This document provides 66 tips for developing powerful business connections through networking. Some key tips include personalizing connection requests on platforms like LinkedIn and Facebook, developing authentic relationships built on trust, asking questions to learn about others, following up within 24 hours of meetings, and viewing networking as a lifestyle rather than something only done when wanting something. The tips encourage engaging with a variety of people to build an extensive network.

1. 101
Tips for shockingly
personal, powerful,
and permanent
Business Connections
By: David R. Bradford

2. 1) 90% of Success in life comes from just showing up.
2) It has been said that you are the average of the five people you surround yourself
with - surround yourself with top notch people.
3) When you are at an event, stand in high-traffic areas where you can be
seen and heard.
4) Be personal in everything you do. When you send a LinkedIn or Facebook
connection request, personalize your request.
5) Strive to build authentic relationships. Once trust exists, it will
accelerate everything.
6) Understand and adopt a variety of social media platforms – like it or not, it is the
present as well as the future.
7
If you are new to networking, start with your wedding list. Invite them all to
connect with you on Linkedin or Facebook. The average person has roughly 250
people they can invite to a wedding.
8) Create categories of connections – this will greatly accelerate your outreach
efforts and follow-up. Your email, your LinkedIn, and even your Facebook account
will allow you to create categories of contacts.
9) When LinkedIn alerts you to people who have a new position, take the time to
congratulate them.
10) Offer to write a blog post for someone or offer to post their event or project to
your Social media platforms.

3. 11) Keep your “To Do” list with you always – either digitally or by old-fashioned
note paper -- and mark down important action items and people with whom to
follow up.
12) Remember – don’t force anything when you are trying to network – in fact,
don’t try to “network”– just work on developing solid and real relationships.
13) A great question to ask to when seeking to build a relationship: “Can you tell me
more about what it is you do?”
14) Do not make your social media posts look like glorified press releases.
Be authentic in a world of plastic.
15
Networking is not something you do just when you want something.
Make it a habit, a lifestyle.
16) Look for the subtle opportunities that others might miss – perhaps it is a boring
“meet and greet” that others will bypass. Remember that a lot of your effort to win
in the networking game is by just showing up.
17) Create your own personal board of directors and stay connected at a deep level
with each of those people.
18) Tag people in Social media. Let them know you are thinking about them.
It makes them feel valued and appreciated.
19) Remember that those who build wealth, build networks; those that are happy
with just a paycheck don’t.

4. 20) The beauty of social networking is that you cannot be in all places at all times
in person - but social media allows you to exponentially expand your presence and
influence. Use its power!
21) Never, ever do anything in your personal or business life that would cause
people to question your integrity. Credibility means everything to your
networking success.
22) Go to receptions, conventions, and the like with the intent of seeing what you
can do for others.
23) Remember that there is a Law of Reciprocity in the Universe. Give as much or
more than you receive; otherwise, your network will dry up.
24) Think about networking as a great adventure – so many people to meet and
stories to learn in a precious amount of time.
25
Don’t be awed by someone’s position or title. They put their dress or pants
on just like you. Do not be shy about reaching out.
26) Become a Domain Expert on a given topic. People will look to network with you
because you have specific expertise on a topic.
27) Remember that building a world-class network takes time. Add one contact
here, another there, stay in touch and follow up and years from now you will be
grateful you got started.

5. 28) While there is wisdom in building a network of people around you who have
skills and talents it is essential that you must also support, encourage and invest in
their success.
29) Social media tools can help you build a team more quickly and with more of a
professional edge than any other way. Build your social network well and you will
have access to the resources for team building at the moment you have a need.
30) Build a killer Advisory Board team. They will have previously dealt with the
more dicey situations you encounter in your job. Look to them as a personal
sounding board.
31
Events can turn into Blurs. Make specific notes about people you have met.
I typically will make notes right on someone’s business card telling me
more about the connection.
32) Build out your Social media platform in an exciting and compelling way by
posting thought provoking information so that people will want to participate with
you there.
33) Keep in Contact with your Network. Use a contact management system or
CRM tool that alerts and reminds you to send out a drip campaign of information
to your network.
34) A secret to building a great Online network is to study the networks of your
most successful friends. Add some select people from those networks by using
personalized invitations and a reference to your mutual friend.

