The document outlines an entrepreneurial planning and evaluation process involving 4 steps: 1) asking the right questions about imitation/innovation, testing, sales/feedback; 2) profile analysis of strategic variables shaping success/failure; 3) feasibility criteria approach assessing propriety, costs, margins, timelines, industry growth; 4) comprehensive feasibility approach evaluating technical, market, financial, organizational, and competitive factors. The process provides a framework for evaluating new venture opportunities.

1. Entrepreneurial Planning Process
and Control
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2. Evaluation Process
I. Asking the right questions
 Imitation or innovation and IPR
 R&D and Prototype Tests
 Initial Sales (trade shows and distributors) and
customer feedback
 Simplicity of the concept in terms of understanding
2

3. I. Asking the right questions (continued)
 Market Characteristics
 Market Research and Advertising
 Distribution, Sales Methods, and Transport
 Production, Costs and Breakeven point
3

4. Asking the right questions (Continued)
 Developments and licensing or Development and sold
away
 Human Resources and Financing Issues
4

5. II. Profile Analysis
What are the strategic variables that
shape the ultimate success or failure of
a new venture?
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6. III. Feasibility Criteria Approach
Is it proprietary?
Are the initial production costs realistic?
Are the initial marketing costs realistic?
Does the product have potential for very
high margins?
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7. III. Feasibility Criteria Approach (continued)
Is the time required to get to the market and
to reach the break even point realistic?
Is it a growing industry?
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8. IV. Comprehensive Feasibility Approach
Categories of Feasibility
1. Technical
2. Market
3. Financial
4. Organisational
5. Competitive
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9. Any questions?
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10. THANKS
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