The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
This report is an abridged version of the larger report which can be subscribed as per need. Besides the key trends of the sector, customer insights etc., this report deep dives on key categories such as Snacks & Packaged Foods, Beverages, Personal Care and Home Utilities, we present the quarterly growth in sales in the past 5 quarters with various sub-category splits.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
This report is an abridged version of the larger report which can be subscribed as per need. Besides the key trends of the sector, customer insights etc., this report deep dives on key categories such as Snacks & Packaged Foods, Beverages, Personal Care and Home Utilities, we present the quarterly growth in sales in the past 5 quarters with various sub-category splits.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
Future of Off-Premise Dining - Emerging View.pdfFuture Agenda
From ‘dark kitchens’ to ubiquitous delivery brands and grocery on-demand, where, what and how we all eat is undergoing significant and rapid change.
In a collaborative project, put together in partnership with McCain, we have been looking out to 2030 to explore and define how Off-Premise Dining might further evolve, and which of the multiple current trends are likely to stick? The emerging view is a first step toward answering the question. It reflects the key insights gathered from interviews and in-depth workshops with key industry stakeholders in Europe, the Americas and Asia, as well as the Future Agenda database and synthesised desk research.
The fight for future market share is already well underway, and significant bets are being placed on a wide range of future opportunities; from health-focused vending machines, through increasingly sophisticated mobile apps, to personalisation of food flavours. With so many significant shifts taking place simultaneously across the entire off-premise dining value chain, there will inevitably be winners and losers. We hope our insights can serve as a jumping off point for further discussion as to where the winners might emerge.
As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends, and build an informed assessment of the changes ahead and their implications for strategy, policy, innovation and action.
If you’d like to be involved and add your views into the mix please do get in touch james.alexander@futureagenda.org
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Excerpts from a detailed online (non panel based) brand health study done for an FMCG client of PixelRush Digital. Kindly contact us on 'query[at]pixelrush.in' if you require a similar or any other kind of consumer study commissioned.
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU Simba Events
FBIF2015 is taking place on 13th – 15th May, 2015 in Shanghai, we are looking forward to your participation, please pay attention to our site for the latest event info.
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
Presentation on Ecommerce Ecosytem. The Following points are included:
1)History of E-commerce
2)Increasing E-commerce in India
3)Problems faced in E-commerce
4)Effects on Retailers
5)Effect on Economy
6)Effect on Government policies on Ecommerce
7)Opportunities for Venture Capitalists
8)Valuations of E-commerce Market
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
Future of Off-Premise Dining - Emerging View.pdfFuture Agenda
From ‘dark kitchens’ to ubiquitous delivery brands and grocery on-demand, where, what and how we all eat is undergoing significant and rapid change.
In a collaborative project, put together in partnership with McCain, we have been looking out to 2030 to explore and define how Off-Premise Dining might further evolve, and which of the multiple current trends are likely to stick? The emerging view is a first step toward answering the question. It reflects the key insights gathered from interviews and in-depth workshops with key industry stakeholders in Europe, the Americas and Asia, as well as the Future Agenda database and synthesised desk research.
The fight for future market share is already well underway, and significant bets are being placed on a wide range of future opportunities; from health-focused vending machines, through increasingly sophisticated mobile apps, to personalisation of food flavours. With so many significant shifts taking place simultaneously across the entire off-premise dining value chain, there will inevitably be winners and losers. We hope our insights can serve as a jumping off point for further discussion as to where the winners might emerge.
As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends, and build an informed assessment of the changes ahead and their implications for strategy, policy, innovation and action.
If you’d like to be involved and add your views into the mix please do get in touch james.alexander@futureagenda.org
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Excerpts from a detailed online (non panel based) brand health study done for an FMCG client of PixelRush Digital. Kindly contact us on 'query[at]pixelrush.in' if you require a similar or any other kind of consumer study commissioned.
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU Simba Events
FBIF2015 is taking place on 13th – 15th May, 2015 in Shanghai, we are looking forward to your participation, please pay attention to our site for the latest event info.
