Addo is a content and communication management system created for the luxury and experiential travel industry. It aims to address the challenges suppliers face distributing content to advisors via email, and advisors' difficulties managing the large volume of emails. Addo creates a central platform for over 7,000 suppliers and 40,000 advisors to access travel content, offers, industry news, and communication tools to streamline how suppliers share and advisors use information.

1. Corporate Presentation
May, 2015

2. What is Addo?
- Addo in Latin means: to add, to bring, to join, to cause, to inspire…
- Addo International. LLC is based in Miami, Florida and was
founded in 2014 by Enrique R. Felgueres Jr.
- Addo is a B2B Content & Communication Management System
specifically designed for the Global Luxury & Experiential Travel
Industry.
- Addo was created to solve the current challenges that both travel
suppliers and travel advisors face on a daily basis with regards to
the management, distribution and use of travel related content. In
addition, Addo streamlines the communication channel between
travel suppliers and advisors.

3. Analysis of the Current Challenges:
Luxury & Experiential Travel Suppliers create amazing, fresh and
relevant content on an ongoing basis. By content we mean photos,
videos, electronic brochures, fact sheets, offers, promotions, news
related to the supplier, news related to the destination where the
supplier is based, tips, maps, etc. They understand the importance of
sharing these contents with Luxury & Experiential Travel Advisors.
First Challenge: Travel Suppliers distribute their contents to Travel
Advisors mainly via email and they acknowledge the challenge of
keeping a complete and updated database of Travel Advisors because
the industry is in constant evolution. As a result of this problem, they
constantly get bounced emails as well as emails that end up in the
spam folder of the recipient.
Second Challenge: Travel Advisors receive an average of 200 emails
on a daily basis from Travel Suppliers, so they are overwhelmed and
don’t know how to manage this tremendous amount of content. As a
result of this, in most cases they end up deleting the emails that they
receive from suppliers without even opening them.

4. Analysis of the Current Challenges (continued):
Third Challenge: Even if Travel Advisors where to open the emails that
they receive from Travel Suppliers, they face the challenge of not
knowing where to store and how to classify them, and more importantly,
how to find the information when they need it.
Fourth Challenge: In most cases, Travel Suppliers share their contents in
closed formats such as PDF’s. As a result of this, it is a challenge for
Travel Advisors to be able to edit them so that they can add their logos,
contact information, look & feel, etc.
So…. the end result is a very frustrating experience for Travel Suppliers
because they invest great amounts of time, money & resources to
produce their content and they are not able to get results from these
efforts. It is also a very frustrating experience for Travel Advisors
because they spend time deleting emails on a daily basis knowing that
they are missing on the opportunity to use the content shared by travel
suppliers for many purposes such as: training, marketing, trip proposals,
etc.

5. Analysis of the Current Challenges (continued):
Travel advisors greatly appreciate the way travel suppliers constantly
pamper them with their face to face sales calls at their offices, invitations
to cocktail parties, dinner events, educational trips, etc. However, they
strongly believe that in order to be able to:
- Learn all the specific details of the products and services offered by
the suppliers.
- Get updated information on offers & promotions from travel
suppliers.
- Promote the products & services of travel suppliers to their contacts
& clients in the travel agency website, social media, direct email
campaigns, newsletters, etc.
- Produce professional trip proposals & final travel documents.
They need to have access to a central, unbiased, intuitive platform where
they can search, compare and use content supplied by luxury &
experiential travel suppliers on a worldwide basis.

6. The Solution:
Welcome to Addo!!!
After years of extensive research and analysis, we have designed a one
stop, user friendly concept with powerful technologies that allow us to
deliver the best solutions for the luxury & experiential travel industry
covering all aspects related to content & communication management.
Addo brings together global luxury & experiential Travel Suppliers &
Advisors in a unique, unbiased, central platform with unique tools that
will:
-Minimize the need of travel suppliers to constantly send email
campaigns to travel advisors.
-Save time & increase productivity for both Travel Suppliers & Travel
Advisors.
-Empower travel advisors to search for travel related content, to learn, to
compare and to use the content for promotional purposes in social media
platforms, travel itinerary proposals, document generation, uploads to
websites, etc.
-Streamline communication between Travel Suppliers & Travel Advisors.
-Etc., etc., etc…..

7. Addo’s Ecosystem:
a) More than 7,000 Global Luxury & Experiential Travel Suppliers in the
following categories:
-Independent Hotels
-Chain Hotels
-Tour Operators
-Cruise Lines
-Destination Management Companies
-Airlines
-Rail Carriers
-Tourism Boards
-Sales & Marketing Companies
-Travel Service Providers
b) More than 40,000 Global Luxury & Experiential Travel Advisors

8. Travel Advisors Tools:
-Travel Suppliers Directory with contact information of more than 7,000
travel suppliers around the world.
-Luxury & experiential travel related editorial content.
-Travel industry news.
-Travel resources (currency exchange, visas information, weather, etc.)
-Offers & Promotions search engine.
-Travel supplier content search engine.
-Hotel compare tool.
-My favorite travel suppliers tool.
-Travel supplier content generator (itinerary proposals, newsletters, email
campaigns, uploads to travel agency website, etc.).
-Tool to publish travel content in social media (Facebook, Twitter,
Instagram, Pinterest, You Tube, etc.).
-Communication tools (coming soon).
-App for iPhone, iPad and Android devices (coming soon).
-Link to Umapped (coming soon).
-Link to Alanna Customer Relation Management system (coming soon).

9. Travel Suppliers Tools:
- Tool to seamlessly add, delete and modify travel content into Addo
(photos, videos, fact sheets, electronic brochures, news related to the
supplier, news related to the destination, offers, promotions, room layouts,
maps, tips, etc.)
- Travel Advisors Directory with contact information of more than 40,000
travel advisors around the world.
- Luxury & experiential travel related editorial content.
- Travel industry news.
- Travel resources (currency exchange, visas information, weather, etc.)
- Offers & Promotions search engine.
- My favorite travel advisors tool.
- Option to tag specific communications to travel advisors by name, city,
country, region, network affiliation, etc.
- In depth analytical reports.
- Communication tools (coming soon).
- App for iPhone, iPad and Android devices (coming soon).
- Templates for document generation (coming soon).
- Content Management System (coming soon).

10. Thank You!!!!!
www.addo.com
efelgueres@addo.com
Tel. USA: +1 786 838-2018
Tel. Mexico: +52 1 55 54549728