The document proposes a mobile app that connects commuters to auto-rickshaws in Delhi using GPS. It would allow commuters to locate nearby auto-rickshaws and book a ride. Over 11,000 auto-rickshaws in Delhi already have government-mandated GPS installed. The app would link the auto GPS locations to user phones to coordinate rides. Revenue would come from app downloads and a 5% booking fee, estimated to generate $300 daily initially from thousands of commuters and auto-rickshaws. Legal agreements would address privacy and location sharing issues.

1. MISSION
The idea is to use the features of the GPS installed
in the auto rickshaws in DELHI to locate
commuters and for commuters to be able to easily
find an auto-rickshaw in their neighborhood and to
cash in on this new feature .

2. MARKET
 70,503 total no. of auto-rickshaws currently operating in the city.
 15,503 the no. of autos currently installed with GPS and panic button.
 11,135 auto-rickshaws in which the GPS system is activated.
 Over 5,400 new auto-rickshaws fitted with global positioning systems
(GPS) have hit the city roads in the last one month.
 Auto-rickshaws fitted with GPS are connected with the Operation and
Command Control Centre (OCC) of the Delhi Integrated Multi Modal
Transit System Ltd (DIMTS) and it can track movement of all these
vehicles.
 The fare meter in new auto-rickshaws is also fitted with a printer and
passenger can get printed receipt of the fare.
 Price of each auto-rickshaw INR 2 LAKH approx
 Thousands of commuters in DELHI-NCR region who travel by auto-
rickshaws.

3. OPPORTUNITIES
 According to DELHI HIGH COURTS notice W.P.(C) No.2878/2011
dated 17th September 2012 it is now mandatory for auto rickshaws in
the DELHI-NCR region to have a GPS system installed along with a
PANIC BUTTON and a BILLLING MACHINE . And so the idea is to
use the GPS facility installed in the auto and the mobile phone device
to act as a mobile tracker via an android mobile app which will be used
to interlink the two GPS with each other .
 Currently most of the rickshaws operate near metro stations and
market places making it difficult for commuters travelling to the inner
city regions of DELHI-NCR to locate an AUTO or any other means of
public transportation.

4. BUSINESS CONCEPTS
Technological aspects :-
At user/customer level :-
It involves preparation of an android app
which will interlink the users mobile GPS
with the AUTORICKSHAWS .
Currently there are apps by the MOBILE
NO. TRACKER , MOBILE CALL TRACKER
and others which have shown that tracing a
no. and its location is actually possible .
The idea is to use the two GPS systems
(along with the GOOGLE MAPS
NAVIGATION) as a platform for sharing
location info.

5. AT THE AUTO-RICKSHAW LEVEL
 It involves the installation of a navigation system and an IC chip .
 Any attempt made by the customer to connect with the auto-rickshaw
will be passed through three levels of screening
1. Firstly the location of the customer will traced .
2. Secondly the nearest auto rickshaws will be searched for .
3. Thirdly the auto-rickshaw which covers the route which the
customer wants to travel along will be looked into.
 If all three levels are cleared then a connection will be made between
the customer/user and the rickshaw driver .
 One major difficulty that can be traced is of multiple connections
being made.
 But then again to solve this only one auto will be connected at a time
and in case the connection is being disallowed then the call will be
passed onto the next AUTO-RICKSHAW

6. FINANCING and REVENUES
Since the GPS system is being installed by the government therefore its
cost will not affect our project in any major ways. Although the additional
cost of installing an IC chip needs to be looked into .
The cost of development of the app is to be looked into . Though the
current navigation ones available in the market range between US$ 20-50.
REVENUES
The initial downloading cost will not be charged so as more and more
people download the app while the usage charges will be kept around INR
2 every time the user signs in along with a 5% fair charge in case of
booking an auto.
Going by the current market scenario with around 11000 autos with the
GPS facility
And thousands of daily commuters the plan is expected to earn a revenue
of around 20,000 on a daily basis initially .

7.  Sharing/using a persons location is a
very private matter and this in turn can
lead to legal obligations . Hence to
overcome this it was proposed to mention
the same in the licensing agreement for
using the app . Before the app is installed
and becomes functional the user needs to
accept the licensing agreement which will
have this as one of the clause.
 Besides this the other major concern
could be that currently there is only one
government authorized distributor for
GPS and printing machine in the market
and hence this can very easily lead to
monopoly in the market. On the other
hand in case of removing restrictions on
this can very easily lead to cost reduction.
LEGAL AND ECONOMIC
ASPECTS

8. SOCIO-ECONOMIC IMPACT
Because socio-economic impact
assessment is designed to estimate the
effects of a proposed development on a
community’s social and economic welfare,
the process should rely heavily on
involving community members (in this case
the auto-rickshaw-valas) for they have
already shown their non-cooperation to the
high courts notice and have threatened to
go on strike demanding subsidies and the
proposed plan will lead to more pressure
being put on by these groups at the same
time it will require rickshaw-valas to be
educated in the technological aspects as
well.

9. COMPETITION
Radio taxi , easy cab service etc are some of the services currently
available in the market in this sector besides the regular public transport
facilities .
THE COMPETITIVE ADVANTAGE
 However the plus point is that the charges of a taxi are much much
higher than those of an auto-rickshaw.
 Surveys show that although easily available taxi / cab services are
not an integral part of DELHI’S transport system .
 People more frequently travel by an auto than by a taxi .
 Moreover in case of these cab services the commuter has to guide
the driver most of the time , providing him with the directions for the
exact location while in our case there won’t be any such problem.