From Web 2.0 to Office 2.0: How the Social Web Will Impact Our Working Lives
Troy Angrignon & Ean Jackson
presenting to
The High Tech Communicators Exchange
April 29, 2006
Digital Bites: Responsive design - one size fits all?Crafted
With so many devices and screen sizes available to access the web, how can you ensure that your customers get the best possible user experience regardless of how they view your site? At Digital Bites, Crafted’s Head of Design, Barnie Mills, takes a closer look at Responsive Design, a key trend of 2013.
Corporate Learning in 2010: Social, Mobile, Collaborative, Engaging and FunHuman Capital Media
At the end of February, during a Chief Learning Officer magazine webinar sponsored by Blackboard, Jeanne Meister, industry expert and icon in the L&D field, spoke about the future of the learning landscape as being social, mobile, collaborative, engaging and fun. This session will be a continuation of the well-attended and highly interactive webinar, exploring in more depth what the next 10 years in the learning and development industry will be like. Meister will cover how your organization will need to adapt to service the many generations now employed in the corporate workforce, as well as how ever-changing technological advancements will impact how things are done. Many powerful real-world examples, as well as practical tips and advice on how to leverage leading trends, will be shared.
Jeanne C. Meister, Founding Partner, Future Workplace
"The fall of digital" as presented at Webuquerque, November 2010.
"For the past 15 years, the business, marketing and technology communities have been turned upside down with the mass adoption of the internet. Millions have been made and lost. Companies founded and companies gone broke. Business as usual has been changed forever, but the change isn't over yet.
As the realities of the new connected world take hold, the architects of that world (the web developers and digital agencies) may be the ones who pay. How are the trends of today going to affect the professionals that set the ball in motion? That's what we will talk about in The Fall of Digital."
Digital Bites: Responsive design - one size fits all?Crafted
With so many devices and screen sizes available to access the web, how can you ensure that your customers get the best possible user experience regardless of how they view your site? At Digital Bites, Crafted’s Head of Design, Barnie Mills, takes a closer look at Responsive Design, a key trend of 2013.
Corporate Learning in 2010: Social, Mobile, Collaborative, Engaging and FunHuman Capital Media
At the end of February, during a Chief Learning Officer magazine webinar sponsored by Blackboard, Jeanne Meister, industry expert and icon in the L&D field, spoke about the future of the learning landscape as being social, mobile, collaborative, engaging and fun. This session will be a continuation of the well-attended and highly interactive webinar, exploring in more depth what the next 10 years in the learning and development industry will be like. Meister will cover how your organization will need to adapt to service the many generations now employed in the corporate workforce, as well as how ever-changing technological advancements will impact how things are done. Many powerful real-world examples, as well as practical tips and advice on how to leverage leading trends, will be shared.
Jeanne C. Meister, Founding Partner, Future Workplace
"The fall of digital" as presented at Webuquerque, November 2010.
"For the past 15 years, the business, marketing and technology communities have been turned upside down with the mass adoption of the internet. Millions have been made and lost. Companies founded and companies gone broke. Business as usual has been changed forever, but the change isn't over yet.
As the realities of the new connected world take hold, the architects of that world (the web developers and digital agencies) may be the ones who pay. How are the trends of today going to affect the professionals that set the ball in motion? That's what we will talk about in The Fall of Digital."
A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.
2014 conference keynote addressing the agenda of the conference. Highlighting the changes and improvements in tech, and predictions for the next coming year.
This is Day Two of the "Click to Prosper" course, run across the Lincolnshire coast with businesses taking part in the Coastal Business Development Programme 2013-15.
Web2.0 and Social Media leading to Inbound Marketing 2014Lukas Ritzel
How has the initial Internet developed from a push only static source of information to the interactive and engaging internet which we call Web2.0 or social media in 2013
Agile: MK Success breeds success - so how do you get that?Rob Brown
A few of the interesting problems facing the embedding of any "agile" frameworks, practices or principles, let alone the so-called "agile at scale" mega-frameworks people are losing a lot of time, energy, money and people attempting to "drive in". Versus my experiences in observing and implementing a few simple and natural teaming practices that ... I believe avoid the necessity of even going down "that road".
