Businesses are challenged by complex analytics that can generate confusion instead of insights. Companies should simplify their analytics strategy by focusing on the most important data first to uncover real business opportunities and achieve desired outcomes. They can do this by creating a hybrid data environment that enables fast data delivery and real-time analytics, speeding up decision making. Delegating analytics work to technologies like next-gen business intelligence and data visualization can help turn data into useful insights without needing to analyze everything possible.