The document outlines a comprehensive guide to creating a business plan, emphasizing the importance of having a structured approach for success in the hospitality and tourism sector. It covers essential components such as market analysis, financial plans, management teams, and operational strategies, along with a case study of the Oxford Restaurant to illustrate practical applications. The course aims to empower participants by teaching them how to develop effective business plans and identify the resources needed for their entrepreneurial journey.

1. Building a
Business Plan
Create a Business Plan as the first step
on your path to success
By Djeumo Eugene Cyrille
HHS Vision:
To be the Highest Experience Leading Partner in Hospitality and Tourism Services.
2Hours

2. Mission: To empower people to improve on customers service and know
how through trainings and Sensitization.
Module 1
Opening
Think of your best movie
What could it take someone to make such video

3. Time:
Meeting People
Task:
• In 2 minutes, try to meet as many people as you can
by telling:
• Name
• Profession / Business Idea
• Something you do that helps others
Time: 2 minutes
0:300:200:100:050:001:002:001:30

4. Introductions
Task:
One by one, stand up and introduce one of the
persons you just met:
• The other person’s name
• The person’s profession / Business Idea
• Something the person does that can help others
The person introduced continues by introducing
another person and so on…

5. Introductions
• How many people did you meet?
• How many names and professions do you remember?
Some attend seminars for exchange and never make any
meaningful contacts and informations!

6. Introductions
• Who was more concerned with talking instead of
listening?
• How can you get more information about the people you
meet?
By listening and asking questions

7. Planning our Business
• What do you think when you hear the word Business
Plan?
• What is your experience with Business Planning?
• What kind of Business Plan do you have today?

8. Power House
• Life is too short to work in an undesired
environment.
• I rather prefer to be a slave to my
customers than to my boss.
• At the end of my carrier. I don’t want to
blame myself for failing to start my
personal Business.

9. Learning Objectives
At the end of this module, you will be able
to:
• Identify the essential elements of a
Business Plan.
• Identify how a good Business Plan can
create an anchor for continued
success.
• List additional resources that can help
you develop an effective Business
Plan.
Building a Business Plan 9

10. Certification
 Register
 Participate
 Complete evaluation and pass the
knowledge test.
Course material can be
purchase at 500frs after test.

11. Course Program
Module 1: Opening – Introduces the topic and
explains course details
Module 2: Concept – What is and how does a
Business Plan work
Module 3: Structure – How to establish and
strengthen Business Plan
Break
Module 4: Exercise – How to add value and turn Plans
into a Business
Module 5: Business in Cameroon– How to use your
ideas to establish a business plan for the
future

12. Business Proposal
Let’s say you have a business and someone comes up
with this proposal for partnership:
- Why would you accept such partnership?
• Wants to be a partner
• Will not bring in any money
• Will not work at the business
• Wants part of the profits

13. Business Proposal
If the person brings in a Plan!

14. Module 2
Concept

15. Let us talk about Your Business Ideas
Task: What Business do you have:
Have you started Yes / No? __
Do you have a plan Yes / N0 ? __
Do you have a market Yes / N0 ? __
Do you love your family Yes / N0? __
Do you belong to an Association Yes /N0 ? __
Do you see yourself self-employed in 2yrs Yes /N0 ? __

16. Time: 0:300:200:100:050:001:00
Share your Opinion
Task: What could be your advantage (1-5) and
disadvantage(6-10) to be self employed before the next
2yrs
1. ______________
2. ______________
3. ______________
4. ______________
5. ______________
6. ______________
7. ______________
8. ______________
9. ______________
10. ______________

17. Who Can Help you and Why?
• Who in your family can give you money to start your
business?
• When and How will you pay back?
• Who will like to buy and consumed your product?
• Why will your relative work for you?
• Why Should partners Put their reputation at risk by referring
you to a client?

18. Who Can you Help and Why?
• Who in your family can benefit your money to start his
business?
• When and How will he/she pay back?
• Why will you like to buy and consumed his/her product?
• Why should you work for your relative ?
• Why Should you Put your reputation at risk by referring
them to a client?

19. Business Plan is Not a Book, it is a Statement
Business Plan is a guide on generating income!
Business Plan is about attracting investors, keeping on
track.
It is not about assuming or imitating related businesses.