The purpose of this article is to provide an alternative solution to management and employee issues faced by entrepreneurs. In this review we share our experience with FileMaker, a program that proves to be useful in your everyday life at work.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.
2014 conference keynote addressing the agenda of the conference. Highlighting the changes and improvements in tech, and predictions for the next coming year.
This is Day Two of the "Click to Prosper" course, run across the Lincolnshire coast with businesses taking part in the Coastal Business Development Programme 2013-15.
Web2.0 and Social Media leading to Inbound Marketing 2014Lukas Ritzel
How has the initial Internet developed from a push only static source of information to the interactive and engaging internet which we call Web2.0 or social media in 2013
Agile: MK Success breeds success - so how do you get that?Rob Brown
A few of the interesting problems facing the embedding of any "agile" frameworks, practices or principles, let alone the so-called "agile at scale" mega-frameworks people are losing a lot of time, energy, money and people attempting to "drive in". Versus my experiences in observing and implementing a few simple and natural teaming practices that ... I believe avoid the necessity of even going down "that road".
The purpose of this article is to provide an alternative solution to management and employee issues faced by entrepreneurs. In this review we share our experience with FileMaker, a program that proves to be useful in your everyday life at work.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
PR 2.0 : How social media is (and isn’t)
changing the rules of Public Relations
Presented to the Canadian Public Relations Society
November 8, 2007
Ean Jackson and Troy Angrignon
Back to the future of public relations - 10 rules for PR professionalsStuart Bruce
PR is far from dead, in fact the future is brighter than ever as the internet, mobile and social media make it more important than ever to practice professional management of relationships and reputation. Real public relations has always been two-way and conversational, but finally we can practice what we preach. These are 10 of the rules for a successful future for public relations.
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
The Open Commerce Conference - Premature Optimisation: The Root of All EvilFabio Akita
This is the talk I presented in NYC at the Spree Conference. It's about how we may be making bad decisions out of blindly following misleading pitches. To avoid it, we just need to go back to the basics of CS: Don't optimize prematurely. Here's how.
Low and No cost real estate marketing plan for Enid OklahomaJoe Pryor
Realtor@ presentation for Enid Oklahoma to show how for very little cost you can have a great marketing plan that reaches people, converts leads, and makes more money for you instead of making money for everyone else.
Real Estate marketing especially with social media has dramatically lowered our cost and increased our reach. Too Often Oklahoma REALTORS® as well as in other states spend their way into success but don't have much profit to show for it. This class will be about how to use resources like Youtube and Facebook at no or low cost as well as outsourcing repeatable task that are not productive to do ourselves.
A look at digital marketing in the not-too-distant future. From shifting privacy norms, evolving SERPs, the game-ification of everything, social business, and more. Implications and business application included as well.
Slides from the May 2011 Refresh DC panel on the science of making data-driven design decisions and the art of knowing when to listen and when to ignore the numbers..
Panelists included:
• Craig Green, Web Strategist at Network Solutions
•Jim Lane, Director of User Experience for AddThis.com at Clearspring Technologies
•Paul Koch, Marketing Specialist at Viget Labs
Moderated by :
•Greg Robleto, Director of User Experience Design at The Motley Fool
NOV 8 2012: Cloud Expo SF "Elastic Cloud Infrastructure: Why the Enterprise W...troyangrignon
A talk detailing how and why elastic cloud infrastructure emerged in the marketplace.
NOTE: For current Cloudscaling messaging and presentations, please refer to http://www.slideshare.net/randybias and www.cloudscaling.com
MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"troyangrignon
Our take on why "open clouds" (a term we were using at the time) were winning against "closed clouds".
