The ovum IcT opportunity Profiler is a sales prospecting toolkit that provides a 360 degree view to help identify business opportunities and leads. It assesses the sales potential of industries and regions, identifies targeted leads, and builds profiles on target clients. The profiler utilizes data from Ovum's forecasting and prospecting tools to give sales teams insights into ICT spending trends, service contract renewals, M&A activity, and announcements of potential ICT investments. It includes three core tools: the Industry Opportunity Prospector assesses target markets, the Company List Builder identifies companies matching a profile, and the Company Analyzer provides detailed profiles to engage with leads.
CINTASA is Spanish company completely devoted to manufacture of equipment and installations for transport, maintenance, elevation, storage, batching, weighing, domestic waste processing, etc. With our own technology.
A PowerPoint presentation that provides insight of the Neil Armstrong Building on the Purdue campus. It also explains how the building breaks away from the identity that most people associate with Purdue.
CINTASA is Spanish company completely devoted to manufacture of equipment and installations for transport, maintenance, elevation, storage, batching, weighing, domestic waste processing, etc. With our own technology.
A PowerPoint presentation that provides insight of the Neil Armstrong Building on the Purdue campus. It also explains how the building breaks away from the identity that most people associate with Purdue.
Digital Enterprise Architecture: Four Elements Critical to Solution EnvisioningCognizant
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These are sample pages from a new Innovation Observatory report on ICT maturity and its use in market segmentation. The slides show how we went about modelling business ICT maturity, tested the model's power to predict the uptake of ICT products and services, and how to make use of the ICT maturity concept in practice.
IDC Manufacturing Insights provides a broad portfolio of research-based advisory services and custom research focused on market and technology developments impacting the manufacturing industry, including supply chain and demand management, product lifecycle management, operations technology, risk management, RFID/sensor networks, sustainability, and warranty and quality management.
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In a multi-sided platform business model, Communications Service Providers need to lead – or lose. Become an essential part of your customers’ daily digital routine by using data and AI-powered cognitive intelligence to build a Brain at the core of your business.
In the year 2014, while e-commerce was majorly a business-to-consumer (B2C) game a platform best constructed for consumer brands and retail transactions, business-to-business (B2B) was barely on the limelight. B2B ordering solutions were very few, pricey, and complex in nature. Because of this, it was difficult for small wholesale distributors and retailers to implement B2B ordering solutions in their businesses.
117LEARNING OBJECTIVESNature of Data, Statistical MoBenitoSumpter862
117
LEARNING OBJECTIVES
Nature of Data, Statistical
Modeling, and Visualization
■■ Understand the nature of data as they relate to
business intelligence (BI) and analytics
■■ Learn the methods used to make real-world data
analytics ready
■■ Describe statistical modeling and its relationship to
business analytics
■■ Learn about descriptive and inferential statistics
■■ Define business reporting and understand its
historical evolution
■■ Understand the importance of data/information
visualization
■■ Learn different types of visualization techniques
■■ Appreciate the value that visual analytics brings
to business analytics
■■ Know the capabilities and limitations of
dashboards
I n the age of Big Data and business analytics in which we are living, the importance of data is undeniable. Newly coined phrases such as “data are the oil,” “data are the new bacon,” “data are the new currency,” and “data are the king” are further stress-
ing the renewed importance of data. But the type of data we are talking about is obvi-
ously not just any data. The “garbage in garbage out—GIGO” concept/principle applies
to today’s Big Data phenomenon more so than any data definition that we have had in
the past. To live up to their promise, value proposition, and ability to turn into insight,
data have to be carefully created/identified, collected, integrated, cleaned, transformed,
and properly contextualized for use in accurate and timely decision making.
Data are the main theme of this chapter. Accordingly, the chapter starts with a de-
scription of the nature of data: what they are, what different types and forms they can
come in, and how they can be preprocessed and made ready for analytics. The first few
sections of the chapter are dedicated to a deep yet necessary understanding and process-
ing of data. The next few sections describe the statistical methods used to prepare data
as input to produce both descriptive and inferential measures. Following the statistics
sections are sections on reporting and visualization. A report is a communication artifact
3
C H A P T E R
118 Part I • Introduction to Analytics and AI
prepared with the specific intention of converting data into information and knowledge
and relaying that information in an easily understandable/digestible format. Today, these
reports are visually oriented, often using colors and graphical icons that collectively look
like a dashboard to enhance the information content. Therefore, the latter part of the
chapter is dedicated to subsections that present the design, implementation, and best
practices regarding information visualization, storytelling, and information dashboards.
