GroupDealTravel is a platform that makes organizing group trips with friends easy. Users can create trips, invite friends, and collectively decide on destinations, dates, and book group deals. The target market is 18-40 year old Europeans who take 2 group trips per year. Marketing strategies include channel partnerships with related websites, developing smart device apps, and online advertising targeted at social networks and special events. Initial online advertising tests showed potential interest in deals but low engagement with trip planning tools.