NOTE: Since the presentation of this material, Cloudscaling's messaging has evolved considerably forward. For current material on Cloudscaling, please refer to www.cloudscaling.com and http://www.slideshare.net/randybias
APR 26, 2012: Under the Radar: Presenting Cloudscalingtroyangrignon
This was Cloudscaling's Under the Radar pitch for UTR 2012 delivered April 26, 2012.
NOTE: For current material on Cloudscaling, please refer to http://www.cloudscaling.com and http://www.slideshare.net/randybias
Pres Monetizing Your Web 2.0 Venture 2007 R20troyangrignon
Maximize Your Revenue from Your Web 2.0 Venture
by Troy Angrignon
e: troy@troyangrignon.com
twitter: troyangrignon
*This presentation was originally presented in May 2007 at the AJAX World conference. It has not been updated so the numbers and dates are anchored in that time period.
Jive Wh Driving Measurable Business Results With Web 2.0 Technologiestroyangrignon
Drive Measurable Business Results With Web 2.0 Technologies
presented by
Dennis Deveny, Field Account Executive, Jive Software, Inc.
Troy Angrignon, President, WorkHabit, Inc.
Welcome to Drupal Camp LA 2008
* This was a presentation written by Troy Angrignon (President) and David Feldhaus (Director Sales) and delivered by Jonathan Lambbert (CEO) at the DrupalCamp LA, September 13-14, 2008.
What Is Web 2.0 April 2006 Fraser Valley Technology Networktroyangrignon
Web 2.0:
What is it? Why should you care?
How do you make it work for you?
Ean Jackson
Troy Angrignon
Presented at the Fraser Valley Technology Network
May 11, 2006
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
Htce Pres Office 2.0 April 2007 R4
1. From Web 2.0 to
Office 2.0: How
the Social Web
Will Impact Our
Working Lives
Troy Angrignon
& Ean Jackson
presenting to
The High Tech
Communicators
Exchange
April 29, 2006
(Catherine) - 6:15pm
•Ean:
•Sales and Marketing guy from Oracle, IBM, and Sprint International
•Has mentored and advised 25 startups in sales and marketing
•Professor at University of Phoenix teaching applied technology in the MBA program
•Former Board member of the IIMA
•Currently President of Analytics Marketing where he coaches startups on how to grow their
business by leveraging technology
•Ean hopes to run his hundredth ultra-marathon within the next year.
•Troy
•Has spent the past twelve years doing business and technology strategy.
•Has built four ventures, the last of which was a computer consulting practice here in
Vancouver for ten years but is now assisting in building four more companies. He is currently
the Director of Strategy for Hinchlcliffe and Company, a US-based company specializing in
Web 2.0 and Enterprise 2.0 consulting, training, advisory work, and media. He is also an
advisor and mentor to several startup and non-profit boards.
•Was
•He was formerly the Emerging Technology Strategist for Business Objects, where he was
responsible for looking at emerging market opportunities.
•He is an active outdoor athlete who spends his time doing power-lifting, gymnastics,
running, biking, and anything else that gets him outside with friends.
2. Who are you? And what do you want
out of this presentation?
Ean - 6:20pm
•who are we and why are we here?
•Ean introduces Troy: We are friends; we work on a
board together; he wanted to understand this web 2.0
stuff so he decided to write a Manifesto; today is a
preview of the Manifesto that answers the questions:
What is web 2.0, why do I care? What do I do about it?
•Troy introduces Ean: Ean has been teaching e-
business for six years; about 18 months ago his
students started asking what web 2.0 was and so Ean
went off searching; Ean invited me to join his socially
conscious web 2.0 related startup venture and we also
began collaborating on the Manifesto.
•who are you and why are you here?
•what type of organization? Business, non-profit,
Individual
•what function / role? Geeks? Businessperson? Other?
Management? Apply technology? Entrepreneur?
3. Internet marketing & PR continues to
move forward in leaps and bounds
(Ean)
•have been involved in one shape or another
since starting Canada’s first ISP in 1993
•the one constant has been change!
