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AMA-DC HowTo

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AMA-DC HowTo

  1. 1. LifecycleMessagingUsing Email Marketing
  2. 2. Who are we? Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490andyr@vertexcommunication.com jswafford@vertexcommunication.com
  3. 3. Goals for Todays “How To”• Develop an email marketing Lifecycle Messaging program• What to measure in Lifecycle Messaging• Get consumer insight• Establish strategies to communicate the right message at the right time• Have fun!
  4. 4. • EMAIL COLLECTION AT PURCHASE• ON SITE/IN STORE • CALL CENTER • POLL • TEXT TO EMAIL • PARTNER • WEBINAR • FACEBOOK SIGNUP • APPS • “HOWTO” SERIES • WHITE PAPER • SWEEPS • WEBSITE • BLOG SIGNUP • LIST RENTAL • SEARCH LANDING PAGES
  5. 5. Why do you sign up for email?
  6. 6. • PREFERENCE CENTER • NEWSLETTER • BLOG • LEAD NURTURE • PRODUCT UPDATES • PROMOTIONAL • WELCOME SERIES • SET EXPECTATIONS • WELCOME
  7. 7. Beyond the Data: What do you expect tohappen after you’ve signup for an email list?
  8. 8. • WINBACK • EMAIL COLLECTION AT PURCHASE • BASIC SEGMENTATION • ABANDON CART • A/B TESTING • DYNAMIC CONTENT • TRANSACTIONAL • OPT-DOWN • USER GENERATED CONTENT • ISOLATE NON-RESPONDERS
  9. 9. Why would you unsubscribe from an email list?
  10. 10. • ADVANCED SEGMENTATION• SURVEY• ON LOCATION • REWARDS PROGRAM • CORPORATE PERSPECTIVE • ENGAGEMENT • COMPANY INSIGHT • MOBILE/APP
  11. 11. • SOCIAL EMAIL• EXCLUSIVE OFFERS • FTAF
  12. 12. • ADVANCED SEGMENTATION • SOCIAL EMAIL • EXCLUSIVE OFFERS • FTAF • WINBACK • REWARDS PROGRAM • ENGAGEMENT • MOBILE/APP • BASIC SEGMENTATION • ABANDON CART • LEAD NURTURE • TRANSACTIONAL • PROMOTIONAL • OPT-DOWN • WELCOME SERIES • USER GENERATED CONTENT • TEXT TO EM • WELCOME • VIDEO IN EMAIL • LIST RENTAL • WEBSITE• SWEEPS
  13. 13. • BASIC SEGMENTATION • TRANSACTIONAL• PROMOTIONAL • WELCOME SERIES • WELCOME • WEBSITE
  14. 14. There are real people getting your emails – don’t forget that!
  15. 15. Questions?
  16. 16. Thank You! vertexcommunication.com Andy Roberts Jen Swafford Co-Founder National Accounts Manager 240.238.4200 301.668.3490andyr@vertexcommunication.com jswafford@vertexcommunication.com

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