Presentation covered : 1. Introduction 2. SWOT Analysis 3.Strategic Planning Process 4.Structure of the Organization 5.Control Mechanism 6.Leadership Style that I observed 7.Various strategies which incorporate in order to get listed in the list of best places to work.

1. VALUE CHAIN ANALYSIS FOR TAJ HOTELS
DUE TO ABSENCE OF CLEAR FLOW OF ACTIVITIES, AN ALTERNATE VALUE-CHAIN
FOR THE HOTEL INDUSTRY IS DRAWN BELOW.

3. SWOT ANALYSIS

6. PORTER’S FIVE FORCE MODEL

7. Threat of Substitute Goods
 In the hotel industry there is usually another hotel just around the corner.
 They appear in all price ranges, with varying levels of service and
amenities.
 The constant challenge will always be to get the guest to choose your
hotel over the competitor.
 The internet makes the overall market more efficient

8. Bargaining Power of Buyers
 Business persons choosing a hotel for business travel book a hotel online
and no longer use travel agents.
 They are finding internet businesses like trivago.com which will negotiate
or discover bargains for them.

9. Rivalry among existing competitors
 The rivalry among competitors in the hotel industry is fierce.
 When potential customers can learn about a hotel on line, the internet
reduces the differences among competitors.
 The internet covers wide geographical areas so the market is widened
increasing the number of competitors.

10. Barriers to Entry
 The initial investment in the hotel industry creates quite a barrier to entry
but certain barriers to entering the hotel market are reduced by the
internet.
 A vital barrier would be differentiation.
 A hotel that can differential itself by location, by service, amenities.
 Another barrier to entry would be expertise.

11. Bargaining power of suppliers
 This is not a substantial threat in the hotel industry it can have impact
especially in the area of labor.
 With an aging population, there are fewer people to fill service industry
jobs.
 The other supplies that are needed by hotels are also easier to attain
through internet channels

13. Strategic planning process
 Mission and objectives:-To create rewarding customers experiences through unique
cuisines , culturally appealing architecture and customer service.
 Strategy creation and implementation:- Taj hotels being a five star hotel gives importance
to customer surveys and development of new operative and information systems as a part
of research and strategy creation for implementation it relies upon outsourcing of services ,
staff training and development , public relations and maintenance of customer database.
 Generic Strategies-IHCL follows a broad based differentiation strategy. They have a
differentiation strategy targeting the premium segment. But they have also expanded their
offerings internationally to target a broader segment.

14. CONTROL MECHANISMS
 It follows Total Quality Management which consists of organization wide
efforts to install and make permanent a climate in which an organization
continuously improves its ability to deliver high quality service.
 Quality is defined by customers requirement.
 Top management has direct responsibility for quality development.
 Increased quality comes from systematic analysis and improvement of
work processes.

15. LEADERSHIP STYLE
 Tata group of hotels follows a democratic structure of leadership.
 Mr Rakesh Sarana the CEO of Taj hotels has proved a true
transformational leader.
 He is the leader with great vision hence he knows right approach to
groom future leadership. He has implemented the team spirit in whole
group at every level.