3. Fernanda Ríos
Core values: Creativity, adaptability and customer-
centricity.
Goal for the business: To establish a brand that
resonates with our target audience by creating
marketing strategies.
Role in the business: Marketing because of the
understanding of customer behavior and market
strategies.
I see Jorge being the strategic analyst because of his
proficiency in interpreting market analytics.
I see Lucy being the relationship builder because of
her exceptional networking skills.
My lifestyle goal is to strike a balance between
staying updated with marketing trends and enjoying
personal time for creativity and maintain a healthy
lifestyle.
The ownership of the business should be
divided by considering expertise, contributions,
and long-term commitment to the business's
marketing success.
Decisions should be made by all the members
of the team: especially in marketing.
Yes, I do enjoy business travel, as it allows me
to build relationships with partners and clients.
The kind of hours that I will keep are flexible.
My preferred mode of communication is in
person, email or zoom.
My credit rating is solid, and responsible
financial management,
I will spend money in strategic marketing
initiatives, market research, and technology.
4. Jorge Lince
7. Yes, I do enjoy business travel as it provides
valuable networking opportunities and a chance to
explore diverse markets.
8. The kind of hours that I will keep will be flexible,
adapting to the dynamic needs of the business and
maintaining a healthy work-life balance.
9. My preferred mode of communication is a
combination of regular team meetings and efficient
digital communication tools.
10. My credit rating is excellent, reflecting my
responsible financial management.
11. I will spend money in areas that contribute to
business growth, employee well-being, and
sustainable practices.
12. My lifestyle goal is to achieve a balance between
professional success and personal fulfillment,
prioritizing health and meaningful relationships.
1. My core values are integrity, collaboration,
and innovation.
2. My goal for this business is to create a
sustainable and customer-centric company that
thrives on ethical practices.
3. My role in the business will be overseeing
operations, leveraging my organizational skills
and strategic mindset.
4. I see Fernanda as the financial strategist
because of his expertise, and I see Lucy as the
creative visionary because of her innovative
ideas.
5. The ownership of the business should be
divided by contribution and commitment,
ensuring a fair distribution of responsibilities.
6. Decisions should be made collaboratively,
involving all team members to foster a sense of
shared responsibility.
5. Lucy Díaz
Core values: My core values are centered on creating
joyful experiences, prioritizing safety, and fostering a sense
of community in our amusement park.
Goal for the business: To provide families and individuals
with memorable moments of happiness, making our
amusement park a go-to destination for entertainment and
fun.
Role in the business: Overseeing overall operations and
ensuring that our park aligns with our core values, creating
a space where everyone can enjoy themselves.
I see Jorge Lince as the operations manager because of his
strong organizational skills, and I see Fernanda as the
marketing expert because of her creative and strategic
mind-set.
My lifestyle goal is to strike a balance between the
demands of running a successful amusement park and
enjoying quality time with family and friends.
The ownership of the business should be divided by shares,
allowing key stakeholders and investors to have a
meaningful role in the park's success.
Decisions should be made collaboratively, involving input
from all team members to ensure a well-rounded
perspective and foster a sense of shared responsibility.
Yes, I do enjoy business travel, especially when it involves
exploring new markets and potential collaborations to
enhance our amusement park experience.
The kind of hours that I will keep will be flexible, adapting
to the seasonal demands and special events within the
amusement park industry.
My credit rating is strong, reflecting a solid financial
foundation for the amusement park business.
I will spend money on continuous park improvements,
marketing efforts to attract a diverse audience, and
employee training to ensure exceptional customer service.
6. Who should be on the team?
-We emphasize in the values like collaboration,
integrity, and customer-centricity in different
ways, reflecting a collective commitment to
ethics, innovation, and customer satisfaction.
-As well there's a common focus on creating
impactful experiences for the audience. Whether
it's through marketing innovation, operational
excellence, or providing entertainment.
-All of us express a need for flexibility in their work
hours.
-We have in common the belief on
involving the entire team in decision-
making processes.
