The document discusses digital disruption and transformation. It defines big bang disruption as a dramatic new innovation that can deliver products or services that are cheaper and better. It also discusses the mindset needed for digital transformation and the traits and competencies of digital transformation leaders. The areas of digital transformation include business activities, processes, models, ecosystems, and assets. Finally, the document outlines steps for developing a digital strategy, including researching local problems, building prototypes, launching beta versions, marketing for conversions, and campaigning for mass adoption.

1. Digital Disruption &
Transformation
Jakarta, 19 April 2018

2. Digital Disruption
Source: http://www.slideshare.net/duvalunionconsulting/digital-disruption-in-finance

3. Definition of Big Bang Disruption
• A dramatic new kind of innovation, they can
deliver products or services that CHEAPER &
BETTER.
Source: https://www.accenture.com/us-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_18/Accenture-
big-bang-disruption-strategy-age-devastating-innovation

4. The Mindset
Source: https://www.accenture.com/us-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_18/Accenture-
big-bang-disruption-strategy-age-devastating-innovation

5. Digital Transformation Leader Traits &
Competencies
Source: https://www.kornferry.com/institute/leaders-for-a-digital-transformation

6. Area of Digital Transformation
• Business Activity (Marketing, HR, Administration,
Operational etc)
• Business Process (Information system and
digitization)
• Business Model
• Business Ecosystem (Infrastructure and policy
related to digital)
• Business Assets (whereby the focus lies on
traditional assets but, increasingly, on less
‘tangible’ assets such as information and
customers )
Source: http://www.i-scoop.eu/digital-transformation/#Digital_business_transformation_8211_a_holistic_approach

7. Step For Digital Strategy
• Research for local problem as the trigger for
business idea
• Build the prototype of product
• Launch beta version with small audience, test
the market
• Launch the marketing campaign focus on
conversion
• Campaign for massive adoptions with
integrated campaign

8. Tuhu Nugraha Dewanto
Book Writer of Best Seller Book “WWW.HM Defining Your Digital
Strategy”
Website: Tuhunugraha.com
E-mail: tuhu.nugraha@gmail.com
LinkedIn: www.linkedin.com/in/tuhunugraha