This document provides guidance on authoring an effective business plan in 3 sentences or less: The business plan should include an executive summary that outlines the core business idea, management team, market opportunity, and realistic financial projections to convince investors the company has a chance to be successful. It also needs sections that describe the industry, competition, marketing strategy, financial projections for 5 years, and risks and mitigation plans to demonstrate a thorough understanding of the business concept. The overall goal is to clearly communicate your vision and strategy to attract funding and talent to bring your business idea to life.