Overview of network economics and business model design for web services & media companies.
Survery of Umair Haque, Yochai Benkler, VC-scape, Web 2.0
Presented at BarCamp LA 5 by Ethan Bauley, principal @ SpimeCo.
ethan /at/ spimeco
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
The Clothesline Paradox and the Sharing Economy (Keynote file)Tim O'Reilly
My keynote at OSCON 2012 in Portland, July 18, 2012. Focuses on the contribution of open source software to the economy, using the metaphor of "the clothesline paradox" first articulated by Steve Baer in CoEvolution Quarterly in 1975
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcin...Simone Cicero
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcing and openness.
This lecture was given on request to the Chamber of Commerce of Forlì-Cesena.
The original topic was "crowdsourcing" but it's now pretty obvious that there's no such thing as crowdsourcing anymore.
Indeed crowdsourcing is still an old-fashioned way of looking at peers and producers (exploitation): the switch that all businesses and organizations must undertake now is that towards 100% collaborative organization, which relates with peers and users in a co-creative way, becoming an "enabler". For those interested you should look into this post http://bit.ly/PostCapitalismAndPlatforms
Design Strategies to galvanize EcosystemsSimone Cicero
Crafting a power "Shaping Strategy" and galvanize an entire ecosystem to join a platform for collaborative value creation is the new strategy to transform markets in the XXIst century.
Networked business models are transforming markets, communities and production through network effects.
Presentation given in Aalborg University for the BizMedia2016 Event
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
This presentation was first released as Lecture in two Startup Accelerators lately. The presentation recaps on several digital trends and correlates them with Platform Design, previously covered in the record breaking "Future Proof Design" presentation available here: http://www.slideshare.net/Meedabyte/future-proof-design-and-the-platform-design-canvas.
In search for new ideas to frame Platform Design as a discipline in a more global discourse regarding the digital market, I went in search of complementary theories: most of this research have been consolidated in this lecture
In parallel, the Platform Design canvas is transforming into a more comprehensive Toolkit. See context here: http://wp.me/plmpp-uG
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
The Clothesline Paradox and the Sharing Economy (Keynote file)Tim O'Reilly
My keynote at OSCON 2012 in Portland, July 18, 2012. Focuses on the contribution of open source software to the economy, using the metaphor of "the clothesline paradox" first articulated by Steve Baer in CoEvolution Quarterly in 1975
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcin...Simone Cicero
Becoming platforms: Harnessing the power of communities, beyond crowd-sourcing and openness.
This lecture was given on request to the Chamber of Commerce of Forlì-Cesena.
The original topic was "crowdsourcing" but it's now pretty obvious that there's no such thing as crowdsourcing anymore.
Indeed crowdsourcing is still an old-fashioned way of looking at peers and producers (exploitation): the switch that all businesses and organizations must undertake now is that towards 100% collaborative organization, which relates with peers and users in a co-creative way, becoming an "enabler". For those interested you should look into this post http://bit.ly/PostCapitalismAndPlatforms
Design Strategies to galvanize EcosystemsSimone Cicero
Crafting a power "Shaping Strategy" and galvanize an entire ecosystem to join a platform for collaborative value creation is the new strategy to transform markets in the XXIst century.
Networked business models are transforming markets, communities and production through network effects.
Presentation given in Aalborg University for the BizMedia2016 Event
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
Digital Evolutions: Startups, Platforms and EcosystemsSimone Cicero
This presentation was first released as Lecture in two Startup Accelerators lately. The presentation recaps on several digital trends and correlates them with Platform Design, previously covered in the record breaking "Future Proof Design" presentation available here: http://www.slideshare.net/Meedabyte/future-proof-design-and-the-platform-design-canvas.
In search for new ideas to frame Platform Design as a discipline in a more global discourse regarding the digital market, I went in search of complementary theories: most of this research have been consolidated in this lecture
In parallel, the Platform Design canvas is transforming into a more comprehensive Toolkit. See context here: http://wp.me/plmpp-uG
This executive summary explains why we released an updated version of the Platform Design Toolkit - The definitive set of design thinking and system modeling tools to design digital and non digital Platforms to access powerful Ecosystems and reach objectives way beyond the boundaries of your firm.
For More information on the Toolkit visit: www.platformdesigntoolkit.com
For more complete presentation and context post see: http://meedabyte.com/2015/11/06/platform-design-toolkit-2-0-open-for-comments/
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
An overview of the maker movement and craft trend, from the origins and William Morris, all the way to Etsy, education philosophies, and food trends. Also includes thoughts on how to incorporate the hand-crafting and the maker mentality into design projects.
-Ashley Stephenson for Orange Sparkle Ball
This executive summary explains why we released an updated version of the Platform Design Toolkit - The definitive set of design thinking and system modeling tools to design digital and non digital Platforms to access powerful Ecosystems and reach objectives way beyond the boundaries of your firm.
For More information on the Toolkit visit: www.platformdesigntoolkit.com
For more complete presentation and context post see: http://meedabyte.com/2015/11/06/platform-design-toolkit-2-0-open-for-comments/
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
An overview of the maker movement and craft trend, from the origins and William Morris, all the way to Etsy, education philosophies, and food trends. Also includes thoughts on how to incorporate the hand-crafting and the maker mentality into design projects.