This chapter has the following sections:
3.1 Opening Vignette: SiriusXM Attracts and Engages a New Generation of Radio
Consumers with Data-Driven Marketing 118
3.2 Nature of Data 121
3.3 Simple Taxonomy of Data 125
3.4 Art and Science of Data Preprocessing 129
3.5 Statistical Modeling fo ...
117LEARNING OBJECTIVESNature of Data, Statistical MoSantosConleyha
117
LEARNING OBJECTIVES
Nature of Data, Statistical
Modeling, and Visualization
■■ Understand the nature of data as they relate to
business intelligence (BI) and analytics
■■ Learn the methods used to make real-world data
analytics ready
■■ Describe statistical modeling and its relationship to
business analytics
■■ Learn about descriptive and inferential statistics
■■ Define business reporting and understand its
historical evolution
■■ Understand the importance of data/information
visualization
■■ Learn different types of visualization techniques
■■ Appreciate the value that visual analytics brings
to business analytics
■■ Know the capabilities and limitations of
dashboards
I n the age of Big Data and business analytics in which we are living, the importance of data is undeniable. Newly coined phrases such as “data are the oil,” “data are the new bacon,” “data are the new currency,” and “data are the king” are further stress-
ing the renewed importance of data. But the type of data we are talking about is obvi-
ously not just any data. The “garbage in garbage out—GIGO” concept/principle applies
to today’s Big Data phenomenon more so than any data definition that we have had in
the past. To live up to their promise, value proposition, and ability to turn into insight,
data have to be carefully created/identified, collected, integrated, cleaned, transformed,
and properly contextualized for use in accurate and timely decision making.
Data are the main theme of this chapter. Accordingly, the chapter starts with a de-
scription of the nature of data: what they are, what different types and forms they can
come in, and how they can be preprocessed and made ready for analytics. The first few
sections of the chapter are dedicated to a deep yet necessary understanding and process-
ing of data. The next few sections describe the statistical methods used to prepare data
as input to produce both descriptive and inferential measures. Following the statistics
sections are sections on reporting and visualization. A report is a communication artifact
3
C H A P T E R
118 Part I • Introduction to Analytics and AI
prepared with the specific intention of converting data into information and knowledge
and relaying that information in an easily understandable/digestible format. Today, these
reports are visually oriented, often using colors and graphical icons that collectively look
like a dashboard to enhance the information content. Therefore, the latter part of the
chapter is dedicated to subsections that present the design, implementation, and best
practices regarding information visualization, storytelling, and information dashboards.
This chapter has the following sections:
3.1 Opening Vignette: SiriusXM Attracts and Engages a New Generation of Radio
Consumers with Data-Driven Marketing 118
3.2 Nature of Data 121
3.3 Simple Taxonomy of Data 125
3.4 Art and Science of Data Preprocessing 129
3.5 Statistical Modeling fo ...
What kind of problem mCore Dashboards solves and what is the vision it strive to achieve. mCore Dashboards is the Business Intelligence and Analytics software for telecoms. It is part of the mCore suite the business tool for mobile messaging marketing and payments.
In a multi-sided platform business model, Communications Service Providers need to lead – or lose. Become an essential part of your customers’ daily digital routine by using data and AI-powered cognitive intelligence to build a Brain at the core of your business.
Technologies, applications, and analytic practices utilised to aid an organisation in determination of its actual, past and future situations within the marketplace and in comparison to competition are collectively known as Business Intelligence (BI), which also commonly describes the data or findings of the analytics. BI can be strategically utilised to determine the departmental performance of a company (an internal glimpse), competitors of a company and their strategies, and when utilised properly, the acquired
1. Part of the Datamonitor Group
ICT Opportunity Profiler
The ultimate sales prospecting toolkit – one 360˚ view
www.ovum.com
2. Introducing
The ovum IcT opportunity Profiler
one 360˚ view
Accelerate your sales prospecting
Ovum has built the ICT Opportunity Profiler exclusively for IT, telecoms
and technology service providers in search of new targeted business Start seeing the bigger
opportunities and leads. With this new platform, vendors can assess the picture:
sales potential of various industries and regions, identify actionable leads,
and build engagement profiles on target clients. The Profiler goes far beyond
ASSESS
simple company listing tools to provide a complete 360˚ view of ICT sales
• Understand and prioritize which
prospecting, uniquely bringing together data on ICT spending, service
industries and geographies are
contract renewals, M&A integration opportunities and announcements of
most attractive to target based on
potential ICT investments. Utilizing a rich diversity of source data from
your target profile
Ovum’s prospecting and forecasting tools, the ICT Opportunity Profiler gives
any sales team the ultimate tool to get ahead of the competition. The Profiler
also includes datasets available for the first time. IDENTIFY
• Build a target prospect profile and
ASSESS build shortlists of companies who
With the ICT Opportunity Profiler, you can assess the dynamics and macro are most appropriate to target
trends of the industries of most interest to your sales strategy. Reports
ranging from industry snapshots to detailed industry reviews offer rich macro
views of industry ICT spending patterns, contracting trends and key events
ENGAGE
• Start talking with leads using
driving ICT investment. Combined with the capital raising activity and M&A
key executive bios and company
integration opportunities, sales teams are able to identify and prioritize the
contact details
most attractive markets to target.
