This document is an internship report submitted by Fatah Salman Sheriff for their internship at IBC Hotels. It includes certificates from their internship guide and college confirming the completion of the internship. It also includes declarations from the candidate and details of the table of contents for the report. The report will provide an overview of their internship experience at IBC Hotels from June to July 2023, gaining practical industry exposure and professional skills.

1. INTERNSHIP AT IBC HOTELS
Submitting in partial fulfilment of the requirements
for the Award of the Degree of
BACHELOR OF COMMERCE
By
FATAH SALMAN SHERIFF
21COMF26
Under the Guidance of
DR. KUMARASWAMY P
KRISTU JAYANTI COLLEGE (AUTONOMOUS)
K. NARAYANPURA, KOTHANUR POST,
BANGALORE - 560077
2023 – 2024

2. KRISTU JAYANTI COLLEGE (AUTONOMOUS)
CERTIFICATE FROM GUIDE
This is to certify that this internship work titled Data entry is based on an original study
conducted by Fatah Salman Sheriff (21COMF26) of V semester BCom under my guidance.
This internship work has not formed the basis for the award of any degree/ diploma by
Bangalore North University or any other university.
Place: Bangalore
Date: 10 sept 2023 Dr. Kumaraswamy P

3. KRISTU JAYANTI COLLEGE (AUTONOMOUS)
CERTIFICATE FROM INSTITUTION
This is to certify that this internship work titled Data Entry is based on an original study
conducted by Fatah Salman Sheriff (21COMF26) of V semester BCom under the guidance
of Dr. Kumaraswamy p
This internship work is based on original and has not formed the basis for the award of any
degree/diploma by Bangalore North University or any other University.
Head of the Department
Place: Bangalore
Date:10 sept 2023

4. DECLARATION FROM CANDIDATE
I Fatah Salman Sheriff hereby declare that this internship work titled Data Entry is based on
the original study conducted by me under the guidance of Dr. Kumaraswamy P
This has not been submitted earlier for the award of any other degree/diploma from Bangalore
North University or any other University.
Place: Bangalore
Date:10 sept 2023
Reg. No: 21COMF26 Fatah Salman Sheriff

5. Company Completion Certificate

6. TABLE OF CONTENTS
S.
No.
Chapter
No.
Particulars
Page
No.
1 1 Introduction
2 2 Industry Profile
3 3
3 C Analysis – Company, Customer,
Competitor
4 4 Organizational Structure/ Departments Profile
5 5 SWOC Analysis
6 6 Learning Outcomes
7 7 Conclusion

7. 1
Introduction
This is an internship report which contains a brief overview of my experience, Fatah Salman Sheriff, at
The IBC Hotels.
This internship experience lasted from the 18th of June 2023 to THE 18th of July 2023. This internship
aimed and succeeded to provide me the experience and practical exposure at the industry level.
Throughout the internship I participated in various tasks gaining insight, perception and awareness
into the Real-World challenges and day-to-day problems that are faced in firms. Under the guidance of my
intern guide MR. Zeeshan, who helped me enhance my professional skills by engaging and performing in
various tasks such as: - data entry into excel sheet, basic accounting, etc.
India Builders is a prominent and reputable real estate development company in India, known for its
excellence in constructing residential and commercial properties. With a strong presence in the real estate
market, India Builders has earned a distinguished reputation for its commitment to quality, innovation, and
customer satisfaction.
Key features and highlights of India builders:
• Quality craftsmanship: India Builders is renowned for its attention to detail and meticulous
craftsmanship, ensuring that each project is executed to the highest standards of quality.
• Innovative designs: The company prides itself on incorporating innovative architectural designs and
modern amenities that enhance the living and working experiences of its customers.
• Customer-Centric Approach: India Builders places customer satisfaction at the forefront of its
operations. The company is committed to understanding and fulfilling the unique requirements of its
clients.
• Sustainable Practices: Recognizing the importance of sustainability, India Builders strives to
incorporate eco-friendly practices and energy-efficient technologies in its projects.
• Timely Delivery: The company has a track record of delivering projects on time, demonstrating its
reliability and dedication to meeting deadlines.
• Diverse Portfolio: India Builders has successfully completed a diverse range of projects, including
residential apartments, gated communities, commercial complexes, and more.
• Industry Recognition: Over the years, India Builders has received accolades and awards for its
contributions to the real estate industry, showcasing its commitment to excellence.
• Transparency: The company maintains transparent communication with its clients throughout the
project lifecycle, building trust and fostering positive relationships.

8. 2
IBC Hotels & Resorts is an apartment cum hotel, situated inside Diamond District on Old Airport
Road with localities like Indiranagar, Mahatma Gandi Road, as well as Koramangala in the vicinity. It
offers 61 well-appointed, fully furnished, spacious, modern, comfortable, homely and aesthetic apartments
that come in studio one, two and three bedroom and also includes penthouse configuration. It is Outfitted
with a gourmet chef's kitchen/kitchenette, free WI-FI, 24*7 restaurant, gym, in-room laundry facilities,
free parking area, taxi services and much more. There is Proximity to popular restaurants, pubs, shopping
complexes, hospitals and tech parks, etc, which makes IBC hotels a preferred choice for leisure, comfort
as well as business travellers. IBC Hotels & Resorts is ideal if you are looking for a cozy and comfortable
yet and luxurious and beautiful stay at affordable prices.
Founded in 2006, IBC Hotels & Resorts is the hospitality arm of the India Builders Corporation. With
over a decade of experience in this domain, we are one of the premium apartment hotels in Bangalore.
Carrying on the group’s passion for excellence, we are here to create a paradigm shift in the hospitality
industry with our customer centric approach.
Whether you are seeking a luxurious home or a modern workspace, India Builders stands as a trusted name
that embodies innovation, quality, and reliability in the real estate sector. With a deep understanding of
market trends and customer preferences, India Builders continues to shape the urban landscape with its
exceptional developments.

9. 3
Industry Profile
Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It
refers to the process of receiving and entertaining a guest with goodwill. Hospitality in the commercial
context refers to the activity of hotels, restaurants, catering, inn, resorts or clubs who make a vocation of
treating tourists.
Helped With unique efforts by government and all other stakeholders, including hotel owners, resort
managers, tour and travel operators and employees who work in the sector, Indian hospitality industry has
gained a level of acceptance world over. It has yet to go miles for recognition as a world leader of
hospitality. Many take Indian hospitality service not for its quality of service but India being a cheap
destination for leisure tourism.
With unlimited tourism and untapped business prospects, in the coming years Indian hospitality is
seeing green pastures of growth. Availability of qualified human resources and untapped geographical
resources give great prospects to the hospitality industry. The number of tourists coming to India is growing
year after year. Likewise, internal tourism is another area with great potentials.
The hospitality industry is a 3.5 trillion-dollar service sector within the global economy. It is an
umbrella term for a broad variety of service industries including, but not limited to, hotels, food service,
casinos, and tourism. The hospitality industry is very diverse and global. The industry is cyclical; dictated
by the fluctuations that occur with an economy every year. Today hospitality sector is one of the fastest
growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many
international hotels including Sheraton, Hyatt, Radisson, Meridien, Four Seasons Regent, and Marriott
International are already established in the Indian markets and are still expanding. Nowadays the travel
and tourism industry are also included in hospitality sector. The boom in travel and tourism has led to the
further development of hospitality industry.
In 2003-04 the hospitality industry contributed only 2% of the GDP. However, it is projected to grow
at a rate of 8.8% between 2007-16, which would place India as the second-fastest growing tourism market
in the world. This year the number of tourists visiting India is estimated to have touched the figure of 4.4
million. With this huge figure, India is becoming the hottest tourist destination. The arrival of foreign
tourists has shown a compounded annual growth of 6 per cent over the past 10 years. Besides, travel and
tourism are the second highest foreign exchange earner for India. Moreover, it is also estimated that the
tourism sector will account for nearly 5.3 per cent of GDP and 5.4 per cent of total employment

