Doc Hollywood Media provides online marketing and advertisement services for entertainment and internet businesses. It offers products like website design/hosting, video production, banner ads, and placements in film/TV/online. The company aims to work with major studios and online clients. It has expanded globally since founders Doc Sinda and Gregg Atwill started it in 2004. The business seeks $750,000 in funding to increase its client base by 50% in year 1, 75% in year 2, and 110% in year 3, helping it reach profitability.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Consumer Preference in Pakistan: Nestlé Vs AquafinaAyesha Majid
The analysis is based on the primary research done by us. The sample is restricted to the university campus and offices in the area because of time, financial and access restrictions. The main aim of the paper is evaluation of consumers' preference of brand for bottled water consumption.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Building a visual is as simple as a few clicks of the mouse! All you have to do is choose the template for the visual you want to build and use the visual-specific SmartPanel™, with its one-click building tools, to let SmartDraw do the work for you.
Your days of dragging, dropping, and manually spacing symbols are over.
And once you’ve finished building your visual, SmartDraw has one-click export options, allowing you to animate and place your visual into a Microsoft PowerPoint® presentation, save your visual as a PDF or other file type, or place your visual into Microsoft Word® or Excel®.
This User Guide provides detailed instructions in using these revolutionary controls.
The questions of alignment, integration, inter-operation, continual improvement and service quality of information and communications technology program and projects have caused interest in using this thinking and modeling framework called enterprise architecture. The participated and structured elicitation, visualization, analysis and agreement of the enterprise models called - intention, business, information, technology and security - are basic to doing enterprise architecture. Here is an open template to aid the thinking and visualization activities in composing the enterprise architecture of an organization and government agency..
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Currently, the global and the domestic automotive market is facing unprecedented competition. The breakthroughs in automotive technology from industrial revolution has changed the landscape of the industry where countries from the west, which once dominated the automotive industry are facing stiff competition from new emerging markets from the east.
The objective is to bring about improvements in all levels of the after sales operations in workshops. The growth, profitability and sustainability of the after sales dealerships are possible when the business is managed in an effective and efficient manner.
The chapters in the book covers all matters pertaining to the after sales operations, written in an easy-to-understand manner for practical and straightforward implementation across dealerships.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Consumer Preference in Pakistan: Nestlé Vs AquafinaAyesha Majid
The analysis is based on the primary research done by us. The sample is restricted to the university campus and offices in the area because of time, financial and access restrictions. The main aim of the paper is evaluation of consumers' preference of brand for bottled water consumption.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Building a visual is as simple as a few clicks of the mouse! All you have to do is choose the template for the visual you want to build and use the visual-specific SmartPanel™, with its one-click building tools, to let SmartDraw do the work for you.
Your days of dragging, dropping, and manually spacing symbols are over.
And once you’ve finished building your visual, SmartDraw has one-click export options, allowing you to animate and place your visual into a Microsoft PowerPoint® presentation, save your visual as a PDF or other file type, or place your visual into Microsoft Word® or Excel®.
This User Guide provides detailed instructions in using these revolutionary controls.
The questions of alignment, integration, inter-operation, continual improvement and service quality of information and communications technology program and projects have caused interest in using this thinking and modeling framework called enterprise architecture. The participated and structured elicitation, visualization, analysis and agreement of the enterprise models called - intention, business, information, technology and security - are basic to doing enterprise architecture. Here is an open template to aid the thinking and visualization activities in composing the enterprise architecture of an organization and government agency..
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Currently, the global and the domestic automotive market is facing unprecedented competition. The breakthroughs in automotive technology from industrial revolution has changed the landscape of the industry where countries from the west, which once dominated the automotive industry are facing stiff competition from new emerging markets from the east.
The objective is to bring about improvements in all levels of the after sales operations in workshops. The growth, profitability and sustainability of the after sales dealerships are possible when the business is managed in an effective and efficient manner.
The chapters in the book covers all matters pertaining to the after sales operations, written in an easy-to-understand manner for practical and straightforward implementation across dealerships.
Covers all aspects of retail mastery, from retail metrics to retail strategy, retail merchandise planning, retail formulas, retail fact based negotiation, retail store financial management
Det nytter!
Vet vi det nytter å gjøre noe med forholdsvis små grep. Her kan du se hvordan situasjonen er enkelte steder, og hvordan de kan bli. Utviklingsfondets prosjekter gjør fattige bønder bedre rustet til å møte klimaendringene som allerede har kommet - og de som vil komme.
Hydron Danışmanlık, İş Mükemmelliği Danışmanlık Şirketi olarak BT Servis Yönetimi [ITSM],
Çalışan Yetkinlik Geliştirme Yönetimi [HDM],
Çevre, Sağlık ve İş Güvenliği Yönetimi [EHSM],
İş Süreçleri Yönetimi [BPM],
Kurumsal İçerik Yönetimi [ECM],
Kurumsal Kalite Yönetimi [EQM]
Kurumsal Kaynak Planlama [ERP],
Kurumsal Performans Sistemi [CPM],
Kurumsal Risk Yönetimi [ERM],
Kurumsal Varlık Yönetimi [EAM] ,(11)
Kurumsal Yönetim, Risk ve Uyumluluk Yönetimi [GRC] (11)
Proje ve Portfolio Yönetimi [PPM]
Ürün Yaşam Döngüsü Yönetimi [PLM] konularında çözüm sunmaktadır
AppLoader is a complete Quality Assurance solutions package designed for every vertical industry and every application accessible from a windows front end. This means no plugins or wrappers and no additional cost to you. AppLoader prevents application performance problems before they start, providing end-to-end flexible variations of tests: smoke testing, regression testing, performance testing, stress testing, functional testing, security testing, and more.
2008 Annual Report Wasso Hospital, Ngorongoro, TanzaniaChristian van Rij
2008 Annual Report of Wasso Hospital: Ngorongoro's District Designated Hospital.
In this report you will find some background information of our hospital and a summery of our achievements and challenges in 2008.
here is the link to our facility drawings
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https://j.top4top.net/p_1231pbwk81.jpg
These entities now align themselves into cooperatives, organizations, associations, and ultimately synthesized supply chains, to remain competitive by bringing the customer into the process. The subject of facilities planning has been a popular topic for many years. In spite of its long heritage, it is one of the most popular subjects of current publications, conferences.
In this text, we employ a practical Project to facilities planning, taking advantage of the content we have in this semester. It should be noted that facilities planning, as known the facility planning starts with the selection of location. The location for our factory will be in burg El-Arab. To enables us from working efficiently without affecting any neighboring humans.
Our selected product is the C-clamp which is generally used in fixing work pieces to tables in order to apply a process on it. In this report we cover the whole project. Starting from the product and its drawings, parts, dimensions and processes applied on each part which will enables us from knowing the machines required and their numbers with of course the employees’ number.
Then we go to the annual demand and scrap estimation for each process in order to know the required amount of raw material for each part. After knowing all that now we are ready to calculate the production area required and also put a lay out for the facility. Then we go to the design phase, which contains the selection of an appropriate design for the following areas:
a. Production Area:
i. List of departments in production area (manufacturing & non-manufacturing such as offices, quality, packaging, assembly,…etc. “if exists”)
ii. State name of layout for your production area & justify your selection
iii. Schematic drawing showing flow of material from stores to warehouse (show flow of each component)
iv. Draw the production area (show name of departments and machines + flow between machines + entrance and exit)
v. Calculate the required production area (show calculations)
b. Personnel Requirement Areas:
i. Parking area (draw layout, calculate the required area)
ii. Food service area (draw layout, calculate the required area)
iii. Other areas (locker room, rest room, health service, office building… etc.) “draw layout, calculate the required area” OPTIONAL (For Extra Marks)
c. Determine the material handling equipment used, justify your selection, show where it is stationed in the facility, and what it is used to transport “specific not general information”.