• Discover companies with deep
IDENTIFY pockets who are on an expansion
Build a shortlist of target companies in attractive markets and then path
investigate micro-level details about them. Understand their ICT spend, their • Know about key ICT spending
business performance, ICT budgets, upcoming contracts, incumbent vendors, triggers from M&A, alliances and
M&A and capital raising activity including private equity and venture capital. reorganizations
• Keep ahead of the curve with ICT
ENGAGE
investment announcements from
Generate realtime engagement profiles on your customers and prospects to
around the world
develop hot leads, using more than 20 business and ICT shortlisting filters
– or use our popular filter prompts.
| ICT OPPORTUNITY PROFILER
3. Three tools, many data sources, infinite opportunities
The ICT Opportunity Profiler uses three
core tools to deliver additional scope to the
traditional research that sales teams carry out
to identify and engage with their hot prospects.
It is designed to add insight to the three key
stages of the traditional sales funnel: assess,
identify and engage.
Industry opportunity Prospector ASSESS
Assess the potential of your target markets
company List Builder IDENTIFY
Identify companies that match your target profile
company Analyzer ENGAGE
Engage with realtime profiles and data on your target companies
SALES
Three tools – one 360˚ view
CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM | 3
4. The ovum IcT opportunity Profiler
The ultimate sales prospecting toolkit
Industry Opportunity Prospector
Assess
With data on more than 27
industries and all geographies
(900 end markets), seeing and
comparing the whole landscape just
got easier
Company List Builder
IdentIfy
With more than 50 company fields
available for download, the full
picture is just a click away
Company Analyzer
enGAGe
See further than your competition
with more than ten different
detailed company sections, and
profiles on your hotlist targets
| ICT OPPORTUNITY PROFILER
5. Industry opportunity Prospector ASSESS
IDENTIFY
Assess the potential of your target markets ENGAGE
Gain a complete view of the industries that are relevant to your
business and discover which markets have the greatest potential for Discover real value:
growth.
• Understand the dynamics and
The Industry Opportunity Prospector makes the first step of assessing your trends of your target industries
prospective markets easier and more efficient. • View industry composition by
company size and employees
Determine sales attractiveness within any of the 27 key industries across all • Know the ICT spend of the
major countries and regions using a host of relevant metrics. View trends industry by segment and channel
across key ICT and business triggers. Leverage a vast array of industry and
• Decipher IT contracting trends
company data for efficient sales planning.
• Learn about industry
Take a snapshot of the landscape with you: review online or download on consolidation, collaboration, and
the go. Choosing a custom view that works for you and your business is expansion
as simple as one click. Choose what you want and take it to your planning • Find key events shaping each
meetings. industry
Get a clear picture:
• MA and partnership trends
• Private equity monitors
Know your • Venture capital monitors
INDuSTrY
• Industry profiles
CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM |
6. company List Builder ASSESS
IDENTIFY
Identify companies that match your profile ENGAGE
Get personal with searches that tell you more: from executive bios
to telephone numbers The data that matters:
The Company List Builder allows you to target specific individuals in your • ICT budgets for 2010
prospect companies in a simple-to-customize view. Start building sales lists • ICT spend opportunities
and lead-generation data that helps you get to the people with the budgets • IT contracts expiring
fast.
• Merger acquisition deals
announced
Free up your sales teams from time-consuming research: easily create an
instant call list of prospects to start contacting immediately. • Capital raising announcements
• Private equity announcements
The Company List Builder offers a powerful listing tool which empowers your
• Restructuring announcements
sales teams with rich ICT business data beyond just names and numbers.
Combined with an insightful selection of reports and data, the Company List
Get a perspective that delivers
Builder reveals the route to success on a company-by-company basis. The
value:
easily exported lists offer increased productivity by creating an instant call
list for your team to start contacting immediately. • Contact list view
• Customized view
Whether it’s ten or a thousand companies you want to target, the Company
List Builder will give you the tools to efficiently sharpen your aim as quickly
as possible.
Share your prospects:
• Export to Excel
Know your
• Analyze your sample
• Build your own chart
TArGETS
• Build your own heat maps
6 | ICT OPPORTUNITY PROFILER
7. company Analyzer ASSESS
IDENTIFY
Engage with realtime profiles and data on your target ENGAGE
Deep dive into companies to know them better – with just one click
Get personal:
Information is power, and by drilling down to the individual company data, you’ll find
deeper insights with real value. You can generate comprehensive company profiles • Company overviews
that outline your target company’s ICT budget, IT contracts, MA activity, products, • Company descriptions
future aspirations and SWOT analysis, putting your sales team on the front foot before • Key financial summary
you even step into their office.
• Key employee details
Getting to the heart of your prospects means you’ll understand their unique • Company history
requirements better than they do! The Company Analyzer gives you more than just a • Product services overview
perfunctory profile. Get beneath the surface and see the real needs of your prospects
• SWOT analysis
and uncover the genuine value your business has to offer.
• Technology budget spending
forecasts
• Revenue and turnover analysis
• Competitor summary
• Locations and subsidiaries
• MA, partnerships and deals
summaries
• Service contracts history
• Key news and events
Know your Save time by seeing it your way:
ProSPEcTS
• Customized reports and charts
• Export to Microsoft Office
CONTACT US FOR A FREE DEMO AT DEMO@OVUM.COM |
8. For the contact details of each of our offices
please visit http://about.ovum.com/contact/offices.htm
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