•Netscape, Websites, Dot-com bust, Google,
SEO, blogging, Web 2.0
4. Forward thinking communicators want to
make best use of the new technologies
(Ean)
•the one constant is that as the technology changes,
we are always there at the leading edge trying to
figure out how to make it work for us or our clients
business
5. But the technology keeps changing
so fast that it’s hard to keep up!!
(Ean)
•It feels like as soon as you learn
something, they change the rules!
•Something new is here!
•Out with the old, in with the new!
6. We want to know what the new tools are,
what they mean, and how to use them
(Ean - 6:25pm)
•...and if we know those things, we know
how and when to apply them to our unique
business issues
7. Agenda
What is Web 2.0?
•
Making Use of Web 2.0 Tools
•
Real-world Case study
•
Q&A Session
•
So in the next hour or so, we’re going to
cover the following items
8. Web 2.0 is really about the web being a
platform for people to work together
(Troy
)
9. Web 1.0
•It’s the year 2000. We have spent five years just getting people and companies online.
•There has been an explosion of websites. These sites are for the most part made up of
static pages and files. They are read-only sites.
•No matter how many people are on the site, you really can’t tell.
•You click a page....and you wait. Both because you have dial-up and because every time
you click on something or submit a form, it has to reload a page. You find yourself wishing
that it didn’t suck so much - that it worked more like your desktop applications - smooth, fast,
simple.
•But then again, those desktop apps aren’t so great either. They’re huge and bloated and
buggy and they never fix the old bugs, they just charge you once every 18 months for a new
version that has NEW bugs. But still, the desktop PC and the desktop operating system
reigned supreme.
•Applications got bigger, learning curves got steeper and the percentage of features that
people knew how to use got smaller.
•Enterprise vendors talked about “lock in”, “switching barriers” and many other user-hostile
approaches.
•Speaking of your desktop, you probably filed your mail away in folders and your files too, all
carefully sorted so that you could find them again. Because if you couldn’t find it yourself by
knowing where it was, you would never see it again.The paradigm was all about folders and
directories.
•Amazon and eBay are two of your favourite applications...but at this point, the only way to
connect to them is as a user directly hitting the site. There is no way for developers to
connect into their back-end systems...yet.
•DoubleClick is one of the largest advertising networks on the planet. 2000 advertisers that
can buy banner ads on websites and track you by cookies across the web.
•AOL has a huge walled garden of content protected from the web and it’s considered “a
clean, well lighted place” for those who are too scared of the wild west Internet. This theme
of putting data in behind a wall and charging for access is one of the more common place
10. Web 2.0
Troy - 6:35pm
•A little experiment formed called NuPedia...
•Web Services, an academic curiousity became real. Amazon Web Services made $211M last
year. eBay sold almost half of its inventory through web services that were called from other web
sites, not from eBay’s website. Remixing of web content was born.
•Dale Dougherty coined a phrase for all of this new new stuff: Web 2.0.
•Tim O’Reilly picked up on the theme and held a conference to explore the concepts to see if they
were real. Much debate ensued about the definition and meaning of this phrase
•Google decided to launch an ad network like Doubleclick. 200,000 micro advertisers jumped on
board.
•An oddly named company called Del.icio.us started letting people share their bookmarks with
each other and “tag” them.
•A little known company in Vancouver named Ludicorp
•Some of the surviving ASP companies (NetSuite, JamCracker, OpSource, Salesforce.com) licked
their wounds, kept on innovating and kept pushing forward.
•We tipped over the billion users mark, a quarter or third of which are online at any one time.
•Small, fast, light applications started to explode. Blogs, wikis, and RSS took the world and the
popular media by storm.
•Digg was born - imagine having the whole planet as your editorial board. Ten people run a site that
now has more traffic than the NYTimes.
•Collaboration, co-creation, community, collective intelligence. cpmmectopms. content creation,
change of scale, core values, and cheap and fast all went crazy.
•Moved from folders to search
•The death of walled gardens
•A little company called 37 Signals launched and built some light, fast applications that got a lot of
press.
