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Translating and Understanding Your
Valuation in an Evolving Market
Timothy R. Lee, ASA
Mercer Capital
October 3, 2010
Demystifying
Distributorship
Valuation
2
Strategic Valuation Needs
Mergers, Acquisitions &
Recapitalizations
Growth
Opportunities
Ownership & Family
Succession Planning
2
Tax Compliance Valuation Needs
Estates Gifting Trust Transactions
Controversy Resolution Valuation Needs
Corporate &
Shareholder Divorce
Buy-Sell Planning &
Trigger Events
Shareholder / Brewery
Disputes (Fair Value)
Financial Reporting Valuation Needs
Rights Valuation &
Impairment Testing
Benefit Plans
Purchase Price
Allocation
3
The Business Transfer Matrix
PARTIAL
SALE/TRANSFER
TOTAL
SALE/TRANSFER
VOLUNTARY
TRANSFER
INVOLUNTARY
TRANSFER
Outside Investor(s)
“Inside” Sales to Management
“Inside” Sale to ESOP
Combination/Cash Out
Going Public
Gifting Programs
Buy-Sell Agreements
Sale of Business
Stock-for-Stock Exch. w/Public Co.
Stock/Cash Sale to Public Co.
Installment Sale to
Relatives/Insiders
ESOP/Management Buyout
Buy-Sell Agreements
Liquidation
Divorce
Forced Restructuring
Shareholder Disputes
Buy-Sell Agreements
Divorce
Bankruptcy / Forced Restructuring
Shareholder Disputes
Buy-Sell Agreements
Liquidation
Death
3
4
What is
Valuation?
4
5
The “GRAPES” of Value
» G It is a growth world
» R It is a world of risk and reward
» A It is an alternative investment world
» P It is a present value world
» E It is an expectational world
» S It is a sane, rational and reasonable world
6
Intro to Valuation
Earnings x P/E Ratio = Value
Financial Statements
Management
Discussion
Other Company
Information
Distributor
Data
Market Pricing
Industry
Expectations
Economic
Outlook
Market Data
Investment
Decisions
Transaction
Requirements
Death & Taxes
Information
7
The Rules of the Game
» Valuation is governed by standards, which set the rules that
practitioners must follow.
 Uniform Standards of Professional Appraisal Practice (USPAP)
 IRS Revenue Ruling 59-60 et al
 American Society of Appraisers (ASA)
 American Institute of Certified Public Accountants (AICPA)
 Institute of Business Appraisers (IBA)
 National Association of Certified Valuation Analysts (NACVA)
 Canadian Institute of Chartered Business Valuators (CICBV)
 CFA Institute (CFA)
8
Valuation Experts
& Industry Experts
8
9
Valuation
Content?
9
10
Approaches to Value
INCOME
APPROACH
MARKET
APPROACH
ASSET
APPROACH
PRESENT
VALUE
11
Approaches to Value
» Market
» Income
» Asset
Controversies
Approaches
to Value
Asset / Cost
Approach
Income
Approach
Market
Approach
11
12
Each Approach
Must Be
Considered
in Every Valuation
12
13
» Equity vs. EnterpriseEquity Value vs.
Enterprise Value
13
14
Levels of Value
Control (Strategic) Value
Control (Financial) Value
Marketable Minority
Nonmarketable Minority
Control Strategic Premium
Control Financial Premium Minority Interest Discount
Marketablilty Discount
15
» Fair market value vs. the real worldFair Market Value
vs. The Real World
15
16
The Process
Valuation
Processes
16
17
The Engagement
Processes
» Engagement Letter
» Information Request
» Performance of Due Diligence Activities
Engagement
Processes
Engagement
Letter
Information
Request
Performance of
Due Diligence
17
18
The Engagement
Processes
» Engagement Letter
» Information Request
» Performance of Due Diligence Activities
Valuation
Procedures
Analytical
Methodologies
Writing of
the Report
“Develop and
Communicate”
18
19
A Closer Look
» Cost / Asset Methods
 Net Asset Value (tangible)
 Excess Earnings Method (tangible &
intangible)
 Why is an asset-based method important?