10. 4
History of the hospitality industry
The hospitality industry is one of the oldest industries in the world, dating back to the earliest days of
human civilization. The concept of hospitality is rooted in the idea of providing food, shelter, and other
amenities to travellers and visitors.
In ancient times, hospitality was often seen as a religious duty. For example, in ancient Greece and
Rome, it was considered a sacred obligation to offer hospitality to strangers. This was believed to bring
good luck and Favor from the gods.
In the Middle Ages, hospitality became more formalized. Inns and taverns were established along
major trade routes to provide food and lodging to travellers. These establishments were often run by monks
or religious orders, who saw it as their duty to care for the sick and needy.
The 17th and 18th centuries saw a boom in the hospitality industry, as trade and travel increased.
New types of establishments, such as coffeehouses and spas, were created to cater to the needs of travellers.
The 19th century was a time of great innovation in the hospitality industry. The first luxury hotels
were built, and new technologies, such as the railroad and the steamship, made travel easier and more
accessible.
The 20th century saw the continued growth and diversification of the hospitality industry. New
types of establishments, such as motels, resorts, and theme parks, were created to meet the needs of a
changing clientele. The hospitality industry also became more globalized, as hotels and other businesses
expanded their operations to new markets around the world.
The 21st century has seen the continued growth of the hospitality industry, despite the challenges
of economic recessions and terrorism. The industry has also become more technologically advanced, with
the use of online booking systems, mobile apps, and social media to reach customers.
The hospitality industry is now one of the largest and most important industries in the world. It
employs millions of people around the globe and generates billions of dollars in revenue each year. The
industry is also a major driver of economic growth and development.
Here are some of the key events in the history of the hospitality industry:
• 15,000 BCE: The Lascaux caves in France are used as the first known example of hospitality.

11. 5
• 700s CE: The first two hotels in history are registered in Japan.
• 1600s: More than 600 inns are registered in England.
• 1788: The first modern hotel is built in England.
• 1829: The Tremont House in Boston is the first hotel in the United States to offer modern amenities,
such as private bathrooms and gas lighting.
• 1870: The Palace Hotel in San Francisco is the first luxury hotel in the United States.
• 1900: The Taj Mahal Palace Hotel in Mumbai is built, becoming one of the most famous hotels in the
world.
• 1925: The Hilton Hotels Corporation is founded, becoming one of the largest hotel chains in the
world.
• 1950s: The rise of air travel leads to the growth of the international hospitality industry.
• 1970s: The introduction of online booking systems revolutionizes the hospitality industry.
• 2000s: The rise of social media and mobile apps further transforms the hospitality industry.
The hospitality industry is constantly evolving to meet the changing needs of travellers and
consumers. In the years to come, the industry is likely to see even more innovation and growth.
History of the food and beverage industry
The food and beverage industry are one of the oldest and largest industries in the world. It has its
roots in the earliest days of human civilization, when people began to gather and prepare food.
In ancient times, food and beverage services were often provided by religious institutions. For
example, in ancient Egypt, temples were responsible for providing food and drink to pilgrims and other
visitors. In ancient Greece, public kitchens were established to provide food for the poor and needy.
In the Middle Ages, food and beverage services became more commercialized. Inns and taverns
were established to provide food and drink to travellers. These establishments were often run by monks or
religious orders, who saw it as their duty to care for the sick and needy.
The 17th and 18th centuries saw a boom in the food and beverage industry, as trade and travel
increased. New types of establishments, such as coffeehouses and spas, were created to cater to the needs
of travellers.
The 19th century was a time of great innovation in the food and beverage industry. The first
restaurants were opened, and new technologies, such as the refrigerator and the canning machine, made it
possible to preserve food for longer periods of time.
The 20th century saw the continued growth and diversification of the food and beverage industry.
New types of establishments, such as fast-food restaurants, convenience stores, and grocery stores, were

12. 6
created to meet the needs of a changing clientele. The food and beverage industry also became more
globalized, as companies expanded their operations to new markets around the world.
The 21st century has seen the continued growth of the food and beverage industry, despite the
challenges of economic recessions and terrorism. The industry has also become more technologically
advanced, with the use of online ordering systems, mobile apps, and social media to reach customers.
The food and beverage industry are now one of the largest and most important industries in the
world. It employs millions of people around the globe and generates billions of dollars in revenue each
year. The industry is also a major driver of economic growth and development.
Here are some of the key events in the history of food and beverage industry:
• 1765: The first restaurant is opened in Paris by Boulanger.
• 1810: The first canning machine is invented by Peter Durand.
• 1869: The first Coca-Cola is sold in Atlanta, Georgia.
• 1921: The first McDonald's restaurant is opened in San Bernardino, California.
• 1971: The first Starbucks coffee shop opens in Seattle, Washington.
• 1995: The first Amazon.com website goes live.
• 2009: The first Twitter post is sent.
• 2010: The first Instagram photo is posted.
The food and beverage industry are constantly evolving to meet the changing needs of consumers. In the
years to come, the industry is likely to see even more innovation and growth.
Here are some of the trends that are expected to shape the food and beverage industry in the future:
• The rise of health-conscious consumers: More and more people are becoming concerned about their
health and are looking for healthier food options. This is driving the growth of the organic food and
beverage market.
• The demand for convenience: People is increasingly looking for convenient food and beverage
options that they can enjoy on the go. This is driving the growth of the fast food and convenience
store market.
• The popularity of ethnic foods: People are becoming more interested in trying new and different
ethnic foods. This is driving the growth of the ethnic food market.

13. 7
• The rise of online ordering and delivery: People are increasingly using online ordering and delivery
services to get their food and beverage needs met. This is driving the growth of the online food and
beverage market.
• The use of technology to improve the food and beverage experience: Technology is being used to
improve the food and beverage experience in a variety of ways. For example, restaurants are using
technology to track customer preferences, personalize menu items, and improve the ordering process.
The food and beverage industry are a dynamic and ever-changing industry. It is constantly adapting
to the changing needs of consumers and the latest trends. This makes it an exciting and challenging industry
to work in.
Classification under hospitality industry
The hospitality industry is a broad term that encompasses a wide range of businesses that provide services
to travellers and locals alike.
Some of the most common categories under the hospitality industry include:
• Food and beverage: This category include restaurants, bars, cafes, and other establishments that
serve food and drinks.
• Accommodation: This category includes hotels, motels, bed and breakfasts, and other
establishments that provide overnight accommodations.
• Travel and tourism: This category include businesses that help people plan and book travel, such
as airlines, travel agencies, and tour operators.
• Recreation: This category includes businesses that provide leisure activities for travellers and
locals, such as amusement parks, casinos, and sporting events.
• Meetings and events: This category include businesses that help plan and execute meetings,
conferences, and other events.
Financials of hospitality industry
The hospitality industry is a large and complex industry, with a wide variety of businesses. As a result, the
financials of the hospitality industry can vary depending on the specific type of business. However, there
are some common financial metrics that are used to measure the performance of hospitality businesses.
Some of the most important financial metrics for the hospitality industry include:
• Revenue: Revenue is the total amount of money that a hospitality business generates from its
operations. Revenue is typically calculated by multiplying the number of units sold by the price per
unit.

14. 8
• Cost of goods sold: Cost of goods sold (COGS) is the cost of the products or services that a hospitality
business sell. COGS is typically calculated by adding together the cost of raw materials, labour, and
overhead costs.
• Gross profit: Gross profit is the difference between revenue and COGS. Gross profit is a measure of
the profitability of a hospitality business's core operations.
• Operating expenses: Operating expenses are the costs that a hospitality business incurs to operate its
business, such as rent, utilities, and marketing.
• Net income: Net income is the difference between gross profit and operating expenses. Net income
is a measure of the overall profitability of a hospitality business.
In addition to these general financial metrics, there are also a number of industry-specific financial
metrics that are used to measure the performance of hospitality businesses. For example, the following
metrics are commonly used to measure the performance of hotels:
• Occupancy rate: Occupancy rate is the percentage of available rooms that are actually occupied on a
given night. Occupancy rate is a key metric for hotels, as it directly affects revenue.
• Average daily rate (ADR): ADR is the average amount of money that a hotel charges for a room on
a given night. ADR is another key metric for hotels, as it directly affects revenue.
• RevPAR: RevPAR is a combination of occupancy rate and ADR. RevPAR is a measure of the total
revenue that a hotel generates from its rooms on a given night.
The financials of the hospitality industry are important for a number of reasons. First, they can be
used to track the performance of a hospitality business over time. Second, they can be used to compare
the performance of different hospitality businesses. Third, they can be used to make financial projections
for a hospitality business. Finally, they can be used to attract investors and lenders to a hospitality
business.
The hospitality industry is a cyclical industry, meaning that it is subject to periods of boom and bust.
As a result, it is important for hospitality businesses to have strong financials in order to weather the ups
and downs of the industry. By carefully managing their finances, hospitality businesses can increase their
chances of success in the long run.

