How to develop a business plan? a step by step guide line and process tool to follow. useful for all those who wanted to start from no where and wanted to reach at now here. may be some thing...... a line, concept,quote will trigger your effort to develop your plan is my hope and a prayer for you !!! enjoy the reading. air,sky,water,fire, bless of tree is free so does this small efforts of mine God bless you for allowing me to serve you!!!

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DEVELOPING A
BUSINESS PLAN
manoj joshi

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Disclaimer
This presentation is designed by me, but I guess I better not called it
mine. The credit goes to all those books, presentations, pdf‟s, notes
that I have studies over last few years and then made some fusion
To suits to my requirement. You will find few concepts of
branding, project planning, balance score card etc merged together
To create this presentation. If you feel the blending is not done
properly then surly it‟s my mistake. And if you feel it is of some help
to you then the credit goes to those intelligent souls ( I prefer to
remain in dummies domain anyways)
I personally believe that sharing is growing and thus do hope that
some thing , some line, some page could give you a trigger you are
looking for while developing your business plan.
This is only for academic purpose and I sincerely hope, that the readers
can develop far better frame work then what is illustrated here.
Thank you for reading this page and now you are free to see the next page or go
back to your search for more meaningful presentation on
‟‟ how to developing the business plan‟‟
God bless you for allowing me to serve you

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TABEL OF CONTENT
This presentation is divided into three parts
1. Crating foundation : Explanation of basic concepts.
2. Process tools to develop a plan : Four Pillars
3. Summery : Quick glance of the subject

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BASIC CONCEPTS
FOUNDATION

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What is a Business Plan
A Business Plan is a written statement that describes and analyzes
your business and gives detailed projections about its future.
• Helps get the money
• Helps decide to proceed or stop
• Helps improve business concept
• Helps improve odd of success
• Helps keep on track

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The Planning Process
1. Understanding WHERE YOU ARE
2. Deciding WHERE YOU WANT TO GO
3. Planning HOW TO GET THERE

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Understanding your product/service –competitive advantage
Your (Unique Selling Point)
Understanding your customers
who, why and how are they going to buy from you
Understanding your strengths and weaknesses
(Internal)
Understanding the opportunities and threats
(External)
Understanding where you areA

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Deciding where you want to go
• Decide the general aims of your business – in some organization
the aims are also referred to as the „mission statement‟ of the
Organization
• Set specific objectives for the business. The Objectives should be:
B
Quantifiable Bounded in time
Realistically
achievable

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Planning how to get there
Need to develop strategies to enable the business to achieve
the targeted objectives
C
Need to develop Resource Plan
Need to develop a Marketing Plan
Need to draw-up financial budgets
Projected Profit & Loss
Cash-flow forecast

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Four Pillars.
PROCESS TOOLS

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Personal aims
Mission Statement
Business
objectives
Customer analysis
Market segmentation
Marketing Plan
Operating Plans
• Financial plans
• Resource plans
Internal Appraisal
• Strengths
• Weaknesses
External Appraisal
• Opportunities
•Threats
The business planning process

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STRUCTURE
1. Executive Summary
2. Value Proposition
3. Market Potential & Business Model
4. Competitive Analysis
5. Marketing Plan
6. Technology Plan
7. Resource Plan

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PROCESS TOOLS
Brainstorming sessions
Identifying important facts
Unification
Winning plan/path

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Executive Summary
All Business Plan starts with an Executive Summary
This is only the extraction/summary from what you
have written.
We will Fill this up LAST
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Value Proposition…
This DEFINES the value of your proposed
product or service
Should answer the questions:
"Why should customer buy your product or service?" as well as
"Why should he do anything at all".
2

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Value Proposition
2. Which solution can
addresses that problem
3. How customer will
value this solution?
1. What is the
customer problem
BRAIN STORMING

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Newness
Performance
Customization
Design
Getting the job done
Convenience / Usability
Price
Risk Reduction
Accessibility
??
Identifying important facts

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2. The solution that addresses the problem,
3. The value of this solution from the
customer's perspective.
1. A description of the customer problem
UNIFICATION

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Value Proposition statement
– First Sentence:
• For (target customer)
• Who (statement of the need
or opportunity),
• The (product/service name) is a
(product/service category)
• That (statement of benefit).
– Second Sentence
• Unlike (primary
competitive alternative)
• our product (statement of
primary differentiation).
value
proposition
positioning of
that value.
Winning plan/path

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Market Potential & Business Model
A business model (also called a business design)
is the mechanism by which a business intends
to generate revenue and profits.
Market Potential normally means market size.
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Market Potential &
Business Model
Which is my target market(s) ?
What is the market size and growth
opportunity ?
BRAIN STORMING

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??
Identifying important facts

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Which is my target market(s)
 Industries
 Sectors
 sub-sectors
 geography UNIFICATION

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Describe business model including revenue stream
( It is a summary of how a company plans to
serve its customers. It involves both strategy
and implementation. )
Describe market size and growth opportunity
for identified market
supported by Market research.
Winning plan/path

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Competitive Analysis
Describes the “strength” of your product or idea.
No products/ideas/services is perfect - but
by identifying the strengths, weaknesses, opportunities and
threats within the business industry - it will help
the entrepreneur to “attack the market”.
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Strengths
• Which attributes of your business that can help in achieving
your business success
• What makes your ideas better than others
• What capabilities you have that makes the business viable
BRAIN STORMING

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Innovative aspects?
Location and
geographical?
 Accreditations,
qualifications,
certifications?
Processes, systems, IT,
communications?
Management cover succession?
Cultural, attitudinal, behavioral?
Advantages of proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution,
awareness?
 Price, value, quality?