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
Presentation on Ecommerce Ecosytem. The Following points are included:
1)History of E-commerce
2)Increasing E-commerce in India
3)Problems faced in E-commerce
4)Effects on Retailers
5)Effect on Economy
6)Effect on Government policies on Ecommerce
7)Opportunities for Venture Capitalists
8)Valuations of E-commerce Market
China’s rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail
sales volume, and more than the retail sales of the ten next largest markets in the world – combined.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Growth Story of Online Retailing & E-Commerce in IndiaRHIMRJ Journal
On 14 September 2014 business standard has highlighted that “Cash may no longer be king”. Growth in
transactions has happened on the back of a huge network expansion from 98074 ATM in May 2012 to 164491 now. In the
same period the number of POS terminals, too, jumped from 671834 to over a million now. The Indian Online Retail is a rich
segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands
in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased
visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an
era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a
revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing
retailers to consider e-tailing model of retailing as well.
A Review of Factors Affecting Consumer Behavior towards Online ShoppingDr. Amarjeet Singh
Online shopping is a form of electronic commerce
which allows consumers to directly buy goods or services
from a seller over the Internet using a web browser. Online
shopping provides a good example of business revolution. Ecommerce has made life Simple and innovative of individual
and groups. Consumer behavior on online shopping is
different from physical market where he/she has access to see
the products online shopping sites are fast replacing
traditional or physical shops. Over, the years the trust of the
customers for online shopping sites has increased
considerably. The increase in the number of these sites on one
hand has led to a fierce competition which means better and
cheaper products for customers. However, at the same time
customers have their privacy concerns when it comes to
shopping online. Internet is changing the way consumers
shop and buy goods and services and has rapidly evolved into
a global phenomenon. The technology oriented factors like
guaranteed quality, cash on delivery discounts and
promotions are the major specific factors influencing
customer’s attitudes toward online shopping. This research
paper attempts to analyze the consumer behavior towards
online shopping and the various factors influencing trend of
online shopping.
Emerging trends in E-tailing: A novel perspectiveBella Meraki
E-tailing (or electronic retailing) is the selling of retail goods on the Internet. It is the most common form of business-to-consumer (B2C) transaction. Now it has become the new shopping method. When most of the consumers spend more time for social meetings, entertainments and other recreational activities, there is hardly any time for physical shopping. E-tailing sites provides exclusive feature which no other retail outlets can offer and makes the customer shopping experience new and worthwhile.
There has been a sudden switch in the buying and selling pattern of the customers in all over India, which created the growth of e-commerce industry. This switch can also be noticed in the automobile industry. The online penetration of auto sector in the world market is approx. 0.7% in 2019. It was challenging for automobile ecommerce industry to make it successful in India, but eminent players of India have made it possible. To learn the possibilities and success of auto ecommerce industry go through this document.
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
A DISSERTATION REPORT ON CONSUMER’S PERCEPTION AND AWARENESS ON ONLINE SHOPPING\MARKETING IN INDIA.
Including research methodology, data analysis, findings, conclusions, and survey questionnaire.
Ground Zero 4.0 | Scaling Up - Event ReportRedSeer
Executive Summary
The report is compiled of all the topics that were discussed at Ground Zero 4.0 and has been
segregated based on RedSeer’s research and panel inputs.
Key Findings:
1. Digital India
2. Retail
3. D2C
4. Education
5. Healthcare
6. Grocery
7. Etailing
Similar to Festive shopping digital commerce research-WATInsights Report 2021 (20)
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
2. Table of Content
02
Executive Summary 03
Key Insights 05
Indian Online Shopping 06
Online Shopping During
the Festive Season
13
Case Studies 18
Research Methodology 21
3. Executive Summary
03
Customers are changing their behaviour of what, where and how they
purchase, by shifting from conventional buying to online shopping. Due to the
pandemic, customers are avoiding public places, which has led to increase
in online shopping behaviour. With improved data affordability, consumption
growth and boom of digital payments, the e-commerce market is set to grow
across consumer services, e-tail, etc. The number of Indian online shoppers is
estimated to grow by 25% from 297 million in 2021 to 372 million by the end of
2022. In addition to the number of users, their frequency of online shopping has
also increased in the past few years.
The festive season has always been important to Indian shoppers and it has
become more so in the post-pandemic period. The pandemic has given Indian
e-commerce a major push beyond the metro consumers. The majority of people
have been shopping more frequently at an overall level, at least once a week.
Consumers prefer to shop online due to the factors such as convenience, ease
of product return, etc. Customers are shopping across more sub-categories.