» Enterprise value equals tangible value PLUS
intangible value
20
Key Factors
» Value of hard assets?
» Tax considerations?
» Off-balance sheet costs or assets?
» Direct vs. indirect
 Distributor rights value (enterprise value less
tangible asset value)
21
Income Approach
Methodologies
Direct
Capitalization
DCF
Analysis
21
22
The Income Approach
» Value = Profit x Multiple
» Equity value vs. Enterprise value
» Which profit measure is used?
» What is the relevant multiple?
23
Key Factors
» Mark expenses to normalized or pro forma levels
 Non-recurring or unusual events
 Differentiating return on labor from return on capital
» a.k.a. compensation adjustments and other benefits
 Strategic vs. financial adjustments/considerations
24
Framework of Value for Public and Private Companies
CFmm
Rmm - Gmm
Vmm
==
CFprivate, normalized
Rprivate - Gprivate
Vprivate
==
Markets valueMarkets value
publicpublic
companies ...companies ...
…… we valuewe value
privateprivate
companiescompanies
Intro to Valuation
25
Intro to Valuation
Value = Multiplier x Performance Measure .
Equity Value
Asset Value
Equity Value
Asset Value
Equity Return
WACC
Equity Return
WACC-based
Earnings
Debt-Free Net Income
Net Cash Flow to Equity
Gross Cash Flow to
Invested Capital (EBITDA)
26
Levels of Value Meets Basic
Valuation Equation
Strategic
Control Value
Financial
Control Value
Marketable
Minority Value
Nonmarketable
Minority Value
Conceptu
al
Math
Relations
hip
Value
Implicati
ons
CFe(c,s)
Rs – [Gmm + Gs]
CFe(c,f)
Rf – [Gmm + Gf]
CFsh
Rhp – GV
CFe(mm)
Rmm – Gmm
CFe(c,s) ≥ CFe(c,f)
Gs ≥ 0
Rs ≤ Rf
Ve(c,s) ≥ Ve(c,f)
CFe(c,f) ≥ CFe(mm)
Gf ≥ 0
Rf = Rmm (+/- a little)
GV = Rmm
CFsh ≤ CFe(mm)
Gv ≤ Gmm
Rhp ≥ Rmm
Ve(c,f) ≥ Vmm
Vmm
Vsh ≤ Vmm
27
What Is a Multiplier?
» Required rate of return
 Equity
 Assets (WACC)
» Growth rate
» 1 ÷ (Rate of Return – Growth Rate)
28
Growth Rate
» Different measures of cash flow grow at different
rates (EBITDA, EBIT, Net Income)
» There is no single “growth rate”
» A growth rate in one method may not apply in
another method
29
The Engagement
Processes
» Engagement Letter
» Information Request
» Performance of Due Diligence Activities
Market
Approach
Methodologies
Subject
Transaction
Market
Transaction
Public Company
Method
29
30
Market Approach Methodologies
» The weight of history on today’s valuation
 Past or recent brand/territory acquisitions
 Past or recent stock transactions
 Your actions compared to the “market”
 Expectations and evolving realities
» Financial crisis – new world in financing
» Consolidation – same house / multi-house
31
Market Transactions
» Relies on publicly available and citable
transaction data
 Very little “public” data available
 Inconvenient lack of citable transaction source
material (expert data realm and professional
data realm)
32
Market Approach
» Rules of thumb (the good and the bad)
 Evolution over time
» Per-case measures
» Gross-profit measures
» Enterprise and cash flow measures
 Reconciling to the rest of the financial universe
33
Reconciling the Value Conclusion
» Averaging of methodologies
» Adjustments
 Discounts and premiums
 Non-operating assets
 Contingent assets & liabilities
34
Levels of Value
Control (Strategic) Value
Control (Financial) Value
Marketable Minority
Nonmarketable Minority
Control Strategic Premium
Control Financial Premium
Minority Interest Discount
Marketablilty Discount
$20 Mil
$25 Mil
$20 Mil
$14 Mil
35
Tests of Reason
» Relative value analysis
» Reconciliation of current value with past value
» Reconciliation with broad market financial
measures
» Reconciliation with transaction activity (internal
and external)
» Reconciliation to rules of thumb?