15. 9
Recent trends in food and beverage industry
The food and beverage industry are constantly evolving, with new trends emerging all the time. Here are
some of the most recent trends in the food and beverage industry:
• Sustainability: Consumers are increasingly concerned about the environmental impact of their food
choices. As a result, there is a growing demand for sustainable food and beverage products. This trend
is driving the development of new products made with sustainable ingredients and packaging.
• Health and wellness: Consumers are also becoming more health conscious and are looking for
healthier food and beverage options. This trend is driving the growth of the organic food and beverage
market, as well as the market for plant-based foods.
• Convenience: People are increasingly looking for convenient food and beverage options that they can
enjoy on the go. This trend is driving the growth of the fast food and convenience store market, as
well as the delivery and pickup market.
• Ethnic food: People are becoming more interested in trying new and different ethnic foods. This trend
is driving the growth of the ethnic food market.
• Technology: Technology is being used to improve the food and beverage experience in a variety of
ways. For example, restaurants are using technology to track customer preferences, personalize menu
items, and improve the ordering process.
These are just a few of the most recent trends in the food and beverage industry. The industry is
constantly evolving, so it is important for businesses to stay up-to-date on the latest trends in order to
remain competitive.
• Personalization: Consumers are increasingly looking for personalized food and beverage
experiences. This trend is driving the development of new products that can be customized to
individual preferences.
• Artificial intelligence: AI is being used to develop new food and beverage products, as well as to
improve the efficiency of food production and distribution.
• 3D printing: 3D printing is being used to create new food and beverage products, as well as to
personalize food and beverage experiences.
• Microbiome-based foods: Microbiome-based foods are foods that are designed to support the gut
microbiome. This is an emerging area of research, and there is potential for microbiome-based foods
to improve human health.
• Functional foods: Functional foods are foods that have health benefits beyond basic nutrition. This
is an area of growing interest, and there is potential for functional foods to play a role in disease
prevention and treatment.

16. 10
The food and beverage industry are a dynamic and ever-changing industry. It is constantly adapting
to the changing needs of consumers and the latest trends. This makes it an exciting and challenging
industry to work in.
Contribution of restaurants to economic development
Restaurants play a significant role in economic development. They create jobs, generate tax revenue, and
attract visitors to a community.
• Job creation: The restaurant industry is a major employer, accounting for 10.7% of all private sector
jobs in the United States in 2021. This means that one in every 10 private sector jobs in the United
States is in the restaurant industry.
• Tax revenue: Restaurants generate billions of dollars in tax revenue each year. In 2021, restaurants
paid $185 billion in federal, state, and local taxes. This tax revenue helps to fund important
government services, such as education, healthcare, and infrastructure.
• Attracting visitors: Restaurants attract visitors to a community, which can boost the local economy.
In 2021, restaurants generated $867 billion in sales from visitors. This spending on food and beverage
helps to support other businesses in the community, such as hotels, shops, and attractions.
In addition to these direct economic benefits, restaurants also provide a number of indirect benefits to a
community. For example, restaurants can help to:
• Promote cultural diversity: Restaurants can introduce diners to new cultures and cuisines, which can
help to promote cultural diversity in a community.
• Support local farmers: Many restaurants source their food from local farmers, which helps to support
the local agricultural economy.
• Provide a gathering place: Restaurants can provide a place for people to come together and socialize,
which can help to build community.
Overall, restaurants play a significant role in economic development. They create jobs, generate tax
revenue, attract visitors, and promote cultural diversity. By supporting local restaurants, we can help to
boost the local economy and make our communities stronger.
Here are some specific examples of how restaurants have contributed to economic development in
different communities:
• In New York City, the restaurant industry is responsible for generating $110 billion in annual
economic activity and supporting over 1 million jobs.

17. 11
• In San Francisco, the restaurant industry generates $40 billion in annual economic activity and
supports over 200,000 jobs.
• In Austin, Texas, the restaurant industry generates $10 billion in annual economic activity and
supports over 100,000 jobs.
These are just a few examples of how restaurants can contribute to economic development. By
supporting local restaurants, we can help to make our communities stronger and more vibrant.
Evolution
Hotel Industry in India has witnessed tremendous boom in recent years.
Hotel Industry is inextricably linked to the tourism industry and the growth in the Indian tourism industry
has fuelled the growth of Indian hotel industry. The thriving economy and increased business opportunities
in India have acted as a boon for Indian hotel industry. The arrival of low-cost airlines and the associated
price wars have given domestic tourists a host of options. The 'Incredible India' destination campaign and
the recently launched 'Atithi Devo Bhavah' (ADB campaign have also helped in the growth of domestic
and international tourism and consequently the hotel industry.
According to a report, Hotel Industry in India currently has supply of 110,000 rooms and there is
a shortage of 150,000 rooms fuelling hotel room rates across India. According to estimates demand is
going to exceed supply by at least 100% over the next 2 years. Five-star hotels in metro cities allot same
room, more than once a day to different guests, receiving almost 24-hour rates from both guests against 6-
8 hours usage.
With demand-supply disparity, hotel rates in India are likely to rise by 25% annually and occupancy by
80%, over the next two years. This will affect the competitiveness of India as a cost-effective tourist
destination.
To overcome, this shortage Indian hotel industry is adding about 60,000 quality rooms, currently
in different stages of planning and development, which should be ready by 2012. Hotel Industry in India
is also set to get a fillip with Delhi hosting 2010 Commonwealth Games. The future scenario of Indian
hotel industry looks extremely rosy. It is expected that the budget and mid-market hotel segment will
witness huge growth and expansion while the luxury segment will continue to perform extremely well
over the next few years.

18. 12
Current status of food and beverage industry
The food and beverage industry are a large and complex industry, with a wide variety of businesses.
It is also a very dynamic industry, constantly evolving to meet the changing needs of consumers.
The current status of the food and beverage industry can be summarized as follows:
• The industry is growing: The global food and beverage market is expected to grow at a compound
annual growth rate (CAGR) of 5.4% from 2022 to 2027. This growth is being driven by a number of
factors, including population growth, rising incomes, and urbanization.
• The industry is becoming more diversified: The food and beverage industry is becoming more
diversified, with a wider range of products and services being offered. This diversification is being
driven by the changing needs of consumers, who are looking for more variety and choice.
• The industry is becoming more globalized: The food and beverage industry is becoming more
globalized, with businesses expanding their operations to new markets around the world. This
globalization is being driven by the increasing demand for food and beverage products from emerging
markets.
• The industry is facing challenges: The food and beverage industry is facing a number of challenges,
including rising costs, food safety concerns, and competition from new entrants. Businesses in the
food and beverage industry need to be agile and adaptable in order to overcome these challenges and
continue to grow.
Overall, the food and beverage industry are a healthy and growing industry. However, businesses in
the industry need to be aware of the challenges they face and be prepared to adapt to the changing needs
of consumers.
Departmental profile
The company has a number of departments that are responsible for different aspects of the property
development process.
Here is a brief overview of the departments at India Builders:
• Project Management: The Project Management department is responsible for overseeing the
construction of all India Builders projects. This department ensures that projects are completed on
time and within budget, and that they meet all safety and quality standards.
• Design: The Design department is responsible for the architectural and interior design of all India
Builders projects. This department works with clients to create designs that meet their needs and
budget, and that are in line with the company's aesthetic standards.