1. DOC HOLLYWOOD MEDIA & ADVERTISEMENT BUSINESS PLAN
Northwind Traders Sample Business Plan 1
2. Table of Contents
EXECUTIVE SUMMARY.................................................................................................................................................1
DESCRIPTION OF THE COMPANY.....................................................................................................................................1
MISSION STATEMENT...................................................................................................................................................1
PRODUCTS AND SERVICES.............................................................................................................................................1
FINANCIAL FORECAST...................................................................................................................................................2
FINANCING REQUIREMENTS............................................................................................................................................2
HISTORY AND POSITION TO DATE............................................................................................................................4
THE COMPANY’S MISSION............................................................................................................................................4
MANAGEMENT TEAM AND KEY PERSONNEL.....................................................................................................................4
SERVICES...................................................................................................................................................................6
TRANSPORTATION........................................................................................................................................................7
COMPANY HISTORY.....................................................................................................................................................7
GUARANTEES AND WARRANTIES....................................................................................................................................8
BUSINESS STRUCTURE..................................................................................................................................................8
MARKET RESEARCH......................................................................................................................................................8
ECONOMIC AND SOCIAL FACTORS...................................................................................................................................9
COMPETITIVE ENVIRONMENT..........................................................................................................................................9
LONG-TERM OPPORTUNITIES.........................................................................................................................................9
GEOGRAPHIC AREA....................................................................................................................................................10
MARKET DESCRIPTION...............................................................................................................................................10
TARGET CUSTOMERS..................................................................................................................................................10
MARKET DEFINITION..................................................................................................................................................10
MARKET OPPORTUNITIES............................................................................................................................................11
COMPETITIVE ANALYSIS..............................................................................................................................................12
COMPETITIVE ADVANTAGES.........................................................................................................................................13
COMPETITORS ’ POSITIONS...........................................................................................................................................14
POTENTIAL FUTURE COMPETITION.................................................................................................................................14
BUSINESS STRATEGY...................................................................................................................................................15
CUSTOMER INCENTIVES...............................................................................................................................................15
ADVERTISING AND PROMOTION.....................................................................................................................................15
SALES AND MARKETING..............................................................................................................................................16
COMMISSION.............................................................................................................................................................17
OPERATIONS...................................................................................................................................................................17
PREMISES.................................................................................................................................................................17
CHOICE OF LOCATION AND PREMISES............................................................................................................................17
Northwind Traders Sample Business Plan 2
3. HOURS OF OPERATION................................................................................................................................................17
EQUIPMENT..............................................................................................................................................................18
STAFFING.................................................................................................................................................................18
FORECASTING................................................................................................................................................................18
SALES FORECAST.......................................................................................................................................................18
CASH FLOW PROJECTIONS...........................................................................................................................................20
INCOME STATEMENT...................................................................................................................................................20
BALANCE SHEET.......................................................................................................................................................21
PERFORMANCE RATIOS...............................................................................................................................................21
BREAK-EVEN...........................................................................................................................................................21
FUNDS REQUIRED AND TIMING.....................................................................................................................................21
FUNDING OPTIONS.....................................................................................................................................................22
BUSINESS CONTROLS...................................................................................................................................................23
ACCOUNTING SYSTEM................................................................................................................................................23
QUALITY CONTROL....................................................................................................................................................23
NEW TOUR OPERATORS ..............................................................................................................................................23
CAPACITY................................................................................................................................................................23
LONG-TERM GOALS..................................................................................................................................................24
STEPS FOR ACHIEVING GOALS.....................................................................................................................................24
POSITION.................................................................................................................................................................25
RISKS ASSOCIATED WITH GROWTH...............................................................................................................................25
APPENDIX 1: MARKET RESEARCH..........................................................................................................................26
APPENDIX 2: FINANCIAL FORECASTS....................................................................................................................35
EXECUTIVE SUMMARY.................................................................................................................................................6
THE COMPANY...........................................................................................................................................................6
THE COMPANY’S MISSION............................................................................................................................................6
PRODUCTS AND SERVICES.............................................................................................................................................6
MARKETING AND SALES TECHNIQUES..............................................................................................................................6
THE COMPETITION.......................................................................................................................................................7
TARGET MARKET........................................................................................................................................................7
OPERATIONS...............................................................................................................................................................8
MANAGEMENT............................................................................................................................................................8
FINANCIALS................................................................................................................................................................8
FUNDING....................................................................................................................................................................9
HISTORY AND POSITION TO DATE..........................................................................................................................10
THE COMPANY’S MISSION..........................................................................................................................................10
Northwind Traders Sample Business Plan 3
4. MANAGEMENT TEAM AND KEY PERSONNEL....................................................................................................................10
SERVICES.................................................................................................................................................................12
TRANSPORTATION......................................................................................................................................................13
COMPANY HISTORY...................................................................................................................................................13
GUARANTEES AND WARRANTIES...................................................................................................................................14
BUSINESS STRUCTURE................................................................................................................................................14
MARKET RESEARCH....................................................................................................................................................14
ECONOMIC AND SOCIAL FACTORS.................................................................................................................................15
COMPETITIVE ENVIRONMENT........................................................................................................................................15
LONG-TERM OPPORTUNITIES.......................................................................................................................................15
GEOGRAPHIC AREA....................................................................................................................................................16
MARKET DESCRIPTION...............................................................................................................................................16
TARGET CUSTOMERS..................................................................................................................................................17
MARKET DEFINITION..................................................................................................................................................17
MARKET OPPORTUNITIES............................................................................................................................................18
COMPETITIVE ANALYSIS..............................................................................................................................................19
COMPETITIVE ADVANTAGES.........................................................................................................................................22
COMPETITORS ’ POSITIONS...........................................................................................................................................22
POTENTIAL FUTURE COMPETITION.................................................................................................................................23
BUSINESS STRATEGY...................................................................................................................................................23
CUSTOMER INCENTIVES...............................................................................................................................................23
ADVERTISING AND PROMOTION.....................................................................................................................................24
SALES AND MARKETING..............................................................................................................................................25
COMMISSION.............................................................................................................................................................25
OPERATIONS...................................................................................................................................................................25
PREMISES.................................................................................................................................................................25
CHOICE OF LOCATION AND PREMISES............................................................................................................................26
HOURS OF OPERATION................................................................................................................................................26
EQUIPMENT..............................................................................................................................................................26
STAFFING.................................................................................................................................................................26
FORECASTING................................................................................................................................................................27
SALES FORECAST.......................................................................................................................................................27
CASH FLOW PROJECTIONS...........................................................................................................................................28
INCOME STATEMENT...................................................................................................................................................28
BALANCE SHEET.......................................................................................................................................................29
PERFORMANCE RATIOS...............................................................................................................................................29
BREAK-EVEN...........................................................................................................................................................29
FUNDS REQUIRED AND TIMING.....................................................................................................................................30
Northwind Traders Sample Business Plan 4
5. FUNDING OPTIONS.....................................................................................................................................................31
BUSINESS CONTROLS...................................................................................................................................................31
ACCOUNTING SYSTEM................................................................................................................................................31
QUALITY CONTROL....................................................................................................................................................31
NEW TOUR OPERATORS ..............................................................................................................................................32
CAPACITY................................................................................................................................................................32
LONG-TERM GOALS..................................................................................................................................................32
STEPS FOR ACHIEVING GOALS.....................................................................................................................................32
POSITION.................................................................................................................................................................33
RISKS ASSOCIATED WITH GROWTH...............................................................................................................................34
APPENDIX 1: MARKET RESEARCH..........................................................................................................................35
INTERNATIONAL ARRIVALS BY WORLD REGION...............................................................................................................35
INDICATIONS OF TOURISM DEMAND IN 1997..................................................................................................................36
SUMMARY OF FINDINGS FROM MARKET RESEARCH SURVEY..............................................................................................37
NORTHWIND TRADERS QUESTIONNAIRE..........................................................................................................................41
INTERNET GROWTH AND THE SALE OF TRAVEL SERVICES..................................................................................................44
APPENDIX 2: FINANCIAL FORECASTS....................................................................................................................46
CASH FLOW PROJECTION YEAR ONE.............................................................................................................................46
INCOME STATEMENT, YEARS ONE TO THREE..................................................................................................................48
BALANCE SHEET AT END OF YEAR ONE.........................................................................................................................51
SOURCES AND USES OF FUNDS.....................................................................................................................................53
Northwind Traders Sample Business Plan 5
8. EXECUTIVE SUMMARY
The Description of the Company
Doc Hollywood Media is a subsidiary of Neon Lights Entertainment and provides Micro Niche
Marketing & Advertisement services for the entertainment and World Wide Web. The service
industry, includes one of the fastest growing business sectors of the economy, and intends to
capitalize on the success of this industry by taking advantage of digital streaming media and
electronic display advertisement opportunities with global saturation.