6. 35) Follow up within 24 hours of any significant meeting by sending your new
acquaintance an email, a text, an Instagram add, a LinkedIn request or Facebook
friends request.
36
Remember that listening with real intent is more
powerful than any words you might say.
37) When you need to communicate with your network, consider the power of
stories. Facts and figures are nice but unless you grab someone’s heart with a great
story, it is doubtful you will be remembered.
38) Actively make positive Facebook comments to others’ posts.
39) Always ask the Question – “What can I do for you?”
40) Take yourself out of your comfort Zone. When you are given a chance to get
involved in a new group or organization, just do it. That is your chance to meet new
people and expand your network.
41) Go to lunch twice a week with someone new.
42) Make sure to invite your connections to meet one another. If people see you as
someone who connects others, they will be willing to hook you up at the right time.
43) With Twitter, you can learn a lot about people to whom you are connected.
Retweet meaningful posts. The original Tweeter will feel valued.
44) Engage in a conversation and don’t just be a Talker. Look at people with
interest, repeat their name, and listen to what they have to say.

7. 45) You can absolutely learn something from everyone. Never pre-judge the
contribution that another can make to your life. One of the top referrals I ever
received was from an out of work sales rep.
46) It is not the number of business cards you distribute at an event that is impor-tant
but rather the number of business cards you collect.
47) ABC - Always Be Curious. Ask lots of questions. People like to tell THEIR story.
48) Stand out from the crowd when you attend an event. Brightly colored clothing,
tastefully done, can help you make you memorable.
49) In my mind, an uncategorized contact is a wasted contact. Make sure you take
some time today to place your connections in a category such as doctors, friends,
accountants, marketing, sales, or by location.
50
Get a Business Card that will stand out from the ordinary. Go ahead
and spend a dollar a piece on your card so you will be remembered.
Steve Wozniak has a metal business card.
51) Join a number of professional Groups on LinkedIn and actively post comments
so people will keep you at the top of their mind – remember, Hootsuite and other
platforms can post directly to your LinkedIn Groups.
52) A good question to ask when you are stuck in a conversation: “What is the
biggest challenge you are having in your business?”
53) When you make a Promise to follow up, DO IT.

8. 54) Give speeches in your area of expertise then invite people right at the event to
email you or send you a LinkedIn message inviting them to connect with you.
55) Start a conversation with a new acquaintance with: “I am excited to hear
YOUR story.”
56) Stephen Covey used to speak about building up your “EBA” or “Emotional Bank
Account” with others. Make sure your deposits are exceeding your withdrawals at
all times.
57) Be sure to post frequently on all your social media platforms about job openings
you have or those that you are aware of.
58) Use platforms like Hootsuite or Tweetdeck to spread messages and influence
across many social media platforms at once. And/or “Use the linking function
within various social networks to link one to the next.” And/or “Don’t forget that
blogs are inherently a social media tool – fast, easily-digestible bits and of
information for social consumption.”
59
Find a Mentor who is an expert at connecting with people.
Observe, listen and then act like your mentor.
60) Make yourself available to others. Tell your friends, managers, and colleagues
that you are interested in participating the next time a project comes up.
61) As you build your organization, remember it is not the “what,” but the “who”
you are connected to. People will judge you, rightly or wrongly, by the Company you
keep in person AND online. This is your Social Capital.

9. 62) Engage with others to make your network not only bigger but deeper. Your
network will help you get more things done quickly. Many hands make light work.
63
Look at your “To Do” list several times a day and make sure you are
staying on top of important networking action items.
64) Be the first person to arrive at an event. You will be able to more quickly judge
how to navigate the situation.
65) Broaden your scope to connect with people internationally; there will be another
1.2 Billion people on the planet by 2025 but only 3% of that global growth will come
from the United States and Europe.
66) Connect with people at church, soccer matches, conventions, weddings, the gas
station, or grocery. Don’t take “downtime” from networking. It can happen
anytime, anywhere.
67) The best two jobs I ever garnered occurred by simply walking into the business I
was targeting. Sometimes, you simply have to be bold.
68) Take the time to post insightful quotes made by great people in the business
world. But just don’t post a quote, explain why that one is meaningful you that day.
69) “Network extensively WITHIN your own Company and connect with
co-workers on LinkedIn;.
70) Go serve somewhere – a soup Kitchen, the Red Cross, your Church – your
efforts to serve others will be noticed and will engender a feelings of trust.