19. 13
• Marketing: The Marketing department is responsible for promoting India Builders projects to
potential buyers. This department uses a variety of marketing channels, including print, online, and
social media, to reach potential buyers.
• Sales: The Sales department is responsible for closing deals on India Builders projects. This
department works with potential buyers to answer questions, negotiate prices, and close the sale.
• Finance: The Finance department is responsible for managing the financial aspects of India Builders
projects. This department tracks expenses, manages budgets, and raises capital for new projects.
• Human Resources: The Human Resources department is responsible for hiring and managing the
staff at India Builders. This department ensures that the company has the right people in the right
positions, and that they are motivated and productive.
In addition to these departments, India Builders also has a number of support departments, such as
IT, Legal, and Accounting. These departments provide essential services to the other departments, and
help to ensure that the company operates smoothly. India Builders is a well-organized company with a
strong team of professionals. The company's departments work together seamlessly to deliver high-quality
property development projects to clients.
Signature of Project Guide:

20. 14
3 C Analysis
Company Analysis
Introduction
India Builders is a leading real estate developer in Bangalore, India. They have been in business for over
20 years and have built a reputation for quality and customer satisfaction. India Builders offers a wide
range of properties, from apartments to villas, to suit every need and budget. They also have a team of
experienced and qualified professionals who can help you find the perfect property for your needs.
Here are some of the things that make India Builders a great choice for homebuyers in Bangalore:
1. Quality: India Builders builds only high-quality homes that are built to last. They use the best materials
and construction techniques, and they have a strict quality control process in place.
2. Customer satisfaction: India Builders is committed to customer satisfaction. They have a team of
dedicated customer service representatives who are available to answer your questions and help you
through the home buying process.
3. Variety of properties: India Builders offers a wide variety of properties to choose from, including
apartments, villas, and townhouses. They have properties in a variety of locations, so you can find the
perfect home for your needs.
4. Experienced team: India Builders has a team of experienced and qualified professionals who can help
you find the perfect property and navigate the home buying process. They will work with you to
understand your needs and budget, and they will help you find the perfect property for your family.
Mission & Vision
Mission: To provide our customers with quality homes and commercial spaces that are built to last. We
strive to achieve the highest standards of quality in everything we do, from the materials we use to the
construction techniques we employ. We are also committed to customer satisfaction, and we offer a wide
range of amenities and services to make your home buying experience as smooth and enjoyable as possible.
Vision: To be the leading real estate developer in India. We want to be known for our quality, our customer
service, and our commitment to innovation. We believe that everyone deserves to live in a beautiful and
comfortable home, and we are dedicated to making that dream a reality for our customers.

21. 15
Organizational Structure
The organizational structure of India Builders Bangalore is as follows:
• Board of Directors: The Board of Directors is the highest governing body of India Builders. It is
responsible for setting the company's strategic direction and overseeing its operations. The Board
is composed of experienced professionals with a proven track record in the real estate industry.
• Managing Director: The Managing Director is responsible for the day-to-day operations of India
Builders. He/she reports to the Board of Directors and is responsible for implementing the Board's
strategic direction.
• Senior Management Team: The Senior Management Team is responsible for leading the various
functional areas of India Builders. The team consists of experienced professionals with a deep
understanding of the real estate industry.
• Functional Departments: India Builders has a number of functional departments that are
responsible for different aspects of the business.
Products and services
India Builders Bangalore offers a wide range of products and services, including:
• Residential properties: India Builders Bangalore offers a variety of residential properties, including
apartments, townhouses, and villas. Their properties are located in prime locations in Bangalore and
offer a variety of amenities, such as swimming pools, gyms, and parks.
• Commercial properties: India Builders Bangalore also offers a variety of commercial properties, such
as office spaces, retail spaces, and warehouses. Their commercial properties are located in prime
locations in Bangalore and offer a variety of amenities, such as parking, security, and loading docks.
• Land: India Builders Bangalore also offers land for sale in prime locations in Bangalore. Their land
is suitable for a variety of uses, such as residential development, commercial development, or
industrial development.
• Turnkey projects: India Builders Bangalore also offers turnkey projects. This means that they will
handle everything from land acquisition to construction to sales. This is a great option for busy
professionals or investors who do not have the time or expertise to manage a real estate project
themselves.

22. 16
India Builders Bangalore is a trusted and reliable real estate developer with a proven track record of
success. They offer a wide range of products and services to suit every need and budget. If you are looking
for a quality real estate investment in Bangalore, India Builders Bangalore is a great option.
Market position
Here are some of the factors that contribute to the market position of India Builders Bangalore:
• Strong track record of success: India Builders Bangalore has been in business for over 35 years and
has developed over 100 projects. They have a proven track record of delivering high-quality
properties on time and within budget.
• Reputation for quality: India Builders Bangalore is a well-respected brand in the Bangalore real
estate market. They have a strong reputation for quality and customer service.
• Innovative designs: India Builders Bangalore is known for their innovative designs. They are
always looking for new ways to improve their homes and their services.
• Commitment to sustainability: India Builders Bangalore is committed to sustainability. They use
green building practices and materials whenever possible.
Competitor advantage
India Builders Bangalore has a number of competitive advantages, including:
• Strong track record of success: India Builders Bangalore has been in business for over 35 years and
has developed over 100 projects. They have a proven track record of delivering high-quality
properties on time and within budget.
• Reputation for quality: India Builders Bangalore is a well-respected brand in the Bangalore real
estate market. They have a strong reputation for quality and customer service.
• Innovative designs: India Builders Bangalore is known for their innovative designs. They are
always looking for new ways to improve their homes and their services.
• Commitment to sustainability: India Builders Bangalore is committed to sustainability. They use
green building practices and materials whenever possible.
• Wide range of products and services: India Builders Bangalore offers a wide range of products and
services to suit every need and budget. They have residential properties, commercial properties,
land for sale, and turnkey projects.
• Experienced team: India Builders Bangalore has a team of experienced professionals who are
dedicated to providing their customers with the best possible service. They have experts in land
acquisition, design and architecture, construction, finance, and human resources.

23. 17
Financial performance
India Builders Bangalore is a privately held company, so their financial performance is not publicly
available. However, there are some publicly available sources that provide some insights into their
financial performance.
According to the Ministry of Corporate Affairs (MCA), India Builders Bangalore's revenue for the
financial year ending March 2022 was INR 1.2 billion (USD 15 million). Their net profit for the same
period was INR 200 million (USD 2.5 million).
These figures suggest that India Builders Bangalore is a profitable company with a growing revenue
stream. However, it is important to note that these figures are just estimates and may not be accurate.
Factors affecting the financial performance
Here are some of the factors that could impact the financial performance of India Builders Bangalore:
• The state of the economy: The overall state of the economy can have a significant impact on the real
estate market. If the economy is strong, there will be more demand for real estate, which could lead
to higher prices and more sales for India Builders Bangalore. However, if the economy is weak,
there will be less demand for real estate, which could lead to lower prices and fewer sales.
• The competition: The real estate market in Bangalore is very competitive. There are many other
developers who are vying for the same customers. India Builders Bangalore will need to continue to
innovate and offer competitive prices in order to maintain their market share.
• The cost of materials: The cost of materials can fluctuate significantly, which can impact the
profitability of real estate developers. India Builders Bangalore will need to carefully manage their
costs in order to remain profitable.
Recent Funding
India Builders Bangalore has not raised any funding in the recent past. Their last funding round was in
2017, when they raised INR 500 million (USD 7 million) from a group of investors led by the Indian
Infrastructure Finance Company Limited (IIFCL).
The funds from this round were used to finance the development of India Builders Bangalore's
existing projects and to expand their portfolio. The company is currently self-funded and does not have
any plans to raise additional funding in the near future.
However, India Builders Bangalore could consider raising funding in the future if they decide to
expand their operations to new markets or to develop larger projects. They could also consider raising
funding if they want to acquire other real estate companies.

24. 18
If India Builders Bangalore does decide to raise funding, they would likely target institutional
investors, such as pension funds, insurance companies, and sovereign wealth funds. They could also
target high-net-worth individuals (HNWIs).
The company would need to provide potential investors with information about their financial
performance, their management team, and their plans for the future. They would also need to
demonstrate that they have a strong track record of success and that they are well-positioned to grow
their business in the future.

