Tripwolf is a social travel guide and trip planner launched in 2008 that allows users to create and share travel guides. It has over 15,000 members, including 1,000 trip experts. Revenue comes from advertising, revenue sharing with booking partners, and subscriptions from partners. Competitors include TripAdvisor, which relies mainly on advertising, and Expedia, which uses transaction pricing and cost-per-click pricing. Tripwolf uses a community business model along with brokerage, advertising, and affiliate models. The model is scalable and sustainable through growing membership and potentially introducing a subscription service for premium features.

1. Business Model Evaluation Tripwolf E-Business MBA – Claire Allocco

3. Suppliers: Booking hotels, flights…can have direct contact with customers need, expectations

7. The Advertising Model (banner ads).

8. The Infomediary Model (independently collected data on travels which are useful to consumers).

9. The Affiliate Model (provides purchase opportunities, offering financial incentives to affiliated partner sites)-Is the model scalable, sustainable? As the model it is a Community Model based mainly on users loyalty where they have a high interest in emotion & time. A strategic way to expand itself could be to develop a Subscription Model (for premium services). It is a quite sustainable business growing faster since its launch, with globalization, we are always more open to travel experiences al over the world.

10. Stretch Increase revenue sources : Negotiate with a diversity of shortlisted partners. Extension of current offerings B)Expand revenue sources: Diversify marketing offering services for niche travel business for a monthly/year subscription price. C) Create a growth model of business Diversify markets, expand from the actual main targets (German & English, Italian, French and Spanish markets). Expand overseas. Globalized approach Search for new technology, innovative Business Models. Vision is to become the leading European web 2.O travel guide