Doctor Joseph P. Sinda is a former Executive Director of Promotions/Advertisement / Marketing
and Publicity Warner Brothers, Inc, Burbank CA. and is especially proficient in designing and
creatively & implementing new concepts for Film, Television Cable and the World Wide Web.
Gregg Atwill is the Co-founder with an extensive background web technology and as an Executive
Film Producer/ Co-owner at Neon Lights Entertainment and Last Gasp Film Group.
The Company’s Mission Statement
The mission of Doc Hollywood Media is to become the premier provider of online marketing &
advertisement for the entertainment industry and professionals with Internet businesses. We are
dedicated to building long-term relationships with our customers through quality services, support,
and to be recognized as the leading company for high quality Internet product and services. The
company’s goal is to grow steadily. Becoming profitable by the second year of operations.
Products and Services
Our Micro Niche Marketing ( M.N.M. ) Technology could provide you with over 84 Thousand
Intelligent Visitors A Day, in a 24 Hour Period. Doc Hollywood Media is an Authorized Warner
Bros. Digital Electronic Media Vendor, featuring the: Terminator Salvation Trailer: and Streaming
Media Venues from Adidas Athletics: Capitalia Unicredit Bank, Italy and PlayStation®.
Doc Hollywood Media is your Professional Web Design/Digital Streaming Media Services/Online
Advertisement/ Marketing/ Platform Vendor. As a professional entertainment business, we are
required to follow the same strict company policies: mandatory guidelines and E-Commerce
procedures as The Entertainment Resources / Marketing Association.
Northwind Traders Sample Business Plan 2
9. Matter of fact, Entertainment Icons ABC/CBS/ The Fox Television Network and Prominent Site
Page Sponsor: Air France/ KLM Airlines have recently increase their revenues through an Internet
explosion that is being fuelled by increase internet penetration, a substantial increase in
broadband usage, and the easy availability of Rich Streaming Media Venues.
Marketing and Sales Techniques
Northwind Traders believes that by concentrating on one market segment and one geographic
destination, it will be able to deliver a service that is superior to anything currently on the market.
Published research shows that tourism is a fast-growing business sector and that Europe is the
favored location for most travelers. Adventure vacations, while a relatively new and small market,
looks set for explosive growth.
In addition to targeting adventure travelers and working as the appointed agents for established
travel tour firms, Northwind Traders plans to leverage its relationship with its sister business,
Northwind Traders outdoor clothing shop, by offering discount services to shop customers.
The Competition
informative Web site
competitive rates
Target Market
From desk and field market research carried out on 300 clients, it is clear that there is
considerable potential in the adventure travel business. Research indicates that Northwind
Traders’ target market finds it difficult to obtain reliable and authoritative advice on destinations
and activities. Research also suggests that the customers in this market are unlikely to purchase
their vacations again from the firm who provided their last vacation due to a lack of informative
sales personnel. Northwind Traders will cater to these needs and develop a strong return-
customer base.
Northwind Traders Sample Business Plan 3
10. Operations
The Northwind Traders travel agency business will operate from a self-contained facility within the
existing clothing shop, with its own shop window and entrance from the main street. The business
will benefit both from its accessible location in the heart of SeattleRedmond’s downtown shopping
district, as well as from the clientele it will gain through its proximity to the already established
Northwind Traders clothing store.
Management
Prior to starting the Northwind Traders travel agency, Ms. Mitchell cofounded, co-owned, and
operated the Northwind Traders clothing store. She has selected a small team with extensive
travel, sales, and computer skills, all of whom will be invaluable to the new venture. Her coworkers
bring a combined total of 35 years of travel industry experience to the agency.
Financial Forecast -
DOC - FILL IN BLANKS - ALL SECTIONS
Applicable to Doc Hollywood Medias
Doc Hollywood Media started as an idea by film producers Gregg Atwill and Doc Joseph Sinda
and has expanded into a business, with its focus on entertainment and online services for the
Internet. Last year, Doc Hollywood Media is a Private Company. They made profit on sales. They
employed two people.
Doc Hollywood Media expects that by concentrating full-time on selling entertainment services and
new Online clients will increase from the present level achieved over a six-month period with only
a part-time effort, to at least 50% in the first year, 75% in the second, and 110% in the third.
To help achieve this growth, Doc Joseph Sinda has identified three major film studios he wishes to
represent and has begun negotiations with them.
Selling between two and three advertisement packages a day will allow the business to reach
cash flow break-even in Year One, while makeing a modest profit in Year One. By the Year Two
profits should be 75% and will increase to nearly 110% by Year Three.
Northwind Traders Sample Business Plan 4
11. FundingFinancing Requirements
DOC - FILL IN BLANKS - ALL SECTIONS
Applicable to Doc Hollywood Media
s Sought and Utilization
Doc Hollywood Media plans to sell E-commerce/Online Advertisement space and invest the
proceeds back into the business. In addition, we will be investing our own money in the business,
and seeking $ 750K Usd from outside sources. Return on capital by Year Three is projected to
be close to 100 percent. The purpose of the business plan is to communicate this highly profitable
opportunity to Doc Hollywood Media’s partners in the entertainment industry and to outside
investors, and to attract interest in the venture.
Northwind Traders Sample Business Plan 5
13. HISTORY AND POSITION TO DATE
Doc Hollywood Media provides professional online services/marketing/ advertisement to
individuals and businesses on the World Wide Web. The business has locations in Los Angeles
California: 9843 East Ramon Av, Suite #427, Bellflower, CA 90706 and the Administration Offices
at 44519 San Anselmo Ave, Bungalow, Six Palm Desert CA 92260.
The Company’s Mission
The goal of Doc Hollywood Media is to be the leading provider of hassle-free marketing and
advertisements business for the Online professional. Initially operating in the Los Angeles area in
California, we moved our Administrations offices to the Coachella Valley and rapidly expanded to
selling services Worldwide via the Internet. Online service sales is the fastest growing category of
business to consumer activity on the Internet, and by the year 2010, the value of this market is
estimated at $4.5 billion.
Our emphasis will be on providing a complete specialized Internet service based on having a
detailed knowledge of the target audiences and activities being offered. Market research indicates
that the major criticism from our type of clients is that existing Ad Agencies and SEO Companies
“know nothing about their products, they just open the catalogue and read,” to quote one of a
many disappointed vendors.
By capitalizing on our experience, Doc Hollywood Media will be able to both advise and direct our
clients to specific types of Micro Niche Marketing they will need to get the very best out of their
product placement.
Management Team and Key Personnel
Doc Joseph P. Sinda: - Co-Founder - Sales and Marketing. Doc Sinda is an Executive Film
Producer for Neon Lights Entertainment, and a former Executive Director of Promotions / Publicity
Advertisement and Marketing for Warner Brothers, Inc, Burbank CA. He is especially proficient in
finance sector, the music business and designing and creatively & implementing new concepts for
Film, Television Cable and the World Wide Web. Electronic Press Kit:
http://www.neonlightsentertainment.com/Doc-Sinda.html
Northwind Traders Sample Business Plan 7
14. Gregg Atwill: Co Fonder– Internet Technologies - Sales and Marketing. Prior to founding Doc
Hollywood Media, Mr. Atwill has worked for numerous online servers/web hosting, experienced in
marketing for radio broadcasting, and is currently an Executive Film Producer for Neon Lights
Entertainment, Last Gasp Film Group/Hollywood Blonde Films. His current Doc Hollywood Media
responsibilities include the company’s Online marketing campaign and all sales-related issues.
Electronic Press Kit: http://www.neonlightsentertainment.com/Gregg-Atwill.html
Mary Mae, Office Manager – Accounts Payable. Twenty years of Accounts Payables experience,
worked for Talk Show with Spike Feresten on the Fox Television Network for three years, is a
Member of AFTRA and a knowledgeable office manager. Ms. Mae has the ideal background and
necessary expertise for Doc Hollywood Media’s expectations.
Services
We are an Authorized Warner Bros. Digital Electronic Media Vendor, featuring the: Terminator
Salvation Trailer, and Streaming Media Venues from Adidas Athletics: Capitalia Unicredit Bank,
Italy. and PlayStation®. Currently, Doc Hollywood Media offers more than 16 different product
and service packages, including an E- Commerce Site, Web Hosting, Domains, Site Designs,
Video Production and Satellite Broadcasting service throughout Europe. We intend to be the
appointed vendors for major Film/ TV Studios, Airline and Online businesses.
