Avigora is a French marketplace for telephone-based counseling services, with a goal of becoming the top provider of counseling services in terms of quality and satisfaction. They rebuilt their landing pages with small differences in conversion rates, so contacted Netway for help. Netway redesigned the landing pages through an iterative scientific process understanding users. They A/B tested the new pages and saw a 233% increase in conversion rates.

1. Landing page review
with Netway

2. Avigora.com in a nutshell
Avigora is the French market place for
telephone based “esoteric” counselling and
has the goal to become the # 1 in term
of service quality and user satisfaction.
150.000 members and more than 100 counsellors
2

3. We’ve rebuild our landing pages …
3

4. … with small conversion rate
differences.
This is why we contacted Netway
4

5. Netway re-design our landing pages through
a scientific iterative process
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
mo5va5on
Flow
analysis
Design
5

6. We A/B tested the outcome
50%
A/B
Test
50%
6

7. Bottom line results :
conversion rate increase by 233% 7