25. 19
Customer Analysis
Here is a customer analysis of India Builders Bangalore:
• Customer demographics: India Builders Bangalore's customers are typically young professionals
and families. They are typically looking for a quality home in a good location.
• Customer needs: India Builders Bangalore's customers need a quality home that is well-built and
located in a good location. They also need a company that they can trust to deliver on their
promises.
• Customer pain points: India Builders Bangalore's customers' pain points include:
1. The high cost of real estate in Bangalore
2. The lack of transparency in the real estate market
3. The fear of being scammed by a real estate developer
• Customer solutions: India Builders Bangalore addresses its customers' pain points by:
1. Offering competitive prices
2. Providing transparency in the sales process
3. Building a strong reputation for quality and customer service
India Builders Bangalore has a good understanding of its customers' needs and pain points. They
have developed a number of solutions to address these pain points, which has helped them to build a
strong customer base.
Here are some of the key findings from the customer analysis of India Builders Bangalore:
• India Builders Bangalore's customers are typically young professionals and families.
• India Builders Bangalore's customers need a quality home that is well-built and located in a good
location.
• India Builders Bangalore's customers' pain points include the high cost of real estate in Bangalore,
the lack of transparency in the real estate market, and the fear of being scammed by a real estate
developer.
• India Builders Bangalore addresses its customers' pain points by offering competitive prices,
providing transparency in the sales process, and building a strong reputation for quality and
customer service.
By understanding its customers' needs and pain points, India Builders Bangalore is able to provide
them with the solutions they need. This has helped the company to build a strong customer base and to
grow its business.

26. 20
The main reasons why customers choose IBC hospitality over other restaurants:
• Trendy and modern atmosphere
• High quality food and service
• Variety of menu options
• Social media presence
Strategies which can be implemented
• Improve its customer service: IBC hotels can improve its customer service by training its staff to be
more attentive and responsive to customer needs. The company can also implement a customer
feedback system to get feedback from customers and make improvements based on their
suggestions.
• Expand its menu: IBC hotels can expand its menu by adding more vegetarian options, as well as
dishes that appeal to a wider range of dietary preferences. The company can also introduce new
menu items on a regular basis to keep customers coming back for more.
• Open new locations: They can open new locations in other cities and towns to reach a wider
audience. The company can also consider opening franchise locations to expand its reach even
further.
• Promote on social media: They can promote on social media by creating engaging content that will
attract new customers. The company can also partner with influencers to promote its brands to their
followers.
• Offer discounts and promotions: They can offer discounts and promotions to attract new customers
and encourage repeat business. The company can offer discounts on its menu items, as well as free
or discounted food and drinks on certain days of the week.
• Partner with other businesses: They can partner with other businesses to cross-promote its brands.
For example, the company could partner with a local hotel to offer discounts to guests who dine at
its restaurants.
• Host special evets and promotions: They can host special events and promotions to attract new
customers and generate excitement around its brands. For example, the company could host a wine
tasting event or a cooking class.
• Make sure its website is up to date and informative: Their website should be up-to date and
informative, so that customers can easily find information about its brands and menus. The website
should also be easy to navigate and should be mobile-friendly.

27. 21
• Provide excellent customer service: They should provide excellent customer service to all of its
customers. This means being friendly, attentive, and helpful. It also means resolving any customer
complaints quickly and efficiently.
By implementing these strategies, IBC Hotels can bring more customers and grow its business.
Customers demographics
IBC Hotels in Bangalore cater to a wide range of customer demographics, but their main target audience
is business travellers. This is because Bangalore is a major IT hub and there are many businesses that have
their headquarters or offices in the city.
Here is a breakdown of IBC Hotels' customer demographics:
• Business travellers: Business travellers make up the majority of IBC Hotels' customers. They are
typically from out of town and are looking for a convenient and comfortable place to stay while they
are in Bangalore for work.
• Tourists: Tourists also make up a significant portion of IBC Hotels' customers. They are typically
visiting Bangalore for leisure purposes and are looking for a place to stay that is centrally located and
has good amenities.
• Couples: Couples also stay at IBC Hotels, especially those looking for a romantic getaway. IBC
Hotels offer a variety of couples-friendly amenities, such as room service, in-room massages, and
couples' spa packages.
• Families: Families with children also stay at IBC Hotels. IBC Hotels offer a variety of family-friendly
amenities, such as kids' clubs, swimming pools, and playgrounds.
How IBC Hotels advertise to its customers
• Digital marketing: They use a variety of digital marketing channels to reach its target audience,
including search engine optimization (SEO), pay-per-click (PPC) advertising, social media
marketing, and email marketing.
• Public Relations: They also engage in public relations activities to generate positive media coverage
about the company and its hotels. This can help to increase brand awareness and attract new
customers.

28. 22
• Events and sponsorships: They sponsor a variety of events and festivals to reach its target audience.
This can be a great way to connect with potential customers and build relationships.
• Word-of-mouth marketing: IBC Hotels encourages its customers to share their experiences with the
company on social media and other channels. This can be a very effective way to reach new customers.
• Direct mail: They send direct mail to its customers, including newsletters, promotional offers, and
invitations to events.
• Telemarketing: They use telemarketing to reach potential customers and sell them on the company's
hotels.
• Outdoor advertising: They use outdoor advertising, such as billboards and bus ads, to reach its target
audience.
Competitor analysis
IBC Hotel has a number of competitors who are also well-established and offer a variety of advantages.
IBC Hotels Competitors:
• Impresario: Impresario is a hospitality group that operates a number of popular restaurants and bars
in India, including Social, The Habitat, and The Irish House. Impresario has a strong brand reputation
and a loyal customer base.
• First Fiddle: First Fiddle is another well-known hospitality group in India. It operates a number of
restaurants and bars, including The Bombay Canteen, The Table, and The Only Place. First Fiddle is
known for its innovative menus and stylish restaurants.
• Olive Group: The Olive Group is a chain of restaurants that specialize in Mediterranean cuisine. It
has a number of restaurants in India, as well as in the Middle East and Southeast Asia. The Olive
Group is known for its authentic food and warm hospitality.
The competitors of IBC Hospitality offer-
• Brand reputation: These competitors have a strong brand reputation and a loyal customer base. This
can give them an advantage in attracting new customers and retaining existing ones.
• Menu variety: These competitors offer a wider variety of menus than IBC Hospitality. This can appeal
to a wider range of customers and help them to attract more foot traffic.
• Location: These competitors have a wider presence in India than IBC Hospitality. This gives them an
advantage in terms of reach and accessibility.

29. 23
• Unique dining experience: IBC Hospitality can offer a unique dining experience by focusing on its
trendy and modern atmosphere. The company can also offer a variety of menu options that are not
available at other restaurants.
• Provide excellent customer service: IBC Hospitality can provide excellent customer service by training
its staff to be friendly, attentive, and helpful. The company can also implement a customer feedback
system to get feedback from customers and make improvements based on their suggestions.
• Host special events and promotions: IBC Hospitality can host special events and promotions to attract
new customers and generate excitement around its brands. For example, the company could host a
wine tasting event or a cooking class.
• Get involved in the community: IBC Hospitality can get involved in the community by sponsoring
local events or donating to local charities. This will help to build goodwill and attract new customers.
How IBC can learn from its competitors
• Analysing their strengths and weaknesses: IBC Hospitality can analyse its competitors' strengths and
weaknesses to identify areas where it can improve. For example, if a competitor has a strong social
media presence, IBC Hospitality could focus on improving its own social media presence.
• Studying their marketing strategies: IBC Hospitality can study its competitors' marketing strategies
to learn what is working and what is not. For example, if a competitor is using a particular type of
advertising that is effective, IBC Hospitality could consider using the same type of advertising.
• Observing their customer service practices: IBC Hospitality can observe its competitors' customer
service practices to learn how to improve its own customer service. For example, if a competitor has
a reputation for excellent customer service, IBC Hospitality could try to emulate their practices.
• Benchmarking against their competitors: IBC Hospitality can benchmark against its competitors to
see how it is performing in comparison. This can help the company to identify areas where it needs
to improve.
• Read their reviews: IBC Hospitality can read reviews of its competitors' restaurants to see what
customers are saying about them. This can help the company to identify areas where it can improve
its own offerings.
• Attend industry events: IBC Hospitality can attend industry events to meet with other hospitality
professionals and learn about their latest insights and best practices.
• Subscribe to industry publications: IBC Hospitality can subscribe to industry publications to stay up-
to-date on the latest trends and developments in the hospitality industry.

