1. 1
TABLE OF CONTNENT
EXCUTIVE SUMMARY ......................................................................................................................................4
1. COMPANY OVERVIEW.................................................................................................................................5
1.1. COMPANY PROFILE................................................................................................................................................... 5
1.2. COMPANY HISTORY .................................................................................................................................................. 5
2. INDUSTRY OVERVIEW................................................................................................................................6
2.1.FIVE FORCES ANALYSIS.......................................................................................................................................... 6
2.1.1. Rivalry among existing firms: ........................................................................................................................7
2.1.2. Threat of new entrants:.....................................................................................................................................8
2.1.3. Threat of substitute products.........................................................................................................................8
2.1.4. Bargaining power of buyers............................................................................................................................8
2.1.5. Bargaining power of suppliers:.....................................................................................................................8
2.2. SUMMARY OF FIVE FORCES ANALYSIS .................................................................................................................... 9
3. STRATEGIC ANALYSIS.............................................................................................................................. 10
3.1. PRODUCT LEVEL......................................................................................................................................................10
3.2. BRAND LEVEL..........................................................................................................................................................10
3.3. OPERATION LEVEL..................................................................................................................................................10
3.4. SUMMARY OF STRATEGY ANALYSIS ......................................................................................................................11
4. RATIO ANALYSIS........................................................................................................................................12
4.1. OVERALL PROFITABILITY ......................................................................................................................................12
4.2. OPERATING MANAGEMENT ...................................................................................................................................14
4.2.1. Gross Profit margin & SG&A margin.........................................................................................................14
4.2.2. NOPAT margin & EBITDA margin..............................................................................................................15
4.2.3. Summary of Operating management.......................................................................................................15
4.3. INVESTMENT MANAGEMENT.................................................................................................................................15
4.3.1. Working capital management.....................................................................................................................16
4.3.2. Non-current assets management ...............................................................................................................17
4.3.3. Summary of Investment management.....................................................................................................17
4.4. FINANCIAL MANAGEMENT.....................................................................................................................................17
4.4.1. Current liabilities and short-term liquidity...........................................................................................18
4.4.2. Debt and long-term solvency........................................................................................................................19
4.4.3. Summary of Financial Management.........................................................................................................19
4.5. SUMMARY OF RATIO ANALYSIS.............................................................................................................................19
5. CASH FLOW ANALYSIS............................................................................................................................. 20
5.1. CASH FLOW STRUCTURE........................................................................................................................................20
5.2. INTERNAL CASH FLOW GENERATING ABILITY ....................................................................................................20
5.2.1. Future cash flow generating ability..........................................................................................................20
5.3. LIQUIDITY ................................................................................................................................................................21
2. 2
5.4. DIVIDEND PAYOUT ABILITY...................................................................................................................................21
5.5. SUMMARY OF CASH FLOW ANALYSIS...................................................................................................................21
6. PROSPECTIVE ANALYSIS......................................................................................................................... 22
6.1. FORECASTING..........................................................................................................................................................22
6.2. VALUATION ..............................................................................................................................................................25
6.2.1. Residual income valuation.............................................................................................................................25
6.2.2. Price multiple valuation..................................................................................................................................27
7. RECOMMENDATION .................................................................................................................................28
7.1. INVESTMENT PRINCIPLE OF PENSION FUND .....................................................................................................28
7.2. CORPORATE RISK NATURE.....................................................................................................................................28
7.3. CORPORATE COMPETENCE ...................................................................................................................................29
7.4. FUTURE GROWTH POTENTIAL .............................................................................................................................29
7.5. DIVIDEND.................................................................................................................................................................29
7.6. VALUATION ..............................................................................................................................................................29
7.7. RECOMMENDATION................................................................................................................................................29
REFERENCE......................................................................................................................................................30
APPENDIX ........................................................................................................................................................ 32
Appendix 1: Standardized Income Statement of Greggs plc. 2008-2012
(£’1000)..........................32
Appendix 2: Vertical Common Sized Income Statement of Greggs plc 2008-2012..........................32
Appendix 3: Standardized Balance Sheet of Greggs plc. 2008-2012......................................................33
Appendix 4: Standardized Income Statement of Tesco plc. 2008-2012
(£’m)....................................35
Appendix 5: Vertical Common Sized Income Statement of Tesco plc 2008-2012.............................35
Appendix 5: Standardized Balance Sheet of Tesco plc. 2008-2012.........................................................36
Appendix 6: Ratio analysis of Greggs plc. and Tesco plc. 2008-2012 .....................................................39
