This document summarizes a company presentation by busuu, a digital language learning platform. The key points are: 1) Digital language learning is a small but rapidly growing portion of the $60 billion global language learning market, projected to explode in coming years. 2) Busuu is the world's largest social network for language learning, offering interactive language courses on desktop and mobile to over 55 million users in over 200 countries. 3) The company aims to dominate the mobile, casual language learning market and become the largest global language learning platform through continued growth, new product launches like an adaptive learning course, and expansion in emerging markets.

1. Company presentation
London, 12th of November 2015

3. busuu @ 20152

4. busuu @ 2015
Digital learning will explode in the
$60bn language learning market
Offline
learning
96%
Digital learning 4%
Total language learning
market: $60bn

5. busuu @ 20154
Feel free to change if it’s too ‘offensive’, other
options would be something like:
http://i.dailymail.co.uk/i/pix/2014/06/02/article-2646251-1E693F9A00000578-
618_634x417.jpg

6. busuu @ 2015

7. busuu @ 20156
6bn smartphones &
2bn language learners
by 2020

8. busuu @ 2015
busuu is the world’s largest social
network for language learning
7
Language courses Social network
+
1 2
beach
la playa

9. busuu @ 2015
We offer interactive language
courses on desktop & mobile

10. 9

11. busuu @ 2015
busuu wants to dominate the
mobile, casual language market
10
Segment
Main
players
Pricing
p.a. $400 - $10,000 $30 - $400 $0 - $100$400 - $1,000
Current
size/growth
$ 30bn $ 1 bn$ 28 bn $ 1 bn

12. busuu @ 2015
We have more than 55m users
from over 200 countries
11 11
Growth of community [# mio of users]
More than
55,000,000 users
2008 2009 20112010 2012 2013 2014
0
10
20
30
50
Mobile users
Web
users
40
2015

13. busuu @ 201512
More than 100,000
new users per day!

14. busuu @ 2015
Our growth mainly comes from
emerging markets
13
Top countries
[# Mobile downloads]

15. busuu @ 2015
We have raised €11m to date
14
2008
2010
2011
2012
2013
2015
2014
Editors’ Choice

16. busuu @ 2015
We have massively improved our
core metrics
15
0%
50%
100%
150%
200%
250%
300%
350%
Week 2 retention Month 1 conversion Monthly revenues
iOS Improvements in the last 12 months
Nov-14
Nov-15
2.25x 2x
3x

17. busuu @ 2015
We are planning to launch an
adaptive language course
16
Objectives Personalized study planUser FocusLevel

18. busuu @ 2015
We want to be the world’s largest
language learning platform
17
200m+ users
2015 2019
$7m revenue
$100m+ revenue
60m users

19. Thank you!
Bernhard Niesner – CEO of busuu
bernhard@busuu.com
@bernardooo

20. Focus on Leading European Internet companies
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Routine execution of M&A and financing
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22 successfully completed NOAH Advisors
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Entrepreneurial mind-set, focused on growing the
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Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
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