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Happy & Healthy
• Strong values since
1901
Target Audience
Working males
and females
Mothers
Big Idea
Increase customer loyalty by 30%
Social Tools
Internet Tools
Mobile Tools
Multichannel
shopping
KPI
• Reach & downloads
Goals
• Make Walgreens consumers top choice
• Gain loyal customers
Budget & Timeline
• 1 year
• $500 million
Budget Allocation
Internet
Social
Other

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Walgreens Digital Strategy