Appendix 7: Ratio calculations.................................................................................................................................41
Appendix 8: 5 Years' forecasted financial statements
of
Greggs
(£’000)..............................................43
Appendix 9: Words reconciliation...........................................................................................................................45
3. 3
LIST OF FIGURES
FIGURE 1: FTSE 100 INDEX OF FOOD AND DRUG RETAILER SECTOR................................................................................................... 6
FIGURE 2: UK RETIAL EXPENDITURE GROWTH YEAR-ON-YEAR 2007-2012 (%)........................................................................... 7
FIGURE 3: RETURN ON EQUITY (ROE) FOR GREGGS AND TESCO, 2008-2012..............................................................................12
FIGURE 4: ADJUSTED RETURN ON EQUITY (ROE) FOR GREGGS AND TESCO, 2008-2012...........................................................13
FIGURE 5: NET PROFIT MARGIN FOR GREGGS AND TESCO, 2008-2012..........................................................................................14
FIGURE 6: ASSETS TURNOVER OF GREGGS AND TESCO, 2008-2012 ...............................................................................................16
FIGURE 7: FINANCIAL LEVERAGE OF GREGGS AND TESCO, 2008-2012 ..........................................................................................18
FIGURE 8: SHARE PRICE OF GREGGS PLC.................................................................................................................................................28
TABLE 1: HISTORY OF GREGGS PLC............................................................................................................................................................ 5
TABLE 2: RANK OF UK BAKERY COMPANIES BASED ON THEIR STORE NUMBER.................................................................................. 7
TABLE 3: FASTEST GROWERS IN UK CRAFT BAKERY ............................................................................................................................... 7
TABLE 4: DECOMPOSITION OF ROE FOR GREGGS, 2008-2012........................................................................................................13
TABLE 5: DECOMPOSITION OF ROE FOR TESCO, 2008-2012...........................................................................................................13
TABLE 6: GROSS PROFIT MARGIN AND SG&A EXPENSES MARGIN FOR GREGGS AND TESCO, 2008-2012.................................14
TABLE 7: EBITDA MARGIN AND NOPAT EXPENSES MARGIN FOR GREGGS AND TESCO, 2008-2012.......................................15
TABLE 8: WORKING CAPITAL MANAGEMENT OF GREGGS, 2008-2012............................................................................................16
TABLE 9: NON-CURRENT ASSETS MANAGEMENT RATIOS FOR GREGGS, 2008-2012.....................................................................17
TABLE 10: CURRENT LIABILITIES AND SHORT-TERM LIQUIDITY OF GREGGS, 2008-2012 ..........................................................18
TABLE 11: DEBT AND LONG-TERM SOLVENCY OF GREGGS, 2008-2012..........................................................................................19
TABLE 12: COMPOSITION OF GREGGS'S CASH FLOW, 2010-2012....................................................................................................20
TABLE 13: CHANGES OF OPERATING WORKING CAPITAL OF GREGGS DURING 2012.......................................................................20
TABLE 14: CASH FLOW GENERATING ABILITY, 2010-2012...............................................................................................................21
TABLE 15: OPERATING CASH FLOW RATIO OF GREGGS, 2010-2012................................................................................................21
TABLE 16: DIVIDEND SUSTAINABILITY OF GREGGS, 2010-2012......................................................................................................21
TABLE 17: FORECASTED SALES GROWTH FOR GREGGS, 2013-2017 ...............................................................................................22
TABLE 18: FORECASTED COST OF SALES FOR GREGGS, 2013-2017.................................................................................................22
TABLE 19: FORECASTED DISTRBUTION AND SELLING COST FOR GREGGS, 2013-2017 ................................................................22
TABLE 20: FORECASTED ADMINISTRATIVE FOR GREGGS, 2013-2017 ............................................................................................23
TABLE 21: FORECASTED OPERATING WORKING CAPITAL MARGIN FOR GREGGS, 2013-2017 .....................................................23
TABLE 22: FORECASTED FREE CASH FLOW TO EQUITY FOR GREGGS, 2013-2017.........................................................................24
TABLE 23: GROWTH SUSTAINABILITY OF GREGGS, 2010-2012 .......................................................................................................29
4. 4
EXCUTIVE SUMMARY
• Greggs is competing on a differentiation strategy
• Integrated supply chain
• Sound brand image
• Wide ranged products with high quality
• Easily accessed stores
• New wholesaling and franchising marketCompetence
Finance
Risk
People
•
•
Opinion
5. 5
1. COMPANY OVERVIEW
1.1. Company Profile
Greggs plc is a UK-based bakery chain company founded and headquartered in Tyneside, Newcastle
in the UK in 1939, and has expanded into a dominant player in UK’s bakery industry (Covell, 2005). It
produces fresh bakery goods including a variety of sandwiches, savouries and pasties, and distributes
these products to the market through take out service, retailing, franchising and wholesales (Greggs,
2013b). The company focuses on building a strong brand image of fresh and high quality food
throughout its expansion, and meanwhile improving the overall efficiency of operational activity.
Nowadays Greggs has 1671 shops throughout the UK and approximately 20,000 employees supported
by ten regional bakeries, one savoury production unit and highly efficient self-owned distribution
channels, selling products worth £735 million in the year 2012 (ibid.). It also launched a new project
named ‘Greggs Moment’ to explore the market in coffee shop format in 2011 (Chris, 2011).
1.2. Company History
Greggs plc. started as a local bakery business in Tyneside founded by John Greggs in 1939, and began
to expand to neighbour areas after his son, Ian Greggs took over. The company experienced significant
growth in 1984, the year of Greggs’ Initial Public Offering, and 1994, the year of acquiring Allied
Bakeries Limited. The detailed history can be presented in a timeline table below.
Table 1: History of Greggs plc.
Year Event
1939 The business started as a small local bakery in Tyneside, England.
1964 Ian Greggs became the chairman of the business named Greggs.
1972 Greggs successfully expand its business outside England.
1984 Greggs hired Mike Darrington as a new managing director and launched its initial public offerings.
1994 Greggs acquired Allied Bakeries Limited, adding Bakers Oven to its brand.
2003 Greggs opened two new stores in Belgium.
2008 Share price dropped 25.38% during financial crisis.
2011 Greggs opened ‘Greggs Moment’ shops.
Source: International Directory of Company Histories, 2005.
6. 6
2. INDUSTRY OVERVIEW
According to FTSE (2012), Greggs is classified into food and drug retailer sector, which includes
supermarket, chain stores and drug stores etc. The economic downturn and high unemployment rate
has significantly hurt sales revenue and generated fierce price competition. Given the weak economy,
the sector has a compound annual growth rate (CAGR) of 3.5% during previous years (Datamonitor,
2010), presenting a slight growth under economy downturn. However, for food industry, the extent of
damage is relatively small because the demand of food and general goods is income-inelastic. Further
evidence is shown in figure 1. The past performance of index and FTSE 100 of this sector illustrates
that this sector’s share price has a mild fluctuation and highly correlates with whole market index.
Figure 1: FTSE 100 index of food and drug retailer sector
Source: Yahoo Finance
As a bakery corporation, Greggs is listed in the London Stock Exchange and categorized as a food &
drug retailer. The UK food & drug retailer sector is full of numerous companies with fierce
competitions. While some large and lucrative companies expanded rapidly, others underperformed the
market or even went to bankrupt. So this section will analyze Greggs’s current market position using
Porter’s Five Forces Analysis. To provide a more precise analysis, we narrow the industry analysis to
bakery industry.
2.1.Five forces analysis
Five Forces Analysis offers an effective way to analyze the competitive condition of an industry in
terms of rivalry among existing firms, threat of new entrants, threat of substitutes, bargaining power
of buyers and bargaining power of suppliers (Porter, 1979). These factors determine the capacity for a
7. 7
firm to earn abnormal profits in its industry.