There has been an increase of 26% in the number of subcategories purchased
per customer compared to the pre-COVID baseline. The daily time spent by
each visiting consumer on Amazon.in has increased by 17%, from 5.2 minutes
in February 2020 to 6.8 minutes in July 2021. The average daily keyword search
volume and average daily product consideration on Amazon.in saw a huge
increase of more than 140% in this period.
E-commerce is one of the fastest-growing
sectors with revolutionary innovations
taking place frequently.
4. 04
The future of digital commerce in India is enormous and the ever-increasing
penetration of internet services and smartphones will add impetus to the
growth. Mobile commerce has been the key component towards this growth
and the majority of the sales are happening on mobile devices. Customers are
resorting to cross-channel habits, and these interconnected experiences will
lead to better interactions with the brand. The future of online shopping lies
in utilizing multiple channels to reach out to the target audience.
Online Shoppers in India
million
297
million
372
growth rate
25%
5. Key Insights
Shoppers from Tier-II and
below cities
85%
First-time shoppers on Amazon.in
during Diwali 2020
+67%
Number of unique shoppers
(compared to pre-Diwali)
+30%
Shoppers shopping across new categories
(compared to pre-festive season)
+103%
First-time shoppers spent more
time researching
05
Increase in number of branded
searches per generic search
12%
First-time shoppers spend
comparable to regular shoppers
Increase in sub-categories
purchase
40%
Increase in the number of
orders placed per week
per customer
17%
New-to-Amazon customers
acquired are from Tier 3 or
below towns
+75%
Increase in time spent on
Amazon.in
17%
Increase in daily average
keyword search
143%
Festive Shoppers
Behaviour
Online Shopping
during Festive Season
Change in Consumer
Shopping Behavior
during the Pandemic
Online Shoppers in India
Growth
25%
million
297
million
372
7. The pandemic has introduced customers to a new way of shopping, with
mandatory use of masks and social distancing practices. These measures have
proved to be redefining for various sectors, including e-commerce. E-commerce
is becoming an integral part of our lives, and there has been a rise in the number
of consumers who started shopping after the imposition of lockdown.
E-commerce has emerged as the backbone of various industries and businesses
at all levels (viz. small, medium and large), which has resulted in the realization
of the immense potential that it holds. The e-commerce industry in India is on
an unprecedented growth trajectory with the sector witnessing the emergence
of several new players, formats and a boom in business prospects.
India’s Online Shoppers
Currently, India has around 297 million online shoppers, and
this number is expected to grow at a rate of 25% to reach
around 372 million by the end of 2022.
Source: Primary Research, WATConsult, Recogn
Online Shoppers in India
297 Mn
2021 2022 e
372 Mn
25%
07
Despite the economic uncertainty due to the pandemic, e-commerce sector
has witnessed an uptick. There has been an increase in the no. of orders
in the online groceries, e-pharmacy, fashion apparels and electronic items
categories. As the pandemic led to the work / study from home model, the
usage of smartphones in India increased significantly.
With various sectors adopting the digital world with open arms, e-commerce
continues to operate through omnichannel and different business models.
Consumers’ buying patterns have changed within categories, including
health and pharmacy, groceries, food delivery and many others. E-commerce
companies, along with both small and large businesses continue to expand
beyond the metropolitan cities to increase their reach.
8. Frequency of Online Shopping
The pandemic is reshaping our world and the way we make purchases by
accelerating the shift from physical stores to digital shopping. More consumers
are turning to digital platforms for shopping at an ever-increasing frequency.
The online shopping landscape is evolving and there is a higher willingness
to explore new product categories online. The options like quick shipping and
door-step delivery have made it easier and more common to buy products
online including bulkier products like furniture, home appliance, etc.
Habits of India’s Online Shoppers
Base: Online shoppers, All Respondents. Source: Primary Research, WATConsult, Recogn
Frequency of Online Shopping
08
Observations
Less than once in
every 3 months
2-3 times a
week
2-3 times
in every 3
months
2-3 times a
month
4-6 times a
week
Once a
week
Once a
month
6%
7%
33%
13%
13%
15%
13%
33% of the customers shop
online 2-3 times a week.
15% of the customers shop
online 2-3 times a month.
Young customers belonging to the age
groups of less than 18 years, and 18
years to 24 years, are online shopping
enthusiasts. Whereas, older customers
belonging to the age group of 55 years to
64 years shop online less frequently.