36
Common Issues in Valuation Reports
» Failure to satisfy IRS RR 59-60
requirements
» Lack of compliance with USPAP
Standards 9 & 10 (analytical
development and report
documentation)
» Lack of appraisal credentials and
promulgation of professional BV
standards
» Conflicts of interest and potential
advocacy
» Insufficient financial disclosure
and historical review
» Lack of support for and/or
documentation for projections
» Lack of support and/or failure to
apply and document financial
adjustments
» Failure to consider all valuation
approaches (asset / income /
market)
» Potential inappropriate use of
proprietary data or data that is not
publicly available and subject to
review and scrutiny
37
Common Issues in Valuation Reports
» Failure to define the standard and
level of value used
» Confusion of strategic and fair
market value concepts and
adjustments
» Data and method adjustments that
do not follow published, accepted
or replicable procedures
» Math errors
» Confusion of enterprise and equity
values
» Improper or insufficient support of
valuation discounts and premiums
» Use of generic growth rate
assumptions
» Use of generic capital structure
assumptions
» Insufficient historical and
operational overviews and
descriptions
» Improper use of public company
data and improper comparisons
38
Common Issues in Valuation Reports
» Conclusions that fail to reflect
common sense, informed
judgment and reasonable
» The compounding of multiple,
seemingly small assumptions and
treatments that culminate in
flawed conclusions
» Failure to consider relevant events
and circumstances known or
reasonably knowable at the
valuation date
» Inappropriate consideration of
events and circumstances that
could not have been reasonably
known or knowable at the
valuation date (possibility and
probability profiles)
» Lack of support and
documentation of discount rates
and costs of capital used in direct
capitalization and DCF methods
39
Common Issues in Valuation Reports
» Lack of peer analysis or
comparisons
» Lack of price and unit volume
analysis
» Lack of trend analysis and
financial ratio analysis
» Disconnects and logic flaws from
one valuation method to another
or within a financial projection
» Lack of economic and territory
overviews and analyses
» Lack of macro economic overview
» Lack of industry overview
» Failure to bifurcate operating and
non-operating value
40
What Is a Buy-Sell Agreement?
Buy-sell agreements are agreements by and between the
shareholders (or equity partners of whatever legal
description) of a privately owned business and, perhaps,
the business itself that establish the mechanism for the
purchase of stock following the death (or other adverse
changes) of one of the owners. In the case of corporate
joint ventures, they also establish the value for break-ups
or for circumstances calling for one corporate venture
partner to buy out the other partner.
41
Buy-Sell Agreements
Require agreement at a point in time
Relate to transactions that will or may occur
at future points in time
Define the conditions that
“trigger” the buy-sell provisions
Determine the price(s) at which the
specified future transactions will occur
42
Potential “Trigger Events”
» Q Quits
» F is Fired
» R Retires
» D Disabled
» D Death
» D Divorce
» B Bankruptcy
» Others?
43
Three Questions to Ask Yourself
Do you have a
buy-sell
agreement?
If so, what type of
agreement is it?
Do you know what
your buy-sell
agreement says?
There are six defining
elements that must be
in every process
agreement if you want
the valuation process
and, therefore, the
agreement, to work
How is your
buy-sell agreement
funded?