2.1.1. Rivalry among existing firms:
There is a strong competition among existing firms, especially comes from the increasing pressure
from craft bakeries and supermarkets. The figure 2 implicitly indicates a slowdown of market growth
which might be explained by market saturation. To survive and remain competitive, it is critical for
Greggs to attract and retain customers for further development.
Figure 2: UK retial expenditure growth year-on-year 2007-2012 (%)
Source: Verdict Research
Within bakery industry, tables blew show that Greggs has expanded rapidly and soon dominated
bakery market with the most stores, followed by Costa and Subway. However, competition has
increasingly come from supermarkets such as Tesco and Sainsbury. With widely distributed stores and
low priced bakery products, they have become major players in bakery industry. Therefore, it suggests
higher pressure in traditional bakery firms and severer price competition (Palepu, Healy & Peek
2010).
Table 2: Rank of UK bakery companies based on their store number
Rank Company Store numbers in 2013
1 Greggs 1671
2 Costa 1552
3 Subway 1483
Source: British Baker
Table 3: Fastest growers in UK craft bakery
Rank Company Outlets in 2013 Year-on-year increase
1 Costa 1552 200
2 Greggs 1671 100
3.60% 3.85% 3.85%
3.35% 3.30% 3.30%3.60%
-0.20%
-4.30%
0.20%
-0.80% -0.50%
3.60%
1.60%
-0.40%
1.40% 1.10% 1.20%
-5.00%
-4.00%
-3.00%
-2.00%
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
2007 2008 2009 2010 2011 2012
Food & grocery Non-food Total retail
8. 8
3 Subway 1483 59
Source: British Baker
2.1.2. Threat of new entrants:
Threat from new entrants is considered to be moderate from the following two aspects. Although the
entry barrier of bakery industry is rather low, Greggs’s economy of scale, well established distribution
channel, and good relationship with suppliers made it difficult for the new entrants to obtain a certain
market share. However, certain threat comes from existing food firms who are attracted by high
profitability and likely to enter bakery market. Like McDonald’s established McCafé, other food firms,
such as KFC, Pizza hot, have the potential to be new entrants.
2.1.3. Threat of substitute products
Greggs faces high level of threat of substitute products. Affected by the globalization, consumers are
willing to try new things and change their daily foods. For example, cheap and tasty Chinese, Japanese
and Mexican foods are getting favored. Given the fact of low switching cost in the food industry, it is
crucial for Greggs to take corresponding measures.
2.1.4. Bargaining power of buyers
As a result of customers’ high price sensitivity and low switching costs, the bargaining power of
buyers in bakery market is high. With an increasingly acute perception of price, customers spend less
of the disposable income in recent years (Trading Economics, 2013). The situation is worsen by the
economic downturn, which made customers more cautious about their shrinking disposable income.
2.1.5. Bargaining power of suppliers:
The bargaining power of suppliers is relatively low. The major materials Greggs need are indifferent
from individual households, and there are plenty of suppliers in the market. Additionally, the large
volume of purchase by Greggs allows it to have a better bargaining position over their suppliers.
10. 10
3. STRATEGIC ANALYSIS
Greggs competes on the basis of differentiation by offering high-quality, fresh food at great value
prices, and operating an integrated supply chain from production through distribution to point of sale.
From customers’ perspective, they tend to be highly price sensitive and prefer conveniently accessible
stores as well as take away and processed food. To assess if the strategy fulfill customers’ needs, the
strategy will be analyzed in product level, brand level and operation level.
3.1. Product level
Developing product ranges
Greggs is continuously developing their product ranges. In addition to traditional bakeries, Greggs
now provides breakfasts and low calories choices to meet the increasing needs for late breakfast and
healthy living style (Greggs, 2012).
3.2. Brand level
Building brand images
As with promotion, Greggs spread its advertising channel into online website, which drove its
promotion success. From service aspect, Greggs managed to build an image of comfortable
environment along with good quality of product in Greggs Moment and Bakery Oven, focusing on
pleasant customer experience (ibid.).
Corporate Social Responsibility (CSR)
Greggs has long-standing commitment to CSR and considers it as the core of business operation.
Concerned about the safety and quality, Greggs has removed any artificial chemical additives from its
products. In addition, Greggs is serving more than two million free breakfasts to disadvantaged
primary school children each year (ibid.).
3.3. Operation level
Expanding stores location
Not only Greggs but also Subway and Costa are moving away from high streets. One reason is that
costs for opening new stores in high streets are soaring. While another prior concern is that customers’
preferences have changed from city center to nearby stores. Hence, Greggs is making their shops more
accessible and comfortable.
Exploring new markets
Greggs is now successfully working together with Iceland and Moto which succeeds in expanding its
profits sources. A range of frozen products in Greggs branded cabinets are traded in Iceland stores
(ibid.). Furthermore, Greggs Moment is aimed to derive shares from increasing coffee market and
exploring the benefits from Greggs’ brand image.
11. 11
Integrating supply chain
Greggs’ supply chain is vertical integrated as both a baker and a retailer, from production through
distribution to point of sale. Setting distribution center in certain areas is one of the core expansion
strategies. This ensures the efficiency of Greggs’ operation and an effective cost-saving scheme.
3.4. Summary of Strategy analysis
12. 12
4. RATIO ANALYSIS
Why Tesco
Greggs mainly has two types of major competitors: bakery and coffee (Costa, Subway, Starbucks) and
chain stores (Tesco, Sainsbury’s). It is complicated to choose an ideally comparable firm as a
benchmark for financial analysis purpose. Costa and Subway, same as other craft bakeries, are
essentially comparable to Greggs in a number of ways. However, they are all private companies which
renders the detailed financial analysis impossible because of insufficient information disclosures. As
with Starbucks, they are US-based public companies with international operations while Greggs are
solely operating in UK, which makes ratio comparison irrelevant because Starbucks’ statistics
indicates its global performance while Greggs’ only represents UK’s performance. Therefore, we
choose a UK-based retailer Tesco as our benchmark for financial analysis which can be justified on the
ground that Tesco is a market leader in food & drug retailers sector in UK and its bakery and other
food products present major pressure on Greggs’ products, especially easily accessed Tesco Express.