20. What then is a Business Plan?
• A Business Plan is a written document
that defines the goals of your business
and describes how you will attain those
goals.
• It is worth your considerable investment
of time, effort, and energy.
• It sets objectives, defines budgets,
engages partners, and anticipates
problems before they occur.
Building a Business Plan 20

21. 10 Reasons Why You Need a Strong Business Plan
• To attract investors.
• To see if your
business ideas will
work.
• To outline each area
of the business.
• To set up milestones.
• To learn about the
market.
• To secure additional
funding or loans.
• To determine your
financial needs.
• To attract top-level
people.
• To monitor your
business.
• To devise contingency
plans.
Building a Business Plan 21

22. How Detailed Should Your Plan Be?
• Business plans differ widely in their length,
appearance, content, and the emphasis placed
on different aspects of the business.
• Depending on your business and your intended
use, you may need a very different type of
Business Plan:
• Mini-plan:
• Working Plan:
• Presentation Plan:
Building a Business Plan 22

23. Module 3
Structure

24. Assembling a Business Plan
Every Business Plan should include some
essential components:
• Overview of the Business:
• The Marketing Plan:
• The Financial Management Plan:
• The Operations and Management
Plan:
Building a Business Plan 24

25. Seven Common Parts of a Good Business Plan
• Business plans must help investors understand and
gain confidence on how you will meet your
customers’ needs.
• Seven common parts of a good Business Plan are:
1.Executive Summary
2.Business Concept
3.Market Analysis
4.Management Team
5.Marketing Plan
6.Financial Plan
7.Operations and Management Plan
Building a Business Plan 25

26. Part 1: Executive Summary
• The Executive Summary of a Business Plan is a 3-5
page introduction to your Business Plan.
• The Executive Summary is critical, because many
individuals (including venture capitalists) only
read the summary.
• The Executive Summary section includes: A first
paragraph that introduces your business.
• Your business name and location.
• A brief explanation of customer needs and your products or
services.
• The ways that the product or service meets or exceeds the
customer needs.
• An introduction of the team that will execute the Business Plan.
Building a Business Plan 26

27. Part 2: Business Concept
• The business concept shows evidence that a
product or service is viable and capable of
fulfilling an organization's particular needs.
• The Business Concept section:
• Articulates the vision of the company, how you plan to
meet the unique needs of your customer, and how you
plan to make money doing that.
• Discusses feasibility studies that you have conducted
for your products.
• Discusses diagnostics sessions you had with
prospective customers for your services.
• Captures and highlights the value proposition in your
product or service offerings.
Building a Business Plan 27

28. Part 3: Market Analysis
• A Market Analysis defines the target market so
that you can position your business to get its
share of sales.
• A Market Analysis section:
• Defines your market.
• Segments your customers.
• Projects your market share.
• Positions your products and services.
• Discusses pricing and promotions.
• Identifies communication, sales, and
distribution channels.
Building a Business Plan 28

29. Part 4: Management Team
The Management Team section outlines:
• Organizational Structure:
• Management Team:.
• Working Structure:
• Expertise:
• Skills Gap:
• Personnel Plan:
Building a Business Plan 29

30. Part 5: Marketing Plan
 The Marketing Plan section details what you propose to
accomplish, and is critical in obtaining funding to pursue
new initiatives.
 The Marketing Plan section:
• Explains (from an internal perspective) the impacts and
results of past marketing decisions.
• Explains the external market in which the business is
competing.
• Sets goals to direct future marketing efforts.
• Sets clear, realistic, and measurable targets.
• Includes deadlines for meeting those targets.
• Provides a budget for all marketing activities.
• Specifies accountability and measures for all activities.
Building a Business Plan 30

31. Part 6: Financial Plan (Slide 1 of 2)
• The Financial Plan translates your
company's goals into specific financial
targets.
• The Financial Plan section:
• Clearly defines what a successful
outcome entails.
• Provides you with a vital feedback-
and-control tool
• Anticipate problems.
Building a Business Plan 31

32. Part 6: Financial Plan (Slide 2 of 2)
• The Financial Plan is the most essential part of
your Business Plan. It shows investors the
timeframes you have scheduled to make profits.
• Some elements of the Financial Plan include:
• Important Assumptions
• Key Financial Indicators
• Break-even Analysis
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios
• Long-term Plan
Building a Business Plan 32

33.  Short-term Forecast: Projects either the
current year or a rolling 12-month period by
month. This type of forecast should be
updated at least monthly and become the
main planning and monitoring vehicle.
 Budget: Translates goals into detailed
actions and interim targets. A budget should
provide details, such as specific staffing
plans and line-item expenditures.
Different Financial Planning Options
(Slide 1 of 2)
Building a Business Plan 33