Majority of the males shop
online more frequently than
females.
Consumers prefer to shop online due
to the factors such as convenience,
ease of product return, etc. Expert
shoppers (who can use modern
technology proficiently) feel that
online shopping is easier.
Majority of people shop
frequently at an overall level,
at least once a week.
9. Mobile Devices: The Catalysts of Indian E-commerce
The exponential growth of the internet and digital infrastructure in India has
boosted the adoption of e-commerce platforms. Internet penetration and
increased share of the organized sector have built a strong foundation for these
emerging e-commerce needs. Further to this, the policies from the government
have strengthened the market by allowing FDIs in the e-commerce sector,
enabling a vast playing field for all the companies.
A certain positive sentiment has been observed in respect to consumer
behavior, with consumers’ virtual connect with brands increasing significantly.
Brands are taking advantage of live streaming and other newer formats for
purchases to attract the attention of customers. In India, there has been a trend
of boom in the e-commerce sector due to the use of advanced technology and
support by delivery mechanisms.
In India, the majority of people, irrespective of age, use a smartphone,
a behaviour accelerated by the pandemic and the subsequent digital
transformation. This has led to the usage of these devices for numerous daily
necessities viz. work / education, communication, entertainment, shopping
etc., in an unprecedented way.
A greater percentage of consumers are connected to smartphones and
tablets than computers and desktops, followed by smart speakers to execute
e-commerce purchases. The majority of young customers ranging from 18 years
to 34 years prefer to shop online on their smartphones. Most of the working
professional males use smartphones/tablets to shop online.
09
Mobile commerce has the potential to become
a major channel for shopping since consumers
are reliant on digital devices now more than
ever. It offers various marketing channels to
businesses, and helps reach their prospective
customers with ease.
10. 10
Source: Amazon.in data
*Town classes defined as per ministry of finance definition of town classes, Tier
3 being towns like Bareilly, Moradabad, Ajmer, Udaipur to Thanjavur
Town Classes* of new Amazon.in Customers
Post the Start of Lockdown
78%
8%
15%
Tier3 and below Metro / Tier 1 Tier 2
The Pandemic Accelerated the Growth of the E-commerce
Industry by a Decade
The pandemic has given Indian e-commerce a push beyond the metros, to
the larger Indian consumer base in the smaller cities and towns. There has
been a growing demand for online shopping in these cities, especially after
the pandemic. The people stayed indoors with the imposition of mobility
restrictions and pandemic has led to changes in shopping habits and customers
are adapting to this routine more.
The daily time spent by each visiting consumer on Amazon.in has increased
by 17% during the pandemic period, from 5.4 minutes in February 2020 to 6.8
minutes in July 2021. The average daily keyword search volume and average
daily product consideration on Amazon.in saw a huge increase of more than
140% in this period.
Since the onset of the pandemic, consumers have been exploring and
adopting online alternatives for their shopping needs, which are both safe and
convenient. It has been observed that new-to-Amazon consumers form a huge
chunk of the total consumers. After the COVID it is seen that more than three-
fourth of new-to-Amazon customers acquired are from tier 3 or below towns.
11. 11
Compared to pre-COVID baselines, customers have been shopping across more
sub-categories and buying more frequently. There has been an increase of 26%
seen in the number of subcategories purchased per customer compared to the
pre-COVID baseline. The number of orders placed per week for every customer
has increased by 17% in June 2021 compared to the pre-COVID base period of
February 2020.
When it comes to search and consideration trends during the period from
February 2020 to July 2021, home appliances and items have seen a surge in
interest and consideration, followed by consumer durables / wireless products
and consumer packaged goods. There has been a marked increase in the
customers’ adoption of digital commerce in the post pandemic period across
product categories.
Source: Amazon.in data
Daily keyword search and product consideration on Amazon.in in
post pandemic period (Feb 2020 – July 2021)
Change in Average Daily
Keyword Search Volume
Product Category
Change in Average Daily
Product Consideration
Consumer Packaged
Goods
169% 150%
Home Appliances
and Items
211% 180%
Consumer Durables
and Wireless
184% 150%
Fashion and Apparel 76% 78%
12. 12
Given the evolution of online shopping in India, the below shopper personas
have emerged. Let’s explore the behaviour of these user segments, across the
various formats of digital commerce viz. social, video, voice and hyperlocal
commerce platforms.