Nonetheless, to achieve an objective comparison, variations in specific business models are taken into
considerations in the analysis below.
As a fundamental work for further probing, forecasting and evaluating, ratio analysis will be
conducted in four main aspects: overall profitability, operating management, investment management
and financial management (Palepu et al, 2010). In each of these dimensions, ratios of previous years
and among peer groups will be compared. Although ratio analysis may not reach a final decision, it
does give us a brief understanding of Greggs in numerical form and may assist the final investment
choice.
4.1. Overall profitability
Widely used by investors, return on equity (ROE) ratio indicates a firm’s profitability by measuring
how much profit a firm can generate with the funds invested by the firm’s shareholders. The higher
ratio means more efficient the firm’s management is and the better profit generating ability. In general,
ROE between 15% and 20% are considered desirable for most industries. As Figure 3 shows it is
reasonable to state that Greggs in general maintains an acceptable level of ROE through the five years
with an average of 21.17%, which above the benchmark company Tesco.
Figure 3: Return on equity (ROE) for Greggs and Tesco, 2008-2012
23.05% 20.93% 21.53% 22.43%
17.89%
17.94% 16.57% 15.91% 16.07% 15.81%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
2008 2009 2010 2011 2012
Greggs
Tesco
13. 13
Both of the two firms’ ROE declined in 2008. This might be the result of the financial crisis in 2008.
Greggs seemed to be better than Tesco in dealing with the economic downturn and its ROE recovered
soon in 2010. However, an abnormal drop occurred in 2012 with sharp decrease from 22.43% to
17.89%. Further analysis from the annual report of Greggs shows that the ROE in 2011 was not fully
contributed by operating activities, it contained the income and expenses come from the revaluation of
pension. If excluded, the adjusted ROE in 2011 would be 19.66%. As Figure 4 displays, adjusted ROE
of Greggs showed a steady down turn since 2010 while that of Tesco remained at a stable level with
mild fluctuations.
Figure 4: Adjusted return on equity (ROE) for Greggs and Tesco, 2008-2012
While Tesco was appreciated with stable performance and profitability, Greggs gained advantage over
the magnitude of ROE throughout the five years. By decomposing the ROE into net profit margin,
asset turnover and financial leverage as displayed in table 4 and 5, we find that the higher ROE of
Greggs was mainly driven by the superior net profit margin and asset turnover, which meant Greggs
was more capable to retain profit from sales and more efficient in utilizing asset base. Although Tesco
benefited from aggressive financial management, a strong ROE is certainly a solid signal that Greggs
has better profitability.
Table 4: Decomposition of ROE for Greggs, 2008-2012
2011 is after adjustment 2012 2011* 2010 2009 2008
Net profit margin 5.52% 5.56% 5.73% 5.22% 5.43%
*Asset turnover 2.24 2.27 2.33 2.36 2.51
=ROA 12.35% 12.63% 13.33% 12.30% 13.61%
*Financial leverage 1.45 1.56 1.61 1.70 1.69
=ROE 17.89% 19.66% 21.53% 20.93% 23.05%
Table 5: Decomposition of ROE for Tesco, 2008-2012
2012 2011 2010 2009 2008
Net profit margin 4.33% 4.38% 4.10% 3.97% 4.50%
*Asset turnover 1.28 1.29 1.24 1.18 1.57
=ROA 5.54% 5.66% 5.08% 4.69% 7.06%
*Financial leverage 2.85 2.84 3.13 3.53 2.54
ROE 15.81% 16.07% 15.91% 16.57% 17.94%
23.05% 20.93% 21.53%
19.66%
17.89%
17.94%
16.57% 15.91% 16.07% 15.81%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
2008 2009 2010 2011 2012
Greggs
Tesco
14. 14
The following sections will mainly focus on the decomposition of ROE in terms of operating
management, investment management and financial management.
4.2. Operating management
Given the net operating profit margin (Figure 5), further decomposition allows analyst to assess
operating management effectiveness of firms (Palepu et al, 2010). Widely used as an analytical tool,
the common sized income statement (Appendix 2) displays all items as a percentage of sales revenue,
which makes it possible to compare those margins of a firm over time and with peer firms. Several
ratios allow us to investigate why these two firms have distinct net profit margin related to operating
management.
Figure 5: Net profit margin for Greggs and Tesco, 2008-2012
4.2.1. Gross Profit margin & SG&A margin
The gross profit margin is an indication of a firm’s financial health by revealing the proportion of
money left after accounting for the cost of goods sold (ibid.). Table 6 shows that both the gross profit
margin and SG&A margin of Greggs were much higher than that of Tesco. Greggs, a baking firm, has
relatively low cost of goods mainly generated by raw materials, while Tesco, a supermarket, directly
purchases and sells finished products to customers. As with SG&A margin, Greggs has been
undertaking expansion strategy in recent several years, which certainly generated a large amount of
SG&A expenses. For instance, it opened increase 100 new bakeries in 2012 and established ‘Greggs
The Moment’ (Greggs, 2012). Despite this, Greggs continuously reduced its SG&A expenses by a
total of £10 million over last three years and targeted to cut another £5 million down in next 2 years
(ibid.) Tesco usually shared SG&A expenses with suppliers. Therefore, the big gap of two margins
should not be surprising and problematic.
Table 6: Gross profit margin and SG&A expenses margin for Greggs and Tesco, 2008-2012
2012 2011 2010 2009 2008
Gross profit margin
Greggs 61.10% 61.09% 61.85% 61.67% 61.76%
Tesco 7.94% 8.30% 8.10% 7.76% 7.67%
SG&A expenses margin
Greggs 53.84% 53.85% 53.95% 54.31% 55.30%
Tesco 2.58% 2.75% 2.68% 2.32% 2.17%
5.43% 5.22%
5.73% 5.56% 5.52%
4.50%
3.97% 4.10% 4.38% 4.33%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
2008 2009 2010 2011 2012
Greggs
Tesco
15. 15
4.2.2. NOPAT margin & EBITDA margin
By netting out cost effects, NOPAT margin and EBITDA margin can reflect a firm’s operating
performance. From Table7 we see that Greggs’s NOPAT margin and EBITDA margin worsened
between 2011 and 2012 in the presence of declined customer footfalls and like-for-like sales
mentioned previously, but still higher than TESCO. The bigger difference between EBITDA margins
compared with NOPAT margins indicates that the noncash operating expense of Greggs has more
significant impact on operating income, which may also reflects to some extent the expansion strategy
that requires more non-current assets. Given the similar NOPAT margins, Greggs has advantage over
the net profit margin. Therefore, although Greggs has suffered declining profit in recent years, we still
have strong ground to expect its operating performance will be improved in the foreseeable future.