Company History
In 2004, Doc Joseph Sinda and Gregg Atwill founded Doc Hollywood Media as an alternative
online advertisement and marketing company for Internet business professionals. Doc Hollywood
Media has extended its product range to include everything the online advertiser could want, from:
Splash Page Banner Ads, an E-commerce Site, Full Page Audio Advertisements with global
broadcasting station, Satellite Broadcasting, Entertainment Product Placements and more. Visit
our entire catalogue at: http://ww.dochollywoodmedia.com
FundingFinancing Requirements
DOC - FILL IN BLANKS - ALL SECTIONS
Applicable to Doc Hollywood Media
Doc Hollywood Media is a Private Company. As such we do not have to show our financials.
Northwind Traders Sample Business Plan 8
15. Increasingly, our clients have been asking for Doc Hollywood Media for marketing and
advertisement advice. Last year, Doc Hollywood Media acquired Warner Brothers, one of the
largest and most respected entertainment studios in the market, and began to promote and sell
their products. .
In the six months that we have been selling travel products through our Site Page Sponsor: Air
France/KLM/Delta Airlines. http://www.dochollywoodmedia.com/Audio-Ad.html with some 200
Vacation packages at an estimated value at an average cost of $3340. Doc Hollywood Media’s
commission on these sales has been 10 percent commission. In addition, units are being sold on
our E-commerce site, yielding a 30 percent commission.
Guarantees and Warranties
Our clients will be protected against either our own or our Online Server’s failures, by virtue of the
bonding held by our principals. Doc Hollywood Media will only use Dot.com service providers who
can provide 24-hour emergency technical support services.
Business Structure
Doc Hollywood Media & Advertisement is mandated by law as an Online Entertainment Business,
to follow the same strict company; policies, mandatory guidelines and E-Commerce procedures as
The Entertainment Resources / Marketing Association.
In the next few weeks, Doc Hollywood Media will be setting up independent contractors as Web
Designers, Streaming Media Editors, which may include and not be limited to all encompassing
duties involving Online Operations, Marketing and Advertisement. This structure will clearly make
it possible to attract the risk capital that will be required when the business starts to grow.
MARKET RESEARCH
During the current period of strong economic growth, Doc Hollywood Media can capitalize on the
many significant opportunities with our Micro Niche Marketing ( M.N.M. ) Technology, Online
Advertisements that could attract over (84,000) - Eighty-Four Thousand Intelligent Visitors A Day
(24 Hour Period) and optimum visibility on the following Entertainment Web Sites:
Northwind Traders Sample Business Plan 9
16. • Doc Hollywood Media & Advertisement
• Neon Lights Entertainment
• Last Gasp Film Group
• Hollywood Blonde Films
• Online Search Engines
Economic and Social Factors
Online Service and Advertisement represent the fastest growing sector of the national economy,
and our clients, Air France/KLM/Delta Airlines and our E-commerce businesses are poised to
flourish in the midst of today’s economic boom. These services are projected to grow at an
average annual rate and expected to become part of a thriving economy.
The general economic climate Online is very strong. An influx of new Internet businesses has
added to the area’s prosperity, and the already large population of growing industries such as
Amazon, E-commerce, E-bay, Airline Transportation, Health Services, Tourism, Computer
Software, and the Entertainment Industry assures Doc Hollywood Media that there will always be a
need for marketing and advertisement and Streaming Media Venues.
Competitive Environment Our competitive edge will be in attracting and
retaining our customers with the most highly trained and well-informed
individuals we can recruit. With our expertise in Micro Niche Marketing,
we will be able to provide the most accurate, up-to-date information
possible.
Long-Term Opportunities
The Internet looks like it will continue to be the major destination, and E-commerce will be an
important channel into this market. The state of the economy will be the most influential factor in
how many people render services from Web Sites and visit E-commerce Stores. Other driving
forces for marketing and advertisement will include the cost for placements, Site availability,
Strategic Online Ad Positioning and Currency Rates.
Northwind Traders Can Develop Strong Position in Region
Northwind Traders Sample Business Plan 10
17. The current lack of industry leadership with Internet Advertisement Companies represents an
exceptional opportunity for Doc Hollywood Media to develop a dominant presence in the European
adventure travel industry Online. With our exceptional knowledge of the industry, strong customer
base, and competitive prices, the company will be well situated to take advantage of the current
economic prosperity.
TARGET MARKET ANALYSIS
Geographic Area
Doc Hollywood Media is basedoperates in the California, area, and targets International Interests
with Micro Niche Marketing Advertisements that attracts over (84,000) - Eighty-Four Thousand,
Intelligent Visitors A Day in a 24, Hour Period.
Market Size and Description
The Internet Advertisement is home to approximately 122,000,000 Online Advertisers and at
least, 6,810,000 Streaming Media Clients (2009 Google figure). Over half of these clients fall
within our target market. Streaming entertainment is climbing at a rate of 10 percent each year,
and Digital Display Ads growth is expected through the year 2020. Doc Hollywood Media has
become a world-class online destination, and despite the downtown retail and shopping core and
our company has grown steadily since 2004.
Target Customers
It consists of Online individuals and Internet professionals who are deeply attached to Digital
Electronic Advertisement or Streaming Media These Internet Clients have tendency to stay and
wait out periods of economic downturn. Doc Hollywood Media’s unique qualities attract people,
both public officials and the digital electronic business leaders who have recognized there is a
need for effective marketing and advertisement skill.
From within this population, our target customers are individuals who are professionals with
incomes of $40,000+,, ages 25 to 75, with incomes of $40,000+, single or married, with or without
children, and college educated.
Market Definition
The World Wide Web Advertisement and Streaming Media are forecast to expand until 2019. This
is faster than the general economic growth rate average per year. The European market, while
Northwind Traders Sample Business Plan 11
18. not the fastest growing, will be the most important factor for our client Air France/KLM Airlines,
accounting for over 50 percent of all international advertisements within the borders of Europe,
France, Italy, and Spain as the most popular target destinations. This is why we have selected
appropriate Product Placements in these areas. See APPENDIX 1- Air France
Figures for the size and projected growth are sketchy, but one recent study is in Table 2.
Table 2. World forecast (Million Internet Users): 1990 - 2010
Destination 1990 1997 2003 2010
Europe 0.25 0.60 1.60 2.35
N. America 0.45 0.60 1.40 2.20
Rest of World 0.10 0.25 0.95 1.10
Total 0.80 1.45 3.95 5.65
Age 2009 2010
% %
16 - 24 4 6
25 - 35 20 31
36 - 45 61 25
46+ 15 38
100 100
Source: Doc Hollywood Media
Market Opportunities
We believe that by concentrating on the World Wide Web, offering a limited but extensive range of
packages, and targeting our service at affluent professionals, we can meet the needs of our
clients. Our specialized knowledge will allow us both to satisfy our customers and to surpass the
services offered by our competitors.
Northwind Traders Sample Business Plan 12
19. Our market study has shown that this group is composed of affluent professionals .That have
specific needs that are not currently being met. To date 65 percent of those planning marketing
and advertisement would not purchase them from the same source again. Specifically, they want
their vendors to have comprehensive knowledge of advertisement and marketing (87 percent); to
have an efficient Customer Service system in which they can have confidence (84 percent); to
have access to the professional entertainment industry as a target audience (81 percent); and to
be offered useful advice and ancillary services such as an E-commerce Site (79 percent).
Competitive Analysis
Doc Hollywood Media is the only multi platform marketing and advertisement company with two
locations in Southern California that is exclusively focuses on the entertainment industry and
Internet businesses. However, there are many ad agencies and secondary companies who are
unable or not competent enough to provide services for both venues. These findings are some of
the most powerful results of our research and we aim to increase this percentage through our
superior service.
Competitive Advantages
Some 65 percent of our clients using Doc Hollywood Media’s specialized advertisement space
would use them again—many more than would use a wide range of venues, including full page
sponsor ads, streaming media, digital advertisements and satellite broadcasting to increase their
sales. Our research shows that while 71 percent of clients take advantage of our competitive
rates, 23 percent of 5000 visitor, remain undecided and only 6 percent seem to be not interested.