Emerging Personas of Indian
Online Shoppers
• Both genders but males primarily
• Aged below 24 years
• Mostly students or professionals with less than
10 years of experience
• Residing in the next 5 metros
• Shop online around 4 to 6 times a week
Enthusiastic Young
Shoppers from Metro Cities
Bharat Young Working Shoppers
• Mostly males
• Aged between 25 to 34 years
• Mostly professionals with less than 10 years of
experience and students residing in small towns
and small metros
• Shop online at least once a month
Bharat Young Student Shoppers
• Both genders but primarily males
• Aged below 24 years
• Mostly students
• Residing in small towns
• Shop online at least once a month
They are young metro dwellers who
are heavy online shoppers that like
to try out new digital platforms.
These are young working
professionals from the small metros
and towns who are light and very
functional online shoppers.
They are young students from the
small towns who like to explore newer
digital platforms and are very value
driven light online shoppers.
Homemakers who are Enthusiastic
Shoppers
• Females
• Aged between 35 to 54 years
• Homemakers
• Residing in the top 4 metros
• Shop online around 4 to 6 times a week
They are middle-aged homemakers
dwelling from the top metros who are
heavy online shoppers that like to
explore new digital platforms.
New Shoppers - Senior Citizens
• Both genders
• Aged 45 years and above
• Self-employed, professionals with more than 10
years of experience and are not working
currently
• Residing in the top 4 metros
• Shop online at least once a month
They are older metro dwellers who
have begun shopping online recently,
mostly exploring the platform with the
suggestion of their friends and family.
14. The festive period in India from October to December is a peak time for
consumers to shop and more retail sales happen in this time compared to the
rest of the year. This season has always been important to Indian shoppers
and has become more so in the post-pandemic as it brings in hope during
uncertain times. The rapid increase in the number of internet users, availability
of numerous choices of brands, discounts, offers, reduced delivery time,
digital payment infrastructure and easy return have been major factors in the
development of the e-commerce sector in India. Brands are creating an omni-
channel presence that blends online shopping and offline retail to build the
trust of the customers. Across various sectors and categories, retailers have
been proactively adopting omni-channel as part of their strategy.
During the previous festive season, especially Diwali, the unique number of
shoppers saw an increase of 30% more than the pre-Diwali period. 85% of
these shoppers belonged to tier-II cities and below which shows the extent to
which digital commerce has been adopted in the towns beyond metros.
Online Shopping in the Festive Season
The festive season in India witnesses e-commerce players offer multiple
mega online sales including attractive discounts and finance options on
different payment mechanisms. Many e-commerce players collaborate
with FinTech companies to provide credit access to the customers enabling a
seamless shopping experience. Compared to the pre-festive season baseline,
there were more than 67% of the first-time shoppers on Amazon.in during Diwali
2020. In comparison to the pre-festive season baseline, the previous festive
season had more than 103% of shoppers shopping across new categories.
14
Number of Unique Shoppers
(as compared to pre-Diwali)
+30%
Shoppers from Tier-II
and below*
85%
*Town classes defined as per ministry of finance definition of town classes, Tier 3
being towns like Bareilly, Moradabad, Ajmer, Udaipur to Thanjavur.
Compared to pre-festive season baseline
Source: Amazon.in data
Source: Amazon.in data
First-time shoppers
on Amazon.in during
Diwali’20
+67%
Shoppers shopping
across new categories
+103%
15. Consumer behavior during the festive season
Festivals are associated with the joy of sharing and celebrations and festive
sales have become a tradition in India contributing tremendously to the growth
of online sales. While consumers in large metros have been using online retail
and e-commerce for their purchases for some time now, this trend is penetrating
in cities beyond the metros as well.
The growing economy, expansion in the availability of products and services and
easy availability of credit has given rise to the new consumer segment which
also includes consumers from Tier-II and Tier-III. And these new consumers
making their first online purchase during the Diwali period continue to shop
online thereafter. In 2019, the new shoppers added on Amazon.in during Diwali
continued to shop in the post-Diwali period. There has been a growth of 10% in
the average number of customers transacting on Amazon.in in the post-Diwali
period as compared to the pre-Diwali period.