34.  Strategic Forecast: Incorporates the strategic goals
of the company into the projections. For startup
companies, the initial Business Plan should include a
month-by-month projection for the first year, followed
by annual projections for a minimum of three years.
 Cash Forecast: Breaks down the budget and 12-
month forecast into more detail. The focus of these
forecasts is on cash flow, rather than accounting profit,
and periods may be as short as a week in order to
capture fluctuations.
Different Financial Planning Options
(Slide 2 of 2)
Building a Business Plan 34

35. Part 7: Operations and Management
• The Operations and Management section
outlines how your company will operate.
• The Operations and Management section
includes:
• Organizational structure of the
company.
• Expense and capital requirements
to support the organizational
structure.
Building a Business Plan 35

36. Key Takeaways From This Module
• Business Plans are critical for the success of a company.
• Different businesses will require different types of Business Plans.
• All Business Plans have some essential sections that explain the core
aspects of the company.
• In order to help your company have a better chance of gaining interest
and investors, a Business Plan should include seven essential sections:
1. Executive Summary
2. Business Concept
3. Market Analysis
4. Management Team
5. Marketing Plan
6. Financial Plan
7. Operations and Management Plan
Building a Business Plan 36

37. Module 4
Exercise
How to add value and turn Plans into a
Business

38. Three steps to start a business
Three ingredients must be present to start a
business:
+ Be creative (combine known things in a new way: an idea)
+ Be innovative (the found idea must be useful for customers)
+ Entrepreneurship (carry out the useful idea in real life, action!)
= Start of a new innovative business
A business plan helps you describe the new
business

39. Business plan
- items you must know about:
Download business plan template: www.dynamicbusinessplan.com/downloads

40. Personal resources
• Your family network
• Economy
• Education in the field
• Know-how about the product/the services
• My weak points in relation to the business
• My working tasks in the business
• Future prospects for business size

41. Product or service
• Products/lines/service – 1 - 2- 3
• Differences compared to your competitors
• Purchase frequency/product life span
• Calculation of product/service
• Price of product
• Purchase price
• Name of contractors
• Kind of distribution of the product
• Other businesses in this trade

42. Market – who will buy?
• The typical private customer
• The typical business customer
• Geographical limits
• Realistic number of customers
• Average consumption in cash per customer
• Important competitors
• Competitive parameters on the market
• Possibilities on the market for your business
• Threats that may destroy the possibilities

43. Sales and Marketing
• Direct mail
• Internet
• Customer visit
• Telephone sale
• Advertising
• Publications
• Signposting
• Presentation material
• Trade Fair
• Public Relation (PR)
• Opening market activity

44. Management and Organisation
• Name of business/address/phone no/
• Legal status of business
• Owners
• Bank
• Accountant
• Business policies
• Accountancy and administrative routines
• Write letters
• Telephone reception
• Insurance subscriptions
• Business partners /consultants

45. Business Development
• Business appearance in three years?
• The product or service in three years?
• Customers in one and in three years?
• Financial forecast for year three?
• Other goals with your business?

46. Budgets and Financing
• Establishing budget
• Operating budget
• Cash Flow budget
• Financing
+ Necessary establishing capital
+ Necessary liquidity
= Total funding needs

47. Annual accounts - profit & loss
Turnover/sale
- Used goods /variable costs
= Gross profit
- Fixed costs
- Interest
- Depreciation
= profit = your salary
• Personal tax is paid on the basis of the company´s profit
• Accounts and budgets are always without VAT/sales tax

48. Profit & loss statement
- Accounts for a small building company, 2014
Turnover/sale 442.000
- Use of goods 145.860
= Gross profit 296.140
- Fixed costs 97.116
- Interest 0
= Profit = Your salary 199.166

49. www.DynamicBusinessPlan.com
- core business plan knowledge

50. First work task:
Decide your business idea
Task:
• Decide which kind of business you will start ?
• Describe the business in four lines and hand it over to the
lecture at
the first meeting
Inputs:
• Build on your own experience - business as leisure
• Build on what you find interesting, fun or challenging
• You could assume you have specific education or contacts

51. Presentation of business plan
The following must be included:
• What does the company sell?
• Which and how many customers?
• How to come in contact with the customers?
• Turn over year one?
• Profit year one?
Need for financing?
Go to:
• www.DynamicBusinessPlan.com
Here you will find:
• Template for a Business plan - word
• Establishing budget - excel
• Operating budget – excel
• Online business plan information
•

52. How to use your ideas to
establish a business plan
for the future
Module 5:
Business Plan in
Cameroon

53. Case Study – Oxford Restaurant
OXFORD RESTAURANT

54. Table of Content

55. 1.0 Executive Summary (1 by 2)
• What's Oxford? Oxford is an exciting, new business
with a unique approach to helping people enjoy
home cooked meals with their families.
• We are located in Ub junction, Molyko - Buea, a
booming, and rapidly expanding, borough of Buea,
University Junction.
• The menu will be inspired from different countries'
specialties and appeal to a diverse clientele.
• The Oxford restaurant will be open seven days a
week.