-Ashley Stephenson for Orange Sparkle Ball
Presented at Stanford's "Publishing on the Web" Nov. 2007: There are lots of new ways to create value for your brand. Participating in the Web ecosystem in the right ways can create deeper relationships with your users, build new kinds of communities and open up new revenue streams for you. Learn from some of the cutting edge online media services how to take advantage of the opportunities that come with opening up and becoming an active participant in the new market.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
How to Understand a Product Marketplace by Funding Circle PMProduct School
The presentation walks you through Giorgio Giuliani's journey to Product Management in the world of tech, talks about how to market your skills and how to get into the industry. It also touches on balancing knowledge and personal experience with what's best for a wider user group.
From Web 2.0 to Office 2.0: How the Social Web Will Impact Our Working Lives
Troy Angrignon & Ean Jackson
presenting to
The High Tech Communicators Exchange
April 29, 2006
UX Research & Platform Ecosystem Design - Archetypes in Sustainability Transf...Renzo D'andrea
Today's challenges are interconnected just like in biology an ecosystem embraces multiple elements to keep adjusting. Community building business model is the opportunity to think with a systemic approach. In this workshop I explain how systemic approach has been adopted in the team. Also I introduce the three mindsets derived from archetypes, along with the interdisciplinary work inspired by Carolina’s (https://www.linkedin.com/in/carolinaj... ) approach. As result we navigated our understanding to research the ecosystem needs. In the UX research strategy we applied a ‘Customer Journey Mapping’ exercise that helped to align the team towards co-creation and inclusiveness. Finally, this tool contextualize how to interact with different actors and the communities in the ecosystem.
Social Media:
Twitter: https://twitter.com/RenzoDan5
LinkedIn: https://www.linkedin.com/in/renzodand...
Medium: https://medium.com/@renzodandrea
Orchestrating the New Dynamic Capabilities: Collaborative innovation in ActionAmy Shuen
The Web has changed the core economic principles of strategic management and competitive advantage. Do you understand how digital, social media. mobile, transaction cost, network economics and big data analytics have transformed global strategy for Fortune 50 corporations, midmarket companies and startups. Are your company's leaders savvy about Big Data, win-win open ecosystems, network effects, Web 2.0 business models and the updated eco-version of "stone soup" -- crowdsourcing, crowdfunding, innovation jamming and collaborative consumption? Examples include Skype, Apple, Google, Amazon, IBM, Cisco, Intuit, Mint, LinkedIn, Flickr, Xing and the Obama 08 mobile campaign.
NLC/MS Government 2.0 - Enterprise Social Networkingguestb5e7e1c
Enterprise Social Computing is all the rage in the world of intranets and portals. The rise of blogs and wikis on the Web has prompted governments across the globe to put these and other social tools to use behind the firewall.
Why?
• To harness, capture, and learn from the knowledge of its employees…especially those who will be retiring soon.
• Improve policy outcomes
• More efficient use of government information
• Streamline internal operations
• Attract top talent
• Greater transparency through information dissemination
Imagine if social networking tools like blogs and wikis could be used as a means of interaction by the federal government bodies. Governments could interact to a far greater extent with citizens as well as with internal and external resources.
Shannon Ryan, President and CEO of non-linear creations, who has cemented his position in an international network of internet authorities, and is a regular and reliable source of information for the media about web strategy, execution and metrics, will demystify the concepts surrounding social computing.
The presentation will:
1. Give the broader market context for the rise and popularity of social computing.
2. Show you how you can benefit from social computing in your space.
3. Give a real “how to start” road map for building the framework to benefit from social networking.
4. Provide some lessons learned already from clients in this new fast moving space.
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Originally given at the Big Design Conference #bigd16
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
An introduction to the cryptocurrency investment platform Binance Savings.
Business Model Design for Web Services: Ethan Bauley
1. Bubblegeneration &
Benkler:
Business Model Design for Web Services (& MediaCo's)
Ethan Bauley // BarCampLA 5
ethanbauley.com
SpimeCo.com
ethan@spimeco.com
2. What's the plan?
• Fundamentals
• Explore writing/analysis of 2 leading
thinkers on network econ
• Brainstorm business ideas/models
• Technology innovation v. biz model
innovation:
http://avc.blogs.com/a_vc/2006/04/
technical_innov.html
ethanbauley.com
3. quot;Sometimes…these nonmarket collaborations can be
better at motivating effort and can allow creative
people to work on information projects more
efficiently than would traditional market
mechanisms and corporations. The result is a
flourishing nonmarket sector of information,
knowledge, and cultural production, based in the
networked environment, and applied to anything
that the many individuals connected to it can
imagine. Its outputs, in turn, are not treated as
exclusive property. They are instead subject to an
increasingly robust ethic of open sharing, open for all
others to build on, extend, and make their own.quot;
4. What is Bubblegeneration?
• Bubblegeneration.com
• Umair Haque
• Forthcoming book via Harvard Press
• Bubblegen: Rethinking institutions of
Hypercapitalism...how can quot;2.0quot; tech
solve serious 3rd world issues
• HBS blog: who will redefine brands?