We feel that by concentrating on the largest market in the entertainment industries and offering
services to the Online public, we will be able to provide superior product placements to a market,
consisting mostly of individuals who are over 24 years of age who are generally very cost
conscious and. the more affluent 25- to 65-year-old professional.
Competitors’ Positions
The two major competitors of Doc Hollywood Media are Jacobs & Clevenger, and the Google Ads
are the strongest competitor, due to its strong client base and experienced owners. However,it’s
their press releases that are of a very low quality, with it’s limited Pay Per Click Value and
Northwind Traders Sample Business Plan 13
20. customer service. In addition, Jacobs & Clevenger lacks the knowledge and expertise in the field
of Streaming Entertainment Productions and Micro Niche Marketing/Advertisement that is valued
so highly by the clientele of Doc Hollywood Media.
Jacobs & Clevenger will be a formidable because of their prime Madison Avenue location, well-
established business, and extensive training program. However, these companies are known for
their lack of creativity and inherent flaws that make them, at best, marginally effective.
Potential Future Competition
Doc Hollywood Media will occupy a specialized niche in the industry, with its focus on customer
service and proving our clients the best possible services available Online. Doc Hollywood Media
will need to establish itself as the leader in marketing/advertisement and streaming media venue
for the World Wide Web with its superior product knowledge and high-quality service. The lack of
current providers in this area represents a unique opportunity for Doc Hollywood Media to expand
in a rapidly growing market.
BUSINESS STRATEGYMARKETING & SALES PLANNING
The Doc Hollywood Media owners are Executive Film Producers for Neon Lights Entertainment,
and the company Co-founder has an expertise, as a former Executive Director of Promotions
/Publicity Advertisement and Marketing for Warner Brothers, Inc, Burbank CA. proficient in
designing and creatively & implementing new concepts for Film, Television Cable and the World
Wide Web. His additional experience in finance and the music business augments the company’s
greatest asset.
We can create customized any project to fit our client’s specific needs and provide the most
thorough, informative advertisement available. By offering superior customer service, Doc
Hollywood Media can distinguish itself from its competitors.
Customer Incentives
Our market research shows that publicity has the greatest impact on people’s choice, followed
closely by having extraordinary products at competitive rates and having recommendations from a
Northwind Traders Sample Business Plan 14
21. friends, relatives, or business colleagues. General press advertising seems to be fairly ineffective
in this sector, and advertising with a Pay Per Click specialist only brings in one out of seventy
clients.
Advertising and Promotion
Our advertising and promotions will pivot around six key strategies: public relations, our E-Shop,
an Internet Web site, customer relations, press advertising, and our encompassed association with
the Warner Brothers, ABC/CBS. FOX Television Network, Air France/KLM/Delta Airlines, Adidas
Athletic, PlayStation, and Capitalia/Unicredit Bank, Italy, Icon Brands
Press Releases: We will put considerable effort into preparing and disseminating a regular flow of
press releases. These will be based on stories about Doc Hollywood Media, Online clients, and
new Products or Services.
E-commerce Site: We plan to have an exciting, informative, and active Banner Ads, Video Display
Windows, featuring Client Streaming Advertisements, Trailers, Advertisements and Promotions.
Different destinations can be selected from outside the window via a control panel;, otherwise, the
scenes will rotate on a random basis
Internet Web Site: This is fast becoming a major promotional channel, and we believe it will
increase in importance over time. Also, it is the most convenient way for us to have a global
presence at the outset. (See Appendix 1, Internet Growth of Sales and Online Traffic..
Customer Relations. We will keep records of every sales contact. Data such as source of inquiry,
client needs, previous job orders, and income will be included. By having superior information on
our clients and intend to offer a truly personalized service. Our database will contain full details on
all our clients, including data to encourage our satisfied customers to recommend our services to
friends, relatives, business colleagues, and employers.
Online Advertising. We will undertake a small amount of specialist press advertising in order to
enhance our public relations activity. There is considerable research to support the argument that
the more often a potential client hears about Doc Hollywood Media the more likely they are to
approach us when they have a need for this type of service.
Northwind Traders Sample Business Plan 15
22. Doc Hollywood Media will E-mail all past clients announcing the establishment of advertisement
specials and incentives, which may include, special introductory packages for any new business
that they recommend to us. http://dochollywoodmedia.com/Affiliate-Program.html
Sales and Marketing
Excellent selling skills are vital in our type of business. Therefore, everyone will be fully trained in
sales. Additionally, every month we will “audit” each other by observing half-a-day’s selling activity
and giving feedback on strengths and weaknesses in skills.
We will also be using a “contact management” system that will allow us to monitor the
effectiveness of different promotional strategies and of different marketing messages. The key to
our strategic advantage lies in having superior data on prospects and clients.
Commission
The normal commission paid to Web Agents is in the 10 percent to 15 percent range. However,
we will have some placements paying us at the lower end of the scale. These are a prestigious
firms to represent and by having them in our portfolio. That will enable us to negotiate much higher
commissions from our new principals. Accordingly, we are planning on an average commission of
11 percent, rising to 13 percent by the end of Year Three. Commission on and other services will
be 30 percent.
OPERATIONS
Premises
It is vital that the business has both a main Web Site and a visible separate entrance for our
E-commerce Store. The goal is for clients to be able to move between the premises without going
outside. We are always updating our Site and plan to do some of this work ourselves.
Opening Hours of Operation
The telephone lines will be staffed during the period from 10 am to 6 pm, Pacific Standard Time
and will be done mostly by our staff. However, overload calls during the day and after hours calls
will go to our automated voice mail or may be referred to our Los Angeles office. However, clients
who are considering a purchase decision from home or in the evenings and after business hours,
Northwind Traders Sample Business Plan 16
23. Doc Hollywood Media will be available as their first point of contact with an informed, friendly
service when needed. We believe that since our clients will mostly be busy professional people,
off-peak- hours access to our services is also a key way in which we can differentiate ourselves
from other agencies.
Equipment
We are renting an integrated Web/Data-base Server from an outside source that allows us to
answer and resolve any client on-screen product placements or technical issue 24/7. As customer
service is one of our key components, it is essential that we have full access to all relevant data
speedily and efficiently.
Staffing
From the outset all staff will have job descriptions, a career and training history file, and a record of
employee reviews. New staff will take the Aptitude Test, and then spend time with each member of
the Doc Hollywood Media Team. All staff will undergo full product training, and will spend at least
four weeks a year on-site at key destination Sites.
With this system we can review our sales and marketing activities on a
regular basis.
We will be developing outline scripts to help the sales staff manage inquiries.
This will ensure that all incoming phone calls are dealt with in the same way
and meet a high standard.
We will encourage people inquiring about vacations to give us feedback on:
• Our ability to handle their inquiry
• The amount of time from the client’s first inquiry to the date of actual travel
• The client’s reactions to the vacation in terms of whether it meets their
expectations
Northwind Traders Sample Business Plan 17
24. New Tour Operators
Heather Mitchell will be responsible for reviewing the range of tour operators
that we seek to represent, and negotiating with prospective new principals.
Capacity
Our offices can accommodate five sales desks. Each sales desk has a
capacity to handle four clients per hour, which means over the year we could
handle up to 40,000 inquiries. With our average sales rate of one in five, we
could service 9600 clients from our present facilities. This is well above the
numbers we are anticipating in the business plan.
MANAGEMENT & ORGANIZATION
Key Employees
Heather Mitchell, President and CEO. Before founding Northwind Traders, Ms.
Mitchell owned and operated Northwind Traders, an outdoor clothing shop in
the Redmond area. Prior to that, she managed the Olympia branch of one of
the larger regional chains of general travel agencies operating throughout
western Washington, where she was responsible for managing the office
systems and a staff of four. She has a degree in travel and tourism from State
University.
Northwind Traders Sample Business Plan 18
25. In addition to Ms. Mitchell, team members Jim Kim and Richard Bready will be
moving into the new venture on a full-time basis, and Amy Egert has been
recently recruited to cover Saturdays and vacations. Freelance business
consultant Jae Pak will be advising during the business’s changeover from
clothing shop to adventure travel agency.
Jim Kim, Vice President Sales and Marketing. Prior to joining Northwind
Traders, Mr. Kim worked for the marketing department of a major airline. His
current responsibilities include the company’s direct marketing campaign and
all sales related issues.
Richard Bready, Office Manager. Twenty years as a travel agent has given Mr.