-We also recognize the value of business
travel in understanding markets,
networking, and exploring opportunities for
their respective businesses.
-Finally we desire to strike a balance
between professional success with a
healthy lifestyle while achieving business
goals.
7. Roles/business position
Skills:
o Experience in understanding consumer
behaviour.
o Crafting compelling marketing campaigns.
o Developing effective market penetration
strategies.
o Expertise in financial strategy within
marketing.
o
Strong communication skills and
adaptability.
Responsibilities:
o Establishing a brand that resonates
deeply with the target audience.
o Creating innovative marketing strategies
for growth and loyalty.
o Active involvement in decision-making,
especially in marketing.
o Managing flexible hours around project
deadlines and launches.
o
Having a balance between staying
updated on marketing trends and personal
time for creativity and a healthy lifestyle.
Fernanda Ríos
8. Roles/business position
Creating joyful experiences and
prioritizing safety in an
amusement park setting.
Overseeing operational aspects
of the amusement park.
Excellent communication skills
and team collaboration.
Flexibility in adapting to
seasonal demands in the
amusement park industry.
Skills:
Providing families and individuals
with memorable moments of
happiness at the amusement park.
Ensuring the park aligns with core
values and fosters community.
Collaborative decision-making to
ensure a well-rounded perspective.
Managing flexible hours aligned
with the park's seasonal demands.
Balancing the demands of running
the amusement park with personal
time for family and friends.
Responsibilities:
Lucy Díaz
9. Roles/business position
Skills:
Jorge Lince
Responsibilities:
o Creating a sustainable and customer-centric company
with ethical practices.
o Overseeing operations and leveraging organizational
skills.
o Collaborative decision-making involving all team
members.
o Maintaining a healthy work-life balance and a focus on
meaningful relationship
s.
Experience in understanding
consumer behaviour.
Crafting compelling marketing
campaigns.
Developing effective market
penetration strategies.
Expertise in financial strategy
within marketing.
Strong communication skills and
adaptability.
Skills:
10. Process Map:
Flow Chart of Business Activities: Develop a visual representation of the amusement park's operational processes, from conceptualization to daily activities. This should include stages such as
planning, construction, hiring, marketing, ticket sales, park operations, and maintenance.
Human, Physical, and Capital Resources: Identify the personnel needed (management, staff, maintenance), physical resources (land, rides, buildings), and capital resources (financial investments, loans)
required at each stage of the process.
Value Chain:
Position the Startup: Define the amusement park's unique value proposition and how it differentiates itself from competitors. Identify the key activities, partnerships, and resources that contribute to
this differentiation.
Distribution, Pricing, and Markups: Outline the distribution channels for ticket sales, merchandise, and any other revenue streams. Set pricing strategies based on market research and include markups
that cover costs and contribute to profits.
Timeline to Launch:
Identify Milestones & Triggers for Change: Develop a timeline outlining major milestones, such as securing funding, completing construction, hiring staff, and marketing campaigns. Identify triggers for
changes in strategy or operations based on market conditions or internal developments.
Financial Assumptions:
Revenues, Expenses, and Startup Costs: Project the expected revenues from ticket sales, food and merchandise, and any additional income streams. Outline all expected expenses, including
construction costs, operational costs, marketing expenses, and administrative overhead. Clearly define startup costs, including initial investments in infrastructure and equipment.
Key Financial Metrics:
Common and Unique to the Business: Identify standard financial metrics like ROI, break-even point, and profit margins. Additionally, consider industry-specific metrics such as visitor-to-ride ratio,
average revenue per visitor, and customer satisfaction scores.
Direct Cash Flow Statement: Develop a direct cash flow statement that details the sources and uses of cash throughout the startup and operational phases.
Startup Cash Requirements:
What is Needed to Meet Resource Requirements: Clearly outline the cash requirements for each stage of the project. Include costs associated with land acquisition, construction, equipment
purchase, marketing campaigns, and initial operational expenses. Detail how these cash requirements will be met, whether through investments, loans, or other financing methods.
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