•Social networks exploded.
•Young entrepreneurs are slightly less arrogant
11. There are only a few ways to make money
or save money in marketing
(Ean - 6:35pm)
•Generate Revenue by...
•Acquiring new customers through marketing activities and
product innovation
•Retain and grow customer base through product innovation,
account management, cross-sell/up-sell, and retention
•Strengthening the pricing you can get through demand/supply
mgmt and pricing optimization
•Decreasing your operating margins by....
•Improving customer interaction efficiency
•Marketing & Advertising
•Sales
•Customer Service & Support
•Order Fulfillment & Billing
•improving corporate services efficiency
•HR
•decreasing cost of goods sold
•product development
•distribution
•service delivery
12. (Ean)
Here are some key examples of applications that
might be able to help you drive your business
forward.
13. Your brand isn’t what you say it is,
it’s what Google says it is.
Company
Valuation
$1.9B
Sites set
up by
pissed off
customers
for $30
Damage to
reputation:
PRICELESS
(Ean - 6:40pm)
We have known for a long time that being found on the internet is
important. That is why SEO is such a big thing to marketers.
What you might not know is that next after domain names, the next
best and most powerful way to get found on Google is to blog...
14. Blogs weigh more than almost
all other SEO tactics combined
Blogs
SEO
(Troy
•Because of the way blogs work, they ping the search engines and
are more current than normal static sites.
•Therefore they get high Google rank.
•This is the number one reason that every single one of your
customers should have a blog that talks about them and their
business!!
15. If you want to know what is going on,
join the blogosphere
(Troy - 6:55pm)
•The blogosphere has become our community conversation. Read it for competitive and industry
analysis.
•But also...write it...
•There are many things that it can help your company achieve!
•From Debbie Weil’s excellent book “The Corporate Blogging Book”:
•market your company/product/service
•be a thought leader
•build community
•provide customer relations
•offer up status alerts
•host conference/event information
•advocate for change
•provide an additional channel for PR
•drive a global brand
•find and develop customer evangelists
•build a web site without building a web site
16. Is your PR command and control?
Or conversational?
Marketing: blogs can be used to establish thought leadership. There are a lot of blogs out there it's true. But we're still at a stage where a blogger can
quickly become one of the leading voices simply by being very focused on their niche. There are probably not a thousand bloggers blogging about how to
build great bird houses or how to knit. Even in the business space, there are still relatively few top bloggers in every business category so if your content is
compelling and you can market yourself to the other bloggers in your space, it is possible to become well-known in your niche relatively quickly
Cost-effective communications: Scoble and Isreal write: quot;Because blogs are also the lowest-cost communications channel, you can reach thousands,
perhaps millions of people for an investment of a few cents and some personal time. Blogs are infinitely more efficient than any other corporate
communications medium.” (Naked Conversations, P 27)
Public Relations: moving from traditional command-and-control PR to PR being people who understand that quot;marketplaces are conversationsquot;. This
paragraph from Naked Conversations so perfectly sums up this issue that I need to quote it in full:
quot;How did this industry [PR] end up with such a tainted image? A long string of scandals helped. By reading the papers, one can get an impression of an
ongoing collusion between PR agencies and large organizations intent on deceiving the public. There’s also a language barrier. PR people are accused of
speaking in an oymoronic mix of risk-avoidant and hyperbolic language that most people don’t trust. In addition, PR folk are considered flak-catchers who
stand in front of the press to take heat and deflect it from clients. The result is that a large number of people see the PR practicioner intentionally blocking the
path to the truth, someone who guides company spokespeople to manipulate the message around the actual facts to the advantage of the company and at
the expense of the public’s right to know. Bloggers enjoy the opposite reputiation. They write in the plainest of launguage, so unrefined that postings
sometimes scream for a good edit. They are prone to tell it like it is, even if “it” is unflattering to the companies they represent. Whereas the PR practitioner’s
loyalty is assumed to be to the client, the blogger’s loyalty is perceived to be to the public at large. We are, of course, talking about perceptions here, and not
realities. The reality is that some bloggers are not saintly, and some embellishments slip past the wary eyes of the blog-watchers. Likewise, not all public
relations practitioners deserve the harsh rap. In fact, we see two schools of PR in practice today. One is the incumbent school of “command and control.”
