India is one of the biggest stationery markets in the world and its rate of growth is exceptional. This is because of the rising literacy rate and increasing the purchasing power of consumers. Cello pen is an Indian company and was founded in the year 1995. It started its operations with a single model titled Clear Pen.

1. IE-2 Curricular
Activity
Name: Mrunal Sanjay
Patil
Roll No: FYMCA2064
Elective Subject-Business Process
Domain - Sopan Aghav Sir

2. Marketing Mix
PRODUCT
PRICE
PROMOTION
PLACE

3. Pen has been used as a writing instruments since ages. The history of
pen can be created back to 1380’s when the first patent on the ball pen was
issued to Petrache Poenaru.
Our company has taken inspiration from the feathers that were used
by Rajas and Rishis’. The flow that it gave to them in writing different
manuscripts is found in our products. Our pen target different groups,
including grown-ups, kids, and the honchos of the corporate world.
The Pen will surely stand beyond the
expectations of users.

4. Reasons For Selecting the Product
As a Student, I am more connected with it. Therefore it gives me better
understanding of this product.
As a Company, following are the reasons for selecting the product,
 Due to the cut throat competition in education, we feel it our duty to provide
the students with the best of writing tool.
 We find a great scope to grow in this field.
 It is a commonly found tool with person of any field.
 So we intend to give all the writers the best way of
writing experience.

5. • Reynolds: 25%
• Classmate: 18%
• Uni-Ball: 13%
• Cello: 29%
• Flair: 15%
25%
18%
13%
29%
15%
Reynolds
Classmate
Uni-Ball
Cello
Flair
Brand that Exist in Market
Market Share

6. Product Details
Product: Pen
Logo:
Tagline: From pin point to beyond
Product Name: Flawless Pen

7.  Product
Flawless Easy
•Feature: Tik Tak pen
•Ink Type: Blue, Black, Red, Green
•Material: Plastic
•Size Tip: 0.5 mm
•Use: Writing
•Color: Multi

8. Flawless Gel
•Feature: Long lasting
•Ink Type: Blue, Black, Red, Green
•Material: Plastic
•Size Tip: 0.7 mm
•Use: Writing
•Color: Black & Red

9. Flawless Classy
•Feature: Long lasting Ink pen
•Ink Type: Blue, Black, Red, Green
•Material: Plastic with metal
•Size Tip: 0.7 mm
•Use: Writing
•Color: Black & Silver

10. Flawless Lovely
•Feature: Expensive Look
•Ink Type: Blue & Black
•Material: Metal
•Size Tip: 0.7 mm
•Use: Writing, Present
•Color: Golden

11.  Price
Name of Product Wholesalers Retailers Customers
Flawless Easy 5 7 10
Flawless Gel 10 15 20
Flawless Classy 25 30 35
Flawless Lovely 380 440 500

12.  Promotion
• We will be giving advertisement on T.V. having a celebrity with an encouraging
personality, advertise on social media and website related our brand.
• We Will be giving adds in big posters across public places, in magazines and in
newspaper.
• We will giving for brand poster to all stationaries
and general shops where
our brand exist.
Advertising

13. Students
Students are an obvious market for pens since they have a continual
demand for the product. One good way to promote your pen brand is to partner
with a paper company. Have a coupon printed on the branded top sheet of a
package of lined paper to increase your exposure to students. It's also
worthwhile to offer discounts to retailers during the late summer months as
students are heading back to school.
Also Tied up with School and Education
Institutes will promote pens during sessions
and admission process with their
college prospectus.

14. Businesses and Govt
Offices
There are a few ways to promote a pen brand when your target is
businesses. Your first step should be ensuring that your pen appears in
catalogues and retail fliers for business supply companies.
Many companies have an account with a certain business supplier and
will buy only from that supplier so they can take advantage of the corporate
discount.
If your budget permits, consider sending out free samples to area
businesses or appearing at trade shows with
pen samples as well as coupons for
discounts on first-time purchases.

15. Promotional Pens
• Keep Pens On-Hand At the Store or Office
• Bring Them to Professional Events
• Dare to be Different With A “Handy” Business Card Replacement
• Show Support With Community Event Freebies
• Include Them in Your Mailings
• Cross-Promote With Local Businesses

16.  Place
Flawless Pen has presence in Maharashtra as for now. Our
headquarters base is in Jalgaon. Currently, Our products are being exported
to all over Maharashtra. Flawless pen has tie-ups with various dealers and
company and educational institute Landmark and Flawless are set to
conquer a large part of the consumer market. Flawless has a huge domestic
market in Maharashtra that is spread to several parts of both urban and
rural sector.
Our production capacity is three lakhs units daily. Flawless has a
strong distribution network to provide easy accessibility of our products.
Flawless follows an intensive distribution policy and its products are
available in every corner shop, pop and mom stores, discount stores,
supermarkets and convenient stores.

17.  Conclusion
• The marketing mix is a very important aspect of creating a
marketing strategy.
• Once the company develops a product or service that will meet
the customers needs, it will be either through direct or indirect channels
of distribution and in some cases may have multiple channels.
• The company will then determine how to communicate to the
public about the new product or service. Finally, the company will
determine a price for the product or service that ensures a profit.

18. CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon,
infographics & images by Freepik
THANK YOU!
Use Flawless
Be Flawless