10. 71
Do you know of a great article or book someone would like to know about?
If so, take the time to share it.
72) Some of the closest relationships you will build are at get-togethers where you
NEVER TALK ABOUT YOUR COMPANY. Get to know people on a personal level.
73) I am fond of saying: “If you ask for money, you will get advice; if you ask for
advice, you will get money.” Therefore, ask for advice from everyone. It won’t
always come back in the form of money but people will appreciate the fact that you
value their opinion.
74) When is the last time you followed up with a hand-written note? Do it on
occasion when a personal touch would be most meaningful.
75) Actively strive to meet new people; unless you do, your perspectives on life will
never change and you will grow stagnant.
76) Be “top of mind” and frequently post new thoughts or advice on LinkedIn.
Also, be sure to check the box at the bottom so you can share your update
on Twitter.
77) Take the time to give a heart-felt recommendation to others on LinkedIn. It
will be deeply appreciated and the law of reciprocity dictates that you will likely get
something in return. Take the initiative to do it even when the person receiving the
recommendation hasn’t asked for it!
78) Provide leads to your own network of people – when you hear of board
positions, projects, groups or business leads, take the time to tell others about them.
Most people don’t.

11. 79) Identify several blogs in your given industry and make it a habit to regularly
read the content there and actively participate in the discussions. Use blog
aggregators on your mobile phone to facilitate.
80) Get to understand the real needs of those with whom you interface. Empathize with
THEIR situation and respond to what is most important to them.
81) Remember that creating and nurturing a world-class network takes hard work. Do
not shy away from it. Do something everyday to expand and organize your network.
82) Remember that networking is like preparing for any athletic contest. It requires
consistent and daily work on the effort.
83) When you are impressed with someone, go on to LinkedIn and “endorse” them,
84) The power of the book – follow up and share a good book with one of your best
connections. In fact, use a digital means to send it.
85) Many people will “show up” but precious few follow up. So follow up!
86
Sit in the front row at an event. I sat in the front row of a speech given by
Steve Wozniak, inventor of the Apple computer, some years ago. It led to
my meeting his Executive Assistant which led to a meeting with Steve which
led to his working for me.
87) When using social media, don’t tell people what you are eating for dinner, tell
them something that might change their life.
88) Think about creating a website for yourself. It will help keep you memorable
and establish yourself as a domain expert.

12. 89) Do a special “thank you” for those that really help you out – give them a new
golf club, a day at the SPA, or Tickets to a movie or play.
90) To communicate openly and effectively with others and form a basis of trust,
remember to stick to your Principles but abandon your Assumptions.
91) Get involved politically and actively support candidates and issues. Be out there
and be seen.
92) Your future employers WILL LOOK AT YOUR ONLINE PROFILE. The
competition is tough. Make sure there are no negative or inappropriate aspects to
your LinkedIn, Facebook, or Twitter profile.
93) When you use Facebook, take the time to post a question asking for people’s
favorite vacation spot or favorite movie. You will get a lot of comments
94) Today’s online access to people’s professional background through Google
searches or LinkedIn, gives new transparency. Build your Online persona is a way
that demonstrates that you are a success.
95
Every person has a unique emotional DNA.
If you care to do business with a person, get to know this person’s
likes and dislikes and what motivates them.
96) Working smart includes the broad crowdsourcing of information to solve
today’s problem in business. The broader and deeper your network, the more
quickly and efficiently you can overcome obstacles in your business.

13. 97) You may not know the right people with the right answers right now. But you
may know someone who knows them. Work smart and ask the people with whom
you associate. They may put you in touch with one key individual who can change
your business or personal life in one email.
98) As you plan your day, plan specifically for building upon and deepening
your relationships.
99) The Single greatest factor that gets and retains attention is a deep
personal relationship.
100
Nothing will define you more than the people who impact your life at
pivotal junctures. So surround yourself with great people both in the
physical world as well as in the virtual world.
101) From time to time, people think to contact a friend about the loss of his job or
think to congratulate another buddy on his latest adventure or a sister’s move or a
friend’s graduation. Yet, these fleeting thoughts go through our minds and we miss
the opportunity to act and connect. The difference makers in the world are those
people who actually carry out those positive thoughts.

14. davidbradford.com
CEO / Entrepreneur / People Connector / Author