This document provides an overview of practical expertise and services offered by Start Smart including business consulting, planning, importing, exporting, market research, customer acquisition, legal advisory, mergers and acquisitions, outsourcing, and distribution. It outlines a 4 step process for investigating opportunities, selecting strategies, establishing a presence, and developing business. Key phases include mapping, visits, follow up, and growth. Spheres of competence are listed in industries like electro-technical, automotive, logistics, electronics, IT, steel, and tools. Benefits of the services include requiring no extra resources, providing fast market entry and easy exit. The profile of Igor Kazikov, Senior Partner at Start Smart in Russia, is also
1. Practical expertise
Start Up Business Import
consulting planning Export
Market Customer
Research search
Legal M&A
advisory intermediate
Out-staffing Distribution 3PL
1
2. Chain of success
Investigate Select Establish Develop
opportunities strategy presence business
Step 1
Step 2
Step 3
Step 4
Market study Mapping
Importership
Competition Visits Geographical
overview Agentship and business
Follow-up/Sell-in segment
Initial potential Legal entity
analyze Growth Diversification
2
3. Investigate Select
opportunities strategy
Phase I Phase II Phase III Phase IV
Mapping Visits Follow-up / Sell-in Growth
Choice of
Identifying Value
decision makers Offering further strategy
Introduction
Opport Potential
Focus Targets Actions
unity's evaluation
Understanding of Up and Reference
Marketing
the industrie and downstream visites
competition contacts
Project management
Communication with the
3
6. Benefits
Fixed costs
• No extra resources needed
• Fast and efficient market entry
• Easy market exit
6
7. Igor Kazikov
36, Senior Partner at Start Smart in Russia™
Prior founding Start Smart in Russia™ in 2007, Igor worked
in business development and marketing at trading house
division of Gema Holding. After Gema, Igor joined
Jungheinrich AG (Russia), where he was in charge for dealer
network development. Since 2005 Igor was working in Rolf
Group Companies (PDC) as Sales Director.
Igor graduated from Moscow State University of Economics,
Statistics and Informatics. He is also Master of Finance and
Credit of International Independent University of
Environment and Political science. Igor is Transport and
Logistics qualified at Västergårdgymnasiet, Södertälje,
Sweden. Igor has passed a number of educational programs
among which: CBSD (Thunderbird): Management
development program; Huthwaite Int.: SPIN Selling Skills;
PDP Partners: Train The Trainer Program, Performance
management.
