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Campaign Presentation
The document provides branding and marketing recommendations for the Alliance for Musical Arts Productions (AFMA) nonprofit. It recommends the tagline "Find Your Beat" to entice curiosity about engaging with the arts. The branding would include a simple, changing logo; a redesigned website with blog and social media presence; and print materials like posters, palm cards, and banners. Marketing tactics propose guerrilla strategies like impromptu performances and raffles to promote engaging the community with the arts.
Campaign Presentation
- 1. Find Your Beat Alliancefor Musical Arts Productions, Inc. PhilADthropy 2014
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- 3. What is AFMA? •Expression • Hard work • Rewarding • Results • Honesty • Spirit • Teamwork • Identity • Belonging • Energy • Achievement • Refreshing • Dedication • Fun
- 4. The AFMA… Engaging thecommunity with hands-on experiences through the arts
- 5. HOW DO WEBRAND THE ARTS AS A VALUABLE INVESTMENT?
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- 7. FIND YOUR BEAT •A universal tagline that is not age-restrictive, and is upbeat and intriguing • The tagline “Find Your Beat” alone is vague enough that it entices curiosity, yet when further broken down and explained, it ties into the organization’s purpose of uniting a diverse community through artistic expression
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- 9. COLOR SCHEME • Wechose to use black and white and an accent color that changes according to the program involved, or the page in the website.
- 10. NEW LOGO • Anew and fresh logo is necessary for the updated brand and campaign • The shape of a banner represents the banner that is usually in performances to say what’s going on • Kept the design simple so it doesn’t clash with the organization name • The color of the logo will change according to what the material is about
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- 13. EXECUTION • Website Redesigned •Blog • Social Media • Print Media • Guerilla Marketing
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- 19. BLOG • The blogwill be the place for updates about members, performances, quick news, etc. • It will also be the place where you can upload and comment on newspaper articles and other media about the organization and performances • Member Spotlight – members fill out a questionnaire and get to be featured on the blog
- 20. SOCIAL MEDIA -FACEBOOK • Through Facebook, we want to keep the community updated on events and promotions, as well as engage the audience through buzz content and announcements. • We have created a Facebook profile and page, and suggest content is posted three times a week • Example posts are in your packet
- 22. SOCIAL MEDIA -TWITTER • Through Twitter, we want to keep sponsors and fans updated with the latest info on what’s going on with the AFMA. • A Twitter account has been created • Suggested posts are in your packet
- 24. SOCIAL MEDIA -INSTAGRAM • Instagram is a visual social media, meant for beautiful pictures and cool videos. Whenever you see something pretty or cool, post it on Instagram. There is no minimum or maximum limit for Instagram posts. • An Instagram post has been set up with post suggestions in your packet
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- 33. GUERILLA MARKETING • PlayYour Beat • Improv Performances / Flashmobs • Pre-arranged Performances • Raffles • Flashbeat
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