Table 7: EBITDA margin and NOPAT expenses margin for Greggs and Tesco, 2008-2012
2012 2011 2010 2009 2008
EBITDA margin
Greggs 11.75% 13.02% 12.30% 11.51% 11.88%
Tesco 8.24% 8.59% 8.51% 8.09% 8.00%
NOPAT margin
Greggs 5.52% 6.34% 5.71% 5.19% 5.33%
Tesco 4.61% 4.80% 4.51% 4.46% 4.60%
4.2.3. Summary of Operating management
4.2. Operating management:
4.2.1. Gross Profit margin & SG&A margin
4.2.2. NOPAT margin & EBITDA margin
4.3. Investment management
Asset turnover is a fundamental factor composing a company return equity. It is of great importance in
assessing Greggs’ performance since Greggs is a retail chain giant that requires huge amount of
operating capital and non-current asset investment. As Figure 6 indicates, asset turnover of Greggs
was almost doubling to that of Tesco, which contributes a sound profit generating ability of Greggs.
Yet, following an obvious drop in 2009 because of the effect of financial crisis, the asset turnover of
Greggs fell slightly every year. By contrast, Tesco’s asset turnover rebounded in 2010 and remained on
a constant level ever since. Unfavorable sales data due to intense consumer spending budget and
declining footfalls may explain the upsetting trend of asset turnover in Greggs to some extent.
However, the fact that its major competitor Tesco has a steady asset turnover could not be ignored.
This brings up the necessity to dig more of Greggs’s investment management performance by
analyzing working capital management and non-current assets management separately.
16. 16
Figure 6: Assets turnover of Greggs and Tesco, 2008-2012
4.3.1. Working capital management
Effective working capital management ability is essential for a firm to maintain sufficient amount of
cash meeting its short-term debt obligations and operating expense. Operating working capital
turnover is an effective indicator of a firm’s ability in such area. As a leading firm in food retail
industry, Greggs holds a negative operating working capital since its products can be sold quickly
even before the cost of materials are paid (Table 8). Low level of operating working capital turnover
shows Greggs’s managerial efficiency. The turnover is lowed on a yearly base and reached an
abnormal low level of -21.08 in 2012. Detailed analysis of such phenomenon will be given by
assessing the trade receivables, inventories and trade payables separately.
Table 8: Working capital management of Greggs, 2008-2012
2012 2011 2010 2009 2008
Operating working capital turnover -21.08 -15.42 -15.28 -13.61 -16.07
Trade receivables turnover 27.29 33.12 29.69 31.04 27.68
Inventories turnover 16.18 19.11 21.26 21.23 19.77
Trade payables turnover 3.97 3.67 3.6 3.52 3.83
4.3.1.1. Trade receivables turnover
Trade receivables turnover is calculated by dividing sales by trade receivables. The higher the rate, the
better it shows a firm’s ability to generate liquid revenue. Greggs enjoyed a decline in 2012 but it was
not crucial since the turnover rate of the firm fluctuated every year on a regular base, which might be a
result of different liability due date.
4.3.1.2. Inventories turnover
Inventories turnover derived from cost of sales over inventories. Low turnover rate indicates bad
performance because of excess inventory reserve. The rate of Greggs declined steadily in the past
years and enjoyed a sharp downturn in 2012. This may partly be blamed to the bad weather as Greggs
2.51
2.36 2.33 2.27 2.24
1.57
1.18 1.24 1.29 1.28
0
0.5
1
1.5
2
2.5
3
2008 2009 2010 2011 2012
Greggs
Tesco
17. 17
claims (Greggs, 2012), but it also indicates Greggs’s weakness in optimizing its supply chain
management.
4.3.1.3. Trade payables turnover
Trade payables turnover is calculated by dividing cost of sales by trade payables. The higher the rate,
the better it indicates a company’s ability to finance itself by purchasing on credit. The turnover of
Greggs reached the peak of 3.97 representing a positive sign. This may partly due to the increased
purchasing base as a result of its expansion plan. Yet, potential risks exist if the company continues to
rely on huge amount of trade credits.
4.3.2. Non-current assets management
The ability to utilize non-current assets is of major concern when assessing a firm’s investment
management performance. Though the Net non-current asset turnover of Greggs is generally higher
than that of Tesco, the rate of Greggs fell since 2009 and remained at a low level. Property, plant, and
equipment (PP&E) are major components of non-current assets. Further analysis of PP&E turnover
indicates a similar trend. This could be roughly explained by Greggs’s bold expansion plan, with 100
new shops opened in 2012 and huge amount of capital investment in savory manufacturing plant.
Therefore, although the ratios indicate an unfavorable performance of Greggs, the situation may be
improved if the investment in non-current asset ceases and begins to generate profit in the future.
Table 9: Non-current assets management ratios for Greggs, 2008-2012
2012 2011 2010 2009 2008
Net non-current assets turnover 2.92 3 3.2 3.51 3.23
PP&E turnover 2.78 2.77 2.93 3.12 2.98
4.3.3. Summary of Investment management
4.3. Investment management:
Asset turnover
4.3.1 Working capital management:
Operating working capital turnover
4.3.1.1 Trade receivables turnover
4.3.1.2 Inventories turnover
4.3.1.3 Trade payables turnover
4.3.2 Non-current assets management:
Non-current asset turnover
PP&E turnover
4.4. Financial management
Financial leverage measures a firm’s total debt to equity ratio. High financial leverage can benefit firm
by increasing its profit-generating base apart from equity. However, high leverage may also imply
18. 18
high risk. Although not held as a general concept, the optimal level of financing structure can be
achieved when cost of liabilities equals cost of equity. In Greggs’s case, the financial leverage is
almost 50% lower than that of Tesco’s and reduced gradually (Figure 7). This reflects Greggs has a
rather lowly leveraged structure and a potential to an even lower level.