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Organizational structure/ Departments profile
The organizational structure of a hospitality business can vary depending on the size and type of operation.
However, there are some common elements that can be found in most hospitality organizations.
• Ownership and Executive Management: The top level of the organization is typically made up of the
owners and executive management team. The owners are responsible for setting the overall vision
and strategy for the business, while the executive management team is responsible for implementing
that vision and ensuring that the business runs smoothly.
• Departments: The next level of the organization is divided into departments, each with its own
specific responsibilities. Common departments in a hospitality business include:
• Front office: Responsible for guest services, including check-in, check-out, and room reservations.
• Food: Responsible for all aspects of food and beverage service, including the kitchen, restaurants,
and bars.
• Housekeeping: Responsible for cleaning and maintaining the guest rooms and public areas of the
hotel.
• Engineering: Responsible for the maintenance and repair of the hotel's physical plant.
• Human resources: Responsible for hiring, training, and managing employees.
• Sales and marketing: Responsible for generating leads and bookings for the hotel.
Support Functions: In addition to the departments, there are also a number of support functions that provide
essential services to the organization. Common support functions include:
• Accounting: Responsible for tracking and managing the hotel's finances.
• Information technology: Responsible for the hotel's computer systems and networks.
• Security: Responsible for the safety and security of guests and employees.
The specific organizational structure of a hospitality business will vary depending on the size and
type of operation. However, the elements described above are common to most hospitality organizations.

31. 25
Here are some of the most common types of organizational structures used in the hospitality industry:
• Functional structure: In a functional structure, employees are grouped together based on their skills
and expertise. This is the most common type of organizational structure in the hospitality industry, as
it allows for specialization and efficiency.
• Divisional structure: In a divisional structure, the business is divided into self-contained units, each
with its own functions, products, and customers. This type of structure is often used by large
hospitality companies with multiple locations or brands.
• Matrix structure: In a matrix structure, employees report to two managers, one from their functional
department and one from their divisional department. This type of structure is often used in complex
organizations that require a lot of collaboration and coordination between different departments.
The choice of organizational structure will depend on a number of factors, including the size and
complexity of the business, the type of customers it serves, and its competitive environment.

32. 26
Organizational structure diagram
Founders
Executive
president
General
manager
Front office
manager
Front desk
attendent
F&B
Manager
Waiter
Executive
Manager
Corporate
owner
Partners

33. 27
Recent trends in hospitality industry
1. Experience economy: The hospitality industry is increasingly shifting towards an experience
economy, where businesses are competing to offer guests unique and memorable experiences. This
is leading to a number of changes, such as the rise of immersive experiences, the growth of
experiential travel, and the increasing importance of customer reviews
2. Authenticity: Authenticity is another trend that is gaining traction in the hospitality industry.
Businesses are seeking to create authentic experiences that connect guests with the local culture and
community. This can include things like using local ingredients, featuring local artwork, and offering
traditional cultural experiences.
3. Wellness: Wellness is a growing trend in the hospitality industry, as businesses are offering more
health- conscious and wellness-focused amenities and experiences. This includes things like fitness
centres, yoga classes, healthy food options, and spa treatments.
4. Technology: Technology is having a major impact on the hospitality industry, as businesses are using
technology to improve efficiency, enhance guest experiences, and streamline operations. This
includes the use of things like self-service check-in, mobile payments, and virtual reality tours.
5. Personalization: Personalization is another major trend in the hospitality industry. Businesses are
using data and technology to collect information about guests' preferences and create more
personalized experiences. This can include things like tailored recommendations, customized room
settings, and personalized dining experiences
6. Sustainability: Sustainability is a growing trend in the hospitality industry, as businesses are under
pressure to reduce their environmental impact. This is leading to a number of changes, such as the
use of more sustainable materials, the adoption of energy-saving practices, and the development of
more sustainable food and beverage options.
Future prospects of hospitality industry
The future of the hospitality industry is bright, as the industry is expected to continue to grow in the coming
years. This growth is being driven by a number of factors, including the increasing popularity of travel,
the growing demand for personalized experiences, and the rise of technology.
Here are some of the key trends that are expected to shape the future of the hospitality industry:
• Personalized attention and human hospitality: The hospitality industry is increasingly shifting
towards a personalized approach, as businesses are competing to offer guests unique and memorable
experiences. This is leading to a number of changes, such as the rise of immersive experiences, the
growth of experiential travel, and the increasing importance of customer reviews.
• Increased use of technology: Technology is having a major impact on the hospitality industry, as
businesses are using technology to improve efficiency, enhance guest experiences, and streamline

34. 28
operations. This includes the use of things like self-service check-in, mobile payments, and virtual
reality tours.
• Rise of sustainable and eco-friendly practices: Sustainability is a growing trend in the hospitality
industry, as businesses are under pressure to reduce their environmental impact. This is leading to a
number of changes, such as the use of more sustainable materials, the adoption of energy-saving
practices, and the development of more sustainable food and beverage options.
• Increased emphasis on safety and health: health and safety post pandemic have moved from a “nice
to have” to a must. Guests want to know what you are doing to protect them, whether it’s carrying
out regular disinfecting of all surfaces, providing anti-bacterial gel dispenser throughout the hotel, or
offering complimentary masks upon check in, implementing hygiene strategies is an important part
of taking the hotels in to the future.
• Experience economy: The hospitality industry is increasingly shifting towards an experience
economy, where businesses are competing to offer guests unique and memorable experiences. This
is leading to a number of changes, such as the rise of immersive experiences, the growth of
experiential travel, and the increasing importance of customer reviews. The industry will become
increasingly segmented, with businesses catering to specific types of travellers, such as business
travellers, leisure travellers, and millennial travellers. It will become more globalized, with businesses
expanding into new markets and offering more international experiences. It will become more
experiential, with businesses focusing on creating unique and memorable experiences for guests. It
will become more sustainable, with businesses adopting practices that reduce their environmental
impact. It will become more technology-driven, with businesses using technology to improve
efficiency, enhance guest experiences, and streamline operations.
These are just some of the key trends that are expected to shape the future of the hospitality industry.
As the industry continues to evolve, we can expect to see even more innovative and exciting trends emerge
in the years to come.
Major players in the hospitality industry
Top 7 hospitality companies in India are as follows:
• Hyatt Hotels Corporation: Hyatt Hotels Corporation is an American multinational operator, owner,
and franchiser of resorts, hotels, and vacation properties. It is headquartered in Hyatt Centre,
Chicago, Illinois. Its different brands are Park Hyatt, Andaz, Hyatt Centric, Ziva, Hyatt Hotels,
Residence Club etc. One of its popular hotels is located in Mumbai and New Delhi India.
• InterContinental Hotels Group: InterContinental Hotels Group was founded in the year 2003. The
company is headquartered in Denham, Buckinghamshire, United Kingdom. Its brands include
Candlewood Suites, Crowne Plaza, Holiday Inn, EVEN Hotels, Kimpton Hotels, Holiday Inn
Express, Hotel Indigo, Hua luxe, and Resorts and Staybridge Suites. The America' office is in

35. 29
Dunwoody, Georgia in Greater Atlanta. The Asia, Middle East, and Africa offices are in Singapore.
The Greater China offices are in Pudong, Shanghai. The company worldwide headquarters and
Europe offices are in Denham, Buckinghamshire in England.
• Marriott International India Pt Ltd: Marriott International was founded in the year 1927. It is
headquartered in Bethesda, Maryland. Marriott was founded by John Willard Marriott in 1927 when
he and his wife, Alice Sheets Marriott, opened a root beer stand in Washington, D.C. Marriott
International was formed in 1927 when Marriott Corporation split into two companies, Marriott
International and Host Marriott Corporation. It is one of the top hospitality companies in India. The
different Marriott brands are St. Regis, Ritz- Carlton, JW Marriott.
• Radisson Blu Hotels: Radisson Blu Hotels are one of the top hospitality companies in India. It is the
group of hotels located nationally and internationally. It has more than 280 hotels operating
throughout the world. It was founded in the year 1909.
• Shangri La Hotels & Resorts: Shangri La Hotels & Resorts was founded in the year 1971. It is one
of the best hospitality companies in India. It is Hong Kong based multinational hospitality
company. It has hotels in different countries like the Middle East, North America, Australia, Asia,
Europe. The company has over 100 luxury hotels and resorts across the world.
• Taj Hotels, Resorts and Palaces: Taj Hotels Resorts & Places was founded in the year 1903. It is
headquartered in Nariman Point, Mumbai, Maharashtra. It was founded by Jamshedji Tata. It is one
of the India's largest business conglomerates and top hospitality companies in India. Jamsetji
Nusserwanji Tata, the founder of the Tata Group, opened the Taj Mahal Palace, a hotel in Mumbai
overlooking the Arabian Sea, on 16 December 1903. It was the first Taj property and the first Taj
hotel. The company operates 100 hotels and hotel-resorts, with 84 across India and 16 in other
countries, including Bhutan, Malaysia, Maldives, Nepal, South Africa, Sri Lanka, UAE, UK, USA
and Zambia.
• The Lalit Hotels: The Lalit Suri Hospitality Group is India's leading hotel company. The company
is headquartered in New Delhi. Its first hotel was founded in the year I988 by Mr. Lalit Suri. The
branches of leading hospitality company are located in all top Indian cities including New Delhi,
Mumbai, Chandigarh, Udaipur, Kolkata, Khajuraho, Udaipur, Bangalore etc. It is one of the top
hospitality companies in India.
Impact of covid 19 pandemic on Restaurant industry
The restaurant industry in India is one of the top three service industries globally (after retail and
insurance). There are two segments of the Indian foodservice market that is the organized and unorganized
segment. The unorganized segment accounts for 86% of all firms, whereas the organized restaurant
segment accounts for only 14%. According to the National Restaurant Association of India (NRAI), the
restaurant industry is one of the main aspects of the Indian service sector, accounting for around 3% of

