3. CASE FACTS:
Chinese multinational conglomerate.
Founder – Jack Ma
Year of Establishment – 1990 (Hangzhou, China)
CEO – Daniel Zhang (present)
Revenue – 37,684.4 Crores (2019)
10. Customer Segments
Alibaba operates on a MULTI-SIDED BUSINESS model.
Two interdependent customer segments (Buyers and Sellers)
These segment include consumers and businesses in different combinations
(B2B, B2C, & C2C).
16. Customer Relationships
Primarily Automated Self-Service
Limited human interface at all Customer
Touch Point
Self-help resources such as videos and
answers to frequently asked questions
available on the website
Personal assistance in the form of phone, e-
mail, and live chat support
23. Key Resources
Proprietary software platform
Depends on human resources
(In the form of more than 12,000 engineering and data
analytic)
Relied heavily on funding from outside
parties
(Raising $8.91 billion as of June 2016)
25. Cost Structure
Cost-driven structure
(aiming to minimize expenses through significant automation and
low-price value propositions)
Cost driver is cost of revenue
(a variable expense that includes staff, maintenance, and traffic
acquisition costs)
Other major drivers like SALES/MARKETING
AND PRODUCT DEVELOPMENT, BOTH
FIXED COSTS
27. Revenue Streams
Alibaba has three revenue streams:
Commissions
(Revenues generated from fees charged to sellers for each
sales transaction)
Advertising Fees
(Revenues generated from fees charged to advertisers for
online marketing services. These account for the vast
majority of company revenues)
Service Fees
(Revenues generated from fees for various online services)