Figure 7: Financial leverage of Greggs and Tesco, 2008-2012
4.4.1. Current liabilities and short-term liquidity
As retail firms, both Greggs and Tesco capture the industry’s characteristic of high turnover rates and
thus have high short term liabilities. Greggs has overall smaller percentage of short-term liabilities as
compared to Tesco, but its liquidity risk tends to increase as explained in the following sections.
Table 10: Current liabilities and short-term liquidity of Greggs, 2008-2012
2012 2011 2010 2009 2008
Current ratio 80.53% 68.54% 74.77% 83.13% 53.13%
Quick ratio 58.30% 50.90% 59.45% 68.54% 36.69%
Cash ratio 24.40% 24.73% 30.68% 42.50% 6.00%
4.4.1.1. Current ratio
The current ratio of Greggs is in general below one, which may indicate high risk, but as explained
above, Greggs as a food retailed can afford such kind of risk. In fact, its upward rising trend may
further its liquid credit.
4.4.1.2. Quick ratio
By excluding inventory in calculation, rising quick ratio of Greggs further proves its effort in
improving the ability to afford short-term debt.
4.4.1.3. Cash ratio
Cash ratio uses only cash and marketable securities as numerator. Decreasing level of cash ratio
compared to quick ratio used above implies Greggs has increasing amount of trade receivables and
1.69 1.7 1.61 1.56 1.45
2.54
3.53
3.13
2.84 2.85
0
0.5
1
1.5
2
2.5
3
3.5
4
2008 2009 2010 2011 2012
Greggs
Tesco
19. 19
potential risk if the trade receivables cannot be cashed.
4.4.2. Debt and long-term solvency
The choice of debt financing also influences a firm’s financial leverage. Low and decreasing liabilities
to equity ratio indicates Greggs is not favoring liabilities and thereby has low long-term solvency
problem. It is critical to mention that Greggs carries a distinct feature, as compared to Tesco, that it has
no debt. And thereby its debt to equity ratio is amounted to zero. Although it is firm’s own choice to
raise debt or not, and firm’s without debt such as Apple can also perform well, it is held that generally
certain amount of debt is beneficial. Additionally, given the fact that Greggs is in a growing phase
requiring huge amount of investment, certain cheaper debt financing can ease the company’s cash flow
problem.
Table 11: Debt and long-term solvency of Greggs, 2008-2012
2012 2011 2010 2009 2008
Liabilities to equity ratio 44.78% 55.76% 61.48% 70.15% 69.27%
Debt to equity ratio 0 0 0 0 0
4.4.3. Summary of Financial Management
4.4. Financial management
4.4.1 current liabilities and short-term liquidity
4.4.1.1 Current ratio
4.4.1.2 Quick ratio
4.4.1.3 Cash ratio
4.4.2 Debt and long-term solvency
Liabilities to equity ratio
Debt to equity ratio
4.5. Summary of Ratio Analysis
4.2. Operating management:
4.3. Investment management:
4.4. Financial management
Overall performance
20. 20
5. CASH FLOW ANALYSIS
While ratio analysis emphases on income statement and balance sheet of Greggs, cash flow analysis
gives investors better understandings of Greggs’s investing, operating and financing performance and
policies.
5.1. Cash flow structure
Table 12 illustrates the composition of Greggs’ cash inflow and outflow. During past 3 years, its
operating activity provided dominant cash inflow while most cash outflow was related to investment
activities, indicating that Greggs is undertaking vast long-term investment through internal financing.
Table 12: Composition of Greggs's cash flow, 2010-2012
Cash inflow 2012 2011 2010
Operating activity 70,013,000 88,112,000 77,826,000
Investing activity 5,112,000 3,339,000 973,000
Financing activity 3,624,000 3,266,000 783,000
Cash outflow
Operating activity -13,435,000 -14,334,000 -15,814,000
Investing activity -46,035,000 -62,882,000 -47,672,000
Financing activity -19,406,000 -18,843,000 -29,925,000
5.2. Internal cash flow generating ability
Benefited from its growing revenue and industry-leading turnover, Greggs keeps a strong cash flow
from operating activity. However, compared to 2011, cash flow from operation declined shapely from
£73,778,000 to £56,578,000 during 2012, which is mainly attributed to undervaluation of pension
amounted to £9,665,000 (Greggs, 2011) and an increase of operating working capital by £10,614,000.
The significant increase of operating working capital was mainly resulted from the unexpected bad
weather and the economy depression, which was reflected in below table.
Table 13: Changes of operating working capital of Greggs during 2012
2012 2011 Changes
Trade Receivables 26,917,000 21,165,000 5,752,000
Inventories 17,658,000 14,274,000 3,384,000
Trade Payables 71,955,000 74,304,000 2,349,000
5.2.1. Future cash flow generating ability
The steady trade payable/ sales ratio and close cooperation with business partners allow Greggs to
realize sales in cash while credit its purchase of raw material. Besides, the industry-leading asset
turnover and newly opened stores ensure Greggs to continue operation activities and pay off accounts
payable. Hence, it is reasonable to believe that Greggs would have strong cash position in future.
21. 21
Table 14: Cash flow generating ability, 2010-2012
2012 2011 2010
Net non-current assets turnover 2.92 3.00 3.20
Trade payable/sales ratio 9.80% 10.60% 10.61%
5.3. Liquidity
Since Greggs has no debt or any interest bearing liability, there is no long-term liquidity risk or
financial distress. In short-term, given that the operating cash flow ratios in table 14 are all less than 1,
Greggs’s operating cash flow is insufficient to cover short-term payment, which suggests a potential
short-term liquidity risk if the sales and turnover stagnates.
Table 15: Operating cash flow ratio of Greggs, 2010-2012
2012 2011 2010
Operating cash flow ratio 0.71 0.91 0.80
5.4. Dividend payout ability
As an important indicator for pension fund, the dividend coverage ratio measures whether a company's
operating cash flows are sufficient to meet dividends. In practice, investors usually can enjoy a solid
dividend income to support post-employment life if the dividend coverage ratio is above 2 or 3. From
table 16, Greggs has sound dividend payments during past years with dividend coverage ratios all
above 3. Additionally, the growing dividend per share also indicates a progressive dividend policy of
Greggs, which exactly meets our investment requirement.