Shopping online is seeing rapid adoption across demographic segments and
many people are using the comfort of their homes for purchasing products
online. During the pre-Diwali period, the generic searches overweigh branded
searches compared to the post-Diwali period, but during the post-Diwali period,
there is a 12% increase in the number of branded searches for every generic
search. This shows that during the post-Diwali period, customers research and
prefer more branded products than generic ones, a behavioural trait marketers
can benefit from and gain from the impact of the festive advertising with the
inclusion of branded searches.
During the previous festive season, first-time shoppers spent amounts
comparable to the existing regular shoppers. Although these first-time shoppers
focused on a lesser number of categories than the existing regular shoppers,
however, these first-time shoppers spent way more time researching for the
products and brands.
15
Source: Amazon.in data
Growth in average number
of customers transacting on
Amazon.in daily
10% Increase in the number
of branded searches for
every generic search
12%
During post-Diwali period as compared to pre-Diwali period
16. The post-pandemic has seen huge shifts in buying habits of customers with increased adoption of online
shopping, and contactless payments. During the pandemic, owing to the lockdowns and social distancing
norms, hypermarkets witnessed lower footfalls although online shopping skyrocketed in last year’s
festive season. Digital media has now become the primary mode of product discovery and businesses
need to respond with interesting value propositions and superior customer experience to complement
this behavioural shift. A full-funnel strategy can help drive a significant lift in metrics across the entire
funnel – consideration, customer acquisition and sales. During the previous festive season, there was a
consideration lift of more than 35%, more than 45% lift in the number of new customers along with more
than 60% sales uplift for full-funnel advertisers when compared to search only advertisers.
Way Forward to Capitalise the Festive Season
16
For Full-Funnel Display + Search Advertisers
Compared to Search only Advertisers
Source: Amazon.in data
Additional Lift in Sales
more than
60%
Additional Lift in New
Customers
more than
45%
Additional Lift in
Consideration
more than
35%
17. With the increase in overall household income and relative levels of savings,
internet adoption and online buying will grow the involvement of consumers across
segments over the next few years. The pandemic has led to reliance on more
e-commerce platforms. The major challenges can be addressed by integrating
an omni-channel operating model that has lower e-commerce penetration. Several
small players are gradually carving out a niche in the e-commerce market. The future
of e-commerce moreover depends upon the fast uptake of the latest technologies
and their convenience in usage.
Brands and businesses need to capitalize on the spirit of the festive season using
a full funnel strategy of display along with search to drive their sales, customer
acquisition and consideration.
17
Digital commerce during the festive season helps brands acquire
new consumers, drive greater consumer engagement and build
stronger brand equity.
Adopting a full-funnel strategy of display + search, compared to only
search, brands can drive adoption among newer customers, greater
consideration and upliftment in overall sales.
The festive season onboards new customers from the cities beyond
the metros and drive the sales across product categories while
making the behaviour a consistent trait even post the festive period.
18. 18
Bridgestone partnered with Amazon Advertising for gathering support for India’s Olympics campaign.
Innovative usage of Khel Quiz, an Olympics themed Alexa Quiz to engage with sports enthusiasts for supporting
the Olympians.
Bridgestone wanted to ensure the hard work of Indian Olympians gets acknowledged
by our country and hence aimed at calling out to 1 billion cricket fans to cheer for
the Indian athletes at the Tokyo Olympics.
Bridgestone , WatConsult and Amazon teams partnered to engage with Sports
enthusiasts amongst amazon audiences through:-
Khel Quiz, a Alexa skill-based Quiz was launched to drive audio engagement with
consumers on select keywords. Customers could also launch the experience
through the Skill invocation phrase - “Alexa, open Khel quiz” or “Alexa, खेल quiz शुरू
करो” on their Alexa enabled devices
To amplify the reach of the engagement , the quiz was promoted through Amazon
DSP display campaigns on amazon.in and across sites/apps.
APPROACH
RESULTS ~20 Mn
Unique Reach
176K +
Alexa Skill Engagements
50K +
Quiz Completions
19. 19
Tata Motors leveraged Amazon Advertising to drive quality leads
Find out how Tata Motors leveraged Amazon Advertising to drive lead generation for their electric vehicle ‘Nexon EV’
Tata Motors and WATConsult partnered with Amazon Advertising to identify
qualified prospects for the car through audience signals like affluent shoppers,
consumers of premium brands like Apple, Bose, Dyson etc., and those using credit
cards for transactions etc. Display ads were used to reach these audiences across
amazon.in placements.
