Design Thinking Challenge
Reduce Your Carbon Footprint
Learn and Practice
how to
INNOVATE
Put the
USER
centre-stage
Design Thinking Innovation Process
Empathy Define Ideate Prototype Test
Empathy
Define
IdeatePrototype
Test
Your
Design
Challenge
Develop a solution to
reduce or eliminate
personal carbon
consumption.
Empathy Define Ideate Prototype Test
Discover & Learn.
Insights drive Innovation.
Empathy
Post-its & Markers
Share – Go for Quantity
Frame the Problem.
Who needs What & Why?
Define
https://youtu.be/XETaA1b6ep4
@FergalBrophy
"travelers want to hang out with other travelers"
or
"travelers want to do high-quality non-touristy things"
Find the
Affinities
Headline
the Clusters
Empathy Define Ideate Prototype Test
Creative (Hybrid) Brainstorming.
Generate Multiple Ideas.
Ideate
don’t
fall in love
with your
first idea
Impacts
&
Blockers
Empathy Define Ideate Prototype Test
Make a visual representation of your idea.
Fail sooner to find the sweet-spot quicker.
Prototype
“A lot of times, people don’t know what they
want until you show it to them.”
Steve Jobs
Sketch
Visual
Brand Name
Slogan
Role-Play
Find out what users think about your solution.
Test User Actions & Sales Actions.
Test
Test
Empathy Define Ideate Prototype Test
Empathy Define Ideate Prototype Test
Observation
Ethnographic Conversations
Desk Research
Affinity Mapping
Empathy Mapping
Journey Mapping
Point-of-View Statements
Sketches, Storyboards & Role-Play
Physical Mockups
Digital (web/app page, brochure, video)
Functioning Prototypes
Testing User Actions
Testing Sales Actions
Creative (Hybrid) Brainstorming
What Bugs You?
Association
What’s Next?
What-If?
Look Sideways
Opposite Thinking
Solution Statement
Design Thinking Challenge
Your Carbon Footprint

Design Thinking: Reduce Your Carbon Footprint

Editor's Notes

  • #3 -->normally we start with jumping to a solution
  • #6 -->Me. Soon to be a father.
  • #8 Brief intro now, detail later-->it’s a cycle
  • #9 -->repeats. Iterations.
  • #11 -->Me. Soon to be a father.
  • #13 Brief intro now, detail later-->it’s a cycle
  • #14 -->process
  • #19 This is a physical item, but the challenge is relevant to services and non-physical products too. We picked something every day, immediately testable.
  • #20 Corners. Seize corners --> Cluster & headline
  • #21 -->process
  • #25 --> Headline
  • #26 -->Ideate
  • #29 Brief intro now, detail later-->it’s a cycle
  • #31 -->process
  • #35 -->process
  • #36 Brief intro now, detail later-->it’s a cycle
  • #37 select what to prototype? sticker for most practical. sticker for best.-->Build to think.
  • #45 select what to prototype? sticker for most practical. sticker for best.-->Build to think.
  • #47 select what to prototype? sticker for most practical. sticker for best.-->Build to think.
  • #49 Brief intro now, detail later-->it’s a cycle
  • #50 Brief intro now, detail later-->it’s a cycle