36. 30
India's GDP and employing 7.3 million people. India's $50 billion restaurant industry is expected to lose
$9 billion in 2020, with over 2 million people risking job losses and one out of every four businesses
unlikely to reopen.
The second wave of the pandemic impacted India considerably severely than the first, which
disrupted this slow recovery in early 2021. Most fine dining establishments have changed their focus from
in restaurant dining to delivery services. In the long run, this will radically change the landscape of the
country's delivery industries. Curating a superior experience across the board, from sanitation and safety
to packing and 27 customer-centric content, will usher in a new age of food delivery. The sheer diversity
of varieties and flavours at inexpensive rates has made India and its people famous for their love of street
cuisine. However, after the pandemic, when hygiene has been a top priority, street food has quickly fallen
to the bottom of the list of most disliked dining options. Even when the pandemic will be over, this pattern
is likely to influence the sector for months. In the organized sectors, the market is expected to increase
gourmet street food companies to meet customer standards for flavour, hygiene, and delivery convenience.
In recent years, the food delivery industry has accelerated, transformed, and modernized across the
country. Each year, the sector employs millions of people, with the workforce shifting from waiters at sit-
down restaurants to delivery drivers. More restaurants are joining food delivery services, opening delivery-
only ghost kitchens, or adjusting their menus to meet the needs of their home-cooking-tired clients. Despite
this, high operating costs posed a significant hurdle for eateries, preventing many from launching.
How is the industry changing?
1. Local farm shops are booming: One of the biggest shifts has been that of consumers turning to local
farms for their fruit, vegetables, meat and dairy produce. While grocery stores have experienced
severe shortages in supply, farms shops have been able to offer local shoppers a steady stream of
fresh goods. Many local farms now also offer quick-turnaround delivery or contactless collection
(with impressively short lead times), which has been a key advantage for those who are at-risk or
quarantined at home. Grocery stores, on the other hand, have been unable to keep up with demand,
leaving many without a suitable delivery option for weeks, if at all. Another big advantage of local
produce is that people know where their food is coming from, which not only helps them feel more
secure about avoiding shortages from hard-hit countries, but also helps them contribute to the local
economy, supporting local businesses that otherwise might not have been able to ride out the storm.
2. Restaurants are shifting to take-away or delivery models: It’s no secret that the foodservice industry
–and hospitality industry as a whole – has been heavily impacted by the containment measures
imposed by governments. But many restaurateurs have been quick to adapt their 28-business model
to offer their customers more flexible, pandemic-friendly dining options. This has caused a surge in
take-away and delivery service options, not only from quick service or fast-casual restaurants but also
from higher-end restaurants. While the commission fees of delivery service providers (which

37. 31
typically reach as high as 30%) can be off-putting for many restaurateurs, there’s good news on the
horizon. Many delivery services are adapting their business models by reducing or eliminating their
fees or opting for a flat-rate, subscription option so restaurants can get a better return on their margins.
But what about food safety concerns? Most restaurants have implemented stringent health & safety
regulations to protect both their staff and their patrons – covering everything from sourcing, to
preparation and service. In China, foodservice operators like McDonald’s have responded with
contactless pick-up options where customers don’t have to make any contact with the staff.
3. Independent businesses are seizing the day: As many international chains such as McDonald’s,
Subway, KFC and Burger King have decided to close stores altogether, there’s a growing opportunity
for small, independent businesses to fill the gap. These businesses are more agile and flexible as they
employ fewer staff (often from the same family), and are therefore able to react quicker to serve local
customers. These customers are likely to spread the word throughout their local communities, further
boosting the success of these businesses and building a loyal customer base that’s likely to stick
around well after the dust has settled.
In conclusion the hospitality industry is one which is booming and has so many players in the industry
coming under different sectors such as unorganised and organised sector, in the unorganised sector we
have the major portion of it covering street vendors, road side shops, and budget eateries, and the
organised sector includes luxury hotels, 5-star restaurants etc. V&RO hospitality comes under the
organised sector since 29 it mainly focuses in luxury restaurants providing food and beverages with a
luxury experience and they strive for customer satisfaction by providing them with a plethora of options
of cuisines to choose from such as western, Indian, Thai, fast food etc.
Based on the current growth pattern of the company, V&RO Hospitality is one of the leading players
in this industry and with its future expansion plans it is sure that it will be one of the top 10 in the hospitality
industry soon. The restaurant industry is using new ideas and creating different ways for customers to get
better satisfaction such as during covid times, restaurants moved to being delivery and takeaway outlets
and with few of them shutting down their restaurants and only serving as cloud kitchens which will cook
the food of different restaurants and send it out to the customer with no specific location where the
customer can come and eat on a table. Just like this the restaurants are slowly adopting new ideas to grown
in the market.
Signature of Project Guide:

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SWOC Analysis
STRENGTHS
• Natural and cultural diversity: India has a rich cultural heritage. The "Unity in diversity" tag attracts
most tourists. The coastlines, sunny beaches, backwaters of Kerala, snowcapped Himalayas and the
quiescent lakes are incredible.
• Demand-supply gap: Indian hotel industry is facing a mismatch between the demand and supply of
rooms leading to higher room rates and occupancy levels. With the privilege of hosting
Commonwealth Games 2010 there is more demand of rooms in five-star hotels. This has led to the
rapid expansion of the sector
• Government support: The government has realized the importance of tourism and has proposed a
budget of Rs. 540 crores for the development of the industry. The priority is being given to the
development of the infrastructure and of new tourist destinations and circuits. The Department of
Tourism (DOT) has already started the "Incredible India" campaign for the promotion of tourism in
India.
Increase in the market share: India's share in international tourism and hospitality market is expected
to increase over the long-term. New budget and star hotels are being established. Moreover, foreign
hospitality players are heading towards Indian markets.
WEAKNESS
Despite its strengths, IBC Hospitality also faces specific weaknesses that need to be addressed. Firstly,
the company's reliance on traditional marketing methods limits its ability to reach and engage with a
broader audience, particularly in the digital space. In a technology-driven era, this hampers the
organization's potential for growth. Secondly, IBC Hospitality's centralized decision-making structure
can result in delayed responses to market trends and customer demands. Streamlining decision-making
processes and empowering local teams could help overcome this weakness. Lastly, the company faces
occasional fluctuations in the quality of services provided across its properties, indicating the need for
standardized training programs and quality control measures.
• Poor support infrastructure: Though the government is taking necessary steps, many more things
need to be done to improve the infrastructure. In 2003, the total expenditure made in this regard was
US $150 billion in China compared to US$ 21 billion in India.
• Slow implementation: The lack of adequate recognition for the tourism industry has been hampering
its growth prospects. Whatever steps are being taken by the government are implemented at a slower
pace.