Bready the ideal background for Northwind Traders. A knowledgeable
salesperson, Mr. Bready’s expertise in the area of European travel enables him
to entice the adventure traveler.
Amy Egert, Sales Assistant. After completing her undergraduate degree at the
Institute of Art, Ms. Egert spent a year traveling abroad and joined the staff at
Northwind Traders recently as a sales assistant.
Jae Pak, Business Consultant. With over twenty years of consulting experience
in industries ranging from aerospace to technology to retail, Mr. Pak’s
knowledge and guidance will be instrumental to the success of Northwind
Traders.
(Heather Mitchell’s CV is in Appendix 3)
Northwind Traders Sample Business Plan 19
26. Board of Directors
The volunteer members of the Board of Directors provide guidance to the
management and staff of Northwind Traders. The board meets twice yearly to
discuss policy changes, review the mission statement, and update the
business plan if needed.
Members include:
Lisa Jacobson, retail store owner
Holly Barrett, CPA
Jo Brown, former travel agent
William Hollands, Lawyer
Lisa Garmaise, retail store owner
Tony Chor, human resource manager
Prasanna Samarawickrama, caterer
Northwind Traders Sample Business Plan 20
27. Long-Term Goals
Northwind Traders plans to grow steadily over the next five years, becoming
the premier provider of European adventure vacations in the greater Redmond
area. Our financial objectives are to be operating at or close to break-even
cash flow by the end of the first year. We aim to be profitable from Year One
onward; our goal is to earn at least $300,000 post tax profit in the Year Two,
and nearly $500,000 in Year Three. Our profit margin on sales by Year Three
will be a respectable 7 percent.
Strategy for Achieving Goals
• Extensive public relations campaign
• Recruit well-trained, enthusiastic staff
• Deliver superior product knowledge
• Provide high quality customer service
• Create library of tools/reference materials for clients
• Offer competitive pricing on vacation packages
The first priority is to hire a competent public relations consultant. This
individual will be the key to producing state-of-the art publicity materials and
determining where these materials should be placed for optimum visibility.
The second priority will be to increase the staff. The individuals recruited will
go through an extensive training program to ensure that they will be able to
provide superior product knowledge in the field of European adventure travel.
The present staff is passionate about adventure vacations, and we intend to
maintain their enthusiasm through constant product development and skill
Northwind Traders Sample Business Plan 21
28. training. We will only recruit those individuals who share our vision. We also
want the business to have an enjoyable atmosphere.
The third priority is to install a library of reference works in the shop. These
materials will be available for clients to browse through while in the shop, or to
“check out” and peruse at home. An agent will be on hand at all times to
answer any questions.
Position
While at present we are offering only other company’s adventure vacations, we
have protected our position in a number of ways.
First, we have a two-year agency agreement with Margie’s Travel, which gives
us access to all their existing vacation products as well as any new ones. This
contract is dependent on Northwind Traders achieving sales of at least 250
vacation packages a year. We intend to negotiate similar agreements with
future suppliers, although sales targets with them will be lower to reflect their
relative market position.
Second, we intend to maintain a high service element to our business,
extending our range of value added services such as vacation insurance,
individualized prevacation booklets, postvacation follow-up, and continually
updating our client database. In this way, we will seek to build up a high level
of repeat business. Customer loyalty is vital to our profitable growth.
Risks Associated with Growth
• Losing touch with customers
• Loss of clientele to other providers
• Quality of services diminished
Northwind Traders Sample Business Plan 22
29. • New businesses
The risks facing the expansion of Northwind Traders can be summed up in one
word: competition. In order to sustain our position in the area as the premiere
European adventure travel business, Northwind Traders needs to outshine our
competition. By maintaining our focus on superior product knowledge and
outstanding customer service, we will be able to uphold our position in the
industry, thereby retaining current clients and attracting new clients.
FORECASTING
DOC - FILL IN ALL OF THIS SECTION BELOW
Applicable to Doc Hollywood Media
Sales Forecast
For the purposes of our sales forecast, we are assuming that only one in five inquiries will actually
result in a Micro Niche Marketing purchase. This is a very conservative estimate. We expect a
steady buildup of entertainment clients coming from the movie studios and a number of new
inquiries generated by our Online promotional activity from the Internet will also build up during the
year. This is a trend is expected to continue based on the projection below.
Table 3. Sales Forecast Projection
Q1 Q2 Q3 Q4 Year
Total
Inquiries generated
through promotion
Shop inquiries
Total inquiries
Vacations sold
Average vacations cost $ $ $ $ $
Commission received $ $ $ $ $
Northwind Traders Sample Business Plan 23
30. Commission on insurance $ $ $ $ $
& other services received
Total commission & fees $ $ $ $ $
earned
In Year Two we are forecasting a gross profitcommissions of $ , and in Year Three we plan to
reach $ .
Cash Flow Projections
The Cash Flow projections for Year One (see Appendix 2) show that after the owner has put in $
, the business will need additional short-term financing of about $ . For the last two months of the
year, we are forecasting a positive cumulative cash flow and a year-end cash surplus of $ .
In our Cash Flow projection, we have assumed the whole $ additional financing has come from a
Internet Commerce. We have allowed for interest on the full amount for the whole period. In
practice we would hope to finance part of this at least by a line of credit equal to the money
actually required. In this way we believe we have made a prudent, conservative provision.
Income Statement
DocHollywoodMedia is a Private Company.
Balance Sheet
The Balance Sheet at the end of Year One shows a healthy surplus of current assets over current
liabilities. We have shown a conservative funding position, which does not include any of the
additional capital that we hope to secure.
Performance Ratios
We plan to move our gross profit up from 10 percent in Year One, to 13 percent in Year Three.
These figures look quite low, but it should be remembered that our gross profitincome is really the
Northwind Traders Sample Business Plan 24
31. sales commission we earn, not the full price of an advertisement package. Our net income before
taxes is a more accurate measure of performance. This we expect to move from 2 percent at the
outset, up to 8 percent by Year Three. Commission generated and profit per employee will be
among the highest in the industry.
Table 5. Commission Generated and Profit per Employee
Year One Year Two Year Three
Gross profit %
Net income before
taxes %
Commission $ $ $
generated per
employee
Profit per employee $ $ $
Break-Even
To break even we will need to sell between 2 and 3 per day. This compares with our present sales
of 1.3 per day, based on our part-time effort out of the E-Commerce. We feel confident that the
break-even point can be attained within a reasonable period of time.
Funds Required and Timing
We plan to make two major investments: one in Web site and database development and one in
E-Shop premises development.
make are the:
• Web site and data base development - this will cost $1,325750. The data base system is one
of our key differentiators. It will allow us to offer superior service and ensure a high level of
repeat business and referrals.
The Web site is vital if we are to reach this wide and disparate global market. The groups of
potential clients we have chosen as our target market—, affluent, professional 25- to 35- year
olds—, are prime users of the Internet. Even those people in our locality will expect to be able
to research our offers on the Internet before coming to the shop. (See Appendix 1, Internet
Growth and the Sales)
Northwind Traders Sample Business Plan 25
32. • E-Shop premises development - We will look sharp and dress accordingly to look professional.
Both these investments need to be made at the outset to ensure that the business creates the
right impression from the start. We get only one chance to make a first impression.
We have decided to lease our Online Space and E-Commerce, since this is a rapidly changing
area and we need to have access to the very latest technology.
Funding Options
The owner plans to invest $ of our own money (the proceeds of the sale of E-Shop business).
The cash flow projections show that the business will require $25,000 Usd of working capital
during the early months of the first year’s operations.
BUSINESS CONTROLS
Accounting System
We will be using a computer-based financial management system. With this system we can review
our sales and marketing activities on a regular basis. Thus we will be able to reward staff on the
basis of profit achieved rather than just on sales.
Quality Control
We will be developing outline scripts to help the sales staff manage inquiries. This will ensure that
all incoming phone calls are dealt with in the same way and meet a high standard.
We will encourage people inquiring about advertisement or streaming media to give us feedback
on our service:
• Our ability to handle their inquiry
• The amount of time from the client’s first inquiry to the date of actual purchase
• The client’s reactions to the terms, whether it meets their expectations
Northwind Traders Sample Business Plan 26
33. Capacity
Our offices can accommodate five sales desks. Each sales desk has a capacity to handle four
clients per hour, which means over the course of a year, we could handle up to 40,000 inquiries..