Table 16: Dividend sustainability of Greggs, 2010-2012
2012 2011 2010
Dividend coverage ratio 2.92 4.03 3.63
Dividend per share 19.5pence 19.3pence 18.2pence
5.5. Summary of Cash Flow Analysis
5.1. Cash flow structure
5.2. Internal cash flow generating ability
5.3. Liquidity
5.4. Dividend payout ability
22. 22
6. PROSPECTIVE ANALYSIS
Prospective analysis is forward-looking process consisting of forecasting and valuation (Plepu, Healy
& Peek, 2010). Below we summarize the steps to forecast important items related with income
statement,balance sheet, and cash flows, following by detailed valuation.
6.1. Forecasting
Sales growth
While like-for-like sale was 4% lower in the first 11 weeks of 2013, total sales grew by 4.2%,
primarily due to the good performance of newly opened wholesale business. Considering the emerging
business and challenging background, sales in 2013 is assumed to increase by 4.5%. Overall, the
projection in table 17 shows a moderate improvement in growth of sales revenue during 2013 to 2015,
when economy recovers. Thereafter, it is reasonable to assume that growth rate of sales will keep
constant at 6% which is the average growth rate in Europe.
Table 17: Forecasted sales growth for Greggs, 2013-2017
F2013 F2014 F2015 F2016 F2017
Sales growth rate 4.50% 5.00% 6.00% 6.00% 6.00%
Cost of sales
The percentage of cost of sales to revenue was stable in a range from 38.15% to 38.91% in the
common size income statement. However, the latest financial report of Greggs indicates that the gross
margin will decline owing to the high commodity inflation and low margin of wholesaling business.
Thus, table 18 predicts that the cost of sales will increase to 39% and keep constant in the following
years.
Table 18: Forecasted cost of sales for Greggs, 2013-2017
F2013 F2014 F2015 F2016 F2017
Cost of sales -39.00% -39.00% -39.00% -39.00% -39.00%
Distribution and selling cost
The historical percentage of distribution and selling cost to revenue was stable in a range from 48.50%
to 49.29% in the common-sized income statement. However, because Greggs regards quality logistics
as its competitive advantage to provide fresh products, distribution and selling cost is believed to
slightly increase to 49% of revenue and remain constant (Table 19).
Table 19: Forecasted distribution and selling cost for Greggs, 2013-2017
F2013 F2014 F2015 F2016 F2017
Distribution and selling costs -48.87% -49.00% -49.00% -49.00% -49.00%
23. 23
Administrative expenses
Benefited from efficiency of supply chain, Greggs continuously reduced its administrative expenses
during the past 5 years. Administrative cost is estimated in table 20 as percentage of administrative
cost to revenue using three years moving average.
Table 20: Forecasted administrative for Greggs, 2013-2017
F2013 F2014 F2015 F2016 F2017
Administration cost -4.99% -4.84% -4.79% -4.87% -4.83%
Other income
Other income is caused by closure of bakery. It is assumed that there will be no closure of bakery in
the future 5 years. So other income will be 0.
Finance income
Finance income is caused by bank balance and foreign exchange gains. This small figure is negligible,
so it is assumed to be constant at £49,000 after 2012.
Tax rate
The corporate effective tax rate was 24% in 2012 and is assumed to remain unchanged.
Working capital margin
While working capital margin is stable before 2012, it increased significantly to 4.7% in 2012, leading
to a sharp decline of operating cash flow. Despite this, Greggs is capable to increase trade payables
and reduce trade receivables because of the admired reputation and strong bargaining power.
Therefore, Greggs’s working capital margin is considered to gradually revert to the mean ratio of 6.5%,
which is shown in table 21.
Table 21: Forecasted operating working capital margin for Greggs, 2013-2017
F2013 F2014 F2015 F2016 F2017
Operating working capital margin -5.00% -5.50% -6.00% -6.50% -6.50%
Property, plant and equipment (PPE)
PPE of Greggs is directly related to number of stores. The PPE per store of past five years is averaged
at£157,000/store which will be used for future PPE forecasting. The latest financial report suggests
that Greggs will open about 60 stores annually. Hence, the PPE of Greggs is forecasted as the product
of the averaged PPE per store and number of stores (see details in Appendix 8).
Debt
As Greggs is an all equity-financed company, Greggs will not raise debt as before.
24. 24
Cash flow forecasts
Once income statement and balance sheet are forecasted, we can derive free cash flow to equity by
adjusting from operating activity and investing activity. Details are shown in Table 22.
Table 22: Forecasted free cash flow to equity for Greggs, 2013-2017
F2013 F2014 F2015 F2016 F2017
Net profit 41,688 43,893 46,827 49,076 52,300
Less Change in Working Capital
(cash excluded)
3,538 5,949 6,931 7,603 3,532
Add Depreciation 33 33 33 33 33
Less Change in non-current assets
(investment activity)
(7,510) (9,420) (9,420) (9,420) (9,420)
Cash flow to Equity 37,749 40,454 44,371 47,293 46,444
27. 27
6.2.2. Price multiple valuation
P/E ratio is a simplified indicator of a company’s value. It is defined as market price per share
divided by annual earnings per share. Generally speaking, companies with P/E higher than 17
are overvalued and those with P/E lower than 10 are undervalued. However, P/E of different
industries may vary due to different natures. Companies within the same industry generally
hold similar P/E unless abnormal operating failure occurs or high future growth is expected.
The average P/E of Food and Drug retailer sector is 11.17. Greggs has a close ratio amounted
to 11.91. This indicates that Greggs’s stock price is fairly valued compared to its peers.
However, as Greggs has been expanding and investing substantially, it is reasonable to expect
that the P/E ratio of Greggs has a high possibility to grow in the future. In other words,
Greggs is to some extent undervalued, which confirms the forecast by residual income model.
28. 28
7. RECOMMENDATION
In the last part, we would give investment recommendation for pension fund managers
according to previous analysis.