How life insurance
proceeds are treated
can make a big
difference in the
valuation of the
company
1 2 3
44
The Six Defining Elements of
Process Buy-Sell Agreements
Standard of Value Qualifications of Appraisers
Level of Value Appraisal Standards
The “As Of” Date Funding Mechanism
45
Timothy R. Lee, ASA
901.322.9740
leet@mercercapital.com
MERCER CAPITAL
5100 Poplar Avenue, Suite 2600
Memphis, TN 38137
901.685.2120
www.mercercapital.com
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Demistifying Distributorship Valuation Oct 3 2010 Trl (Overheads)

  • 1. 1 Translating and Understanding Your Valuation in an Evolving Market Timothy R. Lee, ASA Mercer Capital October 3, 2010 Demystifying Distributorship Valuation
  • 2. 2 Strategic Valuation Needs Mergers, Acquisitions & Recapitalizations Growth Opportunities Ownership & Family Succession Planning 2 Tax Compliance Valuation Needs Estates Gifting Trust Transactions Controversy Resolution Valuation Needs Corporate & Shareholder Divorce Buy-Sell Planning & Trigger Events Shareholder / Brewery Disputes (Fair Value) Financial Reporting Valuation Needs Rights Valuation & Impairment Testing Benefit Plans Purchase Price Allocation
  • 3. 3 The Business Transfer Matrix PARTIAL SALE/TRANSFER TOTAL SALE/TRANSFER VOLUNTARY TRANSFER INVOLUNTARY TRANSFER Outside Investor(s) “Inside” Sales to Management “Inside” Sale to ESOP Combination/Cash Out Going Public Gifting Programs Buy-Sell Agreements Sale of Business Stock-for-Stock Exch. w/Public Co. Stock/Cash Sale to Public Co. Installment Sale to Relatives/Insiders ESOP/Management Buyout Buy-Sell Agreements Liquidation Divorce Forced Restructuring Shareholder Disputes Buy-Sell Agreements Divorce Bankruptcy / Forced Restructuring Shareholder Disputes Buy-Sell Agreements Liquidation Death 3
  • 5. 5 The “GRAPES” of Value » G It is a growth world » R It is a world of risk and reward » A It is an alternative investment world » P It is a present value world » E It is an expectational world » S It is a sane, rational and reasonable world
  • 6. 6 Intro to Valuation Earnings x P/E Ratio = Value Financial Statements Management Discussion Other Company Information Distributor Data Market Pricing Industry Expectations Economic Outlook Market Data Investment Decisions Transaction Requirements Death & Taxes Information
  • 7. 7 The Rules of the Game » Valuation is governed by standards, which set the rules that practitioners must follow.  Uniform Standards of Professional Appraisal Practice (USPAP)  IRS Revenue Ruling 59-60 et al  American Society of Appraisers (ASA)  American Institute of Certified Public Accountants (AICPA)  Institute of Business Appraisers (IBA)  National Association of Certified Valuation Analysts (NACVA)  Canadian Institute of Chartered Business Valuators (CICBV)  CFA Institute (CFA)
  • 11. 11 Approaches to Value » Market » Income » Asset Controversies Approaches to Value Asset / Cost Approach Income Approach Market Approach 11
  • 13. 13 » Equity vs. EnterpriseEquity Value vs. Enterprise Value 13
  • 14. 14 Levels of Value Control (Strategic) Value Control (Financial) Value Marketable Minority Nonmarketable Minority Control Strategic Premium Control Financial Premium Minority Interest Discount Marketablilty Discount
  • 15. 15 » Fair market value vs. the real worldFair Market Value vs. The Real World 15
  • 17. 17 The Engagement Processes » Engagement Letter » Information Request » Performance of Due Diligence Activities Engagement Processes Engagement Letter Information Request Performance of Due Diligence 17
  • 18. 18 The Engagement Processes » Engagement Letter » Information Request » Performance of Due Diligence Activities Valuation Procedures Analytical Methodologies Writing of the Report “Develop and Communicate” 18
  • 19. 19 A Closer Look » Cost / Asset Methods  Net Asset Value (tangible)  Excess Earnings Method (tangible & intangible)  Why is an asset-based method important? » Enterprise value equals tangible value PLUS intangible value
  • 20. 20 Key Factors » Value of hard assets? » Tax considerations? » Off-balance sheet costs or assets? » Direct vs. indirect  Distributor rights value (enterprise value less tangible asset value)
  • 22. 22 The Income Approach » Value = Profit x Multiple » Equity value vs. Enterprise value » Which profit measure is used? » What is the relevant multiple?