This school argues that companies should keep communicating in the same manner and with the same rules that they have always practiced and perhaps a
dab of makeup to cover up the warts of their profession. Some of the smartest in the field are rapidlly transitioning from traditional to more conversational
practices, creating a new “listen and participate” school of thought in PR. This latter group plays by rules that are in striking contrast to the command and
controllers. We think this transformation into two schools is important to the field because the profession appears to us and many we spoke with to be in
upheaval and facing a change or perish challenge, denied by many and embraced by a few up until now....By contrast, many of the Listen-and-Particpators
blog, and they’re good at it. They understand blogging has already disrupted the status quo of their professions and have adapted to the change, to the
benefit of both their clients and themselves. Most still embrace a good number of traditional tactics, which in many cases makes sense. But you can see their
hearts and minds transitioning to new forms of communication, including using blogging to change the rules of the game from a one-way monologue to a
two-way conversation.quot; (Naked Conversations, P 100)
PR is an absolutely critical function in any company. But good PR people realize that their industry is changing and that new tactics are becoming more
useful and some tactics are becoming less useful. What type of PR are your practicing? Command and control? Or conversational? You might want to go
and find out.
Reputation/Perception: Tom Peters wrote: Robert Scoble, single-handedly at first, has given the EVIL EMPIRE (Microsoft, who els?) a “Human
Face”...thanks to his blog.quot; Scoble did this by being himself, calling it as he saw it, which included praising the iPod, and slamming Microsoft when they
screwed up. That honesty gave him huge points with his readers so that they knew when he said he saw something positive in Microsoft, that he wasn't just
parroting the company PR. Microsoft has over 10,000 internal bloggers and over 3,000 external bloggers so Scoble wasn't alone in shifting the tide of public
opinion but he was a big part of it.
Direct unfiltered communications FROM your customer: Companies are fond of doing customer surveys. You know the ones. They have 20-30 questions
that all sound the same and a bunch of multiple choice answers that don't really capture what you mean. And that number rolls up to the Executive who say
something like, quot;Hmmmm....we have a 7.quot; So what? Do they know what to do to get an 8? Or a 10? Getting plain, open, honest, real communication from
17. What if you could measure everything for
return on investment? You can.
(Images from ClickTracks)
(Troy-7pm)
•There are all sorts of tools out there that let you optimize
your marketing efforts across all of your various online
activities, including:
•Omniture
•WebSideStory
•Optimost
•Google Analytics
•Visual Sciences
Figure out what your business needs in terms of
measurement and analytics tools and do an assessment.
There are MANY choices out there.
18. Build a community of like-minded
individuals
(Ean) 7:05
•There are tools out there that will let you build a community of
interest around anything.
•Some of the tools include:
•Yahoo/Google groups
•MySpace/FaceBook/Cyworld groups
•Second Life!
•Drupal/Plone/Expression Engine
•even just group blogs!
19. Here are some tools that will help you
drive your marketing efforts online:
(Troy - 7:10pm)
•blogging tools (Wordpress, Typepad, Blogger)
•survey tools (surveymonkey, zoomerang)
•email newsletter tools (constant contact, intellicontact)
•registration tools (sporg, active.com, cvents)
•payment tools (paypal, beanstream)
20. Here are some tools that you can use
to manage your business
Troy - 7:15pm
•Wikis: Jotspot, Socialtext, Confluence
•Project mgmt: Basecamp, BackPack
•Office 2.0 applications: Writely, Zoho Suite
•Google Apps (Gmail, Google Talk, Google Calendar for your company)
21. Let’s examine a real company that used
Web 2.0 technologies in order to grow
Ea
n
28. •But I found I really enjoyed running.