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Weaknesses
• Attributes of your business that are harmful
towards achieving your business success
• Your Weaknesses - and be honest about it!
Define by perhaps cost, resources, product weakness
etc
BRAIN STORMING

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• Disadvantages of proposition?
• Gaps in capabilities?
• Lack of competitive strength?
Reputation, presence and
reach?
• Financials?
•
Own known vulnerabilities?
• Timescales, deadlines and
pressures?
Cash flow, start-up cash-drain?
Continuity, supply chain
robustness?
Effects on core activities,
distraction?
Reliability of data, plan
predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?

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Opportunities
• Which Opportunities that you see in the
market?
• Which is your competitors‟ weaknesses -
YOUR opportunity ?
BRAIN STORMING

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• Market developments?
• Competitors„ vulnerabilities?
• Industry or lifestyle trends?
• Technology development
and innovation?
• Global influences?
• New markets, vertical,
horizontal?
• Niche target markets?
Geographical, export, import?
New USP's?
Tactics - surprise,
major contracts, etc?
Business and product
development?
Information and research?
Partnerships, agencies,
distribution? Volumes,
production, economies?
Seasonal, weather, fashion
Influences?

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Threats
• Your competitors strengths - are THREATS
to your business
• Don‟t forget your indirect competitors too!
Competitive Analysis
BRAIN STORMING

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Political effects?
Legislative effects?
Environmental effects?
IT developments?
Competitor intentions various?
Market demand?
New technologies,
services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Economy - home, abroad?
Seasonality, weather effects?
Sustainable financial backing?

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Marketing Plan
A Marketing Plan is a written document that
details the actions necessary to achieve marketing objectives.
It can be for a product or service, a brand, or a product line.
It can cover one year (referred to as an annual
marketing plan), or cover up to 5 years.
Solid marketing strategy is the foundation of a
well-written marketing plan.
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MARKETING STRATEGY
What is the objective for Market share
What is the Product Mix
What is the Pricing Strategy
What is the Promotion Strategy
What is the Distribution Strategy
BRAIN STORMING

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How to rise awareness among customers about
company‟s product / services ?
How customer‟s will evaluate companies
value proposition ?
How to help customers to purchase specific
product/service ?
How to deliver value proposition to customers ?
How to provide post purchase customer support ?
Identifying important facts

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Market share objectives
Product Mix
Pricing Strategy
Promotion Strategy
Distribution Strategy
Product development schedule
State the market share by customer
segment or geographical markets
Do you have plans to bundle the
product with other products or service
Define the pricing objective, method,
strategy Figure out your break-even
point
Define promotional goals, advertising
mix, sales force/sales channels
requirements, publicity
Define by geography, market
segments, distribution channels,

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Technology Plan
Technology Plan should cover:
 Product Development Strategy
 Design Strategy
 Functional Specs
 Technology Platform
 Prototyping Plan
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Product Development Strategy
Design Strategy
Functional Specs
List of Product Functions
Prototyping Plan
How do you plan to develop the
product: personal, in-house,
outsource, with a partner?
How long will it take and how much?
What are the key milestones?
Technical Architecture (briefly explained)
List of Product Functions
How your technology is different
from competitors
Explain what functions will be
developed
How long will it take to develop?

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Financial Plan
This generally covers:
 Projections for 3 years or 5 years
 What is a Financial Plan?
 Sales and Cost of Sales
 The P&L
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Projections for 3 years or
5 years
Financial Plan?
Sales and Cost of Sales
The P&L
The strategy of funding
your business proposal
Plan out what your next plan of
action is . (This is crucial so that
you do not waste time when you
move to the next stage or when
your prototype is done)
The feel of the business
potential & the bottom line?
How much money you actually need to
kick off your business ?

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Total G&A
Sample P/L Year 1 Year 2

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Total S&M

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Resource Plan
Key Resources Categories:
 Physical
 Intellectual
 Human
 Financial
 list the types of resources you require for the
number of years of projection
 Listing this out will help you develop the
financial projections later.
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Description/Job title Year 1 Year 2 Year 3
Management Staff
1 Chief Executive Officer
2 Chief Operating Officer
3 Chief Financial Officer
4. Consultants
Marketing Staff
1.
2.
3.
Sales staff
1.
2.
3.
Technical Staff
1.
2,
3
Administration Staff
1 Receptionist
2 Support Executive
3 Accounts Assistant
Sample Resource Plan

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Quick glance of the subject
SUMMERY

47. You can eat an elephant
if you take it in a
small pieces.

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GAIN
Improve
PAINMinimized
BUSINESS IS ALL ABOUT…..

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Same Product – Same Market
Improved Quality
New Packaging
New Pricing
New Fresh Advertising approach
Loyalty Building program
New marketing strategy/person

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New Product – Same Market
Brand Loyalty encashment
USP ( Unique Selling Proposition)
UEP ( Unique Emotional Proposition)
6P’s Strategy: Product: People: Promotion
Pricing: Place: Performance

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New Product – New Market
Product to brand journey
Geographical/ physiographical
Definition of market
Take-It-To-Market plan

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Same Product – New Market
Establishing Marketing network
Launch plan
Sales tactics/Strategy design

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Revitalizing/reengineering
Process /Practices:
Business
Customers
Learning & Growth
Financial
PAINMinimized

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Thank you for reading this presentation.
God bless you for allowing me to serve you !!

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Enliven BrandCom
enlivenbr@gmail.com
Consultant : Brand I communication I films
Manoj Madhukar Joshi