7.1. Investment Principle of Pension Fund
Pension fund is an assets pool which aims to generate stable growth over the long term, and
provide pensions for investors to support their post-employment life. Because investors would
lose their major income from working after retirement, they cannot bear much loss from
investment. Hence, fund managers must be prudential when making investment decisions,
here, we recommend to invest in firms with low risk and relatively stable returns, especially
firms with stable value and large capitalization.
7.2. Corporate risk nature
With respect to business nature, compared with other industry, demand of food is relatively
income-inelastic, thus, the continuing economic depression would not greatly harm Greggs’
ongoing operation. As with share price performance, Greggs’ share price was very stable
during these years compared with the market index, with β=0.53, its share price has ranged
from 400 pence to 550 pence since 2010 and kept a growing trend. The trend line also
reconciles with the previous valuation result, indicating the undervalued share price.
Furthermore, the no-debt capital structure results in no bankruptcy risk of Greggs.
Figure 8: Share price of Greggs plc.
Source: Yahoo finance
29. 29
7.3. Corporate Competence
Though the five forces analysis indicates that Greggs is facing fierce competition in bakery
market, it adopts differentiation strategy to be specialized in bakery making, offering high
quality fresh products. From the previous financial analysis, it can be concluded that Greggs
has competitive advantage in its differentiation strategy. Greggs has sound brand, profitable
products, industry leading turnover and excellent working capital management (negative
operating working capital), contributing to its growing revenue and strong cash flow
generation when competing with competitors.
7.4. Future Growth Potential
Firstly, the expanding wholesaling and franchising business strongly supported Greggs
revenue growth during past years, and will account for more and more weight of Greggs’
income in future years. Secondly, Greggs plans to open about 60 new stores and refurbish
over 100 stores in future, presenting potential growth opportunity in bakery retail business.
7.5. Dividend
Pension fund values dividend income more than short-term capital gain and Greggs claims a
progressive dividend policy, with an average 7.5% increase per year. As table 23 shows,
sufficient dividend coverage ratio and increasing dividend payment guarantees the dividend
payout will continue in future.
Table 23: Growth sustainability of Greggs, 2010-2012
2012 2011 2010
Dividend payout ratio 0.48 0.41 0.45
Dividend per share 19.5pence 19.3pence 18.2pence
Divided coverage ratio 2.90 4.00 3.60
7.6. Valuation
The result of valuation part illustrates that Greggs’ share price is underpriced in market and
the share price may eventually increase to reflect its true value.
7.7. Recommendation
Though the fact that Greggs is small cap company which may not fit our investment purpose,
with low risk, stable growth and progressive dividend payout, combined with the undervalued
share price, Greggs shows upward growth prospective. Thus, we recommend to BUY and
HOLD Greggs shares.
30. 30
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32. 32
APPENDIX
Appendix 1: Standardized Income Statement of Greggs plc. 2008-2012 (£’1000)
2012 2011 2010 2009 2008
Sales 734,502 701,088 662,326 658,186 628,198
Cost of Sales -285,748 -272,778 -252,651 -252,284 -240,200
Gross Profit 448,754 428,310 409,675 405,902 387,998
SG&A
Distribution and selling costs -362,067 -342,641 -321,261 -321,686 -306,573
Administrative expenses -33,394 -34,903 -36,049 -35,783 -40,845
-395,461 -377,544 -357,310 -357,469 -347,418
Other income 0 9,665 0 0 8,033
Operating profit 53,293 60,431 52,365 48,433 48,613
Net interest 49 69 158 346 857
Profit before tax 53,342 60,500 52,523 48,779 49,470
Income tax -12,775 -15,997 -14,589 -14,405 -15,375
Net Profit 40,567 44,503 37,934 34,374 34,095
Appendix 2: Vertical Common Sized Income Statement of Greggs plc 2008-2012
2012 2011 2010 2009 2008
Sales 100.00% 100.00% 100.00% 100.00% 100.00%
Cost of Sales -38.90% -38.91% -38.15% -38.33% -38.24%
Gross Profit 61.10% 61.09% 61.85% 61.67% 61.76%
SG&A
Distribution and selling costs -49.29% -48.87% -48.50% -48.87% -48.80%
Administrative expenses -4.55% -4.98% -5.44% -5.44% -6.50%
-53.84% -53.85% -53.95% -54.31% -55.30%
Other income 0.00% 1.38% 0.00% 0.00% 1.28%
Operating profit 7.26% 8.62% 7.91% 7.36% 7.74%
Net interest 0.01% 0.01% 0.02% 0.05% 0.14%
Profit before tax 7.26% 8.63% 7.93% 7.41% 7.87%
Income tax -1.74% -2.28% -2.20% -2.19% -2.45%
Net Profit 5.52% 6.35% 5.73% 5.22% 5.43%
44. 44
5 Years' Partially Forecasted Balance Sheet of Greggs (£’000)
Inputs 2010 2011 2012 F2013 F2014 F2015 F2016 F2017
Sales 662,326 701,088 734,502 767,555 805,932 854,288 905,546 959,878
Operating working capital/sales ratio -6.55% -6.48% -4.74% -5.00% -5.50% -6.00% -6.50% -6.50%
PPE/store number 152 161 158 157 157 157 157 157
Store number 1487 1571 1671 1731 1791 1851 1911 1971
Outputs
Operating working capital -43,354 -45,454 -34,840 -38,378 -44,326 -51,257 -58,860 -62,392
PP&E 226,150 253,264 264,257 271,767 281,187 290,607 300,027 309,447
5 Years' Partially Forcasted cash flow statement of Greggs (£’000)
F2013 F2014 F2015 F2016 F2017
Net profit 41,688 43,893 46,827 49,076 52,300
Less Finance income 49 49 49 49 49
NOPAT 41,639 43,844 46,778 49,027 52,251
Change in Working Capital (cash excluded) (3,538) (5,949) (6,931) (7,603) (3,532)
Change in non current assets (Depreciation adjusted) 7,510 9,420 9,420 9,420 9,420
Cash flow to Equity 37,716 40,421 44,338 47,260 46,411
45. 45
Appendix 9: Words reconciliation
Total word count 9359
Less form reference list to end 2212
Less cover and contents 685
Less tables and figures 1514
Main body of text 4948