Glancity helps travelers to enhance their travel experience by renting 3G fully connected tablets preloaded with best local resources.

1. GLANCITY
by Alessandro Prioni - alessandroprioni@glancity.com - @ale_prioni

2. Glancity helps travelers to enhance
their travel experience by renting 3G
fully connected tablets preloaded with
best local resources.

3. Business Model Canvas

4. Value Proposition Canvas

5. Customer Archetype
Justin and Mary - engaged
- USA city dwellers
- 25 years old
- middle class
- bachelor degree
- leisure travelers
- spend aboyut 1 hour/day using social networks
- read and trust travel blogs
- googled a lot before deciding the destination
- smartphone owners
- heavy mobile data users
- continuous social connection: Klout score = 50
- share online stuff they like
- frequent online buyer: they have booked their hotel and
flight online
- used to write and read customers' review
- budget: about 200€/day
- type: end-user, economic buyer, decision maker. Their
teen could be the end-user.

6. Market Size
TAM
Foreign travelers who visit Italy
47.5MM people
€ 20BB
SAM
Foreign travelers who use Internet as the first
information channel (41% TAM)
19.5MM people
€ 8.3BB
TARGET MARKET
Foreign leisure travelers:
- visit Italian cities
- use internet as the first information channel
- middle-class
- english-speaking
2.43MM people
€ 1.07BB
On average, travelers:
- spend 7 days in Italy;
- have a budget for extras of 63€/day (travel and accommodation excluded)