore – 58%, Delhi/NCR – 57%, Mumbai – 53%
• In order to avail more discounted deals while making an online
purchase, consumers prefer buying products through
o Credit card-based offers (60%)
o Debit card-based offers (55%)
o Coupon-provider platforms such as GrabOn, CouponDuniya, CashKaro, etc. (51%)
City TOP 3 preferred payment mode to avail more discounted deals
Bangalore Credit card-based offers
68%
Coupon-provider platforms
66%
Debit card-based offers
56%
Mumbai Credit card-based offers
55%
Coupon-provider platforms
48%
Brand/Product wise Combo Offers
44%
Delhi/NCR Debit card-based offers
66%
Credit card-based offers
56%
Cart discounts provided on min. amount
50%
Factors considered while making a purchase
The consumers consider various factors including product specifications, price quoted, availability of the product, quality, convenience,
brand value, trends etc. while making a purchase. From our survey to top 3 factors quoted by the consumers are: Great deals /offers,
Brand value and Budget.
Factors impacting buying decisions
➢ Expectations of consumers from Brands
After two years of low-key celebrations, consumers are looking forward to celebrating this festive season with renewed enthusiasm.
This provides a great opportunity for brands to engage with their audience and increase awareness and their purchase intent.
City Factors considered while making a purchase
Bangalore
Brand value
68%
Great offers/deals
65%
Latest trends
43%
Mumbai
Budget
49%
Great offers/deals
48%
Need
41%
Delhi/NCR
Budget
59%
Need
51%
Great offers/deals
49%
38%
Brand
websites
and apps
81% Major e-
commerce platform
56%
Category
specific
platform
50%
Brand value
47%
Budget
54%
Great
offers/deals
6. As per our recent survey, the top 3 brand expectations are:
Importance of Sustainability
76% of consumers feel product sustainability is an important factor when purchasing. However, 8% are not concerned about
sustainability. The remaining 16% showed moderate interest in sustainable products.
Buyers from South (87%) are very conscious about sustainability of products and environment, followed by West (73%). However, only
69% buyers from North are concerned about the product sustainability.
➢ Consumers contribution towards sustainability
As interest in sustainability grows, people tend to choose brands that produce sustainable products or participate in some kind of
sustainability-related initiative.
Major contributions by the consumers
Additional data cuts –
Top categories to be purchased by income group-
Income group Top Categories to be purchase
Bangalore Delhi/NCR Mumbai
< INR 10 Lakhs • Fashion wear/fashion
accessories – 98%
• Home appliances and
electronics – 89%
• Home furnishing and décor –
73%
• Fashion wear/fashion
accessories –73%
• Home appliances and
electronics – 53%
• Home furnishing and
décor – 47%
• Fashion wear/fashion accessories –71%
• Home appliances and electronics – 48%
• Mobile and accessories – 39%
INR 10–20 Lakhs • Fashion wear/fashion
accessories – 93%
• Home appliances and
electronics – 76%
• Home furnishing and décor –
65%
• Fashion wear/fashion
accessories –72%
• Home appliances and
electronics – 79%
• Fashion wear/fashion accessories –81%
• Home appliances and electronics – 62%
• Gold and silver wear – 52%
Delhi/NCR
• Buy from brands that
sell or commit to
sustainable products
– 75%
• Buy from brands that
use sustainable
packaging – 68%
• Buy from brands that
reports its sustainable
initiatives – 54%
Mumbai
• Buy from brands that
sell or commit to
sustainable products
– 70%
• Buy from brands that
use sustainable
packaging – 63%
• Buy from brands that
reports its sustainable
initiatives – 54%
Bangalore
• Buy from brands that
sell or commit to
sustainable products
– 88%
• Buy from brands that
reports its sustainable
initiatives – 68%
• Buy from brands that
use sustainable
packaging – 59%
Buy from brands that use
sustainable packaging
63%
Buy from brands that
reports its sustainable
initiatives
59%
Great Deals Super Shopping Experience Variety of Products
47% 22% 22%
Buy from brands that sell or
commit to sustainable
products
78%
7. • Home furnishing and
décor/Gold and silver
wear – 43%
INR 20-30 Lakhs • Fashion wear/fashion
accessories – 79%
• Home appliances and
electronics – 75%
• Home furnishing and décor –
51%
• Fashion wear/fashion
accessories –70%
• Home appliances and
electronics – 68%
• Mobile and
accessories – 51%
• Fashion wear/fashion accessories –81%
• Gold and silver wear – 53%
• Mobile and accessories – 50%
> INR 30 Lakhs • Fashion wear/fashion
accessories –83%
• Home appliances and
electronics – 57%
• Gold and silver wear – 51%
• Home appliances and
electronics – 68%
• Home furnishing and