The In-house lead generation solution was leveraged to direct audiences to
an Amazon.in landing page carrying information about the features of the car.
Interested consumers could share their details to be contacted by Tata Motors.
From Q3’20-Q2’21, >20k enquiries (leads) have been generated. The Conversion-
to-Test drives % achieved has been 15% better and the Cost per lead has been
~12% lower than other publishers.
APPROACH
~20 Mn
Unique Reach
176K +
Alexa Skill
Engagements
50K +
Quiz Completions
RESULTS
RESULTS 12%
Lesser CPL
12 Mn+
Amazon High Value
Shoppers Reached
~20K +
Enquiries Generated
20. Yamaha in partnership with Amazon Targeted Cricket Enthusiasts for IPL
How Yamaha Integrated live scoreboard on a banner targeting Amazon Audience Segments
Amazon has over 10 Mil+ Cricket Enthusiasts on their platform. During IPL wherever
the users are consuming content or even shopping are constantly looking to check
up on the score for their Fav team.
IPL & Sports Bike has one thing in common – “Performance on the field”.
Leveraging an interactive live scoreboard during major IPL matches to grab users
attention while also highlighting Yamaha MT 15 ‘s Performance by using cricket
lingos that a cricket fan will resonate with. User will experience the ad in 5 steps:
Brand communication -> Live score -> Any crucial moment in the game like Bowled,
Seed, Out, six, Hattrick etc will be used to Highlight Bike’s performance as well ->
Video – Bike commercial during Time-outs -> End communication to redirect the
user to brand’s website to learn more
APPROACH
~20 Mn
Unique Reach
176K +
Alexa Skill
Engagements
50K +
Quiz Completions
RESULTS
RESULTS 1.5 Mil +
Banner Interactions
1% +
CTR
6 Mn +
Unique People Reached
20
21. Quantitative Research
Survey was conducted among a sample size of 2520 online shoppers across
age groups, gender, occupation, zones and town class using stratified random
sampling to gather the required data.
Qualitative Research
Conducted in-depth interviews with the industry stakeholders. Furthermore,
in-depth interviews were conducted with consumers across age groups,
gender, occupation and town class to identify the qualitative aspects.
Research Team for this Report
Abheek Biswas
AVP Consumer Insights (abheek@watconsult.com)
Prabhupreet Singh Ahuja
DRM (prabhupreet.ahuja@watconsult.com)
Shweta Prabhu
Regional Head - Design
Prashant Narvekar
Lead Animator
Synopsis on Design
The central theme being “Digital Commerce”, the design look and feel of
this report encompasses people at different times in different environments
shopping indicating the ease of use of digital commerce. The visuals are a mix
of real (images) and graphic pop-ups (virtual) which indicate the ecommerce bit
and bring out the central idea better. The color palate of this entire series will
be based on the platforms that exist across Social, Video, Voice, Hyperlocal
and Festive Commerce.
Recogn, a research-based consulting division of WATConsult, complements
the agency’s knowledge of digital media over a period of 10 years with the
understanding of the digital audience. Recogn provides marketers with deeper
insights into the minds of consumers and helps create more focused marketing
strategies. Recogn provides end-to-end research services like customized
primary research into the domains of marketing strategy, brand strategy,
product and communication strategies, among others.
Find more about Recogn at: www.recogn.in
Ranked as the second-best digital agency in the country as per the Agency
Reckoner by Brand Equity, WATConsult is a seasoned true hybrid full-service
digital agency. The agency works with over 120 large Indian and global brands.
Part of the Dentsu Aegis Network, it has a 340+ member team spread across
Mumbai, Delhi & Bangalore.
Catering to the industry’s diverse and ever growing needs, WATConsult has
specialized divisions like Social CRM 24/7 for ORM, In-Depth Analysis, and
Social Listening, Recogn for consumer research and consulting, InnoWAT
- the agency’s very own tech innovation lab, Ecommencify for an end to end
eCommerce solution for brands & The Alter Project, the agency’s most recent
venture into cause marketing and delivering campaigns for the greater good.
Contact Details:
WATConsult
1076, Parijat House, Worli Naka, Mumbai – 400 018
Phone: +91 22 6709 9200 | Website: http://www.watconsult.com
Research Methodology
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