The document provides an overview of topics that will be covered in an Eastgate boot camp training. The training will focus on: 1) Helping attendees visualize goals, take actions to achieve goals, think outside the box with social networking, and be the best in listing presentations. 2) Covering business planning components like understanding attitude and creating SMART goals to build a successful business plan. 3) Explaining the importance of setting goals in writing and different ways to jump start a business like forgetting past regrets and knowing that spring is coming with new opportunities.

1. Eastgate

2. Boot Camp… Overall
Objectives Eastgate
To provide knowledge for visualizing goals
Put actions in place to realize goals
Explore opportunities in marketing
Thing outside the box with social networking
Be the best in listing presentation
And….
 KICK SOME BUTT!!!

3. Business Planning
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 Understand that “Attitude is Everything
 Create SMART ATTAINABLE GOALS
Understand the components of a business
plan and how to build on e to achieve
success.
Have fun!!!

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5. GOAL(S)…(its not just another four
letter word)
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Studies show that only 2 PERCENT of
North Americans ever set goals in writing.
BUT of those goal set in writing,
60 PERCENT were achieved in the first
year.

6. 5 ways to Jump Start your
business Eastgate
1. Forget Regret- Take a quick look back at past
business but keep it quick and positive.
“When one door closes, another opens; but we often look so
long and so regretfully upon the closed door that we don’t see
the one which has opened for us.” – Alexander Graham Bell
2. Know that Spring is coming- The excitement is
starting to build so it’s a great time to call on prospects and past
clients.

7. 5 ways to Jump Start your
business Eastgate
3. Goals should be SMART
Specific
Measurable
Attainable (but not too easy)
Realistic
Timely
Assess your goals every WEEK. Hang them in your
office so you can see them everyday. Go over them
with a third party to keep yourself accountable.

8. 5 ways to Jump Start your
business Eastgate
4. Take responsibility for your actions. Part of
achieving goals is taking responsibility for accomplishing those
goals.
5. Understand that you DO have time. You can
find time to do anything if you want it bad enough.
T.I.M.E. (That Is My Excuse)

9. Why should we set goals?
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Goals provide a sense of direction and
purpose.
We must set goals to achieve the
success we want, regardless the kind of
endeavor you undertake.
The feeling of achieving the goal at task
is amazing!

10. Why should we set goals?
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How do you get from point A to point B
if you don’t have a plan?
The success or failure of achieving
something is defining goals and working
towards them.
Working towards goals allows you to
change your future.

11. 7 Steps to SMART Goals
Eastgate
1. Make sure the goals you are working for are something you
really want, not just something that sounds good
2. It cannot contradict any of your other goals.
3. Develop goals in all 6 areas of your life
Financial and Career
Family and Home
Spiritual and Ethical
Physical and Health
Social and Cultural
Mental and Educational

12. 7 Steps to SMART Goals
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4. Write your goal in the positive instead of the negative.
5. Write your goals out in complete detail-be specific
6. By all means, make sure its high enough- yet attainable.
The MOST important step…
7. Write them down!!!

13. The 4 Steps in Planning
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 Assess the situation
 Define your business focus
 Decide on the end result you want
 Decide what you will do and how you
will do it to attain these results

14. Market Analysis
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Market Market Competitors
Conditions Trends Companies
Agents
Challenges
Opportunities

15. Market Analysis
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Total number of homes listed
Total number of homes sold
Homes Available by Price Range

16. Competition
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List your Real Competitors
Do the Statistics
List the services

17. Dare to Compare
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18. Choose Your Target Market
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19. Your Business
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Personal Strengths Customer Personal
Statistics Challenges Satisfaction Internal
Analysis
Challenges
Opportunities

20. Review Your Business
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 Ratio of Listings taken to Listings Sold
 Average Time on Market for Your Listings
 Your Ratio of Sales Price to List Price
 Your Business Balance
 Your Best Markets for Finding Buyers/Sellers
 Sources of Business

21. Personal Internal Analysis
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 Analysis of your attitude toward your business
 Barriers the deter you from goal
 Personal challenges family
 Personal challenges other
 Motivators
 How can I address the challenges and barriers

22. Vision Statements
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 The specific business you are in
 The geographical target markets you
serve or what to serve
 The services you provide
 The specific groups of people you
provide service to
 Your business ideals

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24. Tips on Vision Statements
Vision statements should be: Eastgate
Well –defined
Restrictive
Complementary with your company statement
Vision statements are:
Not lightly changed
Written in the present tense
Not objectives or tied to time
Vision statements include:
Statement of what you specialize in
Where you work
Areas you serve
Your target markets
Your values
Your services

25. Sibcy Cline Mission Statement
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26. Measure Objectives
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Listings taken –
Listings sold –
Actives -
Buyer Sales -
Referrals out -

27. Level 1
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Have your business cards
Continuing education completed
Go to meetings
Dress for success
Basic Web Site

28. Level 2
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Level 1 PLUS
Resume, Testimonials
Knowledge of the area
Some prospecting, marketing

29. Level 3
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Level 1 & 2 PLUS
Dynamite Web Page
Personal brochure designed
Past client list on file
Listing presentation is good
Know your key areas well

30. Level 4
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Level 1, 2 & 3 PLUS
Listing Presentation is the best with all the
extras
Systems in place
Prospecting is the key to your success
Marketing plan is in writing
Branding is paramount
Expand areas of expertise
You’re hired for knowledge and marketing
Embrace technology

31. Business Analysis
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32. Business Analysis
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33. How many sales can you generate
from…
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34. Top Mistakes
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Failing to Build Your Real Estate as a Business
Poor Financial Management
Poor Use of Time
Not Investing in Your Most Important Business Asset:
Yourself
Not Making Yourself Available to Prospects and Clients
24-7
Failing to Communicate Frequently
Being Inconsistent
Ignoring the Fundamentals
Talking Too Much, Listening Too Little, and Then Going
Silent

35. Homework
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Create Analysis of last years business
Where did your business come from
What worked what didn’t work
Market Analysis
Begin Business Plan/Goals for 2012

36. Next Week
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Wednesday, February 15th
Social Networking
When companies like Procter & Gamble, Dell,
Apple, IBM, Microsoft, Zappos and Amazon dive
head first into the process, you can be certain
there is plenty of oportunity out there. So why
aren’t you working it???

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