• http://discussionleader.hbsp.com/haque/
ethanbauley.com
5. Typical Umair-ism:
quot;I think there's a simpler way to put it. Most ad-
supported startups will fail simply because 1) ads
suck, and destroy value, and 2) they're not creating
new value by making said ads any better.
quot;In fact, the less they all focus on making ads better,
the worse each of these players is, because the
mediascape just gets more polluted.
quot;It's a classic example of a negative equilibrium.quot;
(just try Goog'ing quot;negative equilibriumquot;)
6. Markets, Networks,
Communities
• 3 modes of organizing that create value
more efficiently than traditional org:
FIRMS
• AdWords, eBay=markets // Wikipedia,
Drupal, craigslist=communities //
MySpace, PageRank=network
• Basic strategy: have a firm that makes
and/or services an M/N/C (scales with
higher & faster returns than doing it all
within a firm) ethanbauley.com
7. “Edge Competency”
(vs. “Core…”)
• Usually takes form of web-based service
(or network-distributed software
generally)
• Nerdness: cheap information dis-
integrates value chains into highly
specialized segments
• Shift to the edge a reaction against
hyperfragmentation; too many players for
a firm to coordinate
ethanbauley.com
8. Why are M/N/C’s so
efficient?
• Fundamental economic innovation
derived from new techs: cheap
coordination (i.e. communication)
• Allocate resources better than meetings,
memos, etc
• Build & access social capital easier than
firms
ethanbauley.com
9. This is different for most
business peeps
• Building and sustaining M/N/C’s requires
a completely different DNA.
• Not about “selling out”, making cash at
any expense
• We want to create value without taking
value from somewhere else
• Good beats evil; open beats closed;
a.k.a.“user focus”
ethanbauley.com
10. Example: Music Licensing
Agency
• “Core” competency: taste/ear,
relationships with licensors and record
labels
• “Edge” competency: online market that
enables licensees/licensors to self-
coordinate
ethanbauley.com
11. More on the Edge
• John Hagel:
EdgePerspectives.TypePad.com
ethanbauley.com
12. M/N/C’s: “Peer Production”
• “2.0 technologies allow production to be
‘atomized’ -- subdivided into arbitrarily
fine microchunks of value activities.
Prosumers can self-select and manage
their own interactions with these
microchunks, rather than incurring costs
of managers, red tape, etc”
• Newspapers atomized = classifieds (i.e.
craig), blogs, rss readers, ad networks
ethanbauley.com
13. Granular/Modular
microchunk example: Music
Service
• iTunes: repository of recorded music…
• Can sort of be remixed (playlists)
• What if there was no DRM and every
song’s individual multi-track recordings
were available to be remixed and reused
within iTunes?
ethanbauley.com
14. Biz Model implications
• Leverage multiple network effects
• 1: simple network effect (you joining the community
increases my value b/c it is more likely we can produce
something valuable) e.g. fax machines
• 2: IF the service is designed so that lots of tiny contributions
are equally valuable to one big contribution, and so that the
constituent parts of the project can be remixed and reused,
the total value of the network of microchunks is greater than
the additive value.
ethanbauley.com
15. How do you figure out your
Biz Model?
- People pay to have problems solved
- What is the problem you're solving?
Who's problem is it?
- In M/N/C, often many different parties
you're solving a problem for...who's more
desperate?
- Scarce v. non-scarce resources
ethanbauley.com
16. Resource for Biz Model Dev:
VC BLOGS
- VC pitches: standardized 15 slide deck:
http://whohastimeforthis.blogspot.com/2005/11/how-to-not-write-business-plan.html
http://blog.guykawasaki.com/2006/12/the_entrepreneu.html
- blog.pmarca.com
- venturehacks.com
- avc.blogs.com
- askthewizard.com
...frame your service in these terms...these
resources are all you need... ethanbauley.com
17. What are some operational
Biz Models?
Subscription, advertising, a la carte
payment, micro payment, auction/open
pricing…
?
List of business models:
http://usv.jot.com/WikiHome/USV%20Wiki/Peer%20Produced%20Web%20Business%20Model
%20List
ethanbauley.com
20. • Non-market social production is creating
a increasing share of economic value
• Lessig: quot;This is by far the most important
and powerful book written in the fields
that matter most to me in the last 10
yearsquot; ethanbauley.com
21. Yochai Benkler
• Bruce Sterling SXSW 2007 rant
• quot;Commons-based peer productionquot;
• SETI@home, NASA project, Apache,
Wikipedia...PAGERANK
• Only barrier to communication: desire to
communicate
• Political implications: everyone views
through the lens of someone who can
interject into the discussion ethanbauley.com
22. What are some businesses/
biz models/web apps for...
a quot;blog guildquot;, credentialed journalists,
musicians, auto mechanics, people with
dogs, local bars, grocery stores, Hype
Machine, skin care product manufacturer,
investment advisory, Twitter…
?
ethanbauley.com
23. Main lesson I’ve gotten…
(It's still not obvious to many)
Everyone (esp media) should be a software
company
ethanbauley.com