The Louisiana Rotary Club document discusses plans to increase tourism and revenue for local businesses. It outlines two main strategies: 1) attracting tour buses through targeted campaigns and creating tour itineraries, and 2) hosting a variety of community events throughout the year, with a goal of an event each week. Specific upcoming events mentioned include Winter Wonderland, Country Colorfest, and 4th of July celebrations. The director hopes these initiatives will fill the calendar with activities, increase visitor numbers and spending, and boost local business revenue and sales tax.

1. Louisiana Rotary Club
November 14, 2013

2. What is the #1 goal
of any Business?
Make Money!!!

3. Besides products, what do you need
to have to make money?
Internet
Sales
Local
Customers
Make Money!!!

4. What potential customers are
we missing?
Internet
Sales
Local
Customers
Tourist
Make Money!!!

5. So can we get tourist to town?
There are two potential ways
Tour
Buses
Internet
Sales
Local
Customers
Events
Tourist
Make Money!!!

6. Tour Buses
• In 2014 LVCB will begin actively campaigning
to bring tour buses back into town.
– State tourism groups
– “exchanges” and conference to get information
out to the tour operators.
• Creating half and full day itineraries for
groups.
• Create ways to become more bus friendly.

7. Events
•
•
•
•
Winter Wonderland
Country Colorfest
4th of July
Spring “Fling”
52 Weeks of Fun!

8. Winter Wonderland
• Girl Scouts decided to stop doing the event for
this year so the Chamber took over.
• Parade at 7:00pm
• Lighting of community tree after parade
• Kids will get a chance to visit with Santa and
Mrs Clause.
• Miss and Jr. Miss Snowflake contest that night.

9. 30th Annual Country Colorfest
• The chamber board decided to take the duties
of Colorfest have been reverted back to the
board.
• Director (me) will be in charge of next years
event.
– Chairs will be responsible for individual areas.

10. 4th of July
• We will be once again looking for donations
this year for the annual event.
– Look for Chamber members at the 4 way stop in
June!
– Donations from businesses are always excepted.

11. Christmas Open house
• In conjunction with Winter Wonderland and
Small Business Saturday
• Businesses will stamp flyers brought in to the
business. After x amount of stamps customers
can bring the flyers to the chamber office and
enter into a drawing for $500 in gift
certificates!!!
• Sponsored by Louisiana Chamber & LEDC

12. 52 Weeks of Fun!
• The Goal of 52 Weeks of Fun is to have an
event occur every week in 2014.
• Events do not have to be Chamber or LVCB
events, but they do need to be events that
bring in people from outside the area.
• Possible new ideas include; cars shows, Craft
shows, fishing tournaments, and others.

13. 52 Weeks of Fun
• How can you help?
– Let me know of any events going on next year that
bring people in to town.
– Create an event and see what time is available.
• Keeps from having overlapping events.

14. How does this all work?
Louisiana Chamber
of Commerce
Louisiana Visitors
and Convention
Bureau
Tour
Buses
Internet
Sales
Local
Customers
Tourist
Make Money!!!
Events

15. Long Term Plan/Goal
• Fill the Calendar up with events thru the year
– Increases business revenue
– Increases sales tax coming to the city
• Bring in Tour Buses
- Increases business/tax revenue
• 2015 Media blitz
– Work with the city and advertise to potential cash registers
businesses and artist.
– Show how many visitors we had and the events that we had in
the past year.
– Explain how its cheaper to live and rent here then the big city.

16. Any Questions?
Chris Koetters
Director
Louisiana Chamber of Commerce
Louisiana Visitors and Convention Bureau
304 Georgia St
573-231-6954
lamochamber@gmail.com