•It became my hobby.
•I ran 36 marathons before taking up
triathlons.
• I did Ironmans and double Ironmans.
•Then I took up ultramarathons and have
done almost 100 of them
29. •Along the way I made it to a couple of
national teams. Then I coached and
managed one.
30. •After being in lots and lots of races, one
day I decided to put one on myself.
•I called it the Vancouver Fat Ass 50
because in ultramarathon circles, a fat ass
run means a free one that has no frills.
• I held it on New Years Day. We ran almost
50 miles, then went for a swim in the
ocean…then went for beers.
•It was not as popular as the Sun Run
31. •Did this a few times.
•Before I knew it, my little FA 50 was
consistently getting national TV coverage.
•100’s of nutbars began to show up. It
became a pain in the fat ass for me to
manage
32. •So I piddled with FrontPage and made a
website.
•Hoped by getting people to read about the
event and register for it online, I wouldn’t
have to do paperwork
33. •Then, for the 10th anniversary (sorry,
couldn’t find 10th!) a running buddy who
does web design made me a “real”
website.
34. •Around about then, I joined to IIMA
•Learned about keywords and reciprocal
links and the need for newsletter
35. •like Forrest Gump, I continued to run
•Like in the movie Forrest Gump, people
started to follow!
36. •Others wanted me to help them put on
free running races, so my wife started a
club
40. •Then I met some guys at the Steamworks
one night and we had a few beers.
•Roland Tanglao and Boris Mann, who
have also spoken to the IIMA
•I talked to them about our pains as we
grew the business. It couldn’t scale up to
where we wanted to with the existing
infrastructure and Front Page.
•If we added lots of events, it was just too
tedious to manage.
•They said “We have a solution to that!”
41. •They said, “Hey we’ve got a tool that can
be used to build online communities!
•They said they valued feedback for their
new community platform and would host
the club site for free.
•Best of all, they said that it would take an
hour to set up and that it could do all of the
things we’d bolted on and more!
•I said “sign me up!”
42. 7:20pm
•We figured this would be a good time for a
new image for the club.
•The folks at Rain City were new with the
Drupal platform and hot for referral
business, so they too offered to join us by
creating a look and feel for the Club
•We were flying high!
43. •Reality was SLIGHTLY different than we
hoped
•I am a big boy and I have experienced lots
of ports from one platform to another, but
this was the most painful port I had ever
experienced.
•I conservatively estimate that to migrate
from the FrontPage site to the Drupal site,
it took not one, but well over 1000 hours.
•Without a doubt the biggest problem was
getting technical help. It’s hard to get good
people if you have no money
44. •But, thanks to our friends at Bryght and
Rain City, this is what we migrated to
45. •Photos are important to a community site.
We now use Flickr. It works fine and has
done wonders for SEO
46. •For the volunteers who manage the club,
we use online collaborative tools. We used
writely for a while, but shelved it in favor of
Jot.
•We did use it however to collaboratively
write the outline of this presentation!
47. •This is Jot, a tool we pay $10/month for to
keep track of goals and progress toward
them
50. RSS feeds
And it seems that if 55 million bloggers
started, at least ONE stopped!
51. •It’s got blogs, so members can trash talk
about each other online. It amazes me
how many people read about other
people’s adventures. It’s great for search
engine rankings
52. 7:30pm
•Now that we have gotten here....surprise, surprise....we have
a new business issue to address and more technology
decisions to make
•Online marketing is a never ending cycle. Just when you
think you’ve got it wired, they change the rules or your
business changes, and you have to rethink things again
•Our new business issue is: Do we maintain the status quo
and remain a neat regional club? Or do we raise some money
and take the thing global?
•From the tech infrastructure and Internet marketing
perspectives, the biggest issue is build or buy. Do we keep on
cobbling stuff together and depend on our friend’s handouts?
Do we build our own custom platform or do we find a platform
that does what we need if the club is to grow and use it?