This is well above the numbers we are anticipating in the business plan.
Long-Term Goals
Northwind Traders plans to grow steadily over the next five years, becoming the premier provider
of European adventure vacations in the Greater Seattle area. OurThe objective of Doc Hollywood
Media is to be operating at or close to break-even cash flow by the end of the first year, with
steady growth over the next five years. We aim to be profitable from Year One onward; our goal is
to earn at least a profit in Year Two and nearly double in Year Three. Our profit margin on sales by
Year Three will be a respectable 7 percent.
Steps for Achieving Goals
Doc Hollywood Media strategy for achieving our goals consists of six major points:
Establish an extensive public relations campaign
Recruit well-trained, enthusiastic staff
Deliver superior product knowledge
Provide high-quality customer service
Create a library of tools/reference materials for clients
Offer competitive pricing packages
The first step to achieving our goals is to hire a competent public relations agency. This will be the
key to producing state-of-the art publicity materials and determining where these materials should
be placed for optimum visibility.
The second step will be to increase the staff. The individuals recruited will go through an extensive
training program to ensure that they will be able to provide superior product knowledge in the field
of Online Merchandizing. The present staff is passionate and we intend to maintain their
enthusiasm through constant product development and skill training. We will only recruit those
individuals who share our vision. We also want the business to have an enjoyable atmosphere.
Northwind Traders Sample Business Plan 27
34. The third step is to install a library of reference works. These materials will be available for clients
to browse through while in the E-Commerce Site or to “check out” and peruse at home. An agent
will be on hand at all times to answer any questions.
Position
While at present we have protected our position in a number of ways.
First, we have a one-year agreement with the client, which gives us access to all their existing
products as well as any new ones. This contract is dependent on Doc Hollywood Media achieving
sales packages each month. We intend to negotiate similar agreements with future suppliers,
although sales targets with them will be lower to reflect their relative market position.
Second, we intend to maintain a high service element to our business, extending our range of
value-added services such as individualized follow-up, and continually updating our client
database. In this way, we will seek to build up a high level of repeat business. Customer loyalty is
vital to our profitable growth.
Risks Associated with Growth
We see some risks associated with our expected growth:
• Losing touch with customers
• Loss of clientele to other providers
• Quality of services diminished
• New businesses
The risks facing the expansion of Doc Hollywood Media can be summed up in one word:
competition. In order to sustain our position in the area as the premier agency for the World Wide
Web, Doc Hollywood Media needs to outshine its competition. By maintaining our focus on
superior product knowledge and outstanding customer service, we will be able to uphold our
position in the industry, thereby retaining current clients and attracting new clients.
Northwind Traders Sample Business Plan 28
36. APPENDIX 1: MARKET RESEARCH
International Internet Users by World Region
Updated forecast for the years 2000 and 2010 (estimated figures in millions)
Average annual
1975 1995 1996 2000 2010 growth rate (%)
1990 - 2010
Europe 153.8 338.2 347.4 397 525 3.1
East Asia/Pacific 8.7 84.5 90.1 122 229 7.6
Americas 50.0 110.1 115.5 138 195 3.7
Africa 4.7 18.7 19.4 25 37 4.6
Middle East 3.6 11.3 15.1 14 21 4.9
South Asia 1.6 4.5 4.5 6 11 6.7
World total 222.3 567.4 592.1 702 1,018 4.1
Source: Doc Hollywood Media
Northwind Traders Sample Business Plan 30
37. Percentage of Income Group
According to our research, the percentages of various income brackets are as follows:
• 3% earn less than $16,700 or less annually
• 7% earn between $16,701 and $25,050 annually
• 30% earn between $25,051 and $33,400 annually
• 30% earn between $33,401 and $41,750 annually
• 30% earn more than $41,750 annually
Air France/KLM Airlines Percentages of Major Tours Through Site Sponsored Web Page
A study by Air France/KLM Airlines destination of approximately 5000 major markets reveals the
following:
• 1200 of the 5000 offered are for destinations in Europe
• 1000 of the 5000 offered are for destinations in North America
• 600 of the 5000 offered are for destinations in India
• 810 of the 5000 offered are for destinations in Africa
• 675 of the 5000 offered are for destinations in the Far East
• 675 of the 5000 offered are for other destinations
By contrast, the percentages of the market adventure travelers devoted purchasing vacation
packages to each of these Air France/KLM Airline regions destinations is are as follows:
• Europe - 41% of adventure travelers purchase vacation packages for destinations in Europe
• North America - 30% of adventure travelers purchase vacation packages for destinations in
North America
• India - 10% of adventure travelers purchase vacation packages for destinations in India
• Africa 7% of adventure travelers purchase vacation packages for destinations in Africa
Northwind Traders Sample Business Plan 31
38. • Far East - 7% of adventure travelers purchase vacation packages for destinations in the Far
East
• Other destinations - 5% of adventure travelers purchase vacation packages for destinations in
other regions
Our research shows that Europe is the most popular destination for Air France/KLM Airlines
travelersakers. However, only 1200 of the 5000 tours on the market are for European destinations.
Africa, which only attracts 7 percent of the market, has 16 percent of the tours aimed at it. It
follows that the European market has scope for expansion and that if we concentrate on that
market, we only need to have detailed knowledge of European tours, rather than all 5000. In that
way we can have the advantage of superior knowledge in our chosen market.
Northwind Traders Sample Business Plan 32
39. Doc Hollywood Media QUESTIONNAIRE
(Your replies are anonymous so confidentiality is assured)
1. Gender: Male Female
Married: Yes No
Children Yes No
Age: Under 16 Income: Under $16,700
16 - 24 $16,701-$25,050
25 - 35 $25,051-$33,400
36 - 45 $33,401-$41,750
45+ over $41,750
Occupation: Self:...................................................................
Partner:.............................................................
2. How many advertisements or streaming media packages have you taken in the past
three years?
None - never considered placing one
Considered it, but not made a purchase
Placed one ad or streaming media
Placed two ad or streaming media
Placed at least one ad or streaming media every year
3. If you placed an ad or streaming media, how much do you spend?
Under $167
$167-$334
$334-$1010
Over $1010
Northwind Traders Sample Business Plan 33
40. 4. Who did you buy your last advertisement or streaming ad from? Would you use that
source again?
Independently Yes No
Directly from the vendor Yes No
Via the Internet Yes No
From a specialist on Madison Ave Yes No
From a general Ad Agent Yes No
5. How did you hear about Doc Hollywood Media?
From a friend/colleague/relative
Via an advertisement in general press
Via the Internet
Saw it on the search engine’s window
Via an E-mailadvertisement
Editorial in press/TV/radio
6. What impressed you most about your last advertisement company?
Ranking for level Ranking for
of impression importance of factor
(1 = excellent, (1 = very high,
4 = useless) 4 = quite
unimportant)
Knowledge of activity
Knowledge of destination
Range of helpful advice
Additional services, Specify
7. What did you dislike most about the last advertisement company?
The other people were not compatible (e.g.had very different competence
levels)
Too expensive
Northwind Traders Sample Business Plan 34
41. They did not properly explain the true nature of the product placement
The administrative arrangements were poor - I had to do all the
chasing!
8. What was the your last product placement purchase?
Streaming Media E- Commerce Issue
Full Page Display Ad Banner Ad
Satellite Broadcasting Other (Please Specify)
9. If you have never taken any advertisement would you consider taking one from Doc
Hollywood Media with proven expertise in this market?
Yes No
10. Have you ever purchased advertisement or streaming media for your employer?
Yes No
Thank you for your help with our research. We hope thisit will help Doc Hollywood Media
to bring you more exciting products and services
Northwind Traders Sample Business Plan 35
42. Internet Growth and the Sale of Travel Services
Sales of travel services on the Internet have risen steadily over the past several years and look to
continue increasing through the year 2000. These sales far outweigh other Internet sales,
including PC sales of software and hardware, clothing sales, and book sales. For example, in
1998, sales of travel services totaled $1.4 billion00M, while PC products equaled $1.0 billion00M,
books $400 million0M, and clothing $250 million0M.
It is also evident that the European users of the Internet are growing rapidly. The United Kingdom
is the second largest Internet user market after Germany, followed in decreasing order by the
Netherlands, France, Finland, Italy, and Spain.