décor – 63%
• Fashion wear/fashion
accessories –53%
• Fashion wear/fashion accessories –68%
• Mobile and accessories – 49%
• Home appliances and electronics – 41%
Top categories to be purchased by age group-
Age group Top Categories to be purchase
Bangalore Delhi/NCR Mumbai
18-25 Years • Fashion wear/fashion
accessories – 98%
• Home appliances and
electronics – 69%
• Home furnishing and décor –
58%
• Fashion wear/fashion
accessories –72%
• Home appliances and
electronics – 59%
• Home furnishing and
décor – 45%
• Fashion wear/fashion accessories – 62%
• Mobile and accessories – 47%
• Home appliances and electronics – 37%
26-35 Years • Fashion wear/fashion
accessories – 95%
• Home appliances and
electronics – 76%
• Home furnishing and décor –
56%
• Fashion wear/fashion
accessories – 68%
• Home appliances and
electronics – 58%
• Home furnishing and
décor – 49%
• Fashion wear/fashion accessories –80%
• Home appliances and electronics – 56%
• Mobile and accessories – 47%
36-45 Years • Fashion wear/fashion
accessories – 79%
• Home appliances and
electronics – 71%
• Home furnishing and décor –
56%
• Fashion wear/fashion
accessories – 65%
• Home appliances and
electronics – 61%
• Home furnishing and
decor – 53%
• Fashion wear/fashion accessories –76%
• Gold and silver wear – 55%
• Home appliances and electronics – 53%
46+ Years • Home appliances and
electronics – 71%
• Fashion wear/fashion
accessories – 67%
• Home furnishing and décor –
50%
• Home furnishing and
décor – 77%
• Gold and silver wear –
69%
• Fashion wear/fashion
accessories – 62%
• Fashion wear/fashion accessories –58%
• Mobile and accessories – 42%
• Gold and silver – 39%
8. Preferred places to purchase products by income group-
Income group Top places to purchase products
Bangalore Delhi/NCR Mumbai
< INR 10 Lakhs • Major e-commerce
marketplaces– 91%
• Nearby traditional
departmental store – 70%
• Category specific platforms –
64%
• Major e-commerce
marketplaces– 83%
• Dedicated brand
stores – 39%
• Nearby traditional
departmental
store/Category
specific platforms –
38%
• Major e-commerce marketplaces– 67%
• Brand websites and apps – 48%
• Category specific platforms – 43%
INR 10–20 Lakhs • Major e-commerce
marketplaces– 92%
• Category specific platforms –
59%
• Nearby traditional
departmental store – 51%
• Major e-commerce
marketplaces– 83%
• Category specific
platforms – 54%
• Brand websites and
apps – 45%
• Major e-commerce marketplaces– 87%
• Category specific platforms – 60%
• Brand websites and apps – 44%
INR 20-30 Lakhs • Major e-commerce
marketplaces– 88%
• Nearby traditional
departmental store – 59%
• Category specific platforms –
53%
• Category specific
platforms – 75%
• Major e-commerce
marketplaces– 72%
• Brand websites and
apps – 49%
• Major e-commerce marketplaces– 70%
• Category specific platforms – 58%
• Brand websites and apps – 44%
> INR 30 Lakhs • Major e-commerce
marketplaces– 87%
• Category specific platforms –
61%
• Nearby traditional
departmental store – 55%
• Major e-commerce
marketplaces– 87%
• Category specific
platforms – 77%
• Brand websites and
apps – 55%
• Major e-commerce marketplaces– 66%
• Category specific platforms – 51%
• Brand websites and apps – 38%
Preferred places to purchase products by age group-
Age group Top places to purchase products
Bangalore Delhi/NCR Mumbai
18-25 Years • Major e-commerce
marketplaces– 94%
• Category specific platforms –
64%
• Nearby traditional
departmental store – 62%
• Major e-commerce
marketplaces– 82%
• Category specific
platforms – 59%
• Brand websites and
apps – 45%
• Major e-commerce marketplaces– 58%
• Category specific platforms – 48%
• Brand websites and apps – 44%
26-35 Years • Major e-commerce
marketplaces– 93%
• Category specific platforms –
58%
• Dedicated brand store – 45%
• Major e-commerce
marketplaces– 81%
• Category specific
platforms – 60%
• Brand websites and
apps – 44%
• Major e-commerce marketplaces– 79%
• Category specific platforms – 57%
• Brand websites and apps – 48%
36-45 Years • Major e-commerce
marketplaces– 86%
• Major e-commerce
marketplaces– 80%
• Major e-commerce marketplaces– 81%
• Category specific platforms – 57%
• Brand websites and apps – 43%
9. • Nearby traditional
departmental store – 60%
• Category specific platform –
56%
• Category specific
platforms – 49%
• Brand websites and
apps/Dedicated brand
stores – 45%
46+ Years • Major e-commerce
marketplaces– 83%
• Nearby traditional
departmental store – 63%
Category specific platform –
50%
• Major e-commerce
marketplaces– 92%
• Dedicated brand
stores – 62%
• Brand websites and
apps – 54%
• Major e-commerce marketplaces– 55%
• Category specific platforms – 39%
• Dedicated brand stores – 35%