56. • The mission is not only to have great tasting food,
but have efficient and friendly service because
customer satisfaction is paramount.
• Oxford Restaurant's objective for the first three
years of operation includes:
• Keeping food cost fewer than 35% revenue.
• Keeping employee labor cost between 24-29% of
revenue.

57. • Keys to Success: The restaurant will stand out
from the other restaurants in the area because of
the unique design and decor.
• Company Summary : Oxford’s & Restaurant will
feature an outstanding New African menu with a
touch of Asian influence in an upscale and cozy
atmosphere.
• Company Ownership : The restaurant will start out
as a Sarl, owned by its founders HRH P. Teneng
Sikod. HRH P. Teneng Sikod will function as the
CEO and Djeumo Eugene as managing partner.
Business Concept / Company Summary

58. Start-up Summary : Comfort works in the kitchen and while
Cyrille manages personnel and focuses on the financial
issues. We have a restaurant space approximately 200 - 250
sq. ft. in Ub junction,Molyko- Buea. Oxford's is already
operation, not producing at it optimum capacity.

59. • We will 'go all the way' to satisfy our guests. We will
change our menu every 3-4 months, but we'll keep 'your
favorite.' Portions will be modestly sized with an attractive
presentation.
• 3.1 Pricing and Profitability : We anticipate our total sales
allocation to be 85% restaurant sales and 15% catering
sales. The combined cost of sales will be 33% producing a
gross profit of 67% on total sales.
• Oxford's focuses on local and tourist restaurant seekers.
People that have a desire for good food and a fascinating
atmosphere.
3.0 Services / Market Analysis

60. Oxford Restaurant will focus on attracting a wide and diverse
clientele ages 25-60 with an annual income of at least 150,000.frs

61. 5.0 Management team
• Djeumo Eugene will manage Oxford's Restaurant.
Comfort Nyaah will also function as head chef.
Djeumo Eugene will take care of all financial issues
including bookkeeping.

62. 6.0 Marketing Plan
• Oxford's Lounge & Restaurant and 'Leave it to help
Catering' will have a combined website.
• It will be the virtual business card and portfolio for the
company, simple, classy and well designed. Our
site will offer our menus, prices, reviews and
happenings at Help's.
• We will also have a monthly newsletter about what did
happen at Help's to get new customers interested in
our restaurant.
• You will also be able to send us an E-mail when you
want to make reservations at our restaurant or to book
'Leave it to oxford Catering.' Fast, easy and convenient!

63. 6.0 Financial Plan
• 1,000,000 of funding is needed over the next
year for renovations, furniture, kitchen
equipment,
liquor license, food & restaurant supplies, legal
fees, working capital, marketing and personnel.

64. • Break-even Analysis : For our Break-Even Analysis,
we assume running costs include our full payroll,
rent, and utilities, and an estimation of other
running costs.

66. 7.0 Operation and Management
• Competitive Edge , PEST ANALYSIS
• Main Competitors
• Marketing Strategy
• Marketing Program , word of mouth, exhibition etc
• Sales Strategies, forcast, Minestones etc

67. Sources and Citations
• Small Business Administration, Business Planning,
How To Prepare a Business Plan : Gary Cadenhead,
No Longer Moot
• Shirleen Glasin, ProSidian Consulting, Building a
Business Plan
• Entrepreneur.com, Small Business Encyclopedia,
Business Plans
• AllBusiness, A D&B Company, 10 Reasons Why You
Need a Strong Business Plan
• Business Owners Toolkit, Total Know-How for Small
Businesses
Building a Business Plan 67

68. Exit Plan
• No one attempts a business anticipating failure,
however sometimes ventures do not fulfill their
promise.
• We at Help's are committed to our concept and its
viability. In the event that our venture cannot
achieve profitability and retire the encumbrances;
we will first attempt to sell the operation and use
the proceeds to clear all outstanding balances.

69. Menu

70. Thank You!
Let’s plan our
Business!

71. IF WE CANNOT FORCE THE POLITICIAN
TO CHANGE, WE MUST INSPIRE THE
CITIZENS TO BE BOLD. Pst. Eva Mawarire
Contact: +237 676342030
hhs412103@gmail.com