  • 23. 23 Key Factors » Mark expenses to normalized or pro forma levels  Non-recurring or unusual events  Differentiating return on labor from return on capital » a.k.a. compensation adjustments and other benefits  Strategic vs. financial adjustments/considerations
  • 24. 24 Framework of Value for Public and Private Companies CFmm Rmm - Gmm Vmm == CFprivate, normalized Rprivate - Gprivate Vprivate == Markets valueMarkets value publicpublic companies ...companies ... …… we valuewe value privateprivate companiescompanies Intro to Valuation
  • 25. 25 Intro to Valuation Value = Multiplier x Performance Measure . Equity Value Asset Value Equity Value Asset Value Equity Return WACC Equity Return WACC-based Earnings Debt-Free Net Income Net Cash Flow to Equity Gross Cash Flow to Invested Capital (EBITDA)
  • 26. 26 Levels of Value Meets Basic Valuation Equation Strategic Control Value Financial Control Value Marketable Minority Value Nonmarketable Minority Value Conceptu al Math Relations hip Value Implicati ons CFe(c,s) Rs – [Gmm + Gs] CFe(c,f) Rf – [Gmm + Gf] CFsh Rhp – GV CFe(mm) Rmm – Gmm CFe(c,s) ≥ CFe(c,f) Gs ≥ 0 Rs ≤ Rf Ve(c,s) ≥ Ve(c,f) CFe(c,f) ≥ CFe(mm) Gf ≥ 0 Rf = Rmm (+/- a little) GV = Rmm CFsh ≤ CFe(mm) Gv ≤ Gmm Rhp ≥ Rmm Ve(c,f) ≥ Vmm Vmm Vsh ≤ Vmm
  • 27. 27 What Is a Multiplier? » Required rate of return  Equity  Assets (WACC) » Growth rate » 1 ÷ (Rate of Return – Growth Rate)
  • 28. 28 Growth Rate » Different measures of cash flow grow at different rates (EBITDA, EBIT, Net Income) » There is no single “growth rate” » A growth rate in one method may not apply in another method
  • 29. 29 The Engagement Processes » Engagement Letter » Information Request » Performance of Due Diligence Activities Market Approach Methodologies Subject Transaction Market Transaction Public Company Method 29
  • 30. 30 Market Approach Methodologies » The weight of history on today’s valuation  Past or recent brand/territory acquisitions  Past or recent stock transactions  Your actions compared to the “market”  Expectations and evolving realities » Financial crisis – new world in financing » Consolidation – same house / multi-house
  • 31. 31 Market Transactions » Relies on publicly available and citable transaction data  Very little “public” data available  Inconvenient lack of citable transaction source material (expert data realm and professional data realm)
  • 32. 32 Market Approach » Rules of thumb (the good and the bad)  Evolution over time » Per-case measures » Gross-profit measures » Enterprise and cash flow measures  Reconciling to the rest of the financial universe
  • 33. 33 Reconciling the Value Conclusion » Averaging of methodologies » Adjustments  Discounts and premiums  Non-operating assets  Contingent assets & liabilities
  • 34. 34 Levels of Value Control (Strategic) Value Control (Financial) Value Marketable Minority Nonmarketable Minority Control Strategic Premium Control Financial Premium Minority Interest Discount Marketablilty Discount $20 Mil $25 Mil $20 Mil $14 Mil
  • 35. 35 Tests of Reason » Relative value analysis » Reconciliation of current value with past value » Reconciliation with broad market financial measures » Reconciliation with transaction activity (internal and external) » Reconciliation to rules of thumb?