Percentage of Internet Users Who Have Shopped Online, 1998, in Millions
When it comes to actually using the Internet for online shopping, Finland leads the way, with
Germany and the United Kingdom sitting squarely in the middle, close to the European average.
The percentage of Internet users, by region, who have shopped online in 1998 are as follows:
• Finland - 69% of Internet users in Finland have shopped online%
• the Netherlands - 43% of Internet users in the Netherlands have shopped online
• Germany - 41% of Internet users in Germany have shopped online
• United Kingdom - 38% of Internet users in the United Kingdom have shopped online
• Italy - 33% of Internet users in Italy have shopped online
• Spain - 31% of Internet users in Spain have shopped online
• France - 29% of Internet users in France have shopped online
The average percentage of European Internet users who have shopped online in 1998 is 41
percent.
Northwind Traders Sample Business Plan 36
45. Income Statement, Years One to Three
Income Statement, Profit and Loss Statement - 12 Months
Year Year Year
1 2 3
Period Starting: Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month
10 11
Sales
Sales 2,364,839 5,202,645 7,591,132
Other
Total Sales 2,364,83 5,202,64 7,591,13 0 0 0 0 0 0 0 0
9 5 2
Less Cost of Goods Sold
Materials
Labor
Overhead
Other 2,096,056 4,578,327 6,604,286
Total Cost of Goods Sold 2,096,05 4,578,32 6,604,28 0 0 0 0 0 0 0 0
6 7 6
Gross Profit 268,783 624,318 986,846 0 0 0 0 0 0 0 0
Operating Expenses
Salaries and Wages 36,072 40,581 58,116
Employee Benefits 18,036 20,291 29,058
Payroll Taxes 6,012 6,764 9,686
Rent 30,060 30,060 40,080
Utilities 5,845 5,845 6,680
Repairs and Maintenance 3,340 3,340 3,340
Insurance 5,845 9,185 16,700
Travel 7,097 17,535 30,895
Telephone 5,970 7,933 10,855
Postage 2,505 4,175 8,350
Office Supplies 5,428 8,350 12,525
Advertising (delete row)
Marketing and Advertising 39,700 38,410 50,100
Professional Fees 31,125 16,550 16,500
Training and Development 10,020 16,700 35,070
Bank Charges 150 150 200
Northwind Traders Sample Business Plan 39
46. Depreciation 9,185 9,185 9,185
Miscellaneous
Other
Total Operating 216,390 235,054 337,340 0 0 0 0 0 0 0 0
Expenses
Operating Income 52,393 389,264 649,506 0 0 0 0 0 0 0 0
Interest Income (Expense) (8,350) (8,350) (8,350)
Other Income (Expense)
Total Nonoperating (8,350) (8,350) (8,350) 0 0 0 0 0 0 0 0
Income (Expense)
Income (Loss) Before 44,043 380,914 641,156 0 0 0 0 0 0 0 0
Taxes
Income Taxes 9,142 76,184 145,751
Net Income (Loss) 34,901 304,730 495,405 0 0 0 0 0 0 0 0
Cumulative Net Income 34,901 339,631 835,036 835,036 835,036 835,036 835,036 835,036 835,036 835,036 835,036
(Loss)
Northwind Traders Sample Business Plan 40
47. Balance Sheet at end of Year One
Balance Sheet - Two Years (Quarterly)
Year 1 Year 2
Qtr 1 Qtr 2 Qtr 3 Qtr 4 Qtr 1 Qtr 2 Qtr 3 Qt
ASSETS
Current Assets
Cash 19,935
Marketable Securities 0
Accounts Receivable, Net 45,818
Inventory 0
Prepaid Expenses 835
Other 0
Total Current Assets 66,588 0 0 0 0 0 0
Long-Term Assets
Property, Plant, and Equipment 29,225
Less Accumulated Depreciation 9,185
Net Property, Plant, and Equipment 20,040 0 0 0 0 0 0
Other Long-Term Assets 0
Total Long-Term Assets 20,040 0 0 0 0 0 0
Total Assets 86,628 0 0 0 0 0 0
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Short-Term Debt 0
Current Maturities of Long-Term Debt 0
Accounts Payable 835
Income Taxes Payable 9,142
Accrued Liabilities 0
Other 0
Total Current Liabilities 9,977 0 0 0 0 0 0
Long-Term Liabilities
Long-Term Debt Less Current 0
Maturities
Deferred Income Taxes 0
Other Long-Term Liabilities 0
Total Long-Term Liabilities 0 0 0 0 0 0 0
Shareholders' Equity
Common Stock 41,750
Additional Paid-In Capital 0
Northwind Traders Sample Business Plan 41
48. Retained Earnings 34,901
Other 0
Total Shareholders' Equity 76,651 0 0 0 0 0 0
Total Liabilities and 86,628 0 0 0 0 0 0
Shareholders' Equity
Northwind Traders Sample Business Plan 42
49. Sources and Uses of Funds
Sources and Use of Funds
Number of funding rounds expected for full financing: 1
Total dollar amount being sought in
this round: $83,500
SOURCES OF FUNDS
Equity Financing:
Preferred Stock:
Common Stock:
Debt Financing:
Mortgage Loans:
Other Long-Term Loans:
Short-Term Loans:
Convertible Debt:
Investment from Principals: $41,750
USE OF FUNDS
Capital Expenditures:
Purchase of Property:
Leasehold Improvements:
Purchase of Equipment/Furniture: $29,225
Other:
Working Capital:
Purchase of Inventory:
Staff Expansion: $20,000
New Product Line Introduction:
Additional Marketing Activities: $ 34,700
Other Business Expansion Activities:
Other: Database and Web site $ 41,325
Debt Retirement:
Cash Reserve:
Northwind Traders Sample Business Plan 43
50. Sources and Use of Funds
Number of funding rounds expected for full financing: 1
Total dollar amount being sought in
this round: $83,500
SOURCES OF FUNDS
Equity Financing:
Preferred Stock:
Common Stock:
Debt Financing:
Mortgage Loans:
Other Long-Term Loans:
Short-Term Loans:
Convertible Debt:
Investment from Principals: $41,750
USE OF FUNDS
Capital Expenditures:
Purchase of Property:
Leasehold Improvements:
Purchase of Equipment/Furniture: $29,225
Other:
Working Capital:
Purchase of Inventory:
Staff Expansion: $20,000
New Product Line Introduction:
Additional Marketing Activities: $34,275
Other Business Expansion Activities:
Other: Database and Web site $41,750
Debt Retirement:
Cash Reserve:
Balance Sheet, One Year (Quarterly)
Balance Sheet - One Year (Quarterly)
Year 1
Northwind Traders Sample Business Plan 44
51. Qtr 1 Qtr 2 Qtr 3 Qtr 4
ASSETS
Current Assets
Cash 7855 210 20,768 19,935
Marketable securities 0 0 0 0
Accounts receivable, net 5600 16,800 35,890 45,818
Inventory 0 0 0 0
Prepaid expenses 400 535 835 835
Other 0 0 0 0
Total Current Assets 13,855 17,545 57,493 66,588
Long-Term Assets
Property, plant, and equipment 29,225 29,225 29,225 29,225
Less accumulated depreciation (2296) (4592) (6888) (9185)
Net property, plant, and equipment 26,929 24,633 22,337 20,040
Other long-term assets 0 0 0 0
Total Long-Term Assets 26,929 24,633 22,337 20,040
Total Assets 40,784 42,178 79,830 86,628
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Short-term debt 0 0 0 0
Current maturities of long-term debt 0 0 0 0
Accounts payable 525 640 750 835
Income taxes payable 0 0 3500 9142
Accrued liabilities 0 0 0 0
Other 0 0 0 0
Total Current Liabilities 525 640 4250 9977
Long-Term Liabilities
Long-term debt less current maturities 0 0 0 0
Deferred income taxes 0 0 0 0
Other long-term liabilities 0 0 0 0
Total Long-Term Liabilities 0 0 0 0
Shareholders' Equity
Common stock 41,750 41,750 41,750 41,750
Additional paid-in capital 0 0 0 0
Retained earnings (1,491) (212) 33,830 34,901
Other 0 0
Total Shareholders' Equity 40,259 41,538 75,580 76,651
Total Liabilities and Shareholders' Equity 40,784 42,178 79,830 86,628
Northwind Traders Sample Business Plan 45