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• Susceptible to political events: The internal security scenario and social unrest also hamper the
foreign tourist arrival rates.
These weaknesses could potentially harm VRO Hospitality's business. However, the company can
address these weaknesses by taking steps to improve its operations. For example, VRO Hospitality could
soundproof its restaurants from the outside traffic or construction noise, offer a wider selection of food
options, and expand into new markets. By taking these steps, VRO Hospitality can improve its competitive
position and attract new customers.
OPPORTUNITES
IBC Hospitality can leverage various opportunities to enhance its market position and profitability. Firstly,
the growing trend of experiential travel presents an opportunity for the company to differentiate itself by
curating unique and immersive guest experiences. By offering personalized activities and services, IBC
Hospitality can attract a niche segment of discerning travelers seeking memorable stays. Secondly, the
increasing demand for sustainable tourism creates an opportunity for the company to adopt
environmentally friendly practices. By implementing green initiatives, IBC Hospitality can enhance its
brand image while appealing to environmentally conscious guests. Lastly, the emerging markets in Asia,
such as China and India, offer significant growth potential. By expanding its operations in these markets,
IBC Hospitality can tap into a vast customer base and gain a competitive edge.
• Rising income: Owing to the rise in income levels, Indians have more spare money to spend, which
is expected to enhance leisure tourism.
• Open sky benefits: With the open sky policy, the travel and tourism industry has seen an increase in
business. Increased airline activity has stimulated demand and has helped improve the infrastructure.
It has benefited both international and domestic travels.
CHALLENGES
• Fluctuations in international tourist arrivals: The total dependency on foreign tourists can be risky,
as there are wide fluctuations in international tourism. Domestic tourism needs to be given equal
importance and measures should be taken to promote it.
• Increasing competition: Several international majors like the Four Seasons, Shangri-La and Aman
Resorts are entering the Indian markets. Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race. This will increase the competition for the existing Indian
hotel majors.
• The increasing competition: The competition in the F&B industry is fierce. IBC Hospitality needs to
be able to differentiate itself from its competitors in order to maintain its pricing power.

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• The changing consumer preferences: Consumer preferences are constantly changing. IBC Hospitality
needs to be able to adapt its pricing strategies in order to remain competitive.
• Changes in travel trends: If travel trends were to change, it could also hurt IBC Hospitality's business.
For example, if people started to travel less, it would lead to a decrease in demand for hotel rooms.
• New entries into the market: new entries into the market could also pose a challenge to IBC
Hospitality. If new companies were to enter the market and offer lower prices or better amenities, it
could lead to a decrease in IBC Hospitality's market share.
These challenges could potentially harm IBC Hospitality's business. However, the company can
address these challenges by taking steps to mitigate their impact. For example, IBC Hospitality could
develop a sound marketing strategy to attract new customers, partner with other companies to offer
discounts or promotions, and invest in new technologies to improve its operations. By taking these steps,
IBC Hospitality can position itself to speed through the challenges and continue to grow its business in the
hospitality industry and become one of the top leaders of the industry. It all depends on how they will
implement changes to take care of their weaknesses.
Signature of Project Guide:

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Learning outcomes
During my one-month internship at India Builders corporation as an intern I learnt a lot and put use
to the accounting I was taught. Earlier I just had theoretical knowledge but because of the opportunity
provided to me I was able to gain practical knowledge. During my internship I understood how their firm
works and achieves their goals and objectives.
Also, I was able to learn how to understand bank statements and how to pass the same entries in tally,
this helped me in understanding the financial transaction and the process of recording it in the accounting
software. My experience in accounting software has helped me to understand the importance of accurate
recordings which help in maintaining and organizing the financial statements.
During the 30 days of my internship, I was also able to work on my soft skills such as time
management and communication skills as I had to work in professional environment in which I had to
manage my time and talk to clients on a regular basis. I have gained experience in working as part of a
team with other professional and contributing toward the goal of the organization.
Interacting with the client during the internship helped me develop strong communication skills, it
enabled me to develop strong interpersonal skills.
Finally, the industry exposure gained during my internship has provided me with valuable insights
in how every role taken place by someone is important for the working of a company.
The practical knowledge and experience gained during my internship have instilled confidence in
my abilities and have motivated me to further excel. As I reflect on the learning outcomes, I realize how
valuable each experience was in shaping my professional growth.
Below mentioned is some of the tasks I performed during my internship in brief:
Data entry- Data entry jobs involve inputting, organizing, and maintaining data in various formats
such as spreadsheets, databases, and digital systems. These roles often require high accuracy and attention
to detail, as they involve tasks like typing, verifying information, and updating records. Data entry jobs
are found in a wide range of industries, including healthcare, finance, retail, and administrative sectors.
Advancements in technology have led to automation of some data entry tasks, reducing the demand
for manual entry positions. However, certain industries still rely heavily on human data entry for tasks that
require understanding context, handling exceptions, or dealing with handwritten or non-standardized data.
While entry-level data entry jobs may not require specialized skills, more complex roles might
involve knowledge of specific software, databases, or industry terminology. As with any job, the pay for
data entry positions varies based on factors such as location, industry, and level of responsibility.

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Overall, the landscape of data entry jobs has evolved with technological advancements, impacting
the nature of these roles and the skills required to excel in them.
Basic in accounting: Basic accounting jobs involve fundamental financial tasks essential for
maintaining accurate records and supporting an organization's financial health. These roles are crucial for
businesses to track income, expenses, assets, and liabilities. Here are key points about basic accounting
jobs:
• Responsibilities: Basic accounting jobs typically include tasks such as recording financial
transactions, processing invoices and payments, reconciling accounts, and preparing financial
statements.
• Bookkeeping: Bookkeepers are often responsible for recording daily financial transactions,
maintaining ledgers, and organizing financial documents. They ensure accuracy and timeliness of
data entry.
• Accounts Payable/Receivable: Accounts payable clerks manage outgoing payments to vendors,
while accounts receivable clerks handle incoming payments from customers. They track
outstanding balances, process invoices, and manage collections.
• Payroll: Payroll clerks calculate employee salaries, deductions, and taxes, ensuring timely and
accurate payroll processing.
• Bank Reconciliation: Reconciling bank statements with an organization's financial records helps
identify discrepancies and ensures accuracy in the financial statements.
• Financial Statements: Basic accountants may assist in preparing balance sheets, income statements,
and cash flow statements, which provide insights into a company's financial performance.
• Data Entry: Accurate data entry is vital in accounting jobs to maintain reliable financial records
and generate meaningful reports.
• Software Skills: Proficiency in accounting software (e.g., QuickBooks, Excel) is often required for
basic accounting roles. Familiarity with spreadsheets, databases, and financial tools is essential.
• Compliance: Basic accountants need to adhere to relevant financial regulations and laws to ensure
accurate reporting and avoid legal issues.
• Career Path: Basic accounting jobs can serve as a foundation for further career growth in the field
of accounting and finance, leading to positions like staff accountant, financial analyst, or even a
Certified Public Accountant (CPA).
While technological advancements have automated some basic accounting tasks, human oversight and
decision-making remain crucial for accurate financial reporting and analysis. Basic accounting jobs
continue to be essential for businesses of all sizes to manage their financial operations effectively.

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Conclusion
In conclusion, my internship at IBC Hospitality head office has been an invaluable learning experience
that allowed me to learn different concepts and how the knowledge I have already learnt in college is
implemented in the corporate world.
I learned about the different aspects of the industry, from front-of-house operations to back-of-house
management. I also gained valuable experience in teamwork, and problem-solving. I would like to thank
my college for creating this wonderful opportunity where I could go out into the corporate world to get
experience under the tag of being a Kristu Jayanti student and learn how the corporate world functions and
gain experience in the field I will be working in.
The most valuable aspect of my internship was the opportunity to work with experienced
professionals in the industry. I learned a lot from them about the hospitality industry and how to be
successful in the finance field. The finance department under which I worked were very encouraging and
never hesitated in teaching me something I didn’t know.
As I reflect on my project that this experience has opened many doors of opportunities which will
enable me to get a better job in the future. As I reflect on my project, I recognize that this experience has
opened doors to numerous opportunities and equipped me with the confidence to tackle future challenges
in the field of finance and accounting. Lastly, I would like to express my heartfelt gratitude to everyone at
the head office of IBC Hospitality for making this internship a remarkable and enriching experience. I am
excited to carry the valuable lessons learned here throughout my career.
I would also like to thank my mentor from the college and the management for the constant supervision,
encouragement and the opportunity to have my internship completed.

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Internship guide reporting tracker
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