  • 36. 36 Common Issues in Valuation Reports » Failure to satisfy IRS RR 59-60 requirements » Lack of compliance with USPAP Standards 9 & 10 (analytical development and report documentation) » Lack of appraisal credentials and promulgation of professional BV standards » Conflicts of interest and potential advocacy » Insufficient financial disclosure and historical review » Lack of support for and/or documentation for projections » Lack of support and/or failure to apply and document financial adjustments » Failure to consider all valuation approaches (asset / income / market) » Potential inappropriate use of proprietary data or data that is not publicly available and subject to review and scrutiny
  • 37. 37 Common Issues in Valuation Reports » Failure to define the standard and level of value used » Confusion of strategic and fair market value concepts and adjustments » Data and method adjustments that do not follow published, accepted or replicable procedures » Math errors » Confusion of enterprise and equity values » Improper or insufficient support of valuation discounts and premiums » Use of generic growth rate assumptions » Use of generic capital structure assumptions » Insufficient historical and operational overviews and descriptions » Improper use of public company data and improper comparisons
  • 38. 38 Common Issues in Valuation Reports » Conclusions that fail to reflect common sense, informed judgment and reasonable » The compounding of multiple, seemingly small assumptions and treatments that culminate in flawed conclusions » Failure to consider relevant events and circumstances known or reasonably knowable at the valuation date » Inappropriate consideration of events and circumstances that could not have been reasonably known or knowable at the valuation date (possibility and probability profiles) » Lack of support and documentation of discount rates and costs of capital used in direct capitalization and DCF methods
  • 39. 39 Common Issues in Valuation Reports » Lack of peer analysis or comparisons » Lack of price and unit volume analysis » Lack of trend analysis and financial ratio analysis » Disconnects and logic flaws from one valuation method to another or within a financial projection » Lack of economic and territory overviews and analyses » Lack of macro economic overview » Lack of industry overview » Failure to bifurcate operating and non-operating value
  • 40. 40 What Is a Buy-Sell Agreement? Buy-sell agreements are agreements by and between the shareholders (or equity partners of whatever legal description) of a privately owned business and, perhaps, the business itself that establish the mechanism for the purchase of stock following the death (or other adverse changes) of one of the owners. In the case of corporate joint ventures, they also establish the value for break-ups or for circumstances calling for one corporate venture partner to buy out the other partner.
  • 41. 41 Buy-Sell Agreements Require agreement at a point in time Relate to transactions that will or may occur at future points in time Define the conditions that “trigger” the buy-sell provisions Determine the price(s) at which the specified future transactions will occur
  • 42. 42 Potential “Trigger Events” » Q Quits » F is Fired » R Retires » D Disabled » D Death » D Divorce » B Bankruptcy » Others?
  • 43. 43 Three Questions to Ask Yourself Do you have a buy-sell agreement? If so, what type of agreement is it? Do you know what your buy-sell agreement says? There are six defining elements that must be in every process agreement if you want the valuation process and, therefore, the agreement, to work How is your buy-sell agreement funded? How life insurance proceeds are treated can make a big difference in the valuation of the company 1 2 3
  • 44. 44 The Six Defining Elements of Process Buy-Sell Agreements Standard of Value Qualifications of Appraisers Level of Value Appraisal Standards The “As Of” Date Funding Mechanism
  • 45. 45 Timothy R. Lee, ASA 901.322.9740 leet@mercercapital.com MERCER CAPITAL 5100 Poplar Avenue, Suite 2600 Memphis, TN 38137 901.685.2120 www.mercercapital.com Questions?