This document discusses various desk research methods for understanding what is happening in other countries, cultures, sectors, and with new developments. It mentions researching through Google search, discussion forums, landing pages, Google Adwords, Google Trends, and internal analytics to gain insights without direct interaction. The document also raises launching a landing page as a potential opportunity.

1. Desk Research

2. TALKING V OBSERVING
Internal
Analytics

3. TALKING V OBSERVING
What’s Happening?
Other Countries
Other Cultures
Other Sectors
New Developments

4. Google
Search
Discussion
Forums
Landing
Pages
Free/Paid
Reports
Google
Adwords
Google
Trends

5. Google Search
Lucky Iron Fish

6. Discussion Forums

7. Landing Pages

10. CHAT
Are you brave enough to
launch a landing page about
your problem-to-be-solved?
@FergalBrophy 10

11. Google Adwords

12. Google Trends

13. Desk Research